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Tag: Shailesh Kapoor

  • India streams ahead with 601 million OTT users in Ormax 2025 report

    India streams ahead with 601 million OTT users in Ormax 2025 report

    MUMBAI: When it comes to streaming, India is no longer buffering, it’s booming. Ormax Media has unveiled the fifth edition of The Ormax OTT Audience Report: 2025, pegging the country’s OTT universe at a staggering 601.2 million viewers (60.12 crore), or 41.1 per cent of India’s population.

    The report, based on a robust survey of 15,600 respondents across urban and rural India in June and July 2025, defines an OTT audience as anyone who has watched at least one online video free or paid in the past month. While the audience base grew by 10 per cent year-on-year, the rate is slightly slower than the 13–14 per cent surge in 2023 and 2024.

    Paid subscriptions are also gaining ground, with 148.2 million active subscriptions (including telecom bundles and aggregator deals) recorded in the report. Meanwhile, the most dramatic growth has come from the living room: India’s Connected TV user base now stands at 129.2 million, translating to 35–40 million homes, marking a jaw-dropping 87 per cent jump in just a year.

    Ormax Media Founder & CEO Shailesh Kapoor said the Connected TV surge was a turning point: “India has long been regarded as mobile-first, but this sharp rise in CTV usage signals a paradigm shift in viewing behaviour.”

    Since its launch in 2021, the Ormax OTT Audience Report has become the industry’s go-to yardstick. This year’s edition goes further, adding fresh parameters on time spent, preferred languages, content formats, and media habits. Ormax head of business development (streaming, Tv & brands) Keerat Grewal said these updates were driven by industry feedback: “The 2025 edition widens the scope, complementing business and monetisation insights with a richer picture of content consumption.”

    The full report, available on subscription, is aimed at streaming platforms, advertisers, media agencies, investors, and production houses, offering a data-backed lens on the ever-expanding OTT ecosystem.
     

  • Prime Video releases O Womaniya! Report 2024, highlights gender gaps

    Prime Video releases O Womaniya! Report 2024, highlights gender gaps

    MUMBAI: In an era where superheroes fly across screens and futuristic worlds captivate our imagination, one battle remains stubbornly grounded in reality: the gender gap. Despite women making strides into traditionally male-dominated spaces, their presence is still a drop in the ocean of overwhelming disparity.

    Nowhere is this more evident than in the entertainment sector-a realm that thrives on stories yet often silences half its storytellers.

    The fourth edition of O Womaniya! 2024 report, released by Prime Video in collaboration with Ormax Media and Film Companion Studios, pulls back the curtain on gender representation across 169 Indian films and series in nine languages.

    Streaming platforms may lead the way, but the industry’s persistent imbalance reminds us that while screens evolve, some stigmas refuse to fade.

    The report introduced a unique Gender Equality Toolkit to help filmmakers evaluate female representation in their projects at the content inception stage. This toolkit analyses films and series through four critical parameters to ensure women’s agency and active participation in storytelling.

    women

    Key findings showed that only 31 per cent of the analysed titles passed the Gender Equality Toolkit test, with streaming series performing better, at 45 per cent. Additionally, the data revealed that female-led commissioning significantly improved representation, with 48 per cent of such titles passing the test. Meanwhile, traditional gender evaluation using the Bechdel Test revealed nearly half of the titles still failed to meet its benchmark.

    Among creative roles, only 15 per cent of head-of-department (HOD) positions in direction, cinematography, editing, writing, and production design were held by women. Streaming content contributed the most, with over 20 per cent female HODs. Editing emerged as the most female-represented department, particularly in streaming projects.

    In marketing, women occupied only 29 per cent of trailer talk time, reflecting incremental progress over the past two years. Streaming platforms showed higher female representation in promotional trailers. Prominent series and films such as Made in Heaven Season 2, Sweet Kaaram Coffee, and Saas Bahu Aur Flamingo featured notable female-centric narratives and voices.

    Corporate leadership saw a slight decline, with only 12 per cent of CXO or director roles at leading media and entertainment firms held by women.

