Tag: Shailja Kejriwal

  • Applause Entertainment and Zindagi’s ‘Farar’ takes center stage at DC South Asian Film Festival

    Applause Entertainment and Zindagi’s ‘Farar’ takes center stage at DC South Asian Film Festival

    Mumbai: Following its stellar success at the Chicago South Asian Film Festival, Applause Entertainment and Zindagi’s drama series, “Farar,” directed by the talented Mehreen Jabbar and featuring stellar cast including Sarwat Gilani, Mariam Saleem & Maha Hasan is poised to extend its international journey by gracing the US East Coast at the upcoming DC South Asian Film Festival. Slated for a screening on 3 December, this series, renowned for its compelling narrative and outstanding performances, continues to enthrall audiences on a global scale. To coincide with its release, Director Mehreen Jabbar and actor Maha Hasan will be present at the Festival on Sunday, 3 December, at 2:30 PM, hosted at the American University School of Communication Doyle-Forman Theater.

    Presented by Applause Entertainment, a Zindagi original Farar, a 6-part series, tells the story of three independent women who are navigating the complexities of modern life. The series highlights the universal human experiences of friendship, love, and personal growth, while simultaneously tackling issues such as societal pressures, identity, taboos, and body shaming.

    Mehreen Jabbar, acknowledged as one of Pakistan’s foremost directors, expresses her excitement about the series premiering at the DC Film Festival, a city known for its vibrant South Asian community and a festival championing diverse storytelling. She notes, “The anticipation of our series premiering at the DC Film Festival is truly exciting. This dynamic city not only embraces a vibrant South Asian community but also hosts a festival known for championing diverse storytelling. In a time where divisions persist, it’s uplifting to witness the union of two major South Asian nations in the spirit of storytelling at the DC festival.”

    The DC South Asian Festival stands out as a highly acclaimed cinematic celebration, held annually in the heart of the United States, Washington D.C. This festival, now in its 12th year, takes pride in showcasing and honoring the finest in alternative cinema from India, Pakistan, Afghanistan, Bangladesh, Nepal, Bhutan, Tibet, and Sri Lanka. Faraar,’ takes center stage as the only web series to be screened in the drama category, that delves into tangled relationships and individual evolution, promising to be a standout moment at the festival.

    Talking about this noteworthy milestone, Zee Entertainment Enterprises Ltd. CCO (special projects) Shailja Kejriwal said, “From Farar’s successful Chicago debut to its significant move to DCSAFF, it’s indeed been a remarkable journey. The Zindagi and Applause Entertainment partnership reflects our shared dedication to diverse narratives. We’re excited to witness how the audiences embrace our storytelling heritage.”

  • Zindagi and Applause Entertainment present ‘The Pink Shirt’

    Zindagi and Applause Entertainment present ‘The Pink Shirt’

    Mumbai: In a recently announced strategic partnership between the two renowned content studios Applause Entertainment and Zee’s Zindagi, for creating South Asian content; Sameer Nair and Shailja Kejriwal have announced yet another project- The Pink Shirt. The eight-episode web series, starring Pakistani superstars Sajal Aly and Wahaj Ali, marks Applause Entertainment and Zindagi’s second project together. The content studios together promise to be a remarkable addition to the world of entertainment as the drama gears up for its world premiere at the South by Southwest Film Festival 2023 Sydney (SXSW) at Palace Central Cinema on 16th October. Moreover, The Pink Shirt is the only South Asian web series selected at the SXSW, Sydney this year.

    Following the announcement of Farar’s world premiere at the Chicago South Asian Film Festival earlier this month, The Pink Shirt adds a new feather to Zindagi and Applause Entertainment’s hat of achievements. To witness this global recognition at one of the largest annual festivals celebrating conglomeration of parallel cinema, interactive media, music, and much more; Pakistani superstars and lead actor Sajal Aly along with director Kashif Nisar, writer Bee Gul, and producer Shailja Kejriwal will be attending the grand festival in Australia.

    The Pink Shirt is a riveting take on modern-day relationships, their love, challenges, and struggles in a raw & real way. The drama revolves around the journey of Sophia cast as Sajal Aly and Umer as Wahaj Ali being stuck in their respective toxic relationships with their partners Sameer and Sara and how they then discover an alluring intensity and embark on a transformative journey towards love that mends them as people.

    The renowned SXSW festival marks its debut in Sydney this year, making its first foray outside Austin, Texas. The festival will have a diverse array of content, with an emphasis on the Asia-Pacific region.

    Expressing her excitement, lead actor Sajal Aly said, “The Pink Shirt challenged me in ways I never imagined, delving deep into the complexities of human connections. It’s a journey I’ve embraced with open arms, and as we prepare for its world premiere in Sydney, I can’t contain my excitement to share this emotional voyage with the world.’

    Sajal Aly’s co-actor and Pakistani heartthrob Wahaj Ali added, “Portraying the complexities of human relationships in The Pink Shirt has been a remarkable challenge and the script demanded an exploration of emotions and vulnerabilities that pushed me as an actor. My experience working with Sajal and Kashif has been an absolute delight. I can’t wait for the audiences to embark on this emotional rollercoaster with us.”

