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Tag: Shahrukh Khan

  • Tam AdEx: Celebrity endorsements dominate 32 per cent of TV ads in H1 2024

    Tam AdEx: Celebrity endorsements dominate 32 per cent of TV ads in H1 2024

    Mumbai: The latest report from Tam AdEx India for January to June 2024 highlights a key role of celebrity endorsements in television advertising. This period saw 32 per cent of total TV ads being endorsed by celebrities, with film actors contributing more than 75 per cent of the celebrity ad space.

    The food & beverages sector emerged as the largest contributor, making up 28 per cent of total celebrity-endorsed ads. The food & beverages, personal care/personal hygiene, and household products sectors collectively represented over 50 per cent of celebrity-endorsed ads. Among these, ads in the food & beverages sector saw a dominance of male celebrities, while the personal care segment was led by female endorsers. Categories such as toilet/floor cleaners and aerated soft drinks topped the list, with toilet cleaners alone holding an eight per cent share.

    Film stars, sports personalities, and TV actors were the main contributors to the 32 per cent of ads featuring celebrity endorsements. The top three most visible celebrities during this period were Akshay Kumar and Shahrukh Khan, each with five per cent visibility, followed closely by Amitabh Bachchan with four per cent. Akshay Kumar maintained an impressive 22 hours per day of ad visibility across channels.

    The dominance of the food & beverages sector was clear, while personal care/personal hygiene and household products followed closely. With 28 per cent of the overall ad volumes, the food & beverages sector continued to attract top male celebrities, whereas personal care remained the preferred category for female endorsers.

    In the first half of 2024, Akshay Kumar was the most visible celebrity, followed by Shahrukh Khan, Amitabh Bachchan, and M.S. Dhoni. Six of the top ten celebrities, including Amitabh Bachchan and Kiara Advani endorsed more brands than they did during the same period in 2023. Sports personalities like M.S. Dhoni also made a notable impact. Additionally, power couples like Ranbir Kapoor and Alia Bhatt led the pack in couple endorsements, contributing to more than 18 per cent of the total ad space. Akshay Kumar and Twinkle Khanna followed with 16 per cent, making couple endorsements a growing trend.

  • Shah Rukh Khan is CNN-News18 Indian of the Year 2023

    Shah Rukh Khan is CNN-News18 Indian of the Year 2023

    Mumbai: The 13 edition of CNN-News18 Indian of the Year 2023 awards took place in New Delhi on Wednesday. The biggest awards platform of news television honoured Bollywood’s King Shah Rukh Khan with the prestigious Indian of the Year award.

    In his moving acceptance speech, SRK opened up about his life and career like never before. He touched upon several subjects in his almost 10-minute long speech, which included his flops before he took a break, his family’s struggles, and his successful 2023. He then said that he wanted to make a ‘brash’ statement by saying he doesn’t only feel like the Indian of the Year 2023 but the Indian of all Years.

    CNN-News18 Indian of the Year recognises exceptional contributions of remarkable individuals across seven categories — business, entertainment, sports, youth icon, rising sports star, social change, and climate warriors.

    While Shah Rukh Khan was crowned as the CNN-News18 Indian of the Year 2023, renowned filmmaker Mani Ratnam was named CNN-News18 Indian of the Year in the Entertainment category.

    Karnataka’s first transgender doctor and actor Trinetra Haldar was honoured with the Youth Icon of the Year award (Jury), while music composer and singer Anirudh Ravichander was awarded the Youth Icon (Popular) title at CNN-News18 Indian of the Year 2023.

    The Indian Space Research Organisation (ISRO) was honoured with the Indian of the Year 2023 award for outstanding achievement. The award recognised the remarkable contributions made by ISRO in pushing the boundaries of space exploration. 
    Neeraj Chopra clinched the Indian of the Year award in the Sports category in recognition of his remarkable achievements and significant contribution to Indian sports.