    “At Prime Video, we firmly believe that Diversity, Equity, and Inclusion (DEI) is not just good to have — it is essential to driving meaningful change. We have worked intentionally and persistently to build a diverse, inclusive, and equitable ecosystem, creating more opportunities for women, both in production and within our organisation. In a collaborative industry such as ours, the true impact of DEI can only be realised when it is embraced across the board, with each of us committing to fostering an environment where women are seen, heard, and truly valued,” said Prime Video, India, director & head of production, international originals, Stuti Ramachandra. “O Womaniya! exemplifies the power of collaboration in addressing female representation in the industry. This latest edition of the report calls on all of us to accelerate these transformative efforts—not merely taking small steps, but making bold strides toward a world where opportunities and growth are defined by capability and talent, not gender.”

    Ormax Media founder & CEO, Shailesh Kapoor underscored the toolkit’s value, adding, “With every edition of O Womaniya!, we have looked at expanding the scope of the report. In this year’s edition, the introduction of the Gender Equality Toolkit offers a nuanced perspective on representation of women in entertainment. The toolkit is designed to be action-oriented, and can help creators and producers evaluate new ideas at their end, from an inclusivity perspective.”

    Film critic and producer Anupama Chopra reflected on the industry’s progress and challenges: “The entertainment industry is under greater scrutiny than ever before. With every step forward and every gap left uncovered, stakeholders are reflecting on how they can drive meaningful change. Every action and conversation around gender inclusivity matters and with the O Womaniya! Report and the newly launched Toolkit, we are moving closer to creating an equitable industry. I am deeply grateful to Prime Video and Ormax Media for their partnership in this groundbreaking initiative.”

    As the entertainment industry faces increasing scrutiny, initiatives like the O Womaniya! report continue to push for transformative change, ensuring talent and opportunities are defined by merit, not gender.

    Access the full report at www.owomaniya.org.
     

  • Ormax Media launches Certificate Program in Indian Media Business

    Ormax Media launches Certificate Program in Indian Media Business

    Mumbai: Entering its 17th year of providing insights to the Indian Media & Entertainment (M&E) industry, media consulting firm Ormax Media has announced its foray into the learning & education domain, with the launch of Certificate Program in Indian Media Business, an online certification course, available separately for students and executives. The program is Ormax Media’s endeavour to help those interested in an M&E career in India make more informed decisions and learn more about the industry from Ormax Media’s team of experts.

    Certificate Program in Indian Media Business offers participants a comprehensive overview of the Indian M&E industry, from a content, marketing, monetisation and distribution perspective. Ormax Media collaborates with over 95 top media & entertainment brands, offering deep industry insights that extend beyond theoretical knowledge. This extensive experience will provide participants with practical understanding and expertise, ensuring they are well-prepared to succeed in the dynamic world of media and entertainment.

    The courses, which start from 27 August 2024, will be available in different batches, with limited seats available in each batch. Upon successfully completing the course, participants will receive a digital certificate from Ormax Media, which would serve as a valuable credential that can open doors in the Indian media & entertainment industry.

    Speaking about the launch of its new education initiative, Ormax Media founder & CEO Shailesh Kapoor said: “Over the last decade, the interest in building a career in the Indian M&E industry has grown significantly. Media companies are now engaging actively with many business schools for placements and internships, and at the same time, we are seeing many young executives make lateral shifts from their marketing, finance or consulting industry jobs to M&E. Despite this growing interest, the amount of credible information on the Indian M&E industry available in the public domain is alarmingly low. This program is our effort to enable such aspirants to take more informed decisions related to their career. At the same time, the program is equally relevant for those who have just entered the industry, as it can fast-track their industry knowledge considerably”.

    For more details on course details, schedule and enrolment process, visit

    ormaxmedia

  • Ormax Media forays into celebrity image consulting

    Ormax Media forays into celebrity image consulting

    Mumbai: Media consulting firm Ormax Media announced the launch of its new consulting tool Ormax Star Image Pulse. The tool marks the company’s foray into celebrity image consulting. It has been designed to help actors in the film and streaming categories, as well as social media influencers, craft their market positioning based on audience intelligence provided by Ormax Media.

    Ormax Star Image Pulse will deploy a mix of primary research (qualitative and quantitative) and data mining of Ormax’s vast repertoire of audience data built over 16 years, to draw out specific insights related to the celebrity’s image among their target audience. Recommendations from an Ormax Star Image Pulse will help a celebrity in various areas of their work, such as project selection, personal branding, and endorsement choices.