    Director Kashif Nisar said, “As the director of The Pink Shirt, I am humbled and thrilled by the opportunity to showcase our work at the prestigious SXSW Sydney as the only representative of the South Asian web series, hoping it will resonate with audiences worldwide and contribute to the rich tapestry of storytelling from our region. It was an absolute pleasure working with Shailja and Bee Gul on this project, and we couldn’t be happier for Zindagi and Applause Entertainment’s collaboration as this merger provides us with the ultimate platform this special project really needs.”

    Reflecting on this significant milestone, Zee Entertainment Enterprises Ltd chief creative officer (special projects) Shailja Kejriwal added, “I couldn’t be happier to announce our yet another collaboration with Applause Entertainment. It’s truly thrilling to see ‘The Pink Shirt’ selected as the only South Asian web series at the prestigious SXSW Film Festival Sydney. This achievement underscores our commitment to bringing diverse narratives to a global stage. I’m immensely proud of our team and excited to witness The Pink Shirt captivate audiences at SXSW Film Festival, Sydney”

    Writer Bee Gul added, “As the writer of ‘The Pink Shirt,’ my intention has consistently been to weave a tale of love, loss, and unwavering strength that deeply connects with audiences around the globe. The exhilarating debut of our show at the SXSW Film Festival in Sydney is the realization of a long-held dream, affording us a worldwide stage to share this emotionally resonant narrative. I’m profoundly grateful to Shailja for recognizing the same potential we envisioned in ‘Pink Shirt’ and selecting it as the second collaborative endeavor between Zindagi and Applause Entertainment.”

    Presented by Applause Entertainment, a Zindagi original ‘The Pink Shirt’ an eight-part web series, is a South Asian collaboration between India and Pakistan. Directed by Kashif Nisar & written by Bee Gul, starring Sajal Aly and Wahaj Ali, the series highlights a riveting take on modern-day relationships, their love, challenges, and struggles. Narrated in a raw & real way The Pink Shirt is a simple & confusing, tragic yet funny tale of broken and complex relationships.

  • Applause Entertainment and Zindagi’s ‘Farar’ set for Chicago South Asian Film Festival 2023 premiere

    Applause Entertainment and Zindagi’s ‘Farar’ set for Chicago South Asian Film Festival 2023 premiere

    Mumbai: A riveting story of human emotions, Farar is set for its grand world premiere at the prestigious 14 Annual Chicago South Asian Film Festival 2023 as the Marquee web series of the festival. The first collaboration under the landmark partnership of Applause Entertainment and Zindagi, Farar’s global premiere is a strong reinforcement of bridging cross-border gaps and creating universally relatable South Asian content.

    The show based on the themes of friendship, freedom and hope is directed by Mehreen Jabbar & will be screened on Saturday, 23 September as part of the four-day festival program. The premiere will be attended by producers Shailja Kejriwal and Umnia Iftikhar, director Mehreen Jabbar and lead actress Sarwat Gilani. The series also features Mariam Saleem & Maha Hasan and is set in the sprawling city of Karachi, Pakistan.

    Expressing her excitement, lead actor Sarwat Gilani says, “As an actor, being part of Farar has been an incredible journey of exploration and dedication. This show is not just a story for us; it’s a piece of our souls, a representation of the rich emotions that connect us as humans. As ‘Farar’ gets ready for its premiere at CSAFF’23, my heart is brimming with happiness. This compelling storyline, delicately weaving the tapestry of female friendships and triumphing over obstacles, is now set to captivate and resonate with audiences worldwide.’’

    Recognised as one of the most prolific directors from Pakistan, director Mehreen Jabbar adds, “I am thrilled to have our series premiere in Chicago. This vibrant city not only has a thriving South Asian diaspora but also houses a festival that has consistently championed diverse genres and formats. In a time marked by divisions and jingoism, it is truly heartwarming to see the convergence of two of the world’s largest South Asian nations, uniting in celebration of the art of storytelling.”

    Reflecting on this significant milestone,  Zee Entertainment Enterprises Ltd.’s chief creative officer (special projects), Shailja Kejriwal said, “Personally, nothing gives me greater joy than seeing content from our subcontinent reach a world stage. Farar’s premiere at CSAFF is extra special as it is our first collaboration with Applause Entertainment.  The potential for South Asian content is unmatched, and we are so thrilled to have such an amazing partner and such brilliant teams on board this journey with us”.

    Producer Umnia Iftikhar added “Bringing Farar to Chicago South Asian Film Festival is a moment of immense pride and gratitude for our entire team. This show is a labour of love, a convergence of passion and storytelling. As we premiere here amidst the world, we hope Farar resonates with the universal emotions that bind us all. The power of storytelling lies in its ability to bridge cultures and ignite conversations, and we are thrilled to share our narrative with this wonderful audience.”

    Presented by Applause Entertainment, a Zindagi original Farar, a six-part series, tells the story of three independent women who are navigating the complexities of modern life. The series highlights the universal human experiences of friendship, love, and personal growth, while simultaneously tackling issues such as societal pressures, identity, taboos, and body shaming.

    Earlier this week, in a groundbreaking move, Applause Entertainment and Zindagi announced their strategic partnership to energise investment in South Asian content creation that connects with today’s diverse global audience.

