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Tag: Shalimar Paints Ltd

  • Shalimar Paints innovates with Zero Damp Advance and Zero Damp Smart

    Shalimar Paints innovates with Zero Damp Advance and Zero Damp Smart

    Mumbai: Shalimar Paints Ltd., a pioneer in the Indian paints industry with a legacy of over 120 years, has launched two new innovative products, Zero Damp Advance and Zero Damp Smart, in their Home Protect Waterproofing range. Designed to set new industry benchmarks, these innovative additions offer unparalleled protection against seepage and come with a performance warranty of up to 12 years, ensuring enduring safeguarding of walls.

    Shalimar Paints’ Zero Damp elastomeric waterproof coating is reinforced with fibres that protect from internal and external seepage by forming a sturdy waterproofing shield. Backed by superior technology and R&D, it features heat reflection capabilities to lower surface temperatures, ensuring cooler indoor spaces during scorching summers. With this launch, Shalimar Paints also rolled out an intriguing campaign, #IntelligentBanoJugaduNahi, to raise awareness about waterproofing walls. Noting the inclination of Indians towards quick fixes instead of permanent solutions for seepage, the company collaborated with two influencers from the field, Saurabh Jain and Palak Shah. They encouraged followers to share their ‘jugaadu’ while hiding seepage and highlighted the superior effectiveness of Shalimar Paints Zero Damp solutions.

    Shalimar Paints director of sales & marketing Kuldip Raina said, “Dampness is a problem, witnessed by almost every Indian household, particularly in areas with high humidity or heavy annual rainfall. We are pleased to announce our two innovative products in the ZERO Damp Range that will protect your spaces from internal and external seepage and solve all your problems including dampness, cracks, flaking, fungal growth, and efflorescence. At Shalimar Paints, we are committed to delivering superior solutions that underscore our dedication to providing our customers with products that not only protect but also enhance the longevity of their homes.”

    Speaking on the campaign, Shalimar Paints marketing head Varun Malik said, “As most people do not take the problem of seepage seriously, which leads to grave damage later, we also launched the #IntelligentBanoJugaduNahi campaign to raise awareness, on social media. The response has been overwhelmingly positive, and we believe it has successfully educated the importance of addressing seepage issues proactively.”

    Zero Damp Advance offers double seepage resistance, crack bridging up to 3 mm, and can endure up to 20 per cent wall moisture, supported by a 12-year warranty. Its anti-algal and anti-fungal properties promote a healthy environment which is crucial during the rainy season, reducing fungal health risks. Alternatively, Zero Damp Smart provides affordable waterproofing with a 3-year seepage warranty and effective water damage protection. These new products were recently launched at a special event in Dubai (UAE), attended by over 300 dealers and partners.

    Shalimar Paints’ steadfast commitment to quality and innovative products showcases its dedication to staying ahead in the competitive and evolving paint market. In line with its consumer-centric approach, the company has been upgrading its infrastructure, investing in cutting-edge Research and Development facilities, and revolutionizing its product offerings.

     

     

  • Shalimar Paints expands HERO product Line with innovative solutions

    Shalimar Paints expands HERO product Line with innovative solutions

    Mumbai: Shalimar Paints Ltd.,  the Indian paints industry with a legacy of over 120 years, celebrated the success of their flagship product, HERO, and introduced innovative products that expanded their extensive portfolio at a dynamic event in Kolkata. At the heart of the event was the HERO 5-in-1 Super Premium Interior Emulsion’s triumph, accompanied by the launch of HERO Super Premium Exterior Emulsion and HERO Interior Exterior.

    Embodying the vision of transformation and advancement, these introductions were part of the trailblazing campaign ‘Upgrade Kiya Kya’, which inspires consumers to enhance their homes with paints formulated using superior technology. Shalimar Paints leverages robust research and development capabilities to deliver innovative products.

    Shalimar Paints director- of sales and marketing Kuldip Raina said, “This event underscores Shalimar Paints’ relentless pursuit of innovation and excellence. We are overwhelmed by the success of HERO Super Premium Interior Emulsion which has become the preferred choice among consumers within a year.”

    Shalimar Paints has launched an advanced collection of waterproofing solutions featuring cutting-edge technology with elastomeric properties and fibre reinforcement. These ensure superior crack-bridging capabilities, effectively sealing even the smallest cracks to prevent water seepage and structural damage. The company’s commitment to durability is exemplified in products like Zero Damp Advance and Zero Damp Smart, offering dual seepage resistance ideal for homes exposed to high moisture or heavy rainfall. Additionally, their comprehensive range of wood coatings including Melamine, NC Lacquer, sealer, and 1k PU finishes, is meticulously crafted to meet all customer needs for preserving and enhancing wooden items, combining aesthetic appeal with robust protection. Together, these solutions ensure long-lasting beauty and protection for cherished wooden treasures.

    He added, “We are thrilled to introduce new additions that underscore our commitment to delivering superior products, exceeding customer expectations. These innovations result from robust research, promising long-lasting wall aesthetics. Additionally, our comprehensive range includes wood coatings and ZERO Damp waterproofing products, ideal for safeguarding walls from moisture and damage, especially as the monsoon approaches. We are confident these latest offerings will be warmly embraced and valued by our customers.”

    In the past year, Shalimar Paints has launched new products to meet the needs of the ever-evolving consumer. Each product showcases the company’s dedication to innovation and sustainability. The company is investing significantly in a state-of-the-art R&D centre, reinforcing its dedication to making quality products innovation. In each can of paint from our factories is a promise of durability, excellence, and quality. Additionally, the company is building an exceptional team and fostering robust connections with consumers, servicing dealers, and painters to effectively decipher their needs and preferences.

