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Tag: Shalimar Paints

  • Shalimar Paints steps up its game with Hero Floor Shield launch

    Shalimar Paints steps up its game with Hero Floor Shield launch

    MUMBAI: Shalimar Paints is giving dull floors a reason to shine quite literally. The 120-year-old paint pioneer has unveiled Hero Floor Shield, a water-based floor coating that blends beauty, durability and innovation through self-cross-linking emulsion technology.

    The newly launched coating doesn’t just dress up floors in style, it armours them. Designed for cement and concrete surfaces, Hero Floor Shield offers superior protection against fungal and algal growth, making it as practical as it is polished. With this, Shalimar Paints looks to add another feather to its long-standing legacy of transforming spaces across India.

    Available in three shades Golden Yellow, Terracotta, and Gun Grey, the coating lends a soft sheen finish that suits both minimalist and vibrant interiors. It’s highly washable, abrasion-resistant, and environment-friendly, making it a well-rounded choice for homes that want flair without fuss.

    “Hero Floor Shield is yet another remarkable addition to our portfolio, reaffirming Shalimar Paints’ commitment to innovation, durability, and aesthetic excellence,” said Shalimar Paints managing director and CEO Kuldip Raina. “Specially formulated for modern homes and commercial spaces, this advanced coating offers superior abrasion resistance and excellent washability, ensuring long-lasting protection and beauty,” he added.

    What makes Hero Floor Shield stand out is its low VOC (Volatile Organic Compound) formulation, a non-flammable, eco-conscious product that supports healthier indoor air quality. It’s also built to withstand diverse Indian climates, drying efficiently under standard weather conditions of 30°C and 60 per cent relative humidity.

    Available in 1-litre and 4-litre packs, the coating maintains its efficacy for up to three years from the date of manufacture, a promise of reliability that goes beyond just surface-level appeal.

    With its combination of science, sustainability, and sheen, Hero Floor Shield marks Shalimar Paints’ latest stroke of brilliance, one that not only protects what’s underfoot but also elevates it to a statement of enduring style.

     

  • Timex ticks up its marketing game with Varun Malik at the helm

    Timex ticks up its marketing game with Varun Malik at the helm

    MUMBAI: Timex Group has roped in seasoned marketer Varun Malik as its new general manager – marketing and senior management personnel, aiming to give its brand strategy a timely upgrade.

    Malik was most recently the marketing head at Shalimar Paints, where he spearheaded campaigns to refresh the legacy brand’s visibility and sharpen its competitive edge in the fast-growing paints market. From digital storytelling to GTM blueprints and influencer engagement, Malik’s brushstrokes were all over Shalimar’s recent makeover.

    With over 16 years under his belt, Malik brings deep experience across lifestyle marketing, content, and consumer engagement, having held marketing roles at HyFun Foods, Reebok India, Times of India, DLF, and Samsung. At Timex, he is expected to steer the brand into bolder, buzzier terrain—especially with younger consumers and digital-first strategies.

    For Timex, it’s time to move beyond the tick-tock—and tell bigger brand stories.

  • Shalimar Paints adds colour to Mumbai Indians for a vibrant cricket season

    Shalimar Paints adds colour to Mumbai Indians for a vibrant cricket season

    MUMBAI: When cricket meets colour, the result is a masterpiece, this IPL season, Shalimar Paints is bringing its brushstrokes to the Mumbai Indians (MI) as their official paint partner. With a legacy spanning over 120 years, the iconic paint brand is set to paint the town blue with its vibrant association with one of the league’s most successful franchises.

    This partnership isn’t just about branding, it’s about blending passion and performance, much like a perfectly mixed shade. With MI boasting five IPL titles and a colossal global fanbase, Shalimar Paints aims to amplify its reach, especially in Tier 2 and Tier 3 cities, where the brand sees immense growth potential. The collaboration promises wide brand visibility across MI’s team merchandise, advertisements, digital campaigns, and fan engagement initiatives making Shalimar a household name, both in the stadium and at home.

    Shalimar Paints director Kuldip Raina said, “At Shalimar Paints, we are thrilled to partner with Mumbai Indians as the official paint partner, tapping into the massive cricket fan base to connect with India’s passionate audience. This collaboration targets the young, radiant generation who value creativity, modern aesthetics, and bold, dynamic energy, principles that drive our Shalimar Paints 2.0 transformation. We are blending exceptional quality, innovative products, and forward-thinking solutions, supported by substantial investments in R&D. With a wide range of sustainable, power-packed products, we cater to individuals whose dynamic lifestyle aligns with our offerings. Leveraging digital integration, social media, and region-specific campaigns, we are creating experiences that drive awareness, build lasting connections, and foster loyalty. This collaboration is about igniting a passion that resonates with India’s energetic spirit, positioning Shalimar Paints as a brand that evolves with today’s vibrant audience.”