  • Applause Entertainment partners with Zindagi for South Asian content

    Applause Entertainment partners with Zindagi for South Asian content

    Mumbai: In a groundbreaking move, Applause Entertainment and Zindagi have joined forces to energise investment in South Asian content creation. Sameer Nair and Shailja Kejriwal, are well-known for their significant contribution to television, with shows like Kaun Banega Crorepati, Star Bestsellers, and the Saas Bahu dramas. This partnership marks their reunion after more than a decade.

    This alliance is a game-changer in the rapidly evolving global entertainment landscape, marking a significant shift in the ever-changing entertainment industry, aiming to produce a wide range of South Asian narratives across genres that connect with today’s diverse global audience.

    Sameer Nair, a stalwart in the media and entertainment industry and managing director of Applause Entertainment, renowned for acclaimed series like Criminal Justice, City of Dreams, and the Scam franchise stated: “Working with Shailja Kejriwal is like revisiting a cherished chapter of our creative journey. Our shared vision and passion for storytelling have always been the driving force of our partnership. Now, with the world as our canvas and the OTT stage as our platform, we’re thrilled to collaborate once more, bringing the rich tapestry of South Asian content to a global audience.”

    Shailja Kejriwal, a well-known name in television and content curation, chief creative officer of special projects at Zee Entertainment Enterprises Ltd recognised for introducing stars like Fawad Khan, Mahira Khan to India with iconic dramas Zindagi Gulzar Hai, Humsafar and subsequently creating originals like Churails, Dhoop Ki Deewar, Qatil Haseenaon Ke Naam said, “Reuniting with Sameer after a decade is like homecoming for me and I’m thrilled to team up with him in this new era of content creation. Zindagi’s commitment to pushing the boundaries of South Asian storytelling backed by Punit Goenka’s vision & continued support has remained unwavering. With Sameer’s pioneering spirit and the legacy of iconic shows, coupled with Applause Entertainment’s innovative zest, we’re poised to create content that not only resonates across borders but sets new benchmarks in South Asian storytelling.”

    The collaboration of Applause Entertainment and Zindagi marks the beginning of an era of innovative global projects. Sameer and Shailja’s previously remarkable collaboration at Star Plus and Imagine stands as a testament to their creative brilliance.

  • Zee Theatre brings the endless magic, innocence and wonder of ‘Peter Pan Live!’ to India

    Zee Theatre brings the endless magic, innocence and wonder of ‘Peter Pan Live!’ to India

    Mumbai: Scottish novelist and playwright J. M.Barrie’s ‘Peter Pan’ is about a boy with eternal childhood who lives on a mythical island called Neverland. The narrative revolves around Peter’s quest to find stories that can entertain his co-inhabitants. Along the way, he faces many odds and blurs fantasy and reality to make us all realise that with imagination and courage, we can rewrite our destiny and defeat evil. This tale has lent itself to various adaptations across decades; from animation to live-action and theatrical interpretations at West End and Broadway. And now Zee Theatre brings to India, all the joy and magic of this tale via ‘Peter Pan Live!’ a production inspired by a 1954 Broadway musical. The delightful entertainer will be screened on 10th July on Tata Play Theatre at 2 pm & 8 pm

    ZEEL chief creative officer – special projects Shailja Kejriwal said, “There is a Peter Pan in all of us refusing to grow up. This story is a perfect respite from a world that tells us constantly to wise up, lose our naivety, and our sense of wonder. J.M. Barrie was a masterful storyteller and this version does full justice to the glorious world he created for all of us. I am sure that audiences of all ages will enjoy this family entertainer also for its rich musical score and much-loved songs like ‘Tender Shepherd,’ ‘Never Never Land,’ and ‘Distant Melody.’ Reality must be dealt with but Peter Pan reminds us to never stop dreaming, to hope and to rediscover our inner child.”

    In 1955, the Tony Award-winning musical attracted an audience of 65 million viewers and was then the highest-rated single television program in the history of television.  One major highlight of this current version is Christopher Walken, the winner of an Academy Award, a BAFTA Award, and a Screen Actors Guild Award. Walken plays Captain Hook with great flair while Critics’ Choice Award nominee Allison Williams stars as Peter Pan in this Rob Ashford and Glenn Weiss directorial.  

    The musical also stars Christian Borle, Kelli O’Hara, Alanna Saunders, Taylor Louderman, and Jake Lucas and will be screened on Tata Play Theatre.

  • Digital channel Zindagi to launch on DTH platforms as a value-added service

    Digital channel Zindagi to launch on DTH platforms as a value-added service

    Mumbai: Digital channel Zindagi which features popular Pakistani soap operas will now be available on DTH platform Dish TV, D2H and Tata Play as a value-added service. The service will be available starting on 23 May.

    The channel launched in 2014, had gone off the air in July 2017 and its content was only available on the OTT service Zee5. Now, the shows Kitni Girhain Baaki Hain with Kirron Kher as the narrator, “Aunn Zara, Sadqay Tumhare” amongst others will be available to DTH subscribers. The channel’s launch is backed by an innovative content strategy of airing two episodes back-to-back.