    Chess Grandmaster R Praggnanandhaa was named Rising Sports Star at CNN-News18 Indian of the Year 2023. In the Climate Warriors category, Arun Krishnamurthy and Saalumarada Thimmakka won the award. Arun Krishnamurthy is the founder of the Environmentalist Foundation of India (EFI), which has restored 460 waterbodies across 18 states.

    Padma Shri award recipient Saalumarada Thimmakka is a 112-year-old climate warrior from Karnataka’s Tumkur district and is known as the “Mother of Trees” for planting over 8,000 trees. 
    Ravi Kannan, a distinguished oncologist, was named the CNN-News18 Indian of the Year 2023 in the Social Change category. His commitment to people-centric and pro-poor healthcare has revolutionised cancer treatment in Assam.

    State Bank of India (SBI) chairman Dinesh Khara won the prestigious Indian of the Year 2023 award in the business category. Khara joined SBI as a probationary officer in 1984 and has risen through the ranks over the years at India’s largest public sector lender. 
    The Heroes of Uttarkashi garnered a special recognition at the awards ceremony. Union Minister Jitendra Singh presented the award to the heroes, who included National Disaster Response Force (NDRF) Director General (DG) Atul Karwal, rat miners Munna and Wakil, along with foreman Gabbar Singh Negi and his colleague Saba Ahmed. The rat hole miners garnered nationwide acclaim for their pivotal role in the successful rescue effort in the Silkyara tunnel.

    CNN-News18 Indian of the Year platform has a rich legacy of honoring exceptional individuals across various fields. A distinctive feature of this year’s event was the blend of expert judgment and public voting, where 50 per cent of the decision-making power lies with the discerning audience, and the remaining 50 per cent is entrusted to a distinguished panel of judges.

    Over the years, CNN-News18 Indian of the Year award recipients have included personalities such as Prime Minister Narendra Modi, Olympic gold medallist Neeraj Chopra, cricket star Virat Kohli, the Indian women’s cricket team, NGO Stop Acid Attacks, Chess Grandmaster Vishwanathan Anand, music legend AR Rahman, former PM Manmohan Singh, the Indian Space Research Organisation (ISRO), Nobel laureate Kailash Satyarthi, star boxer MC Mary Kom, actress Deepika Padukone and Delhi Chief Minister Arvind Kejriwal, among others.

    Shah Rukh Khan Quotes ‘Vikram Rathore’ From His Blockbuster Hit ‘Jawan:

    Shah Rukh Khan on the lessons he learned after the struggles his family underwent:

    SRK’s pitch to Mani Ratnam:

  • ESS Global partners with Shahrukh Khan’s Film ‘Dunki’ for an unprecedented collaboration

    ESS Global partners with Shahrukh Khan’s Film ‘Dunki’ for an unprecedented collaboration

    Mumbai: ESS Global, a renowned name in the immigration industry, is thrilled to announce its exclusive partnership with the highly anticipated film ‘Dunki’, starring the legendary Shahrukh Khan. This collaboration marks a significant milestone for both ESS Global and the film industry, as it brings together the expertise of ESS Global as legal and leading immigration experts and the captivating storytelling of Shahrukh Khan on the big screen.

    ‘Dunki’ is an enthralling film that explores the journey of a young immigrant and the challenges they face while pursuing their dreams. Through this partnership, ESS Global aims to shed light on the importance of immigration and the diverse experiences of individuals who embark on this life-changing journey. The film’s release on 21 December 2023, will undoubtedly captivate audiences worldwide, offering a unique and thought-provoking cinematic experience.

    According to a spokesperson from ESS Global, “We are extremely proud to partner with Shahrukh Khan’s ‘Dunki’. This collaboration not only showcases our commitment to supporting legal immigrants but also highlights the power of storytelling in inspiring and creating awareness about the struggles faced by immigrants. We believe that ‘Dunki’ will not only entertain but also foster empathy and understanding among the audience, encouraging a more inclusive society.”

