ITV

Tag: Shahrukh Khan

  • TVF to launch Barely Speaking with Arnub

    TVF to launch Barely Speaking with Arnub

    MUMBAI: After creating quite a buzz during its last season two years ago and reviving the talk show culture in India, TVF is all set to launch Season 2 of the most watched online talk show in India – TVF’s innovative, popular, iconic talk show – Barely Speaking with Arnub – later this month.

    Created as a parody to a TV talk show, the first season of Barely Speaking with Arnubfeatured leading actors and political icons – from Shahrukh Khan, Ranveer Singh and Parineeti Chopra to the current New Delhi Chief Minister, Arvind Kejriwal.

    The popular online show was built on the same ideology and premise on which TVF was initially created, which was to deliver great and awesome content for its audiences.TVF entered the niche market of online talk shows in 2014 with Barely Speaking with Arnub. The talk show became an instant hit with audiences not just in India, but across the world, with each episode clocking over 2 million views!

    In the growing age of digital media where branded online content has taken off in a big way, the silver screen has realised the importance of the web. Barely Speaking with Arnub provides a innovative platform not just to films and filmmakers for their pre-release promotions, but, also to celebrities to showcase their human, more natural side to their fans, not just in India, but across the world!

    Arunabh Kumar, CEO and Founder of TVF says, “TV Channels have tried a lot of talks shows and the new millennium has seen several established actors trying their hand at hosting one. This led to all of the talk shows being more or less similar in India. From radio to television to print media, every domain has been tried and tested by celebrities to connect to their audiences, but no medium connects them better than digital. When we wanted to create an online talk show, we knew that no amount of marketing or promotions would help if we don’t create a talk show with a difference. And that’s when we decided to turn the talk show format on its head and conceive it as the ‘toughest host a guest will ever get!’

    In the growing age of digital media, where online content is spreading like wildfire, every popular celebrity has recognised the importance and power of the web. Stars and celebrities want to connect to young viewers and that’s where we have managed to hit the nail with the TVF Brand which everyone loves and deliver a talk show that stands out. And more so, it helps them stand up for something they believe in with a smile. TVF created ‘Barely Speaking with Arnub’ catering to the digital audiences’ taste and helping humanise some of the country’s biggest celebrities. In the scores of interviews that SRK gives for his movie promotions, what audiences remember is ‘Barely Speaking With Arnub’. It is also the most watched online talk show in India. TVF also created history in India by getting a politician on the show and talk to us as one of us. With the 2nd Season of Barely Speaking, we want to help get more celebrities from across the field connect to new age Indians and share what they believe in. And of course the host – Arnub with a U — ensures to keep the viewers and guests smiling!.”

    Biswapati Sarkar, Executive Creative Director, TVF added, “The funny thing about the show is not that we are making fun of celebrities or that we are parodying the existing Indian journalism culture. It is the fact there is a show at all and real life celebrities are appearing in it. This season, we have expanded the Arnub universe featuring new storylines and characters in his life apart from the interviews. I’m having a great time right now working with the writers on the episodes and really excited to play Arnub once again.”

    Catch the Season 2 trailer of Barely Speaking with Arnub here – http://tvfplay.com/257c9a

  • Shahrukh Khan launches digital interface, D’Assist by D’Decor

    Shahrukh Khan launches digital interface, D’Assist by D’Decor

    MUMBAI: D’Decor announced the launch of D’Assist at the Digital Premier night in Grand Hyatt, Mumbai on 30th June 2016. The groundbreaking initiative was launched by brand ambassador Shahrukh Khan along with Managing Directors of D’Decor, Ajay Arora and Sanjay Arora. The event witnessed over 800 guests comprising of dealers, partners and associates celebrating the biggest endeavor of D’Decor in the digital space since its inception. The first of its kind digital interface, D’Assist will change the dynamics of the home décor industry in the country.