    Apart from fiction shows, the service will also showcase acclaimed movies like “Baarish aur Chowmein” featuring Taapsee Pannu and Amit Sadh, directed by Tigmanshu Dhulia; “Toba Tek Singh”, based on a short story by Saadat Hasan Manto, featuring noted actor Pankaj Kapoor and directed by Ketan Mehta; “Silvat” written by Faraz Arif Ansari and directed by Tanuja Chandra with Kartik Aaryan in a leading role; “Saari Raat” a film by National Award winner Aparna Sen starring Konkona Sen Sharma among others.

    “It’s a proud moment for us as we reach yet another milestone and launch Zindagi across key DTH platforms,” said Zee Special Projects chief creative officer Shailja Kejriwal. “What started as a salient idea between a few people deeply invested in the belief of cross border cultural collaborations grew to become one of the most loved television channels in the country. Zindagi took its journey ahead on OTT fueling the digital consumption needs in the country, and the community of believers continued to grow. Today, we add new partners, new believers in Tata Play, Dish TV and D2H, as we take Zindagi to every corner of the country.”

    “There’s a huge fan following for nuanced and author-backed storylines in our country,” said Tata Play chief content and commercial officer Pallavi Puri. “Tata Play Zindagi’s content library is very slice-of-life… they are humari zindagi se milti julti kahaniyan, which we believe will be a treat for the viewers who like relatable narratives.”

    “We firmly believe that providing relatable, wholesome, unique, and relevant content is the most effective way to engage with our subscribers,” said Dish TV India Limited head – VAS Shruti Kumar.

    “We are delighted to announce Zindagi Active as the latest addition to our comprehensive value-added service portfolio. With this, we offer our subscribers the stories that are emotional and enthralling, series & movies that resonate with them, their families, and relationships. We hope to bring together people/communities beyond our country’s border who share similar values, cultures, and traditions. Our Active Services brings the most appealing and relevant content to our subscribers, and the latest addition of the Zindagi Active service reaffirms our commitment towards them,” she added.

  • Hope 2022 will see Zindagi also going back to its loyal TV audience: Zee’s Shailja Kejriwal

    Hope 2022 will see Zindagi also going back to its loyal TV audience: Zee’s Shailja Kejriwal

    Zee Entertainment Enterprises (Zee) chief creative officer – special projects Shailja Kejriwal, and her brainchild Zindagi channel have had an equally unpredictable, yet exciting journey in the world of media and entertainment. As a visionary storyteller, Kejriwal, to her credit has critically acclaimed content brands and initiatives like Zindagi, Zee Theatre, Star Bestsellers, and an unconventional series of short films called “Zeal for Unity” on one hand, and the TRP-churning, K-series of Indian family dramas on the other.

    Zindagi launched on television in 2014 with the Pakistani soap opera “Aunn Zara,” which ended in just 20 days, a rather ‘blasphemous’ occurrence in the pre-OTT days when TV serials ran into as many 2000+ episodes. With real characters who didn’t wear make-up to bed and finite storylines, the channel came in like a breath of fresh air. Becoming an instant hit, it went on to launch Pakistani stars like Fawad Khan, Sanam Saeed, and Mahira Khan with the popular dramas “Zindagi Gulzar Hai” and “Humsafar.”

    However, post the 2016 Uri attack, Zindagi had to pull the plug on all Pakistani content. Eventually wrapping up on TV, it became a digital-only channel. Starting out on the Ozee app, and later as Zindagi Digital, the channel finally launched on Zee5 in 2020. In the same year, Zindagi began its Originals innings with Asim Abbasi–directed web series “Churails” (2020). It was followed by “Ek Jhoothi Love Story” – a romantic comedy directed by Mehreen Jabbar, the critically acclaimed series “Dhoop Ki Deewar” featuring Ahad Raza Mir and Sajal Aly, “Qatil Haseenaon Ke Naam” – a desi noir anthology helmed by British Indian director Meenu Gaur, and most recently (11 March) Kashif Nisar’s “Mrs & Mr Shameem” – featuring Saba Qamar and Nauman Ijaz.

    Kejriwal’s constant endeavour through all the challenges has been to keep brand Zindagi alive and thriving. In a freewheeling interaction with IndianTelevision.com, she talks about “Mrs & Mr Shameem,” Zindagi’s digital journey, programming for the South Asian audience and diaspora, creating content from out of Pakistan, and her content philosophy.

    Content, cause and creativity

    ‘Short-run programming,’ ‘Hindustani content,’ ‘content for cause,’ ‘alternative mainstream,’ while the content on Zindagi has been classified as all of these and more, the idea behind the brand is simply to tell stories that have a purpose, and hence says Kejriwal, the brief is always ‘why is this story being told,’ and ‘how it will impact those watching it.’

    “There has to be a social comment in our stories; something which provides a different point of view. I believe that in today’s times when everything around us is changing, storytellers have to explore new ways of telling stories, new ways of talking about love and relationships,” she tells.

    Zindagi’s latest release “Mrs & Mr Shameem,” for instance, questions ‘who is the ideal man,’ ‘does he always have to be aggressive,’ ‘can he be like Shameem who is seen as effeminate?’ “What I also like about Shameem’s character is that he doesn’t feel like a victim of this perception of him being ‘less of a man.’ I loved the positivity in the show, and the fact that it is inclusive,” she adds.