  • India Today Group unleashes five regional AI anchors to team up with Sana

    India Today Group unleashes five regional AI anchors to team up with Sana

    Mumbai: In a historic moment at the 5th India Today Conclave in Mumbai held on 5 October, India Today Group managing director Kalli Purie, joined Sana, India’s First AI anchor, to introduce a cutting-edge roster of AI anchors. Representing diverse regions of India, these AI regional anchors are set to redefine how news is delivered and consumed, marking a significant milestone in newsroom evolution.

    The India Today Group ushered in a new era of AI journalism earlier this year when it introduced India’s First AI Anchor, Sana; in March. Since then, Sana has tirelessly delivered 200 hours of programming, transcending various genres, languages, and platforms. In less than six months, Sana has already added several credits to her belt including interacting with PM Modi (first AI Anchor to interact with a head of the state), anchoring a dedicated segment on prime-time, and interacting with global leaders like Brad Smith of Microsoft and Shahrukh Khan.

    On the concluding day of India Today Conclave 2023 in Mumbai, Purie took the opportunity to get Sana to introduce a diverse array of AI anchors: SAIli, the pioneering AI Marathi news anchor for Mumbai Tak; AIshwarya, the authoritative Hindi anchor for UP Tak, Bharat Tak, and News Tak; NAIna, the engaging Bhojpuri anchor on Aaj Tak 2; AIna, India’s inaugural Bengali AI anchor on Aaj Tak Bangla; and JAI, the articulate English AI anchor on India Today TV, representing the global perspective.

    Speaking about the group’s AI anchors, Purie said, “For the first time in our group’s 48-year history, we’ve taken a leap by creating an anchor from scratch rather than hiring one! These AI Anchors exemplify our unwavering commitment to always looking out for new tech that can enable our newsroom to deliver a richer faster more personalised news experience.

    The AI news anchors cater to diverse linguistic communities across the nation, appreciating and understanding their local preferences in terms of content preference, dialect, culture, and language, creating a personal connection with the audience. This strategic move underscores the Group’s dedication to innovation and its commitment to a superior quality audience experience.

    AI Anchor profiles

    Aaj Tak now has the dynamic AI anchor NAIna, who spearheads the Bhojpuri news segment on the Aaj Tak 2 digital platform. Across India, Bhojpuri-speaking audiences are known to be the raging group driving YouTube-based news consumption. Infused with an innate understanding of the language’s nuances, AI Naina seamlessly captivates audiences, ensuring the delivery of Bhojpuri news with an amalgamation of authenticity and precision.

    In a significant stride towards bolstering regional representation, the Mumbai Tak digital platform proudly presents SAIli, its first AI news reader, proficient in Marathi. Saili’s eloquence and understanding of the regional flourish harmoniously resonate with the Marathi audience.

    AI anchor AIshwarya brings cheer to the Hindi-speaking audience on News Tak, Bharat Tak and UP Tak. An embodiment of credible journalism and precision reporting, she effortlessly fosters a robust connection with the audience through her seamless news delivery with utmost accuracy.

    Possessing absolute proficiency in Bangla and personifying the Bengali culture, AI anchor AIna establishes a compelling bond with viewers who seek news in their native tongue. Her accent, eye for detail, and cultural sensitivity establish an immediate connection with the audience of Aaj Tak Bangla.

    JAI, the dashing AI anchor, is at the helm of the English news spectrum analysis on India Today TV. His high-speed data analysis capability for churning out news content that resonates with its audiences nationwide and his innovative storytelling is highly captivating. His mastery of the language and the ease of communication make him dear to his viewers.

  • Thums Up unleashes its new campaign, ‘Thums Up Utha, India India Macha’

    Thums Up unleashes its new campaign, ‘Thums Up Utha, India India Macha’

    Mumbai: Thums Up, the iconic homegrown beverage brand under The Coca-Cola  Company, is thrilled to unveil the next chapter of its association with ICC Men’s Cricket World Cup  through the launch of the campaign “Thums Up Utha, India India Macha”. The campaign has highlighted the relentless determination of our players for the upcoming World Cup, hopeful of driving and motivating fans to believe in India’s journey to victory.