    Speaking about Ormax Star Image Pulse, Ormax Media founder & CEO Shailesh Kapoor said, “In a world where a celebrity is surrounded by people who are always putting them on a pedestal – fans, followers, media, employees, industry colleagues – objectivity invariably gets compromised. The distance between the celebrity and the audience increases as the celebrity gets more famous and successful. To hear independent, objective voices, from outside this echo chamber, is a pressing need, which Ormax Star Image Pulse has been designed to fulfil, by acting as a bridge between the celebrity and their real audience”.

    Each Ormax Star Image Pulse project will be customised to the celebrity in question.  At the start of the association, the Ormax team will meet the celebrity to discuss any specific focus areas or questions they are seeking clarity on, and customize the research design and the analytics accordingly.

    Elaborating on the value of Ormax Star Image Pulse for celebrities, Kapoor said: “Ormax Star Image Pulse, or SIP, as we like to call it, is a truly objective tool to answer two questions for any celebrity: ‘What do my audience think of me? What do they want from me?’ Ormax SIP is an audience-based ‘systematic investment plan’ that a celebrity can opt for, towards building their own brand value, in all spheres of their professional life, towards greater recognition and financial gains”.

  • Prime Video releases the new edition of O Womaniya! report

    Prime Video releases the new edition of O Womaniya! report

    Mumbai: Prime Video, India’s most loved entertainment destination, today released the latest edition of O Womaniya! report, the most definitive study on female representation in Indian entertainment. Researched and curated by media consulting firm, Ormax Media, India’s leading entertainment journalism platform, Film Companion, and championed by Prime Video, the study evaluates the statistical journey of women in various facets of content production, marketing and corporate leadership within India’s entertainment industry. This year, the report analyzed 156 films and series, across streaming and theatrical released in 2022 in 8 Indian languages (Hindi, Tamil, Telugu, Malayalam, Kannada, Punjabi, Bengali and Gujarati) to arrive at a comprehensive picture of the change that the industry has seen since 2021.

    Along with Prime Video, the report has been supported by other partners from the industry including Clean Slate Filmz, Emmay Entertainment, Excel Entertainment, Jio Studio, Producers Guild India, RSVP, SonyLiv, Tiger Baby, and Zee5. Additionally, this year also saw industry leaders, including studio heads, filmmakers, actors, and more come forward to lay down actionable steps towards improving female representation in their personal and professional capacities. These pledges are expected to serve as guardrails that can guide the entire industry.

    Key findings of the report include:

    ●    Creative Talent – Only 12% of the 780 HOD positions analyzed across key departments of direction, cinematography, editing, writing, and production design were held by women. While this is slightly more than 10% in 2021, the growth has entirely been led by streaming films and series, while theatrical films have remained stagnant since 2021. On a positive note, 31% of the properties had a female commissioning in-charge behind them, vis-à-vis 25% in 2021.

    ●    Content – While in 2021, 55% of the properties analyzed passed the Bechdel Test1, the number has gone below the half-way mark to 47% now. The biggest drop here has come from theatrical films; while 46% passed the test in 2021, only 34% managed to pass it in 2022. Series and films like Guilty Minds, Four More Shots Please! Season 3, Delhi Crime Season 2, Maja Ma, Gangubai Kathiawadi, among others, emerged as the properties with maximum scenes to pass the Bechdel Test.

    ●    Marketing – Women still get only 27% talk time2 in trailers; the number is the highest for streaming films with 33% talk time in trailers being allocated to women. Series and movies like Hush Hush, Gehraiyaan, The Fame Game, Ammu, A Thursday, Sita Ramam, among others, performed the best with at least 50% of talk time in trailers given to female leads.

    ●    Corporate Talent – Of the 135 Director/ CXO positions studied across 25 top M&E firms in India, only 13% were held by women.

    Sharing his thoughts on the latest findings in O Womaniya!, Shailesh Kapoor, Founder & CEO, Ormax Media said, “While there has been a slow but steady improvement in a few key parameters, the report has thrown light on the need to take a look at inclusion with a serious eye. Like the previous edition of the report, streaming continues to pave the way for female representation, however, the sub-par performance of theatrical films should serve as a wake-up call for the industry. I am glad to see the industry take note of the data and come together to pledge better representation, underscoring their genuine desire to see a positive change.”