    Programming for the South Asian audience

    Programming for the South Asian audience

    Zindagi began in 2014 with a clear roadmap of ‘curate, create and collaborate.’ The channel’s TV days comprised the ‘curation’ phase wherein it got a lot of Pakistani content to see how people liked/consumed it, and the response, shares Kejriwal, was phenomenal.

    “I haven’t met anyone who doesn’t tell me that at least one person in their family watched Zindagi,” she says, adding that, “We also kind of expected that because a) Our shows were fresh, finite and meaningful, and b) there was a lot of curiosity about Pakistan among Indians. While our shared history, language and geographies were an important reason behind it, primarily it was the fact that we’ve not had any visual reference of Pakistan since the 80’s, except the news media. On the other hand, Pakistanis have grown up watching us through our films.”

    The phase Zindagi is in right now on Zee5 is phase two of ‘Creation.’ Moving a step ahead from launching Pakistani actors, the channel began involving writers and directors in creating content for its South Asian audience. That’s when the ‘Originals’ happened. The third phase of collaboration where it hopes to be in the coming years will invite talent from both sides of the border to work together.

    Zindagi’s digital journey

    According to Kejriwal, the biggest advantage OTT as a medium offers is the freedom to tell stories that could not have been told on television.

    Sharing some snippets from what she calls “a fantastic journey on digital.” “It gave us the chance to work with a new wave of filmmakers like Asim Abbasi and Meenu Gaur. Even though Gaur is not into making Pakistani dramas, her work has a distinct South Asian approach that reciprocates with our TG. OTT provided us the platform to experiment and create content that is truly international in its making, and aimed different cohorts,” Kejriwal notes.

    “So, while ‘Churails’ caters to the upmarket or niche and younger audience, ‘Dhoop Ki Deewar’ is meant for family viewing in tier 1 cities. ‘Qatil Haseenaon Ke Naam’ is a metro-centric content piece. ‘Ek Jhoothi Love Story’ and ‘Mrs & Mr Shameem’ are suited for family viewing for audiences across tier 1 and 2 cities,” she further adds.

    Kejriwal says that she is most excited about bringing back Fawad Khan and Sanam Saeed with a new show and a completely new genre and concept of ‘magic realism’ – a first on Zindagi. “We could not have done this on TV where people are used to seeing them in a ‘Zindagi Gulzar Hai.’ That’s the fun of creating for OTT,” she states.  

    And there’s the math too! “We programme for the South Asian audience and South Asian diaspora. When we talk of OTT, we don’t talk of India alone, but the global market. There is a huge Pakistani diaspora that does not have a truly dedicated OTT platform of its own. Therefore, it becomes a low-hanging fruit for us. Our shows have a tremendous fan following among them,” she asserts.

    Back to TV?

    Kejriwal observes that even though OTT allows the freedom to experiment, the audience is becoming increasingly concerned about not getting lost in discovering content and surfing through it.

    “Content discovery can be an overwhelming task, and I propose to make the discovery of Zindagi simpler. That’s where television comes in for me,” she notes. “This is not to take away from the medium, but while the independence OTT gives is amazing, the loyalty on TV is great. OTT has kind of consolidated our viewership across demographics. I hope that 2022 will also see me going back to my loyal audiences on TV.”

  • Are women able to make their presence felt in M&E industry?

    Are women able to make their presence felt in M&E industry?

    Mumbai: Media and entertainment companies must take deliberate action to foster gender diversity at the workplace. This includes instituting mentorship programmes for emerging leaders, flexible work policies and empowering the female workforce to take up non-traditional roles.

    In the corporate world, women are not just encumbered by low female labour force participation of 27 per cent, they also face deeply embedded biases in leadership roles and emerging disciplines such as technology, product development and data science. Women have always been an integral part of the Indian media and entertainment (M&E) industry since its inception. The sector which employs four million people, both directly and indirectly, has a higher female labour force participation compared to other industries with more women represented in leadership roles every year.

    In the last decade, the M&E industry has seen a transformative shift led by increasing digitisation of workflows and emerging technologies. While women are well represented in creative fields they still lack a presence in management positions. Although this trend is changing, corporates have an outsized role to play in ushering in an era of gender inclusivity and diversity at the workplace. This includes policy changes that engender not just an egalitarian work culture but also encourage women to aspire to leadership roles. For example, the Companies Act 2013 mandated that every board should have at least one woman and today women hold 17.1 per cent of board seats in India.

    “I don’t think any organisation begins by saying ‘I do not want a woman for this role’.  Nor women begin by saying ‘I do not want a challenging role’,” remarked Wunderman Thompson South Asia chief talent officer Roopa Badrinath. “By now, all organisations are aware of the benefits of having more women in their workforce.  I would like to believe that it is not that organisations do not want to hire women, it is just that they do not know where to find them.”

    “With digital becoming mainstream only in the recent past, tech and product are still relatively new roles. However, of late, we have seen the emergence of many women entrepreneurs who are creating their own digital businesses,” observed Josh country manager Rubeena Singh. “We are also seeing more women in management roles today, as compared to a few years ago. It takes years of work and experience to get to the top step and with more women today in middle management roles, there is hope of seeing many more women leaders in the coming future.