    D’Decor as a leader and pioneer is the first to digitize the entire home decor shopping experience. D’Assist will help consumers search and filter fabrics as per individual taste and preference, assist in fabric calculation and cost as per the budget and give tips on new trends, looks, new product launches and promotional schemes. The platform will give an opportunity to be playful and imaginative. Additionally, D’Assist will make business smoother for the sales associates thereby enhancing the experience at the B2C level as well as B2B level. Through D’Assist, one can make online purchases and scan over 10000 design SKU’s. Further, one can filter, choose and shortlist their favorite designs. D’Assist will be available in D’Decor exclusive brand outlets and multi-brand outlets through iPads.

    Speaking about the event, Ajay Arora, Managing Director, D’Decor Home Furnishings Pvt. Ltd. said, “At D’Decor we constantly work towards enhancing the home décor experience for our patrons through innovative solutions. With the launch of D’Assist we aim to make the shopping experience more enjoyable and imaginative. This season, shoppers will be able to choose inspiring collections and a plethora of fabrics easily available at their fingertips. We are thrilled to have our brand ambassador, Shahrukh Khan here to launch D’Assist.”

    Speaking about the launch of D’Assist brand ambassador Shahrukh Khan said, “I am thrilled to see that D’Decor is constantly revolutionizing the home décor space with their innovative solutions. With the launch of the digital interface D’Assist, selecting home fabrics will now become a simple and enjoyable experience.”

    D’Decor’ s brand signature is premium luxury lifestyle with European aesthetics and elegance that are the backbone of the brands expression. The key of the brand lies in its aesthetic designs.

  • Shahrukh Khan launches digital interface, D’Assist by D’Decor

    Shahrukh Khan launches digital interface, D’Assist by D’Decor

    MUMBAI: D’Decor announced the launch of D’Assist at the Digital Premier night in Grand Hyatt, Mumbai on 30th June 2016. The groundbreaking initiative was launched by brand ambassador Shahrukh Khan along with Managing Directors of D’Decor, Ajay Arora and Sanjay Arora. The event witnessed over 800 guests comprising of dealers, partners and associates celebrating the biggest endeavor of D’Decor in the digital space since its inception. The first of its kind digital interface, D’Assist will change the dynamics of the home décor industry in the country.

    D’Decor as a leader and pioneer is the first to digitize the entire home decor shopping experience. D’Assist will help consumers search and filter fabrics as per individual taste and preference, assist in fabric calculation and cost as per the budget and give tips on new trends, looks, new product launches and promotional schemes. The platform will give an opportunity to be playful and imaginative. Additionally, D’Assist will make business smoother for the sales associates thereby enhancing the experience at the B2C level as well as B2B level. Through D’Assist, one can make online purchases and scan over 10000 design SKU’s. Further, one can filter, choose and shortlist their favorite designs. D’Assist will be available in D’Decor exclusive brand outlets and multi-brand outlets through iPads.

    Speaking about the event, Ajay Arora, Managing Director, D’Decor Home Furnishings Pvt. Ltd. said, “At D’Decor we constantly work towards enhancing the home décor experience for our patrons through innovative solutions. With the launch of D’Assist we aim to make the shopping experience more enjoyable and imaginative. This season, shoppers will be able to choose inspiring collections and a plethora of fabrics easily available at their fingertips. We are thrilled to have our brand ambassador, Shahrukh Khan here to launch D’Assist.”

    Speaking about the launch of D’Assist brand ambassador Shahrukh Khan said, “I am thrilled to see that D’Decor is constantly revolutionizing the home décor space with their innovative solutions. With the launch of the digital interface D’Assist, selecting home fabrics will now become a simple and enjoyable experience.”

    D’Decor’ s brand signature is premium luxury lifestyle with European aesthetics and elegance that are the backbone of the brands expression. The key of the brand lies in its aesthetic designs.