    Speaking about the report, Anupama Chopra, Founder & Editor, Film Companion said, “Entertainment is a powerful medium which can and must highlight inclusivity and diversity. O Womaniya! is our attempt to push the needle to move faster. We are thrilled to see greater participation from the industry, with key individuals taking on specific targets and actions to take this conversation forward. The steps taken to bring change may seem small but each step, each action matters, and with every edition of the O Womaniya! report, we believe we are moving a step closer to a more equitable ecosystem. I am grateful to Prime Video and Ormax Media for partnering with us on this unique initiative.”

    “At Prime Video, we believe that diversity, equity and inclusion, is not just needed, it is essential. As an organization, we have always believed in equitable representation, not just within Prime Video and in our content, but also within the wider creative industry. By nurturing and empowering talented women within our industry, we can create a ripple effect of positive change in the wider ecosystem,” said Aparna Purohit, head of Originals, India & Southeast Asia, Prime Video. “O Womaniya! represents a collective effort to unite the industry and collaborate on enhancing female representation. The latest edition of the report strongly underscores the urgency of accelerating these transformative efforts. It’s heartening to witness not only the committed support of partners but also the active participation of influential figures from the industry, including both men and women. They have not only pledged their personal commitment but also made broader corporate level commitments to champion greater female inclusivity.”

  • MICA collaborates with Ormax Media for the ‘Media Platforms Analytics’ course

    MICA collaborates with Ormax Media for the ‘Media Platforms Analytics’ course

    Mumbai: Tapping India’s evolving content business, including India’s OTT growth story, MICA, Ahmedabad, India’s premier B-school for Strategic Marketing and Communications, has launched a specialised course titled ‘Media Platforms Analytics’, in partnership with media insights & analytics firm Ormax Media, who are pioneers in media research, analytics & forecasting in India.

    The course will equip students with an understanding of various aspects of media analytics, audience engagement, and how to measure and analyse data to build a successful media platform. The course, conducted by media professionals at Ormax Media, will cover streaming, theatrical and television domains.

    MICA president & director Dr Shailendra Raj Mehta said, “India’s media and entertainment industry has grown at an unprecedented rate. To remain ahead of the curve, we at MICA continuously engage with academic advisors and industry stakeholders to identify gaps and translate them into specialized courses. I am confident that this new course will equip our MEM area students with the right knowledge and skill sets to advance the industry’s growth”.

    Around 50 second-year students from the Media and Entertainment Management (MEM) specialization will be exposed to a 360-degree approach to planning, applicable to multiple functions like content, marketing, revenue, distribution, engagement, and more, across the three domains mentioned above.

    Ormax Media Founder & CEO Shailesh Kapoor said: “It has been our constant endeavour to create more awareness about the role and importance of data and analytics in the Indian Media and Entertainment industry. Our association with MICA is an important step in this direction. We hope to prepare students of this course for their entry into the industry by educating them on the practical application of analytics in the business. Ormax Media’s association with MICA has been a long-standing one, with several alumni being a part of our team. This association will further strengthen this relationship”.

    MICA dean Dr Githa Heggde said, “Our pedagogical approach, which combines live industry projects, immersive experiences, and real-world case studies, ensures that MICAns gain the necessary exposure and skills. Our advisory board, comprising industry experts, plays a crucial role in shaping our curriculum to align with industry demands. Moreover, we value the feedback provided by our student mentors post-internships and industry immersions. While MICA’s forte remains in communication and marketing, our industry-driven courses are set to empower our students with robust data science and analytical capabilities.”

    Delving deep, Media and Entertainment Management Area at MICA head Prof. Santosh Patra shared, “Analytics is core for any business in today’s modern data-rich world. Though analytics as a subject has always been part of our curriculum, there was a requirement for sectoral and advanced analytics in specialised courses like media, entertainment, and sports business. We realised that students needed to understand the consumer journey, consumption habits, and sectoral growth in these industries. We are glad to partner with Ormax Media to co-design, deliver, and evaluate the course.”

    The course will be delivered through case studies, real-world examples, gamification and hands-on learning experiences and help the students look at various data sources and extract insights from large databases to arrive at a platform strategy. 