    The exhilarating chapter features cricket icons- Ravindra Jadeja, Jasprit Bumrah, Mohammed Siraj, and  the dynamic captain Rohit Sharma in a film that is centred around – ‘making India believe in Team  India’. The heart of the campaign lies within its unique storytelling, brought to life by none other than The King of Bollywood, Shahrukh Khan as the ‘Voice of Belief.’

    The narrative delves into the current emotions of Indian cricket fans – the passionate heart that  fervently believes ‘India Will Win!’ with the mind that contemplates- ‘Will India Win?’ This tussle of  emotions is brilliantly encapsulated in Thums Up’s iconic Split Can, visually portraying the dynamic  interplay.  

    Commenting on the launch of the next chapter of ICC World Cup Campaign, Coca-Cola India and South West Asia VP & marketing Arnab Roy said, “Thums Up’s partnership with the  ICC Men’s Cricket World Cup aims to empower fans and voice their opinions. Our collaboration with  King Khan and the cricket icons of the country further cements our dedication to elevate fan  engagement and showcases our unwavering support for Team India to bring the World Cup back home. We will do this through tech led, real time responses from expert panels and credible influencers that  encourage everyone to keep rooting for our team.”

    Ogilvy India CCO Sukesh Nayak said, “The adversary isn’t always external; at times,  it’s our own doubt, becoming our greatest adversary. To overcome this, we must summon our inner  beliefs. Our idea is based on this strong cultural insight – while all of us want Team India to win, a few  not so great results & the mind starts creating doubt.”

    “So as the ICC World Cup inches closer, Thums Up’s commitment to celebrating our players’ resilience  & creating unforgettable moments for fans remains steadfast, setting the stage for a truly Toofani  World Cup.”

    With an integrated approach, the brand aims to be on top of every relevant conversation and milestone  moment, during the ICC World Cup 2023. 

  • A23 launches second edition of ‘Responsible Gaming’ campaign with Shahrukh Khan

    A23 launches second edition of ‘Responsible Gaming’ campaign with Shahrukh Khan

    Mumbai: Head Digital Works’ A23 has announced the launch of its new brand campaign with its brand ambassador, Shah Rukh Khan.

    The brand has also unveiled new ad films under the campaign, aimed at showcasing its overall gaming prowess in a quirky yet relatable manner for rummy.

    The new ad films highlight the four crore plus strong user base of A23 rummy players, depicting Shah Rukh Khan as the “Badshah” of rummy. The ad films also showcase various genres of rummy available on A23.

    A23, furthermore, announced the launch of the second edition of its “Responsible Gaming” ads to reinforce its message and the brand’s belief in playing responsibly. The new ad films focus on the “how” of “responsible gaming” by educating viewers on steps they should take to limit their playing time, money spent, etc. while playing. The campaign films will run across multiple regional languages.

    The second ad film illustrating the features of rummy will follow in the early weeks of September.

    Earlier this year, A23 launched the “Chalo Saath Khelein” campaign that shed light on all its offerings, including rummy, fantasy sports, pool, and carrom, among others, coupled with a first-of-its-kind responsible gaming campaign. Amplifying and taking the message of responsible gaming to new heights, the latest films focus on how users can set daily limits and curtail the amount of time they play on the platform while enjoying gaming.

    Speaking about the campaign, Head Digital Works founder and CEO Deepak Gullapalli said, “We have received a lot of love and acceptance from the audience on our platform over our journey and this would not have been possible without the way we positioned our brand. Today, as flag bearers of skill-based gaming in India, we believe it is imperative to reiterate the importance of responsible gaming from time to time to ensure that players are mindful of the amount of time and money they spend on our platform. This new set of advertisements is yet another step towards re-enforcing our brand’s message.”