  • Dish TV designs campaign around the way Indians watch TV – “Life Masala Maar ke”

    Dish TV designs campaign around the way Indians watch TV – “Life Masala Maar ke”

    New Delhi: “Life Masala Maar ke” is the new theme of a campaign by Dish TV, the country’s oldest and arguably the largest direct-to-home player. With this campaign, the brand will be seen in a new avatar – as flag-bearers of entertainment.

    The campaign showcases varied people from across the country enjoying entertainment in their own unique way, which every Indian does – with a little masala, with a little extra emotion. It depicts how Indians love to consume entertainment and get fully immersed while watching TV. Be it a modern couple, a traditional household or jawaans at the border – everyone consumes entertainment with a twist and not in a mundane, sedate way.

    This campaign has been created by McCann Ericsson and has come on air across leading channels today. It is targeted at a wide base and is for both new and existing consumers.

    Through a 360° media approach, DishTV will be using multiple platforms such as television, out-of-home and digital media to bring the thought alive. This comes at a very opportune time in the brand’s lifecycle with the third phase of digitization coming to an end and at the onset of the fourth phase of digitization.

    Dish TV CEO Arun Kumar Kapoor said, “DishTV today touches the lives of over 100 million viewers across different age groups and geographies. We are an integral part of every Indian household, providing world class entertainment, each day. In India whatever we do is completely over the top and completely spicy, Indian lives are like Hindi movie, full of action, comedy, drama and emotion. This is what our new ad campaign is all about, it embodies fun loving, spicy entertaining and Masala Maar ke approach towards life with Shahrukh Khan being the sutradhar of the campaign. This is what keeps the brand alive and fresh in their minds as DishTV enhances the quality of life bringing fun, laughter and entertainment into the lives of people Masala Maar ke. “

    McCann World group executive vice president- planning Jitender Dabas said, “Apart from food and clothing, entertainment is something that are very characteristic of culture. Indian people prefer their entertainment the way they prefer their food- in a more spicy larger- than – life kind of a way. Daily dose of entertainment for them is like the spice of life. Hence the idea of- Life Masala Maar ke.”

    Agency credits:

    Campaign elements: TVC

    Agency: McCann Ericsson

     Production House: Little Lamb Films

     Director: Bouddhayan Mukherjee

     Creative Director: Ravinder Siwach

     

    TVC details

     Duration: 70 seconds

     Campaign breaks as of: 1st April’16

     Exposure(mediums used): Television

     

     

     

  • Dish TV designs campaign around the way Indians watch TV – “Life Masala Maar ke”

    Dish TV designs campaign around the way Indians watch TV – “Life Masala Maar ke”

    New Delhi: “Life Masala Maar ke” is the new theme of a campaign by Dish TV, the country’s oldest and arguably the largest direct-to-home player. With this campaign, the brand will be seen in a new avatar – as flag-bearers of entertainment.

    The campaign showcases varied people from across the country enjoying entertainment in their own unique way, which every Indian does – with a little masala, with a little extra emotion. It depicts how Indians love to consume entertainment and get fully immersed while watching TV. Be it a modern couple, a traditional household or jawaans at the border – everyone consumes entertainment with a twist and not in a mundane, sedate way.

    This campaign has been created by McCann Ericsson and has come on air across leading channels today. It is targeted at a wide base and is for both new and existing consumers.

    Through a 360° media approach, DishTV will be using multiple platforms such as television, out-of-home and digital media to bring the thought alive. This comes at a very opportune time in the brand’s lifecycle with the third phase of digitization coming to an end and at the onset of the fourth phase of digitization.

