ITV

Tag: Shakti Mohan

  • Disney+ Hotstar brings back its iconic dance reality show Dance+ Pro

    Disney+ Hotstar brings back its iconic dance reality show Dance+ Pro

    Mumbai: Carrying on the legacy of being home to one of the biggest dance shows in India, Disney+ Hostar is thrilled to announce an all-new season of widely watched dance reality show, Dance+ Pro. Season seven of the show will see veteran choreographer Remo D’Souza once again resume his role as the super judge. Along with him on the judge’s bench will be skilled dancers Punit J. Pathak, Shakti Mohan and Rahul Shetty as team captains herding 12 teams on the show. Season 7 of the cult show is taken to the next level and the upcoming edition is free to stream on all devices and will present brands with an exciting and powerful opportunity to connect with a loyal fan base.

    Disney+ Hotstar is the go-to platform for captivating entertainment, especially for iconic dance reality shows like Nach Baliye, Dance Champions, and Dance+. This rests on the idea of the genre forever innovating itself. Dance+ Pro carries forward this legacy with the introduction of industry-first innovations like AI chatbots, will share contestants’ backstories, and a unique ‘Watch Plus’ tool that for the first time will allow viewers to closely analyze a dance move at their own pace. Along with these, the show also introduces newer collaborations like dancers joining hands with local social media stars and representing various regions and languages. Additionally, the show will also offer a host of engagements with Remo D’Souza inviting dance entries from the audience every week. Fans can also record and send their favorite dance move. Winning entries stand a chance to get featured on the show. Additionally, viewers are also invited to create reels replicating the popular steps of the dances. The multi-touchpoint engagements take it beyond screens and make it an ideal platform for brands to gain maximum visibility.

    Disney+ Hotstar head – content, & Disney Star HSM entertainment network Gaurav Banerjee said,  “Disney+ Hotstar has propelled entertainment storytelling through genres and formats and Dance Plus Pro is a step forward towards this commitment. We are extremely excited to bring forth a brand new season of this spectacular dance show headlined by super-judge Remo Dsouza and hope the audience will enjoy it.

    With Dance+ Pro being a popular reality show, Disney+ Hotstar this year is set to elevate the watch experience further through a plethora of technological and content innovations for viewers. Brands can also be a part of the experience with the platform’s expansive reach and innovative features like in-episode integrations, branded segments, anchor mentions, ILU showcase, astons and windows as well as show-based vignettes with celebs.

  • ‘Dance With Me’ returns with season 2 on ZEE Café

    ‘Dance With Me’ returns with season 2 on ZEE Café

    Mumbai: English entertainment channel ZEE Café is returning with the second season of “Dance With Me” on 22 August. The reality dance show will be aired every Sunday at 8 p.m. 

    The show has roped six sponsors including Cetaphil Bright Healthy Radiance Range, Lifebuoy and L’Oreal Paris Total Repair 5 as ‘co-powered by’ sponsors and Jeevansaathi.com, Prestige Svachh Pressure Cooker and Yamaha Fascino 125Fi Hybrid as ‘special’ partners. 

    The show will also air across 13 ZEE channels including Zee Café HD, Zee TV SD and HD, &TV HD, Zee Zest SD and HD, Big Magic, Big Ganga, Zing, Zee Tamil HD, Zee Kannada HD, Zee Marathi HD, and stream on ZEE5.

    The launch of the new season is accompanied by a promo campaign that features Shakti and Mukti Mohan performing extraordinary dance acts and setting the tone for the season. The second season of the show will showcase 50 stellar dance performances, said the channel.

    The first season of “Dance With Me” garnered more than 23 million cumulative reach across ZEE Café and ZEE TV and the show’s hook step challenges thrown by celebrity dance experts received over 8.7 million impressions, shared the channel. “Combined with the unique interactive experience via TV and social, the show offered deep integrations for the brands who partnered with ZEE Café for the festive offering,” it added.

    “With a strong legacy of over 20 years of creating we-time moments with latest international content, the focus on ZEE Café is to equally build a formidable originals content slate,” said Zee Entertainment Enterprises Ltd, business head, premium channels, Kartik Mahadev. “Customer centricity being at the core of the brand’s design thinking, ZEE Café’s originals have always tapped into themes that are trending, be it dance or food. Season one of Dance With Me is the first original production met with an overwhelming response from fans and saw great sponsor interest as well. Raising the bar, we are delighted to announce the second season that brings fifty talented performers on one stage to delight our discerning audience.”

