Mumbai: Naukri.com and Disney+ Hotstar have announced the launch of ‘Hardly Working by Naukri,’ a standup show that humorously explores the lighter side of office culture.
The series features an exceptional lineup of India’s top comedians, including Prashasti Singh, Anirban Dasgupta, Shreeja Chaturvedi, Nishant Suri, and Kumar Varun. Each comedian brings their unique style and perspective to the show, ensuring a diverse range of humor and a fresh take on every episode. Notably, all these talented artists have had firsthand experience in the corporate world, adding authenticity to their performances.
The show delves into relatable and comedic moments, from common workplace situations and quirky coworkers to awkward meetings and office politics, reflecting universal truths that resonate with anyone who has ever worked in an office.
The show is part of Naukri.com’s ongoing commitment to engage with Gen-Z professionals and address all aspects of their careers. Having already established a strong foothold in creating purposeful content through the successful IP ‘Workwise with Naukri’ – which offers valuable career insights and advice, Naukri.com, with this new show, is foraying into creating content that explores the lighter side of professional life. ‘Hardly Working by Naukri’ is produced by the Disney+ Hotstar CreativeWorks team, the branded content arm of Disney+ Hotstar, and is streaming exclusively on Disney+ Hotstar starting 19 July. Known for its award-winning creative and content studio, Disney+ Hotstar CreativeWorks helps brands strike the right balance between content and advertising, thus enabling brands to forge deeper connections with their target audiences by leveraging the power of storytelling at scale.
Naukri.com EVP & head of marketing Shail Gaurav said, “At Naukri, we understand the nuances of professional life, and firmly believe that we are allies to Indian professionals, helping them navigate their career journeys. ‘Hardly Working by Naukri’ is our attempt to inject a refreshing dose of humor to the conversation about work life, while reinforcing our position as the number one career platform in the country.”
Disney+ Hotstar head of ads Dhruv Dhawan said, “We are thrilled to collaborate with Naukri for ‘Hardly Working by Naukri’. This series brings humor and relatability to the everyday office experience, showcasing the lighter side of professional life. It also allows Naukri to leverage the power of storytelling to connect with their audiences in the most entertaining and relatable way. With the exceptional talent on board and the expertise of our CreativeWorks team, we are looking forward to present a show that will appeal to our viewers.”