    Dish TV CEO Arun Kumar Kapoor said, “DishTV today touches the lives of over 100 million viewers across different age groups and geographies. We are an integral part of every Indian household, providing world class entertainment, each day. In India whatever we do is completely over the top and completely spicy, Indian lives are like Hindi movie, full of action, comedy, drama and emotion. This is what our new ad campaign is all about, it embodies fun loving, spicy entertaining and Masala Maar ke approach towards life with Shahrukh Khan being the sutradhar of the campaign. This is what keeps the brand alive and fresh in their minds as DishTV enhances the quality of life bringing fun, laughter and entertainment into the lives of people Masala Maar ke. “

    McCann World group executive vice president- planning Jitender Dabas said, “Apart from food and clothing, entertainment is something that are very characteristic of culture. Indian people prefer their entertainment the way they prefer their food- in a more spicy larger- than – life kind of a way. Daily dose of entertainment for them is like the spice of life. Hence the idea of- Life Masala Maar ke.”

    Agency credits:

    Campaign elements: TVC

    Agency: McCann Ericsson

     Production House: Little Lamb Films

     Director: Bouddhayan Mukherjee

     Creative Director: Ravinder Siwach

     

    TVC details

     Duration: 70 seconds

     Campaign breaks as of: 1st April’16

     Exposure(mediums used): Television

     

     

     

  • Twitter introduces Times Twitter Impact List: Shah Rukh Khan is most influential Bollywood actor

    Twitter introduces Times Twitter Impact List: Shah Rukh Khan is most influential Bollywood actor

    MUMBAI:  For the first time, Twitter has come up with new matrix to judge the impact created on the social media platform based on engagement scores – and actor Shah Rukh Khan has emerged a clear winner.

    Twitter in partnership with Times of India has compiled lists of rank well-known politicians, Bollywood actors, TV actors, musicians, sport stars, and media brands based on their new measuring unit.

    “Over time, it becomes important to understand what impact these personalities have on their audience and what the true criterion on which their impact depends is. We thought it was important to put out the variety and the breadth of the creators and content producers on twitter who have the maximum impact on their lives,” said Twitter head of TV partnerships – India Viral Jani, adding that the list has been compiled based on absolutely organic reach and does not take into account any paid engagement.

    Since its inception, Twitter has been a powerful platform and tool to gauge popular opinion, breaking news and bridging the gap between celebrities and popular personalities and their fans or start a social campaign. The number of followers any personality has always becomes the benchmark for their importance on the platform and their level of influence.

    “We created a new index by measuring the engagement coming from an handle based on the number of replies, re-tweets and favourites the handle’s content gets and aggregating that into an impact score. It is the true extent of how much impact the person have on the platform, how viral their content gets, and their impact beyond twitter as several media organizations follow Twitter closely and report from information available on the platform, what is noticed in twitter travels to television, print and other digital platforms as well,” Jani added.

    Going by the new Times Twitter Impact List that has been compiled for the year of 2015, Amitabh Bachchan is the Bollywood actor with the most number of followers but it is Shah Rukh Khan who rules the platform when it comes to engagement and impact, Actor Aamir Khan does not even feature in the top ten lists. Similarly the Quantico starrer Priyanka Chopra emerged as the Bollywood female actress with the most impact on her audience.

    “It doesn’t necessarily mean that if one has a higher number of followers they also command the most amount of impact on their audience. The focus is on how they engage with their audience, how they keep them interactive to their profiles, etc,” Jani pointed out.

    Among Television personalities, actor-comedian Kapil Sharma and actor-dancer Gauhar Khan steal the show.

    When it comes to most influential politicians on Twitter, India’s Prime Minister Narendra Modi tops the list, followed by Subramaniam Swamy and Arvind Kejriwal. The most impactful business leaders are Mahindra Group’s chairman and MD, Anand Mahindra followed by Colors TV CEO Raj Nayak.

    In sports, Sachin Tendulkar is the undisputed king of engagements among men, while Sania Mirza tops the list among women.

    Based on the growing importance given to measurability of one’s social media influence, Twitter’s new ‘Impact Index’ may become the new currency to quantify virality, which makes the measurement and the list far more powerful for brands to map their social media presence. Brand managers and advertisers are sure to keep an eye on the lists as well.