    Speaking about the new campaign, Shah Rukh Khan mentioned, “I am delighted that A23 has continued to build on its responsible gaming messaging in this campaign as well. We are still the only brand in this space to champion this cause, and A23 will continue to drive this point home.”

  • Cannes Lions Day 2: India secures 20 more shortlists for six categories

    Cannes Lions Day 2: India secures 20 more shortlists for six categories

    Mumbai: After the grand opening success of the Indian contingent on day one of the Cannes Lions Festival of Creativity 2022 with a seven-metal haul, which includes two Grand Prix, three Silvers, two Bronzes and 20 shortlists across five categories, the Indian contingent has clocked in 20 more shortlists on the second day.

    On Day-2 of Cannes Lions 2022, 20 more shortlists for six categories across Brand Experience & Activation (10), Creative Business Transformation (1), Creative Commerce (4), Mobile (4), Creative Effectiveness (1), and Creative Strategy were released.

    Brand Experience & Activation

    In the Brand Experience & Activation category, 10 shortlists were selected from 71 entries from India.

    Ogilvy India has two shortlists for ‘Shahrukh Khan – My Ad,’ while Dentsu Creative India has three for Vice Media’s “The Unfiltered History Tour.”

    VMLY&R’s commerce division received one shortlist for Unilever’s ‘Smart Fill’ campaign, while its advertising division received one finalist for Unipad’s ‘Adeli’ campaign.

    Three shortlists have been compiled by FCB India and FCB Chicago for the Times of India campaign ‘The Nominate Me Selfie’.

    Creative Business Transformation

    In this category, VMLY&R Commerce’s campaign ‘Smart fill’ for Unilever is the only Indian entry on the shortlist.

    From India, 8 entries were submitted in this category.

    Creative Commerce

    In the Creative Commerce category this year, India submitted 14 entries.

    Three shortlists have been announced for VMLY&R Commerce’s ‘Smart Fill’ campaign for Unilever.

    For the campaign ‘Shagun ka Lifafa’ created for Ujjivan Small Finance Bank, McCann Worldgroup India has received its first shortlist.

    Mobile Lions

    ‘The Unfiltered History Tour’ has secured three shortlists in Activation by Location, mobile-led creativity and social purpose subcategories under the mobile category. The campaign for Vice Media has already won a grand prix, one silver, and two bronze.

    Further, out of 19 entries in the Mobile Lions category from India, #NothingCoin for Cadbury 5 Star created by Ogilvy Mumbai has been shortlisted.

    Creative Effectiveness

    Out of 20 Indian entries, DDB Mudra Mumbai’s “Stayfree Project Free Period” was the only one to make the shortlist in the Creative Effectiveness category.

    Creative Strategy

    In the Creative Strategy category, which had 29 submissions, there was no participation from India.

  • World’s 1st bollywood business coach Vijay Kadechkarr to start new digital initiative to guide people in entertainment industry

    World’s 1st bollywood business coach Vijay Kadechkarr to start new digital initiative to guide people in entertainment industry

    No matter If you are a beginner or an experienced person, there is always a next level to be achieved in the entertainment industry, this is where bollywood business coach comes in picture. They train and nurture people in various verticals of businesses, illustrating from real life solutions.

    Vijay Kadechkarr, referred as world’s first bollywood business coach is the most talked about person when it comes to helping people in the showbiz. He began his journey with theatre and later moved ahead assisting in Ram Gopal Verma's film Factory. He has worked as a director, producer, events organiser and a celebrity manager in the span on 15 years for national and international projects across the world. He is the founder of VK Media, a production house, events and talent management company. He also manages world's biggest dahi handi which has a huge bollywood superstar attendance every year including Shahrukh Khan, Ranveer Singh, Varun Dhavan to name a few.