    Each episode is designed around an interesting theme and features unique talent such as a girl who has mastered dancing with a Hula Hoop, that too in a saree, or a male performer who has found a confluence of Bharatnatyam and Hip Hop. With fifty such performances, this show is sure to astonish viewers with many things that have never been seen before on TV and the interactive format combining the reach of broadcast and social is sure to offer deep integrations to the brand partners, the channel said.

    “I feel thrilled to return to the stage yet again with the second season of one of the most unique dance reality shows, Dance With Me,” said reality TV superstar and dance maestro, Shakti Mohan. “Dance has been an integral part of the family and our childhood so when my sister and I heard about a new season, we just couldn’t contain the excitement thinking of all the moments I shared with Mukti in the previous season. It’s a privilege to be a part of a show that provides a platform for promising artistes across the nation who each come with a rare talent.”

    “Dance With Me has been my first stint as the host and dance expert and it’s surely been a fun affair shooting with Chiku didi. Our chemistry on the show received a lot of love across the internet all through the last season and we have much more in store for the second season,” said Mukti Mohan. “In our journey as dancers, we’ve been fortunate to come across countless talented artists who yearn for that one opportunity.”

  • Purplle to launch Shakti Mohan’s ‘NY Bae X Shakti’

    Purplle to launch Shakti Mohan’s ‘NY Bae X Shakti’

    MUMBAI: Purplle.com, the leading Indian online beauty and personal care company, has signed an agreement with television personality & dancepreneur Shakti Mohan to launch an exclusive make-up range. Branded as NY Bae X Shakti, this is a limited edition premium make-up range curated by Shakti Mohan and exclusively marketed & sold on Purplle.com’s e-commerce platform. NY Bae X Shakti is also the official beauty partner of 'Break A Leg' Season 2,  India’s only dance-meets-comedy-meets-style web series expected to be aired in February 2020.  

    Over the last couple of years, Purplle has been focussing on building a strong portfolio of own brands. Currently, the company’s own brand portfolio contributes over 30% of its revenues. Through its partnership with Shakti Mohan, Purplle is strengthening its premium range of personal care products. This is the first celebrity product range being launched by the company.  

    Speaking about the collaboration, Purplle.com co-founder Manish Taneja said, “Our vision is to deliver specialized, high performance, ultra-glam makeup products to millennials through our exclusive brand NY Bae. Admirers of NY Bae look up to the brand as a source of hope, motivation, passion, and beauty. The followers of Shakti, too, look up to her and are inspired by the same qualities. The coming together of these two was just meant to happen.”

    Speaking on the same, Shakti Mohan states, “Makeup is a natural extension of dance for me. I wanted to do a line for years, but it needed to be credible and a game-changer. I wanted my line to be inclusive, accessible, and for it to speak to the millennial generation, that always wants to look on point. All the Mohan sisters are very inclined when it comes to cosmetics, and I’m beyond thrilled to partner with NY Bae for this. NY Bae brand ethos and performance resonates with me, thereby making it just the right fit.”

  • Lay’s Wavez campaign on Tiktok gathers 2 bn views within 3 days of launch

    Lay’s Wavez campaign on Tiktok gathers 2 bn views within 3 days of launch

    MUMBAI: Lay’s, one of India’s leading potato chips brands, received an overwhelming response on TikTok for its Wavez4India Challenge. Launched by Yuvraj Singh, one of India’s favourite cricketers and Shakti Mohan, the country’s dancing sensation, the challenge received over 2 billion views in just 3 days of its launch.

    TikTok users accepted the challenge thrown by Yuvraj and Shakti and came up with unique dance moves in form of Wavez. With more than 2000 user generated videos, the challenge reiterated the passion towards experimenting with quirky and unique dance moves.

    The total number of views for the Lay’s Wavez4India Challenge currently stand at a massive 4 billion.

    PepsiCo India sr director – marketing, foods category Dilen Gandhi said, “Lay’s has always stood for introducing new industry innovations. Lay’s Wavez, our new innovative offering – with its unique shape and appetizing flavor – has received an encouraging response from consumers. Associating with an interactive platform like TikTok for this new innovative product, therefore, seemed to be a seamless fit into the brand’s marketing strategy.”