    Asked if Twitter is considering partnering with brands to share their impact scores with them, Jani said, “The key differentiator for this list is that it is meant for our users and the consumer. We may consider it if we want to get into the brand space later, but for now the lists are strictly consumer facing.”

    Twitter is considering to add few more categories of lists the the current few depending on the reception of this new initiative.

    Lists:

    Bollywood Male Actors

    Bollywood Female Actors

    Directors

    Music Artists

    Indian Politicians

    Cricketers and Other Sports personalities

    Business Leaders

    TV Male and Female personalities

    TV channels

  • Twitter introduces Times Twitter Impact List: Shah Rukh Khan is most influential Bollywood actor

    Twitter introduces Times Twitter Impact List: Shah Rukh Khan is most influential Bollywood actor

    MUMBAI:  For the first time, Twitter has come up with new matrix to judge the impact created on the social media platform based on engagement scores – and actor Shah Rukh Khan has emerged a clear winner.

    Twitter in partnership with Times of India has compiled lists of rank well-known politicians, Bollywood actors, TV actors, musicians, sport stars, and media brands based on their new measuring unit.

    “Over time, it becomes important to understand what impact these personalities have on their audience and what the true criterion on which their impact depends is. We thought it was important to put out the variety and the breadth of the creators and content producers on twitter who have the maximum impact on their lives,” said Twitter head of TV partnerships – India Viral Jani, adding that the list has been compiled based on absolutely organic reach and does not take into account any paid engagement.

    Since its inception, Twitter has been a powerful platform and tool to gauge popular opinion, breaking news and bridging the gap between celebrities and popular personalities and their fans or start a social campaign. The number of followers any personality has always becomes the benchmark for their importance on the platform and their level of influence.

    “We created a new index by measuring the engagement coming from an handle based on the number of replies, re-tweets and favourites the handle’s content gets and aggregating that into an impact score. It is the true extent of how much impact the person have on the platform, how viral their content gets, and their impact beyond twitter as several media organizations follow Twitter closely and report from information available on the platform, what is noticed in twitter travels to television, print and other digital platforms as well,” Jani added.

    Going by the new Times Twitter Impact List that has been compiled for the year of 2015, Amitabh Bachchan is the Bollywood actor with the most number of followers but it is Shah Rukh Khan who rules the platform when it comes to engagement and impact, Actor Aamir Khan does not even feature in the top ten lists. Similarly the Quantico starrer Priyanka Chopra emerged as the Bollywood female actress with the most impact on her audience.

    “It doesn’t necessarily mean that if one has a higher number of followers they also command the most amount of impact on their audience. The focus is on how they engage with their audience, how they keep them interactive to their profiles, etc,” Jani pointed out.

    Among Television personalities, actor-comedian Kapil Sharma and actor-dancer Gauhar Khan steal the show.

    When it comes to most influential politicians on Twitter, India’s Prime Minister Narendra Modi tops the list, followed by Subramaniam Swamy and Arvind Kejriwal. The most impactful business leaders are Mahindra Group’s chairman and MD, Anand Mahindra followed by Colors TV CEO Raj Nayak.

    In sports, Sachin Tendulkar is the undisputed king of engagements among men, while Sania Mirza tops the list among women.

    Based on the growing importance given to measurability of one’s social media influence, Twitter’s new ‘Impact Index’ may become the new currency to quantify virality, which makes the measurement and the list far more powerful for brands to map their social media presence. Brand managers and advertisers are sure to keep an eye on the lists as well.

    Asked if Twitter is considering partnering with brands to share their impact scores with them, Jani said, “The key differentiator for this list is that it is meant for our users and the consumer. We may consider it if we want to get into the brand space later, but for now the lists are strictly consumer facing.”

    Twitter is considering to add few more categories of lists the the current few depending on the reception of this new initiative.