    Talking about the future of digitally coaching in entertainment and film industry, Vijay says, “The digital revolution has really turned things around. But as a coach, I would say that its potential is yet to be utilized to the fullest. The actual concept is still naïve and we as digital coach are still exploring the newer sides almost every day. The Internet space is expanding its wings with more people entering into the digital coaching world, the digital space will certainly get refined with some extra super powers in the future.”

    On social media, his tag #Bollywoodbusinesscoach is grabbing eyeballs at a faster pace.

    He will be launching an array of digital courses and weekend online training program for each and every sector of entertainment industry. Coaches from different walks of life from all around the world will also share Value on this new platform, he has also written a book on Bollywood Business, which will be out in 2020 with a mission to help people on their journey in the entertainment sector.

    We wish him good luck for this new venture.

  • Amazon’s Jeff Bezos tells Bollywood content is Prime motive

    Amazon’s Jeff Bezos tells Bollywood content is Prime motive

    MUMBAI: Jeff Bezos is used to thinking big. He is also used to controversies. So even as his plan to invest a billion dollars in Amazon’s India operation got a lot of press and protests and a snub from commerce minister Piyush Goyal (at a time when the competition commission is investigating "predatory pricing"), the billionaire sat down with Indian superstar Shahrukh Khan and Zoya Akhtar for a half hour tete-a-tete around his prime video service in Mumbai during an event where the crème de la crème of Bollywood was invited.

    And what he said must have sent a lot of flutters in the hearts of the creative talent that is seeking to put their films and originals on the Prime Video platform.

    “It''s a vehicle to make fantastic content and from a business point of view, it works for us as well. Prime Video is doing well all over the world – Germany, Japan, America, everywhere,” he admitted to Shahrukh. “But nowhere is it doing as well as it is in India where our watch times have grown over six times in two years.”

    With that kind of growth, he has been more than encouraged to double down investment in original content. 

    “The whole world is witnessing ‘a golden age of television.’ When you look at TV series today, they are really good in terms of quality. They're as good as the very best movies have ever been. And now we're getting the best storytellers and actors to come and do TV,” he disclosed.

    "This is one of those businesses where the viewer is always looking for something fresh. And so you can never find a formula because as soon as you find the formula, it's not fresh anymore. So it really takes human ingenuity… I want Amazon Studios to be all over the world."

    He further highlighted that he wants Amazon Studios to be "the most talent friendly studio in the world.”

    "One of the hardest things that humans do is tell riveting, engaging, inspiring stories. When you get it right, it's a lever that can change the world," he pointed out. 

    The Prime Video India team used the ocassion to showcase seven new shows which are to make their debut on the streaming service: "Dilli", "Bandish Bandits", "Paatal Lok", "Gormint", "Mumbai Diaries-26/11", "The Last Hour" and "Sons of Soil- Jaipur Pink Panthers”. Additionally, new seasons of Mirzapur, Four More Shots Please, Breathe, The Family Man, and Inside Edge were also announced.

    Prime Video’s original team is headed internationally by James Farell, while Vijay Subramaniam heads the India piece and has been driving most of the shows which have found traction with audiences as well as from critics.

    The Prime service is subscription driven and is priced at Rs 999 a year in India promising acess to the streaming service as well as overnight delivery of products from the ecommerce platform. In the US, it’s upwards of $100 a year or $12.99 a month. It has, in recent times, launched a free advertising video on demand service ImdbTV, offering its originals and movies to viewers who don’t mind watching TVCs.

    Among those who attended the Mumbai event included: Kamal Haasan, Kabir Khan and his wife Mini Mathur, Farhan Akhtar with Shibhani Dandekar, Ritesh Sidhwani with his wife Dolly, AR Rahman (who later performed), Riteish and Genelia Deshmukh, actor Pankaj Tripathi, Vidya Balan and Siddharth Roy Kapur, Rajkumar Rao, Richa Chadda, Manoj Bajpai, and Vivek Oberoi.