    A recent study by Grant Thornton India showed that the percentage of women in senior management roles in India is at 39 per cent versus 31 per cent globally. This pace of change has been aided by changing perception of women in the workplace as well as the shift towards hybrid style of working. “Covid-19 has taught us all to work from home at scale. This has provided women with the luxury of flexibility, a big positive, as it has enabled us to balance work and family responsibilities seamlessly,” explained Singh. “With this increased flexibility, women now have the opportunity to explore more with their careers and experiment with it.”

    In India, women do seven times more unpaid labour, i.e., household chores, as compared to men. This huge disparity was considerably reduced during the lockdown, enforced in 2020, when both men and women were working from home and divided domestic duties more fairly. “Work from home is a blessing for both genders. I see men enjoying it equally as much as women. Women are more challenged to work from home because while working from home, and you are expected to take care of the home chores, cooking, cleaning, kids, exams, tuition, teachers, etc. So, yes, I think work from home or a hybrid model is good, and it should encourage more diverse talent to come into the industry. It is suitable for the companies because A) your infrastructure cost is less and you can hire talent from vast geography,” said Altbalaji SVP marketing partnerships and revenue Divya Dixit.

    “Organisations like ours were quick to understand this and relentlessly emphasized on the importance of an empathy and trust driven leadership.  We encouraged our leaders to course correct their leadership style if need be and be more mindful of such challenges of women and focus on the well-being of their people.  The hybrid workplaces where we do not work 100 per cent from home or 100 per cent from the office will be empowering this under-served population to make choices which will be in their career interest and eventually be beneficial to the organisations,” said Badrinath.

    According to an industry observer, women in M&E have been confined to traditional roles such as HR, creative, media planning, business development, legal, corporate communication and marketing and have shied away from male dominated roles such as distribution, product development, strategy and operations. Strongly disagreeing with this view, Dixit said, “I’ve seen women take up leadership roles and challenges across industries and not just in the M&E sector. I think what needs to be kept in mind is that more women are reinstating themselves in non-traditional roles despite the glass ceiling. Today, I still think the male workforce is paid about 15-20 per cent more than women.”

    Women in corporate roles are judged by different standards by men and often face gender biased appraisals, found a McKinsey study. There is a need to retrain HR managers in the way they evaluate women candidates for leadership roles. “As an industry which almost always works on changing perceptions, attitudes and behaviours of consumers, we have a huge role to play through the work we do in breaking societal stereotypes imposed upon women,” noted Badrinath.

    “Social change takes a long time and we’re in the process of change,” according to Zee Entertainment Enterprises chief creative officer special projects Shailja Kejriwal. “If you’re a business leader you’re expected to be the ‘alpha’ and until you change the concept of a leader being ‘alpha’ a business won’t be run by women leaders who are perceived as empathetic.”

    I think as an industry and society we are heading towards a more empathetic way of working, whether it is flexible working hours or leave policies, and this is brought about by the pandemic,” she added. “It has made people question a lot of embedded beliefs and, therefore, you see things such as ‘The Great Resignation.’ What happens if corporates start realising that you need to nurture talent regardless of whether it is a man or a woman, otherwise your business won’t run? Then there is no choice but to go in the direction of dealing with things differently.”

  • ‘Madaari’ rides on cast; ‘M Cream’  bores

    ‘Madaari’ rides on cast; ‘M Cream’ bores

    MUMBAI: Madaari arouses curiosity mainly because of its star cast combination of Irrfan Khan and Jimmy Shergill. As expected, they are on opposite sides of the law. Also, the film packs one of the favourite themes of the masses: a common man against the establishment.

    Irrfan is stalking two young boys, both hostelites somewhere in Uttarakhand. The boys, Vishesh Bansal and Sadhil Kapoor, love to defy the hostel regulations. They have timed the sentry’s checkup visits to the dormitory and, accordingly, every night between 12 midnight and 4 am they jump over the hostel premises to go have midnight meals at the roadside thelas. They get their kick out of this act.

    Unknown to Vishesh and Sadhil, they are being observed keenly by a scary looking man with longish hair and a beard, Irrfan. He is also seen inquiring about the boys from the food vendor. And, soon enough, he has kidnapped both the boys. While he lets off Sadhil, he has a serious reason for kidnapping Vishesh: he has an axe to grind with Vishesh’s father, Tushar Dalvi, who is the home minister (there is a bit of confusion here as one can’t really determine if this is a state subject or related to the central government.).

    Irrfan is an aggrieved person in that he was a single parent of a boy who he doted on. One day, lured by an opportunity to earn some extra money, he lets his son go to school on his own instead of dropping him there as has been his routine. But, within minutes of son and father parting, there is a tragedy. A bridge in the area has collapsed and one of the victims is Irrfan’s son. Had Irrfan gone to drop his son off, he would have perished too.

    Irrfan survives and now wants accountability. And what better than kidnapping the home minister’s son and force him to tow your lines? Soon, the whole legal force is out to track Irrfan though they still don’t know who the kidnapper is. The case is handed over to Shergill, who soon understands that the kidnap is not for ransom and the kidnapper has a solid motive. Also, that he is a computer savvy, educated man.