    Lists:

    Bollywood Male Actors

    Bollywood Female Actors

    Directors

    Music Artists

    Indian Politicians

    Cricketers and Other Sports personalities

    Business Leaders

    TV Male and Female personalities

    TV channels

  • 9XM introduces non-stop music band ‘Highway’

    9XM introduces non-stop music band ‘Highway’

    MUMBAI: Bollywood music channel 9XM has launched a non-interrupted music band called Highway. Dedicated to the superstars of Bollywood, Highway will be aired every day without any breaks, at 8 pm on 9XM.

     

    This 35-minute non-stop hits music band Highway, features superstars like Shahrukh Khan, Salman Khan, Ranbir Kapoor, Katrina Kaif, Ranveer Singh and others. Along with the actors, Highway will also feature the best singers and music composers on the show .

     

    Speaking about the show, 9XM & 9X Tashan cluster head-programming Baljinder Mahant said “We at 9XM are popular for playing the latest Bollywood hits and innovations around music content. Our ardent viewers have appreciated our past innovations and with Highway we provide them with 45 days of best and latest hits of a new Bollywood star every day. We are confident that this Bollywood musical journey on Highway will get the viewers grooving for more.”

     

    Highway will be promoted across digital and social media platforms like Facebook, Twitter and Youtube.

  • Salman tops the chart for being most savvy on digital media

    Salman tops the chart for being most savvy on digital media

    MUMBAI: Salman Khan emerged as the most digital savvy celebrity with an overall score of 16.1, according to TO THE NEW Digital Celebrity Index for the month of September. Khan ranked as number one while Shahrukh Khan and Amitabh Bachchan ranked at number two and three scoring 14.6 and 14.5 respectively.

    As per the TO THE NEW Digital data, Priyanka Chopra has emerged as the most active celebrity in social media, on the basis of highest number of posts on all the platforms including Facebook, Twitter and Instagram. Chopra topped the chart with a total of 531 posts. Amitabh Bachchan is the second most active celebrity after Chopra with a total of 168 posts.

    On Facebook, Chopra had 75 posts during the month of September whereas Bachchan was close second with 71 posts during the same month. Female celebrities are more active when it comes to Instagram as compared to males. On Instagram, Chopra has total number of 66 posts. Sonam Kapoor was the second most active celebrity with a total of 45 posts.

    Chopra had 704 tweets, most of which were about her American TV show Quantico, which was launched on 27th Sep. Amitabh Bachchan grabbed the second spot in the list with a total of 140 tweets which were more generic in nature.

    Madhuri Dixit emerged as the most engaging celebrity on the basis of highest number of netizens she had engaged with on all platforms including likes, comments and shares on Twitter, Facebook and Instagram. The posts made by Dixit were found to be most engaging among all the celebrities with a score of 11.8 M. Shahid Kapoor remained the second most engaging celebrity with a total engagement of 1.0 M.  Shahrukh Khan was the most engaging celebrity with a total engagement of 694,913 for the month of September.  Most of the tweets made by Shahrukh Khan were generic in nature where 32 per cent of his total tweets were re-tweets.  

    Madhuri Dixit received the highest engagement ratio of 47 per cent with 25.1M of total fans. Shahrukh ranked at number two with 38 percent of engagement ratio with 18.2M of total fans. Alia Bhatt, Shahid Kapoor and Sonam Kapoor ranked at number three, four and five with 34 per cent of engagement ratio with 9.6 M, 3.2M and 1.6 M of total fans. .

    Deepika Padukone has the highest reach across social media platforms (Twitter, Facebook and Instagram) with total of 39.8 M fans. It was also observed that despite very high number of posts, Priyanka Chopra could not gather many fans and ended up securing only fifth position among all the celebrities with total fan base of 31.7 M fans on all the social media platforms combined. Padukone had the highest number of Facebook fans among all the celebrities that was close to 27.6 M while Salman khan was close second with a total of 27.1 M fans and Amitabh Bachchan was close to 21.9 M of fans and ranked at number three. Padukone also topped the fan base on Instagram with 3.7M fans. Alia Bhatt was a close second with a total of 3.5 M fans.  Priyanka Chopra secured third position with 3.4 M.

