MUMBAI: India’s OTT boom has no shortage of numbers, but clarity has often been missing. Ormax Media is now stepping in with Ormax StreamView, a syndicated...
MUMBAI: When it comes to streaming, India is no longer buffering, it’s booming. Ormax Media has unveiled the fifth edition of The Ormax OTT Audience Report:...
MUMBAI: In an era where superheroes fly across screens and futuristic worlds captivate our imagination, one battle remains stubbornly grounded in reality: the gender gap. Despite...
Mumbai: Entering its 17th year of providing insights to the Indian Media & Entertainment (M&E) industry, media consulting firm Ormax Media has announced its foray into...
Mumbai: Media consulting firm Ormax Media announced the launch of its new consulting tool Ormax Star Image Pulse. The tool marks the company’s foray into celebrity...
Mumbai: Prime Video, India’s most loved entertainment destination, today released the latest edition of O Womaniya! report, the most definitive study on female representation in Indian...
Mumbai: Tapping India’s evolving content business, including India’s OTT growth story, MICA, Ahmedabad, India’s premier B-school for Strategic Marketing and Communications, has launched a specialised course...
Mumbai: Media insights firm Ormax Media has appointed Sanket Kulkarni as head – business development (theatrical). In this role, Kulkarni will be spearheading the company’s business...
Mumbai: The Indian box office lost more than Rs 15,000 crore to the pandemic in the year 2020 and 2021, according to Ormax Media’s ‘The Ormax...
Mumbai: Print media continues to lead with a credibility index of 62 per cent, followed by television (55 per cent) and radio (54 per cent). Social media...
Mumbai: Ormax Media has announced the launch of a new audience analytics tool, Ormax Televate. It is designed to help TV channels in achieving viewership growth by...
MUMBAI: The countdown to the country's biggest cricketing extravaganza, the Indian Premier League (IPL), has begun. Any doubts about the popularity of the IPL can be...
MUMBAI: With the audience slowly returning to movie theatres post the Covid2019 pandemic, media consulting firm Ormax Media has announced the relaunch and expansion of its...
MUMBAI: On the occasion of International Women’s Day (8 March ) this year, media consulting firm Ormax Media and entertainment platform Film Companion have released a...
MUMBAI: Chennai Super Kings (CSK) is the IPL team with the biggest and most hardcore fanbase, a study by Ormax Media has revealed. With 26.8 million...
The television ecosystem is replete with executives who have entered the sector after getting qualified as engineers, management graduates, hoteliers, biologists and what have you. Shailesh...
MUMBAI: There is no dearth of creativity in the country and to give a new meaning to how content is generated, Colosceum Media and Ormax Media,...
MUMBAI: Expressions say it all, and researchers for long now have been reading people’s faces to know it all. A smile, a frown, a grin and...
Five years is not a long time to learn the ropes of a business. But media insights firm, Ormax Media seems to have not just learnt...
MUMBAI: Media insights firm Ormax Media announced the launch of Ormax Brand Matrix (OBM), a viewership maximisation tool. Broadcasters across categories can utilise OBM to identify...
Mumbai: A sizeable and loyal fan base is critical to the business plans of any sporting club or franchise. According to the findings of Ormax Trac20,...
MUMBAI: The sponsors of the sixth edition of Indian Premiere League (IPL) are to benefit significantly from the tournament, Pepsi being the bigger gainer, Ormax Trac20...
Mumbai: Media insights firm Ormax Media has strengthened its research team with the appointment of Venugopal Bhamidipati as Insights Head – Print, Radio & Branded Entertainment....
Mumbai: Media insights firm Ormax Media will be conducting a syndicated research to measure the impact of sponsorship and advertising on the brand partners of IPL...
MUMBAI: Ormax Media has appointed Anurag Bakhshi as head – television research while it has elevated Gautam Jain to the position of research head – films....
Mumbai: ‘Veera‘ is set to grow the 10.30 pm slot for Star Plus by at least 30 per cent in its first week of airing, Ormax...
Mumbai: Ormax Media, a media and entertainment consulting firm, has launched syndicated research-based software Celebritix. Celebritix will allow brands to evaluate and select the best celebrities...
MUMBAI: The media research and consulting firm Ormax Media has launched a new product, Movie Genie, designed to support filmmakers working outside the studio system and...
Mumbai: Ormax Media, the media research and consulting firm, has launched a new customised brand health and equity research product for the entertainment industry — Ormax...
Ormax Media, the consumer knowledge and consulting firm for the media and entertainment industry, has entered into its fourth year of operations with plans to expand...
MUMBAI: Ormax Media’s proprietary tool Showbuzz, which measures the pre-launch awareness of new shows on Hindi GECs, has now expanded its market coverage. The tool will...
MUMBAI: Tailoring content to fit into a fragmented television and fast-changing socio-economic milieu is a fresh challenge that content creators face in India today. An expansive...
MUMBAI: Ormax Media has announced the launch of the third edition of its Cricket Advertising Recall and Effectiveness research – Day After Cricket (DAC), for brands...
MUMBAI: The media research and consulting firm Ormax Media has announced the launch of ‘Characters Andhra Loves‘ (CAL), a popularity tracking study for television characters for...
MUMBAI: The media and entertainment research and consulting firm Ormax Media has unveiled a special study on the effectiveness of marketing for the reality shows. The...
MUMBAI: Ormax Media, the media research and consulting firm, has launched a new research product – Television Omnibus for TV production houses. The consulting firm said...
Over the last two years, since the launch of Colors in 2008, we have come to expect a very dynamic and unpredictable Hindi GEC environment. The...
MUMBAI: Sony Entertainment Television (Set), which is replacing its top rated show Kaun Banega Crorepati (KBC) with Jhalak Dikhhla Jaa, is in for a treat. As...
Ormax Media, the consumer knowledge and consulting firm for the media and entertainment industry, was launched jointly by Vispy Doctor, the managing director of Ormax Consultants,...
MUMBAI: Filmy has roped in IBN 7 as media partner for their new reality quiz, Bollywood ka Boss. Slated to kick off in January 2008, the...
Filmy, the one and a half year old Hindi movie channel from the Sahara Group, has experimented with a varied mix of movies and shows to...
MUMBAI: Watch a movie and land yourself a job, says Sahara Filmy.Literally.The latest initiative from Sahara Filmy, ‘Mission Corporate’, allows one lucky person to become a...
MUMBAI: The last month of 2006 will see a competition brainstorm happen amongst existing Hindi movie channels, with the audience having a delightful array of choices....
MUMBAI: Sahara One Media and Entertainment Ltd’s Hindi movie channel Filmy has chosen the occasion of Diwali to unveil its Hollywood dubbed movie block Firangi Filmy....
MUMBAI: For those who love to play the stock exchanges and are fascinated by Bollywood, Sahara’s Hindi movie channel Filmy has launched Filmy Stock Exchange. Beginning...
MUMBAI: For those who love to play the stock exchanges and are fascinated by Bollywood, Sahara’s Hindi movie channel Filmy has launched Filmy Stock Exchange. Beginning...
MUMBAI: The Rs 2.5 billion-strong Hindi movie channel space will welcome its fifth player when Sahara One Media and Entertainment Limited officially launches Filmy on 12...