  • D’Décor launches new campaign ‘Beautiful Homes tell Beautiful Stories’

    D’Décor launches new campaign ‘Beautiful Homes tell Beautiful Stories’

    MUMBAI: D’Decor India’s leading home furnishings brand unveiled its new campaign – ‘Beautiful Homes tell Beautiful Stories’ with a series of short films featuring Gauri and Shahrukh Khan. The campaign celebrates 10 years of marquee association of country’s power couple with D’Décor. Touted as the world's largest producer of upholstery and curtain fabrics besides being at the forefront of providing home design solutions, D’Décor enjoys a long standing partnership with Gauri and Shahrukh Khan in bringing to life visions that meld expertise with art.

    Over the years, there has been a significant change in the perception of designing homes. Everyone strives to raise the bar with a perfect home that not only represents an extension of their personality, but reflects passion, comfort  and lifestyle choices. Conceptualised by JWT, the season’s campaign captures cherished moments of the couple in their homes reveling in D’Décor.

    Produced by Dharma 2.0, the creative unit from Karan Johar’s Dharma Productions, the TVC is directed by the very talented Punit Malhotra and integrates the new collections of fabric, bedding sets, rugs and blinds.

    The new film reveal; brings the viewers into the middle of Gauri and  Shahrukhs’ living room  where a celebration is in commencement to celebrate the couple’s 22nd wedding anniversary. Set against the backdrop of their beautiful living room the story goes on to highlight the appreciation that guests show towards their furnishings, praising Gauri in particular. Shahrukh who feels left out by not being included in the compliment of good taste is told by Gauri that marriage is teamwork,  there is no I or You, its “US”. The home is a refelction of togetherness and companionship of two people.

    D’Décor is a household name and continues to be a pioneer in the textile industry by bringing chenille upholstery and embroidered curtains to India. Being the largest manufacturer of soft furnishing fabrics, D’Decor has gained an enviable reputation in innovation and customisation. With a team of over 250 members who develop new colours, design trends, substrates, weaves and finishes giving customers over 20,000 products to choose from.

    Speaking about the new milestone, Sanjay Arora & Ajay Arora of D’Decor said, “D’Décor is proud to unveil its new campaign marking the longstanding association with Gauri and Shahrukh Khan. The brand journey with the Khans’ is over a decade old and we are aware of the magic they bring to the people across India. Dharma 2.0 has beautifully translated our vision and the celebration of this beautiful partnership. The couple together, are an ideal image of homemakers and imply 'family' for us. There is a seamless synergy between D’Décor and its values being narrated with Beautiful homes tell beautiful stories.”

    They also added, “We have always been ahead of the curve, keeping consumer experience at the helm of our ethos. D’Décor’s endeavour is to create a sense of pride and ownership of its product offerings. Our mills in Tarapur hold pride of place, using cutting-edge technology that has given India its first water-repellent and flame-retardant fabric. We deliver true value and are committed to giving our customers innovative beautiful designs.”

    Expressing his excitement about directing the campaign film Punit Malhotra said, “This collaboration between D’Décor, Dharma 2.0 and Gauri-Shahrukh is very special because it’s all about one family coming together. The ethos of the campaign to value our family every day by creating a beautiful home is simple yet so impactful. The campaign narrative is vibrant and everyone’s best intention to make the best film is very much evident in the film.”

    JWT VP & executive business director Dipika Narayan says, “With D’Decor when we started the journey, we pledged to make every city, street, home, door and window of the country beautiful. We continue to partner D’Décor in this successful jouney with the new campaign. When you a have a beautiful home, there is always a beautiful story to share; and the thought behind the new film is all about humanising the desire and bring in more relatability with this dream cast of Shahrukh & Gauri. Our focus has been on making the brand even more meaningful by highlighting the strenghts of the brand ethos, and values that Gauri & Shahrukh brings with their dedication and understanding. We are proud to be assoicated with D’Décor on this journey.”