    It was noticed that male celebrities had higher number of fans as compared to female celebrities when it comes to Twitter.  Unlike Facebook or Instagram, Amitabh Bachchan has the biggest fan base on Twitter with a close to 17.3 M followers. Shahid Kapoor remained a close second with a total of 15.7 M fans. Even after having the biggest celebrity base on Facebook as well as Instagram, Deepika Padukone could only secure 4th place with respect to the fan base on Twitter.

    Salman Khan came up as the most searched celebrity by netizens on Google with a total of 4.5 M searches during the month of September. That also overlapped the other celebrities in a big way, since the second most searched celebrity, Paukone could only secure 2.5 M searches for the same duration. Anushka Sharma bagged third position with 2.4M searches, Shahrukh Khan secured fourth spot with 2.3 M and Akshay Kumar grabbed fifth place with 1.5 M searches.

  • ‘Intolerance’ news coverage receives highest coverage and viewership: TAM week 45

    ‘Intolerance’ news coverage receives highest coverage and viewership: TAM week 45

    MUMBAI: With the number of debates and shows increasing the coverage of ‘Intolerance’, news channels are putting every effort to grab a piece of pie in terms of duration and viewership.

    S-Group, an analytical arm of TAM Media Research analysed the news coverage of ‘‘Intolerance’’ by media channels. ‘Intolerance’ received highest coverage and viewership in week 45 on the English News genre with 18% coverage and 24 per cent viewership.

    It received the second highest coverage and viewership in the Hindi news Genre with 13% Coverage and 12 per cent viewership. The Other top stories were on the Bihar Assembly elections and underworld don Chhota Rajan’s arrest.

    In terms of duration, English news channels like News X, Times Now, and India Today gave 

    relatively greater focus to coverage of ‘Intolerance’ News, whereas ABP News, IBN 7, Zee News and India TV were the Hindi News channels who gave more focus to the issue. 

    In terms of viewership Times Now and Aaj Tak led the two genres.Amongthe English news channels, Times now got 63 percent of viewership followed by India Today with 19 per cent. Whereas in the case of

    Hindi news channels like Aaj Tak got 24 per cent of the viewership and ABP followed with 20 per cent.

    Many celebrities have spoken on ‘Intolerance’ and the debate shows focused on few of them like Shahrukh Khan and Anupam Kher. 

    But in the terms of duration and viewership, Anupam Kher received maximum focus in the discussions with 20 per cent share on duration basis, while Shahrukh Khan led with 20 per cent in viewership on English News channels.

    On Hindi news channels, Anupam Kher led both in duration as well as in viewership with 14 per cent and 18 per cent respectively. 

    (Hindi News: TG – CS 15+, Market – HSM; English News: TG – CS 25+ Male AB, Market – All India 1Mn+) 

    The report was sampled by approximately 19 per cent audiences across all markets in India by TAM. Karnataka including Bangalore contributed 36% to the Viewership of Report on ‘Intolerance’ in the English News genre, especially as the murdered writer Kalburgi belonged to Karnataka.

    Rajat Sharma from NDTV and Arnab Goswami from Times Now had the highest viewership with 10 per cent and 41 per cent on Hindi and English News genres respectively.

    The issue of ‘Intolerance’ continues to intensify as people like Minister VK Singh and the Dalai Lama have spoken on it. As to ‘Intolerance’ being of national interest, its stories are engaging people; grabbing more attention as many artists, historians and writer have returned awards given to them by the government.

    News channels are focusing on the subject as it receives heavy amount of viewership. With more comments coming in from politicians and public figures, only time will tell how events unfold in News genre in the future.