    He further added, “The response to the challenge has been phenomenal. We are glad that this association has helped us further our objective to provide our audience an opportunity to participate in innovative experiences while enjoying and having fun with their favourite snack.”

    TikTok India director, sales and partnership Sachin Sharma said, “Dance has always been one of the trending categories on TikTok with millions of users showcasing their creativity on various tunes, using TikTok features. We are delighted to witness how brands are increasingly engaging with the youth on our platform through interesting, fun and exciting challenges. The collaboration with Lay’s for #Wavez4India challenge saw some really talented creators take to TikTok to exhibit their expressions and cheer for India in the ongoing cricket season.”

  • Ultimate Ears ties-up with Shakti Mohan by using ‘Sutli Bomb’

    Ultimate Ears ties-up with Shakti Mohan by using ‘Sutli Bomb’

    MUMBAI: Speaker brand, Ultimate Ears, has partnered with digital and marketing agency Grapes Digital to launch a series of campaigns this festive season.

    Grapes Digital rings in the festivities for Ultimate Ears by associating it with Shakti Mohan, India’s top choreographer and TV Celebrity for her new web series called “Break A Leg”. The series chronicles the story of non-dancing celebrities trying to learn complex forms of dance in a matter of hours.

    This series is divided into four episodes and will have a fair share of banter with non-dancer celebrities which aired its first episode featuring Aparshakti Khurana and Abish Matthew on 31 October. The show will feature Aparshakti Khurana, Abish Matthew, Kashyap Kapoor, Namit Das, Mallika Dua, Srishti Dixit, Karan Wahi and Ritwik Dhanjani.

    The Diwali themed promo video that features Shakti Mohan with her team of talented dancers performing breathtaking moves with Wonderboom speakers has already garnered 1 million views in five days.

    Further to promote its Wonderboom speakers this festive season, it has launched an influencer marketing campaign called Ultimate Bomb. The campaign aims to encourage people to not burst firecrackers this Diwali, instead blast music with Ultimate Ears speakers and enjoy the festive season. The agency has associated with social media influencers for the same and will be sending across Wonderboom speakers disguised as a big Sutli Bombs to them. The speakers will be wrapped in green thread, making them visually indistinguishable from real Sutli Bombs.

    This activity will be supported on Instagram, wherein the hashtag #UltimateEars will be used in all the influencers’ social media posts to be part of wider online conversations and make campaign more viral.

    Grapes Digital COO Shradha Agarwal says, “We wanted to promote the idea of celebrating Diwali without the noise of crackers and replacing it with good music. Our team came up with this idea of promoting the speakers via influencers, as we understand the impact of micro-influencers in the social eco-system of the millennial, so that we can have greater social impact in brand’s target audience through this innovative idea of ‘don’t burst crackers instead blast music’ crusade.”

    Speaking on the association, Shakti Mohan adds, “Break a Leg is my first ever web series, where celebrities learn dance moves that they have never attempted. What better way to dance this festive season than on some good music. I am glad we partnered with Ultimate Ears for our first video. The initial response has been overwhelming and we are excited for the upcoming videos.”

  • Star Plus reinvents its weekend programming with ‘Dance +’ season 2

    Star Plus reinvents its weekend programming with ‘Dance +’ season 2

    MUMBAI: With an aim to give more space and importance to fiction programming, Star Plus redefined its fiction programming by airing its primetime shows on all seven days from Monday to Sunday since February. All the shows between the 8.00 pm to 10.30 pm slots were aired on Saturdays and Sundays as well. The channel wanted to aggressively promote and back its fiction programming and this is why its reality show Nach Baliye season 8 has been kept on hold for at least two months.

    Also the channel had already extended its early primetime slot by stretching all the shows slotted between 5 pm to 7.30 pm to all seven days. Mohi – Ek Khawab Ke Khilne Ki Kahani, Mere Agne Mein, Suhani Si Ek Ladki, Saath Nibhana Saathithya  and Yeh Hai Mohabbatein.

    However starting 2 July, Star Plus will revive its non-fiction programming with its new offering Dance + season 2. The talent hunt produced by Frames Productions will be aired on Saturday and Sunday at the 8 pm time band. 