    As the manhunt starts, this turns into a road movie. Irrfan keeps moving from place to place so that his calls are not tracked. That is till the cops release Irrfan’s and Vishesh’s pictures. But, meanwhile, Irrfan has not only won over Vishesh to his side but also, thanks to the media, the general public. People are always with the underdog.

    The film moves towards the tried and tested climax; it is Irrfan vs. corrupt politicians with masses playing the referee thanks to the media.

    As mentioned at the onset, the main attraction in Madaari is its cast. As for the rest, the film offers nothing original. Public works and corruption? The earliest film I remember about building bridges which end in tragedy,  is Aadmi Aur Insaan (B R Films: 1969), which had a friendship background, Jaane Bhi Do Yaaro (Kundan Shah: 1983) had comedy as its main theme and there are many others. As for the kidnapping for justice, Gabbar Is Back was a recent release with similar theme. And the cops vs. Irrfan treatment is very much akin to the acclaimed film, A Wednesday!. And, of course, the climax of using the media to involve the public to witness the final confessions has now become as much a part of our films as are songs and dance routines!
    The scripting is taut initially but, as soon as Irrfan’s identity is known, the film loses some of its holding power. Also, the way it goes about, it offers no surprises or twists. It also leaves a lot unexplained as to the locale of the story, the wife deserting Irrfan and leaving a kid behind at a time he needed nursing and other such points. Direction goes by the script and does not rise beyond its limitations. Music has situational utility. Cinematography is good as it juxtaposes scenic northern mountains against barren Rajasthan landscapes.

    Irrfan is excellent. The film is woven around his character and he makes the most of it. Shergill proves a perfect foil with his restrained performance as well as his very presence. Young Vishesh impresses.

    Madaari has limited appeal, especially for the gentry.

    Producers: Irrfan Khan, Shailesh Singh, Madan Paliwal, Sutapa Sikdar, Shailja Kejriwal.

    Director: Nishikant Kamat.

    Cast: Irrfan Khan, Vishesh Bansal, Jimmy Shergill, Tushar Dalvi, Nitesh Pandey, Sadhil Kapoor.
     
     
    M Cream …..Trip to boredom!

    M Cream may be called a personal movie in that, if the film bore relevance to anybody, it would be to its makers. It is about four college youth perpetually on alcohol and drugs but the ones affected and on a high, it seems, are the makers. It is a product of indulgence. In fact, if at all, then the film tries to pick up events from the late 1960s and transpose them to today! To attribute a genre to the film, it is a road movie.

    Imaad Shah, Ira Dubey, Raaghav Chanana and Aurita Ghosh are Delhi University students who are seen anywhere but the university campus. They seem to live in their own world and are always sufficiently stocked with alcohol, drugs and cigarettes. If at all they take a break from these indulgence, it is for sex.

    Since their lives revolve around booze and drugs, they feel the need to go search for this mythical wonder hashish, M Cream, said to be found only in the Himalayas. The preparation contains mainly of alcohol stock. The group decides to drop in at Dharamshala, the city of the Dalai Lama. On the way, the equations seem to be changing between these two couples. Imaad,who was earlier attracted to Aurita, is now inclined towards Ira while Aurita shacks up with Raaghav.

    Their life is now about travelling through picturesque Himalayan tracks or eating, drinking and smoking when not travelling. Their next stop is at some sort of joint run by Barry John who enlightens them further on drugs and also gives them their first experience with LSD. Of course, wherever they go, there are groups of hippies stocked up with drugs waiting to welcome them, play music and have wild dance parties.

    For the sake of some kind of movement, the friends fight and the couples part ways. Imaad and Ira are left on their own. Whether they discover M Cream or not, they sure end up discovering each other!

    The film has soulful music, a fusion of songs you can hear again and again on a long drive. Shubha Mudgal along with a couple of foreign artists renders racy songs.

    If the film tries to take you back to the hippie era, it fails badly as the makers seem to have no clue about that age and time. For, if anything changed the world, people and way of life after WW2  more drastically, it was the 1960s and early 70s.

    Producer: Agniputra Films.

    Director: Agneya Singh.

    Cast: Imaad Shah, Ira Dubey, Barry John, Auritra Ghosh, Raaghav Chanana, Tom Alter, Lushin Dubey, Beatrice Ordeix.
     

  • ‘Madaari’ rides on cast; ‘M Cream’  bores

    ‘Madaari’ rides on cast; ‘M Cream’ bores

    MUMBAI: Madaari arouses curiosity mainly because of its star cast combination of Irrfan Khan and Jimmy Shergill. As expected, they are on opposite sides of the law. Also, the film packs one of the favourite themes of the masses: a common man against the establishment.

    Irrfan is stalking two young boys, both hostelites somewhere in Uttarakhand. The boys, Vishesh Bansal and Sadhil Kapoor, love to defy the hostel regulations. They have timed the sentry’s checkup visits to the dormitory and, accordingly, every night between 12 midnight and 4 am they jump over the hostel premises to go have midnight meals at the roadside thelas. They get their kick out of this act.

    Unknown to Vishesh and Sadhil, they are being observed keenly by a scary looking man with longish hair and a beard, Irrfan. He is also seen inquiring about the boys from the food vendor. And, soon enough, he has kidnapped both the boys. While he lets off Sadhil, he has a serious reason for kidnapping Vishesh: he has an axe to grind with Vishesh’s father, Tushar Dalvi, who is the home minister (there is a bit of confusion here as one can’t really determine if this is a state subject or related to the central government.).