    Shalimar Paints is embodying a new avatar with technically advanced products, catering to the needs of the modern-day consumer who seeks to upgrade. Reinforcing its commitment to an enhanced experience that goes beyond traditional paint applications, Shalimar 2.0 enriches and revitalizes every space it touches.

  • Shalimar Paints Ltd appoints C Venugopal as COO

    Shalimar Paints Ltd appoints C Venugopal as COO

    Mumbai: Shalimar Paints Ltd, a pioneer in the Indian paints industry with a legacy of over 120 years, has announced the appointment of C Venugopal as the chief operating officer (COO). This strategic move reflects the company’s commitment to driving growth and reinforcing its dedication to innovation, customer satisfaction, and unparalleled quality.

    Venugopal, a seasoned leader with 30 years of business leadership and retail experience, has a proven track record of profitability and business growth through strategic thinking, marketing excellence, and operational expertise. He has spearheaded initiatives aimed at fostering a more focused, growth-oriented, and sustainable business model. Aligned with Shalimar 2.0’s vision of transforming into a new-age, tech-driven organization, Venugopal is poised to lead the organization’s growth strategy, setting new industry benchmarks.

    “We are delighted to welcome Mr Venugopal, a dynamic, values-driven business leader with a diverse experience, as the COO of Shalimar Paints. With his depth of expertise in strategic capabilities, operational effectiveness, and a strong track record in both developed and developing markets, we are confident that he will deliver excellence and innovation at scale for the benefit of all stakeholders,” said Infra.Market co-founder and Shalimar Paints Ltd’s director on the board Aaditya Sharda.

    Before joining Shalimar Paints Ltd, Venugopal held pivotal roles at Morton Foods Ltd, Umang Diaries Ltd, Nippon Paints India, and Kansai Nerolac Paints, leaving a lasting impact. He has also made noteworthy contributions at companies including Godrej Sara Lee, Reckitt Benckiser, CavinKare, Cussons India Pvt Ltd and Pepsi Foods Ltd. Renowned for his innovative drive, vision, and ability to drive transformative change, he is widely regarded as a persistent innovator and team motivator.

    Shalimar Paints Ltd COO C Venugopal said, “I am thrilled to take on the leadership position at Shalimar Paints, a company with a rich legacy that continues to meet the needs of today’s rapidly evolving consumers. My focus will remain on enhancing business performance and foster growth through technology-driven services and innovations. Together with the talented team, I am eager to navigate the progressing landscape and propel the company to new heights of success.”

    In its unwavering legacy of excellence, Shalimar Paints provides a broad range of paints and coatings, pioneering innovation and setting new industry benchmarks to meet diverse customer preferences and requirements. The company plans to take its product offerings beyond national standards and manufacture international-level products within the country with modernized and automated facilities as the key pillars.

  • Shalimar Paints launches ‘Upgrade Kiya Kya’ campaign

    Shalimar Paints launches ‘Upgrade Kiya Kya’ campaign

    Mumbai: Shalimar Paints Ltd., a pioneer in the Indian Paints industry with a legacy of over 120 years, is all set to launch its vibrant new campaign, “Upgrade kiya kya”. This initiative embodies the vision of transformation, encouraging its stakeholders, including dealers, partners, and end consumers, to upgrade with Shalimar’s new innovative product line and upgrade their lifestyle with paints that are backed by superior technology and R&D.

    The campaign introduces an array of products, including Hero super premium five-in-one interior emulsion, CareWood Woodcoatings – Melamine & 1K PU, Magic brushes & rollers range, and Superlac Enamel – Pu Satin. With exceptional features like Zero VOC, active stain guard technology, anti-viral defence, true tone technology, and best-in-class washability, Hero five-in-one stands as the latest market addition, offering unmatched product quality, features & performance at an affordable price. The product is certified with the highest anti-viral defence and viral reduction with non-cytotoxic properties. Shalimar Paints’ steadfast commitment to quality and innovation embodies a proactive, forward-thinking approach, showcasing its dedication to staying ahead of the curve in a dynamic consumer landscape. Encapsulating the brand’s commitment to evolution, the company is upgrading its infrastructure, investing in cutting-edge Research and Development, and revolutionising its product offerings with products that are backed by strong consumer research.

    Shalimar Paints director-sales and Marketing Kuldip Raina said “In today’s fast-paced world, the fervor for upgrades extends beyond material possessions. Whether it’s the latest gadgets, self-improvement endeavours, or personal growth, the pursuit of upgrades has become a symbol of progress in our consumer’s lives; but often, they forget to upgrade their homes and specifically home painting. With our thought-provoking initiative “Upgrade Kiya Kya”, we challenge the mindset of our consumers to upgrade their homes with HERO five-in-one paint that delivers exceptional product quality and features at an unbelievable price. It is the ultimate choice for discerning homeowners looking for a feature-loaded product at budget-friendly prices. All the products are based on consumer research taking care of their unsaid needs.”

    He further added that “Shalimar Paints is on a transformational journey that is driven by cutting-edge quality offerings, investment in the brand, R&D and infrastructure. This journey marks the pinnacle of our commitment to excellence, encompassing a transformation in our approach and vision for the future. Going forward all our endeavors will focus on not only helping our consumers but also our channel partners & influencers to upgrade with Shalimar” Shalimar Paints is on the brink of unveiling a state-of-the-art R&D center, reflecting its unwavering commitment to driving groundbreaking product development in the pursuit of innovation. Additionally, the company is building an exceptional team and fostering robust connections with consumers, servicing dealers, and painters to effectively decipher their needs and preferences. Reinforcing its commitment to an upgraded experience that transcends the conventional boundaries of paint applications, Shalimar 2.0 is enriching and revitalising every space it touches.