Mumbai: Muthoot FinCorp has launched its festive campaign for business loans and two-wheeler loans, encouraging people to achieve their goals with a missed call.
Featuring brand ambassador Shah Rukh Khan, the first ad reveals a ‘Superstar Secret’ for making a customer’s dream of owning a two-wheeler a reality with accessible loan options. The second ad provides a ‘Blockbuster Tip’ for business growth, presenting MFL’s Business Loans as a resource for entrepreneurs aiming to reach their goals.
MFL CEO Shaji Varghese said, “With the launch of our latest festive campaigns for Two-Wheeler and Business Loans, we are reinforcing our commitment to empowering and improving the lives of the common man.”
He further added, “Whether it is for purchasing a two-wheeler or expanding a business, MFL offers customers choice, convenience, and credibility to get a loan through our Muthoot FinCorp ONE app, as well as through MFL’s approximate 3,700 branches, pan-India. Also, having Shah Rukh Khan as our brand ambassador further strengthens our trust and relatability, allowing us to connect with a broader audience and emphasize the ease of accessing our loan services through just a missed call.”
The campaigns highlight the simple process of obtaining business and two-wheeler loans by making a call to MFL at 80869 80869. The campaigns will run in three languages across digital platforms, ensuring MFL’s message is communicated effectively to a wide audience. The two-wheeler loan is a product of Muthoot Capital Services, a group company of Muthoot Pappachan Group.
Mumbai: Muthoot FinCorp, a non-banking financial services company (NBFC) in India, has appointed Havas Media Network India to manage its integrated media mandate. Havas Media’s Bengaluru operations, which has been witnessing significant expansion over the years, will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.
With a shared vision of excellence and a commitment to making financial inclusion accessible, this partnership promises to resonate deeply with diverse audiences nationwide. Leveraging Havas Media Network India’s strategic insights and creative prowess, Muthoot FinCorp aspires to strengthen its brand presence while amplifying their promise of transforming the lives of the common man through tailored campaigns.
Muthoot FinCorp’s latest campaign ‘Book My Gold Loan’, featuring the legendary actor Shah Rukh Khan has been jointly crafted and executed by Havas Media India and Havas Worldwide India. This campaign introduces an innovative service where customers can book a Gold Loan instantly, anytime, from anywhere with just a missed call.
Harnessing the power of Muthoot FinCorp’s branch network and the convenience of obtaining a Gold Loan From Home, this multilingual and multi-platform campaign ensures the message resonates with diverse audiences, overcoming language and platform barriers.
“We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionize financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector,” said Muthoot FinCorp Ltd CEO Shaji Varghese.
In addition to the Book My Gold Loan service, Muthoot FinCorp is also intensifying its focus on other significant offerings, aiming to strengthen its diversified bouquet of products in the financial services sector.
Commenting on the win, Havas Media Network India CEO Mohit Joshi said, “Havas Media Network India’s South operations has been consistently expanding, establishing it as a vibrant hub for partnering with leading brands and we are now delighted to join hands with Muthoot FinCorp – a prominent brand across India. We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values designed on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.”
Mumbai: Muthoot FinCorp Ltd (MFL), the flagship company of the 137-year-old Muthoot Pappachan Group (Muthoot Blue), has launched its ‘Book My Gold Loan’ campaign featuring Shah Rukh Khan. This groundbreaking campaign introduces a first-of-its-kind service in India: book a Gold Loan instantly, anytime, from anywhere. The newly launched feature allows customers to initiate loans with a simple missed call, integrating advanced technology with exceptional customer service.
This unique service makes Gold Loans more accessible and convenient for consumers and is powered by the robust phygital presence of Muthoot FinCorp across the country with 3700+ branches and Gold Loan from Home in 50+ cities.