    A Mumbai Indians spokesperson added, “We welcome Shalimar Paints to the Mumbai Indians family. Their commitment to innovation and quality aligns well with our team’s ethos. We look forward to an exciting season together, bringing fans closer to the game and enhancing their engagement with Mumbai Indians.”

    As the IPL fever grips the nation, Shalimar Paints and Mumbai Indians are set to create a bold, bright, and unforgettable season, because whether on walls or wickets, a flawless finish is what truly matters.

  • Shalimar Paints & blockbuster films partner for festive home upgrades

    Shalimar Paints & blockbuster films partner for festive home upgrades

    Mumbai: Shalimar Paints, a prominent name in the Indian paint industry with over 120 years of legacy, has launched co-branded promotional videos for this festive season’s in-film promotions, focusing on home upgrades. This collaboration highlights premium products, Hero Emulsion and Zero Damp Advance, featured in films like Vicky Vidya Ka Woh Wala Video, Singham Again, and Bhool Bhulaiyaa 3.

    As families celebrate special moments, Shalimar Paints encourages homeowners to transform their spaces with its product range. The Hero five-in-one Emulsion offers vibrant colors and washability, allowing homeowners to refresh their walls. Zero Damp Advance provides moisture protection, preventing dampness and fungal growth. Additionally, Xtra Tough ensures durability with a finish that withstands everyday wear and diverse weather conditions. The co-branded promotional videos effectively communicate a message of style and resilience, inspiring audiences to revamp their homes.

    “Our partnership with these blockbuster films reflects our commitment to delivering superior standards and innovation that enhance living spaces,” said Shalimar Paints director of sales & marketing Kuldip Raina. “Our Hero five-in-one Emulsion provides a rich palette of colors with excellent coverage, whereas Zero Damp Advance keeps walls pristine and vibrant over time, and Xtra tough delivers a robust finish that withstands everyday wear and diverse weather conditions. This festive season, through these exciting partnerships, we invite you to discover our innovative range that promises to transform your spaces into havens of joy and warmth, capturing the true essence of home.”

    As part of the home protect waterproofing range, Damp Advance enhances wall aesthetics and helps keep surfaces up to 10° cooler. It comes with a 12-year performance warranty and effectively addresses dampness, cracks, flaking, fungal growth, and efflorescence, ensuring walls remain appealing even in harsh conditions.

    Hero five-in-one Emulsion features a range of vibrant colors, a high sheen finish, washability, stain resistance, Zero VOC content, and anti-viral properties. This combination ensures durability and a health-conscious living environment. The Hero range has quickly become a top choice for consumers seeking quality, affordable paint solutions.

    Xtra Tough is a premium emulsion utilizing advanced pure acrylic technology with a silicone additive for durability. It withstands extreme weather and maintains its appearance over time. Eco-friendly and free from harmful additives like lead and mercury, it provides a safe, long-lasting solution for both interiors and exteriors, emphasising sustainability.

  • Shalimar Paints Ltd. takes bold strides in long-term transformation strategy

    Shalimar Paints Ltd. takes bold strides in long-term transformation strategy

    Mumbai: Shalimar Paints Ltd., a 120-year-old legacy paints company, has announced a significant step in its journey of transformation with strategic enhancements to its leadership team. The company has appointed accomplished leaders with a wealth of industry expertise and vision across the Marketing, Finance, HR, Technology, and Manufacturing domains. This strategic transformation underscores the company’s commitment to reinforce its efforts for market dominance and reaffirms its dedication to innovation, customer satisfaction, and unparalleled quality.

    Building on their new vision, the company has onboarded Kuldip Raina, director, of sales and marketing Sanjeev Gupta as director of research and development Rakesh Gupta as director of manufacturing, and Harcharan Singh as chief information officer. These newly appointed leaders will play a pivotal role in driving a comprehensive transformation strategy for Shalimar Paints. Their collective expertise will enable the company to accelerate its research-driven innovation initiatives, expand product offerings, and strengthen its foothold in both domestic and international markets.

    Talking about onboarding new leadership,  Shalimar Paints, MD and CEO Ashok Gupta said “We are thrilled to welcome accomplished leaders to our organization as we continue to chart new paths and expand our horizons. Their addition reinforces our commitment to driving innovation, fostering operational excellence, and delivering unparalleled experience to all our customers. These strategic appointments mark a significant step forward in shaping the future of our organisation, and we are confident that their contributions will play a pivotal role in propelling us to new heights of success.”