  • Sanket Kulkarni joins Ormax Media as head – business development (theatrical)

    Sanket Kulkarni joins Ormax Media as head – business development (theatrical)

    Mumbai: Media insights firm Ormax Media has appointed Sanket Kulkarni as head – business development (theatrical). In this role, Kulkarni will be spearheading the company’s business development and account servicing initiatives for the Indian film industry. He and his team will work closely with leading film studios, production houses and marketing agencies in the areas of content, marketing, and business strategy.

    Ormax Media has been working actively with the Indian film industry for 15 years now, and has developed several tools that are used widely across the industry, such as Ormax Cinematix (campaign tracking), Ormax Moviescope (film testing), Ormax First Draft (script testing), Ormax Cine Sense (cinema audience profiling), Ormax Campaign Testing, etc. Ormax Media works closely with more than 35 business partners in the theatrical sector, including Disney, Sony Pictures, Viacom 18 Studios, Dharma Productions, Zee Studios, PVR, Yash Raj Films, etc.

    Kulkarni joins Ormax Media’s formidable and experienced leadership team, which is headed by founder-CEO Shailesh Kapoor. Keerat Grewal heads Business Development for Streaming, TV & Brands domains. Amit Bhatia heads Audience Tracking, Mitesh Thakkar heads Content & Campaign Testing, and Khushroo Dumasia heads Operations & Technology.

    Kulkarni started his career at Ormax Media itself, in 2014, as a part of the Film Insights team. After spending four years in the organisation, he moved on to ZEE5, followed by Sony LIV, where he specialized in content strategy and viewership maximization, respectively. He brings with him a strong understanding of the Indian entertainment industry landscape, and will be leading Ormax Media’s efforts to collaborate with the Indian film industry in an exciting yet challenging phase that the industry currently finds itself in.

    Speaking about Kulkarni’s appointment, Ormax Media founder-CEO Shailesh Kapoor said, “We are excited to have Sanket on board as a part of our leadership team. His varied experience across the Indian media industry, combined with his passion for cinema, will help us further strengthen our relationships in the Indian film industry”.

    Speaking about his new role, Kulkarni said, “Post the pandemic, the theatrical business in India has been in a constant state of flux, which has resulted in recalibration across the value chain. The evolving nature of the film business in India makes audience insights and analytics more relevant than ever before. Given its repository of data and audience understanding, Ormax Media is poised to play a crucial role in the growth of the Indian film business over the next decade. I am looking forward to collaborating with the best minds in the industry, in their pursuit to take more informed and audience-centric business decisions.”

  • Indian box office lost more than Rs 15,000 cr in 2020-21: Ormax Media

    Indian box office lost more than Rs 15,000 cr in 2020-21: Ormax Media

    Mumbai: The Indian box office lost more than Rs 15,000 crore to the pandemic in the year 2020 and 2021, according to Ormax Media’s ‘The Ormax Box Office Report 2020-21’ released on Monday. The report looks at the Indian box office across languages, highlighting key trends in the theatrical sector. Because of theatres being shut for several months during the pandemic, Ormax Media has released a combined edition for the two pandemic-impacted years (2020 and 2021).

    Footfalls came down from 103.0 crore in 2019 to 22.5 crore and 42.7 crore in 2020 and 2021, respectively. Among other findings, the Telugu language industry commanded a maximum share at the box office at 29 per cent. Hindi’s share fell from 44 per cent to 27 per cent.

    Compared to the gross box office of almost Rs 11,000 crore in 2019, the cumulative revenue across 2020 and 2021 put together stood at only Rs 5,757 crore (an annual average of less than Rs 2,900 crore). If 2019 is taken as the benchmark, the Indian film industry lost at least Rs 15,000 crore at the box office because of the pandemic.

    “The pandemic has severely impacted the Indian box office, with five out of the eight quarters in 2020 and 2021 having zero or negligible business because of theatres being shut in all or most parts of India,” said Ormax Media founder and CEO Shailesh Kapoor. “The good news is that the last quarter of 2021 (Oct-Dec) saw an excellent recovery, registering gross box office of more than Rs 2,000 crore, which reaffirms that the theatrical business is very much here to say.”

    The pandemic years also saw significant changes in the share of different language industries within the Indian film industry. With 29 per cent share of the box office (2020 and 2021 cumulative), the Telugu language industry took the top position, ahead of Hindi, whose share declined from 44 per cent to 27 per cent.