Muthoot FinCorp Ltd CEO Shaji Varghese said, “Through our campaign, we aim to transform financial accessibility for every Indian. Partnering with Shah Rukh Khan, the ‘Book My Gold Loan’ campaign represents a major leap for us. With the ‘Book My Gold Loan’ service we aim to make life easier for all our consumers with gold loans that can be taken at any of our branches or from their homes. Our loans empower our customers to fulfil their aspirations daily.”
Muthoot FinCorp’s ‘Book My Gold Loan’ campaign has been conceptualized and created by Havas Worldwide India (creative) and executed by Havas Media India (media) and features a captivating television commercial (TVC) starring Shah Rukh Khan. The TVC whisks viewers through a sequence of aspirations – starting businesses, studying abroad, and buying a new car. As each scene unfolds, Shah Rukh Khan subtly incorporates the ‘call me’ gesture, hinting at a simple solution. In the end, Khan reveals the answer behind his ‘call me’ gesture – Muthoot FinCorp’s ‘Book My Gold Loan’ service. This first-in-India service makes getting a Gold Loan as easy as a missed call to 80869 80869 to turn your dreams into reality. Additionally, Muthoot FinCorp has also released a musical video promoting the new initiative with SRK.
Havas Worldwide India, joint MD & chief creative officer Anupama Ramaswamy said, “We came up with a signature gesture for our unique feature of Book Your Gold Loan with a missed call and got Shah Rukh Khan to tell the world about it. And as always, he gave it a unique twist.”
Havas Media Network CEO Mohit Joshi said, “We are excited to be part of this campaign with Muthoot FinCorp and their newest brand ambassador Shah Rukh Khan. Muthoot FinCorp’s constant innovation to make financial access easier for people is commendable and we are sure the multilingual campaign will meaningfully connect with the larger audience across the country.”
This campaign will be broadcast in Hindi, Tamil, Malayalam, Telugu, Kannada, Marathi, and Gujarati. It will encompass OOH, digital platforms, television, print, and on-ground activations, ensuring a widespread reach and pan-India impact.
Muthoot FinCorp recently achieved record-breaking consolidated loan disbursements in FY24, at Rs. 61,703.26 crore. With the launch of ‘Book My Gold Loan,’ the company is poised to make a significant leap forward in simplifying the lending landscape.
The campaign promises to resonate deeply with audiences of all demographics, paving the way for a more accessible and convenient lending experience.
New Delhi: PNB Housing Finance Limited has launched a new multi-media, multi-city brand campaign to create awareness about benefits of its Fixed Deposit Schemes with offers on rates of interest backed with differentiated product features which may appeal to people of different ages, including senior citizens and parents of young children. The FD Schemes offer an auto renewal feature, multiple pay-out options and additional interest for senior citizens.
Rolled out across print, outdoor and digital platforms, series of advertisements showcase key attributes of the Company’s FD Scheme which are offered at a rate of interest of up to 8.45% for a tenor of 60-71 months on a minimum deposit of ₹ 10,000. The Company has rolled out FD Schemes which offer a premium or additional benefit of 0.25% in interest rate to senior citizens.
Speaking about the campaign, Mr. Shaji Varghese, the Executive Director, Business Development, said – “We believe fixed deposits should be an important component of the investment portfolio of an individual. The ₹ 20,000 crore fixed deposit programme of the Company has a credit rating of CRISIL FAAA/Negative and the ₹ 18,500 crore fixed deposit programme with a tenor of 12 months to 120 months has a credit rating of CARE AA+/Stable. Fixed deposits by our Company are offered at varied rates of interest, customized product features coupled with a customer centric delivery model that comprises of both physical branch network and technology enabled non-branch platforms such as website, mobile app etc. with self-servicing capabilities. We encourage customers to choose fixed deposits as an option which we believe may facilitate control over returns and may help them save for future.”
The advertisements have been conceptualized by the creative agency DDB Mudra Private Limited while DDB Mudramax will function as the media agency. The OOH is done by The Max. The campaign will run in Delhi NCR, Jaipur, Kolkata Chennai, Bangalore, Hyderabad, Pune, Mumbai and Ahmedabad.
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