    The new leadership will work together to empower Shalimar Paints into a new-age, tech-driven organization. The company has announced a capex of 200 Cr that will focus on 3 core segments- People, R&D, and Production. With 38-40 per cent growth witnessed in the previous financial year, the company is now directing its efforts towards a consistent upward trend, targeting 25 per cent year-on-year growth. Furthermore, the company plans to take its product offerings beyond national standards and manufacture international-level products within the country with modernized and automated facilities as the key pillars.

  • Team Pumpkin wins the digital marketing mandate for Shalimar Paints

    Team Pumpkin wins the digital marketing mandate for Shalimar Paints

    Mumbai: Digital marketing and PR agency, Team Pumpkin, has won the social media, website maintenance and performance marketing mandate for Shalimar Paints. The announcement comes after a multi-agency pitch to the 120-year-old legacy company based in Howrah, West Bengal.

    With the help of Team Pumpkin, Shalimar Paints aims to scale its brand visibility across its consumers and influencers, harnessing the power, scope, and reach of digital tools. The mandate has been entrusted to the agency’s branch in Gurgaon.

    Reflecting on the mandate, Shalimar Paints Ltd. head of marketing Varun Malik said, “Team Pumpkin’s industry insights expertise and strategic thinking stood out for us, and their vision and communication ideas are a perfect fit for us as a partner. The team came up with a host of dynamic creative ideas that will help us strengthen relationships with our target audiences on social media. We are partnering at just the right moment when the

    brand is looking forward to building Shalimar 2.0 and this relationship will be pivotal to

    achieving the brand’s ambitions. We will also engage Team Pumpkin for Phy-gital activations

    to engage our consumers on the ground and connect them back with the digital side.”

    Expressing her excitement, Swati Nathani (CBO & co-founder) commented, “Shalimar Paints’ legacy is one that invokes in us a great sense of admiration for what the company has done since its inception. We are truly honoured to have them on board with us. This collaboration comes at an exciting time, precisely when the paint industry is going through massive disruptions. Our approach for Shalimar Paints will involve long-term result-driven strategic approaches to ensure longevity and sustenance in our advertising approach.”

  • Shalimar Paints has launched its new latest campaign ‘ColourALife’

    Shalimar Paints has launched its new latest campaign ‘ColourALife’

    MUMBAI: Iconic paint manufacturer Shalimar Paints, being a responsible corporate has taken a proactive initiative to bring colours to the lives of the blind kids. To introduce the concept of #ColourALife, the brand has transformed the recovery rooms of eye hospitals by painting them with vibrant colours which gave them a view that till now would have only existed in their imaginations. Through this digital campaign, Shalimar Paints endeavours to highlight the issue of child blindness and help the affected children by plugging the gap between the darkness and colours.

    The nearly five-minute-long video follows the morning routine of blind and visually-impaired students at a school dormitory and then shows their school life. The opening sequence includes their voice-overs detailing how the definition of colours holds a different meaning for them. The camera then pans on a paintbrush being dipped in a Shalimar paint box and a wall being painted, which actually belongs to the recovery room of an eye hospital. By painting the walls with vibrant colours, the brand wanted these visually-impaired kids to see it as the first thing while opening their eyes after their eye surgeries.

    Speaking on the ideation of the campaign, Shalimar Paints vice president strategy growth and marketing Minal Srivastava said, “In our country, there are several kids suffering from visual impairment and for them, the concept of colour loses its essence until they get treated. The idea behind this campaign was shaped while we were working with a number of talented artists from different backgrounds who suffered from vision maladies. At that time, I was working with the Shroff Eye Clinic. During this period, I realised that these visually impaired children are gifted with special talents and if at all they need anything it is the eyesight. Unfortunately, there isn't a shortage of money, but of corneas.  Through this campaign, we want to reach out to the young student community that can encourage and drive a mindset- change among other people to take the pledge of donating their eyes.”

  • Shalimar Paints facilitates the launch of The Kahaani Project

    Shalimar Paints facilitates the launch of The Kahaani Project

    MUMBAI: Iconic paint manufacturer Shalimar Paints in association with Evolve Foundation, recently facilitated the launch of The Kahaani Project. This is a unique campaign aimed at enhancing the beauty and preserving the heritage of Tauli Bhud, a village located near Dehradun, Uttarakhand. The campaign brought together volunteers from 7 countries, 12 universities and 2 schools, who collectively painted the village’s walls in colors of its rich history.