    Four Telugu films (“Pushpa,” “Ala Vaikunthapurramuloo,” “Sarileru Neekevvaru,” and “Vakeel Saab”) feature in the top 10 films across the two years, compared to only three Hindi films (“Tanhaji,” “Sooryavanshi” and “83”). “Spider-Man: No Way Home” (Hollywood), “Master” and “Darbar” (both Tamil) complete the top 10 list.

    Speaking about Southern languages’ growing share of box office partner – Ormax Media Gautam Jain stated, “The cumulative share of the four South languages went up from 36 per cent in 2019 to 59 per cent in 2020 & 2021, highlighting how these industries managed to navigate through the pandemic with more relative success than Hindi films. While we can expect Hindi cinema to stage a recovery in 2022, the rise of South cinema is a story to watch out for.”

  • Print beats TV, radio; Twitter most credible digital news medium: Ormax report

    Print beats TV, radio; Twitter most credible digital news medium: Ormax report

    Mumbai: Print media continues to lead with a credibility index of 62 per cent, followed by television (55 per cent) and radio (54 per cent). Social media platform Twitter is still the most credible digital medium for news, according to media analytics and consulting firm Ormax Media, which launched the third edition of its ‘Fact Or Fake?’ report on Tuesday. 

    Traditional media have higher news credibility than digital media, though most digital media have seen a marginal improvement in their credibility in this track. Twitter witnessed a drop in its credibility index over time: 57 per cent (September 2020) to 47 per cent (April 2021) to 42 per cent (December 2021). Furthermore, The Media Credibility Index is unchanged since the last track (65 per cent), highlighting that fake news continues to be a huge concern amongst the Indian news consumers, said the report.

    The report measures the credibility of various news media, as well as the perception around ‘fake news,’ through a survey of 2,000 news consumers across 15 states in India. The first edition was released in September 2020, followed by the second edition in April 2021.

    “Fake news, and lack of news credibility in general, continues to be a growing concern globally. Almost two out of three Indians see fake news as a problem, and that should be a major cause of worry for all news companies,” stated Ormax Media founder and CEO Shailesh Kapoor. “We launched this report in 2020 to enable more informed conversations on this topic. In the subsequent editions, we plan to study these indices by languages, to understand if there’s a difference in news credibility between Hindi, English and other major Indian languages.”

  • Ormax Media launches audience analytics tool for TV channels

    Ormax Media launches audience analytics tool for TV channels

    Mumbai: Ormax Media has announced the launch of a new audience analytics tool, Ormax Televate. It is designed to help TV channels in achieving viewership growth by identifying a focused and consumer-centric strategy based on insightful data on parameters built through Ormax Media’s 13 years of work in the television industry in India, said the media consulting firm in a statement on Tuesday.

    “TV channels make various efforts in the areas of content, marketing, branding, distribution, acquisition, etc. to increase their viewership. However, these initiatives are often like hit-and-trial, and a lot of time and resources are spent on activities that may have incremental value at best,” stated Ormax Media founder & CEO Shailesh Kapoor. “Ormax Televate will use consumer data, advanced analytics, and our deep expertise in the television domain to help channels identify the most critical aspects of their business that must be fixed from a viewership perspective. These are the only things that the leadership team should spend their time on.”

    Ormax Televate has two stages and it currently covers the urban Indian market, addressing 157 channels in the industry in 36 genres across languages. The tool is available for GEC, films, news, kids, music, and infotainment genres across all major Indian languages.

    In the first stage, a TV channel commissioning a project will get access to syndicated data that maps their channel and its competition on strategic parameters related to awareness, brand performance, and category needs. Making use of its extensive body of work, Ormax Media has identified 172 viewership barriers that channels may potentially face. With the help of an algorithm up to 15 barriers that are most relevant to the channel in question will be identified.

    In the second stage, strategic analysis, content and brand analytics, and qualitative research will be used to identify three priority areas that the channel must focus on to increase its viewership. For each of these areas, Ormax Televate will recommend a specific and actionable plan.

    “TV channels conduct a lot of ongoing consumer research to build their consumer understanding, over and above the rating data available to them. However, this often leads to data overload where there’s too much information available but very little clarity on how to process and action it,” said Ormax Media – partner Keerat Grewal. “Ormax Televate is an audience analytics engine that cuts through this information clutter to identify three priority areas a TV channel must focus on to achieve sizable viewership growth while laying out a detailed strategic roadmap for each of them.”