    Speaking with Indiantelevision.com, Frames Production founder Ranjeet Thakur said, “We received a good response for season one even though it was our first experience with the show. This time around, the second season will take the show to a higher level. The talent in this country is exceptional and audiences will see that in this season.” 

    For this season the makers have roped in talented choreographer Remo D’Souza who will don the hat of a super judge. Moreover, the show will have three mentors Dharmesh Yelande, Shakti Mohan and Punit Pathak who will be teaching the contestants and choreographing the acts. “This season we have Punit in the show as Sumeet Nagdev has some other engagements so he said no for this season”, informed Thakur.

    The makers have done auditions in 20 cities including Lucknow, Jaipur, Ranchi, Assam and all the metros and mini metros cities. 

    Dance+ will be a 26-episode show of one hour duration each. “There will be no change in the format as such, except we are moving to a one hour show on Saturday and Sunday, while during the earlier season it was a two hour show only on Sunday.” 

    The channel has roped in Hyundai as the presenting sponsor and co-powered by Cera and Oppo. 

    Star Plus’ new non-fiction offering, Dance + season 2  will be pitched against Zee TV’s  Tashan-e-ishq, Balaji’s new show on Colors Kawach at 8 pm on Saturday and Sunday, Sony TV’s Aadlat, Life OK’ s Savdhaan India and Sab TV’s Tarak Mehta Ka Oolta Chashma.  

  • Star Plus reinvents its weekend programming with ‘Dance +’ season 2

    Star Plus reinvents its weekend programming with ‘Dance +’ season 2

    MUMBAI: With an aim to give more space and importance to fiction programming, Star Plus redefined its fiction programming by airing its primetime shows on all seven days from Monday to Sunday since February. All the shows between the 8.00 pm to 10.30 pm slots were aired on Saturdays and Sundays as well. The channel wanted to aggressively promote and back its fiction programming and this is why its reality show Nach Baliye season 8 has been kept on hold for at least two months.

    Also the channel had already extended its early primetime slot by stretching all the shows slotted between 5 pm to 7.30 pm to all seven days. Mohi – Ek Khawab Ke Khilne Ki Kahani, Mere Agne Mein, Suhani Si Ek Ladki, Saath Nibhana Saathithya  and Yeh Hai Mohabbatein.

    However starting 2 July, Star Plus will revive its non-fiction programming with its new offering Dance + season 2. The talent hunt produced by Frames Productions will be aired on Saturday and Sunday at the 8 pm time band. 

    Speaking with Indiantelevision.com, Frames Production founder Ranjeet Thakur said, “We received a good response for season one even though it was our first experience with the show. This time around, the second season will take the show to a higher level. The talent in this country is exceptional and audiences will see that in this season.” 

    For this season the makers have roped in talented choreographer Remo D’Souza who will don the hat of a super judge. Moreover, the show will have three mentors Dharmesh Yelande, Shakti Mohan and Punit Pathak who will be teaching the contestants and choreographing the acts. “This season we have Punit in the show as Sumeet Nagdev has some other engagements so he said no for this season”, informed Thakur.

    The makers have done auditions in 20 cities including Lucknow, Jaipur, Ranchi, Assam and all the metros and mini metros cities. 

    Dance+ will be a 26-episode show of one hour duration each. “There will be no change in the format as such, except we are moving to a one hour show on Saturday and Sunday, while during the earlier season it was a two hour show only on Sunday.” 

    The channel has roped in Hyundai as the presenting sponsor and co-powered by Cera and Oppo. 

    Star Plus’ new non-fiction offering, Dance + season 2  will be pitched against Zee TV’s  Tashan-e-ishq, Balaji’s new show on Colors Kawach at 8 pm on Saturday and Sunday, Sony TV’s Aadlat, Life OK’ s Savdhaan India and Sab TV’s Tarak Mehta Ka Oolta Chashma.  

  • Star Plus targets common man with ‘Dance +’

    Star Plus targets common man with ‘Dance +’

    MUMBAI: From dance battles to face-offs, Star Plus is all set to find new dancing stars across the country. An open stage forum for solo, couple and group performers, Dance + (Dance Plus) aims to be a hard core dance reality show.

     

    The new talent hunt is produced by Frames Productions.

     

    According to Frames Productions founder Ranjeet Thakur, dance is a much loved genre in India for everybody. After the star studded dance show Nach Baliye (currently on-air), the channel wanted to target the common man. It can be recalled that in the year 2013, the channel had tried its hands with a common man’s dance programme in India’s Dancing Superstar (IDS).