    The volunteer artists created 14 wall arts on 11 houses, 1 school and 1 Panchayati Ghar, covering a total are of over 8000 sqft. The campaign empowered over 300 people and offered livelihood generation to 24 villagers. Through this one-of-its-kind campaign, the language, traditions and values of the people of Tauli Bhud will now live forever, vibrantly painted on the village walls.

    The people of Tauli Bhud belong to the Jaunsari Tribe of the hills of Uttarakhand. Jaunsari tribes are one of the oldest tribes of India, they are said to be from the lineage of Hindu Gods – Pandavas. They speak Jaunsari language which can only be spoken and not written down. As a result of mass emigration and the lack of an established script, village locals, especially the older generations, feared that their language and values will be forgotten with time.

    It is to overcome this challenge that Evolve along with Shalimar Paints successfully decided to bring their folk tales to life through The Kahaani Project.  Artists, while painting the walls is hues of their history, also engaged the villagers in the painting activity, thus reminding them that they are a part of a significant, culturally rich community that will not be forgotten for decades to come. At the end of the activity, the villagers felt closer and prouder than ever of their roots, their village and their heritage. Apart from instilling a sense of pride among the villagers, the Kahaani Project was also focused on cleaning up the surroundings, boosting tourism to the region and creating additional revenue for the community.

  • Shalimar Paints acts as a catalyst for positive change through ‘Rang Badlav Ke – Paint the Change!’

    Shalimar Paints acts as a catalyst for positive change through ‘Rang Badlav Ke – Paint the Change!’

    MUMBAI: As the celebrations for 69th Republic Day of India as in full swing across the country. Shalimar Paints in association with Kailash Satyarthi Children’s Foundation initiated their campaign ‘Rang Badlav Ke – Paint the Change!’ With over 1600 volunteers, students
    from 80 academic institutions, employees from 30 corporates and diplomats from 20 countries. Together they painted 3000+ walls and 700 murals on the houses of an urban slum community situated in the heart of Chanakyapuri, this is amongst the poshest areas in the Delhi/NCR region. Sanjay Camp was in dire need of beautification and a dash of color. The participants transformed the walls of Sanjay Camp into a vivid canvas that showcased graffiti of Indian culture and tradition.

    This vibrant transformation was heralded by the youth, who enthusiastically joined in to ‘Paint the Change’ at the long-standing slum that has been home to numerous families for several generations. Hundreds of young and energetic volunteers, artists, writers, and photographers turned up to paint, beautify, photograph, and tell stories about the Sanjay Camp slum community as part of a two-part social initiative, ‘Rang Badlav Ke – Paint the Change’, by Shalimar Paints.  

    Also please find below the link for the same.

  • Shalimar Paints brings on board Shankar Subramanian

    Shalimar Paints brings on board Shankar Subramanian

    MUMBAI: Shalimar Paints Limited, one of India’s leading paint manufacturing companies, has appointed Shankar Subramanian as Vice-President for its decorative business. In this role, he will be responsible for growing the company’s decorative business and add to the leadership depth of the company.

     

    The Indian paint industry is valued at approximately Rs. 30,000 crores with decorative paints constituting two-thirds of the market and the remaining, industrial. Buoyed by growing urbanisation and changing lifestyles, the decorative paints segment is registering faster growth. Shalimar Paints is undergoing a strategic transition to become a consumer-centric company through increased focus on the decorative paints business.

     

    Shalimar Paints managing director and CEO Sameer Nagpal said, “Shalimar has embarked on a journey of transformation to emerge as a strong player in the Indian paint industry. Growing our decorative business profitably is central to this strategy. Shankar joins us at this crucial juncture with the objective of driving growth, improving product mix, creating a distinctive value proposition for customers and strengthening channel relationship. With his extensive experience in multiple industries, Shankar will play a key role in Shalimar’s transformation journey.”

     

    Shankar has over 15 years of experience in sales, marketing and business development across consumer durable, IT and retail sectors. He joins Shalimar Paints from Ingersoll Rand, an industrial technology company where he was the Director for Residential Solutions business, responsible for establishing the Trane brand of air-conditioners in India. He has a proven track record of successfully leading sales, distribution, channel management and marketing in his previous roles with MIRC Electronics, BenQ India, Samsung, Blue Star, LG and others.

     

    A graduate in Physics from Pune University, Shankar is passionate about technology. He holds a post graduate diploma in marketing from Institute for Social Sciences and Research, Vellore, and has completed a one-year executive program on strategic management from IIM Calcutta.