    Irrfan is an aggrieved person in that he was a single parent of a boy who he doted on. One day, lured by an opportunity to earn some extra money, he lets his son go to school on his own instead of dropping him there as has been his routine. But, within minutes of son and father parting, there is a tragedy. A bridge in the area has collapsed and one of the victims is Irrfan’s son. Had Irrfan gone to drop his son off, he would have perished too.

    Irrfan survives and now wants accountability. And what better than kidnapping the home minister’s son and force him to tow your lines? Soon, the whole legal force is out to track Irrfan though they still don’t know who the kidnapper is. The case is handed over to Shergill, who soon understands that the kidnap is not for ransom and the kidnapper has a solid motive. Also, that he is a computer savvy, educated man.

    As the manhunt starts, this turns into a road movie. Irrfan keeps moving from place to place so that his calls are not tracked. That is till the cops release Irrfan’s and Vishesh’s pictures. But, meanwhile, Irrfan has not only won over Vishesh to his side but also, thanks to the media, the general public. People are always with the underdog.

    The film moves towards the tried and tested climax; it is Irrfan vs. corrupt politicians with masses playing the referee thanks to the media.

    As mentioned at the onset, the main attraction in Madaari is its cast. As for the rest, the film offers nothing original. Public works and corruption? The earliest film I remember about building bridges which end in tragedy,  is Aadmi Aur Insaan (B R Films: 1969), which had a friendship background, Jaane Bhi Do Yaaro (Kundan Shah: 1983) had comedy as its main theme and there are many others. As for the kidnapping for justice, Gabbar Is Back was a recent release with similar theme. And the cops vs. Irrfan treatment is very much akin to the acclaimed film, A Wednesday!. And, of course, the climax of using the media to involve the public to witness the final confessions has now become as much a part of our films as are songs and dance routines!
    The scripting is taut initially but, as soon as Irrfan’s identity is known, the film loses some of its holding power. Also, the way it goes about, it offers no surprises or twists. It also leaves a lot unexplained as to the locale of the story, the wife deserting Irrfan and leaving a kid behind at a time he needed nursing and other such points. Direction goes by the script and does not rise beyond its limitations. Music has situational utility. Cinematography is good as it juxtaposes scenic northern mountains against barren Rajasthan landscapes.

    Irrfan is excellent. The film is woven around his character and he makes the most of it. Shergill proves a perfect foil with his restrained performance as well as his very presence. Young Vishesh impresses.

    Madaari has limited appeal, especially for the gentry.

    Producers: Irrfan Khan, Shailesh Singh, Madan Paliwal, Sutapa Sikdar, Shailja Kejriwal.

    Director: Nishikant Kamat.

    Cast: Irrfan Khan, Vishesh Bansal, Jimmy Shergill, Tushar Dalvi, Nitesh Pandey, Sadhil Kapoor.
     
     
    M Cream …..Trip to boredom!

    M Cream may be called a personal movie in that, if the film bore relevance to anybody, it would be to its makers. It is about four college youth perpetually on alcohol and drugs but the ones affected and on a high, it seems, are the makers. It is a product of indulgence. In fact, if at all, then the film tries to pick up events from the late 1960s and transpose them to today! To attribute a genre to the film, it is a road movie.

    Imaad Shah, Ira Dubey, Raaghav Chanana and Aurita Ghosh are Delhi University students who are seen anywhere but the university campus. They seem to live in their own world and are always sufficiently stocked with alcohol, drugs and cigarettes. If at all they take a break from these indulgence, it is for sex.

    Since their lives revolve around booze and drugs, they feel the need to go search for this mythical wonder hashish, M Cream, said to be found only in the Himalayas. The preparation contains mainly of alcohol stock. The group decides to drop in at Dharamshala, the city of the Dalai Lama. On the way, the equations seem to be changing between these two couples. Imaad,who was earlier attracted to Aurita, is now inclined towards Ira while Aurita shacks up with Raaghav.

    Their life is now about travelling through picturesque Himalayan tracks or eating, drinking and smoking when not travelling. Their next stop is at some sort of joint run by Barry John who enlightens them further on drugs and also gives them their first experience with LSD. Of course, wherever they go, there are groups of hippies stocked up with drugs waiting to welcome them, play music and have wild dance parties.

    For the sake of some kind of movement, the friends fight and the couples part ways. Imaad and Ira are left on their own. Whether they discover M Cream or not, they sure end up discovering each other!

    The film has soulful music, a fusion of songs you can hear again and again on a long drive. Shubha Mudgal along with a couple of foreign artists renders racy songs.

    If the film tries to take you back to the hippie era, it fails badly as the makers seem to have no clue about that age and time. For, if anything changed the world, people and way of life after WW2  more drastically, it was the 1960s and early 70s.

    Producer: Agniputra Films.

    Director: Agneya Singh.

    Cast: Imaad Shah, Ira Dubey, Barry John, Auritra Ghosh, Raaghav Chanana, Tom Alter, Lushin Dubey, Beatrice Ordeix.