     

    “After IDS, Star wanted to re-format a little, jazz it up in a different style and this is how Dance + was born. We came up with the idea of doing the show wherein solos, duo’s and groups will be performing with mentorship,” explains Thakur.

     

    The makers have roped in talented choreographer Remo D’Souza who will don the hat of a super judge. Moreover, the show will have three mentors Dharmesh Yelande, Shakti Mohan and Sumeet Nagdev who will be guiding and teaching the contestants and choreographing the act. “The idea was to have a dance show which would blend the dancing talent of a common man with the expertise of the mentor,” asserts Thakur.

     

    Just Dance

     

    The makers have been working on the show for the past one year. “Considering all factors like understanding the market, developing it, understanding the kind of dancers and talent that we can get etc, it has taken us over a year,” informs Thakur.

     

    Thakur believes that it is very important to get talent from across India on a show like this. The talent hunt has traveled to 18 odd cities and reached out to maximum people. This apart, the show also travelled to smaller towns, conducting silent auditions for six months to get the best of talent.

     

    Auditions started from 3 June in Guwahati followed by Bhubaneshwar, Ranchi, Kolkata, Lucknow, Indore, Vadodara, Jaipur, Chandigarh, Delhi, Pune, Bengaluru and Mumbai being the last destination on 28 June.

     

    To top it all, digital auditions were conducted by Frames in-house. “Because we have our own network also for finding talent, we knew our own talent, co-coordinators and people across India. Many people are sending us their dance videos even now,” he says.

     

    The 12-week series will have the channel first airing audition episodes followed by the mega audition episodes. The grand premier will have top 12 contestants divided into three teams (four in each) who will then battle it out for the title.

     

    The show will go on floors in July and will be shot at Yash Raj Studios, Mumbai. It plans to go on-air by end of July or first week of August. 

  • Zee TV APAC begins auditions of ‘Dance Singapore Dance’

    Zee TV APAC begins auditions of ‘Dance Singapore Dance’

    MUMBAI: Zee TV APAC has launched its first reality dance competition in Singapore. The channel encourages local dancers by providing them a platform to showcase their talent on international television.

     

    Auditions for Dance Singapore Dance, held on 14-15 March at MDIS Campus received a good response. The dancers were judged by Shakti Mohan, winner of Dance India Dance Season 2, and Zaini Mohammad Tahir, artistic director and choreographer of National University of Singapore (NUS) dance Ensemble.

     

    Dancers auditioned for an opportunity to create history and perform on one of the most celebrated dance stages. The auditions drew dancers from different nationalities and backgrounds further enforcing Singapore’s cultural diversity. The dancers exhibited original choreography, strong technique, immaculate timing, never-before-seen passion and a universal appeal. Contestants at the auditions were as young as 16 years, whereas the oldest contestant was 68 years old.

     

    Zee TV APAC senior vice president – international business Tripta Singh said, “We are delighted to replicate Zee’s highly successful reality dance show in Singapore, but of course with a local twist. As a cosmopolitan city, Singapore has a unique blend of cultures and talent, which we believe, will stand out. We are launching this now as we wanted to celebrate the amazing talent and diversity in the 50 year of  Singapore’s independence.”

     

    Zee TV APAC business head Sushruta Samanta added, “We are thrilled to present the inaugural season of Dance Singapore Dance that will provide a once-in-a-lifetime opportunity for dancers in Singapore. This will not only give the mainstream advertisers to ride on our channel but also make the brand an household name across the various ethnicities in Singapore. The Reality show is completely targeted towards the local audience including the Indians, Chinese & Malays, as dance doesn’t have language barrier.”

     

    Singapore’s StarHub, is the presenting sponsor of Dance Singapore Dance.

     

    At the end of the first day open auditions, the top 50 shortlisted dancers were invited to perform on the second day.

     

    On the second day of auditions, the Super 12 that managed to impress the judges each received a “Hat of Destiny” in recognition of their dancing talent.

     

    Going forward the Super 12 will train with some of the industry’s best choreographers and their performances will be premiered in June on Zee TV APAC across 18 countries. The show will also be broadcasted on Zee Tamizh (Singapore feed) and StarHub’s Sensasi, a local Malay free to air channel.