ITV

Tag: Shahir Muneer

  • Composer duo Vivek-Mervin release their latest album VM Originals

    Composer duo Vivek-Mervin release their latest album VM Originals

    Mumbai: Leading Indian music composer duo Vivek-Mervin have once again come together for their latest album VM Originals. VM Originals – Season 1, consists of five fresh and electrifying tracks that will light up everyone’s playlist.

    VM Originals features songs from multiple genres and soundscapes and showcases some of the finest young singers from Chennai. The videos shot are performance-centric and will showcase the variety of instruments, sounds, and voices in the music.

    The album is digitally distributed by Divo, who is the official label partner along with the digital distribution partner. Divo is one of India’s leading and well-established digital media and music companies and is now a part of Warner Music India. Divo has been associated with Vivek-Mervin for over a year and has played a vital role in their singles like Addictive, Na Na Na etc.

    Divo will be looking after the digital music distribution and digital marketing along with social media amplification of the album. Divo will also help in influencer marketing and content creation.

    The first song of the album – “Azhagiya Puyale” is out and creating waves on social media. Sung by Harsha Vardhan (son of popular music director, Vidyasagar) and composed by Vivek Mervin, the track speaks about how a boy’s complete existence is interwoven with the girl and how she has become the most important person in his life. It is penned by Krithika Nelson. The song is in the genre of rock and pop with a strong fusion of western rock elements and an Indian melody structure. The flute interlude in the song portrays the deep emotion between the couple.

    “Azhagiya Puyale” uses guitars, flute, keyboards, and drums, and has a contemporary rock vibe.

    Speaking on their new album, the composer duo Vivek-Mervin commented, “We are excited to launch our latest album VM Originals – Season 1 and bring to our listeners and fans a variety of genres in one album. The first song we released is of Pop Genre and the next in line is South Indian Folk, which will be launched in early April.”

    “We strive to bring our best to the audiences with each track/album and we hope they will enjoy listening to this album also and continue to shower their love to us”, they further added.

    Divo founder and director Shahir Muneer, “We are glad to once again partner with Vivek-Mervin and launch their album VM Originals. This is first season, and the entire team is super excited to launch this album. As the demand for regional music increases on digital platforms, we see this as a great opportunity to introduce new genres in the market, specially in Tamil music. Digital penetration of regional music has increased by multiple folds and we look forward to capture this growing demand.”

    https://www.jiosaavn.com/song/azhagiya-puyale-from-vm-originals-season-1/CSQpe0BvUEo

    https://music.youtube.com/playlist?list=OLAK5uy_nff3dxhzZDuLmR6aZMKllwFaGIoAja9Sw

  • Divo Music Partners with Sony/ATV to Expand Global Publishing Services in India

    Divo Music Partners with Sony/ATV to Expand Global Publishing Services in India

    MUMBAI:  Today, Divo Music, one of India’s leading digital media and music companies in music distribution and publishing, announced it has partnered with Sony/ATV Music Publishing to administer its publishing rights for overseas markets. Sony/ATV is the leading global music publishing company, which recently expanded into India's music publishing market.

    With this new partnership, Sony/ATV will provide publishing and administration services to Divo Music’s extensive community of songwriters, composers and lyricists and deliver new opportunities for their musical works on a global scale.

    Guy Henderson, Sony/ATV President, International, stated, “Sony/ATV India takes great pleasure in welcoming Shahir and his great stable of artists and songwriters to the Sony/ATV global family. We are very excited at expanding our Indian repertoire by adding Divo’s new and exciting talent to our global roster and we look forward to being part of their international success both now and the in the years to come.”

    Dinraj Shetty, Director, Sony/ATV India said, “We are thrilled to welcome Divo Music to the Sony/ATV Music Publishing family. We look forward to giving Divo Music and its artists transparent and efficient monetization opportunities for their works across multiple platforms, and I’m confident we will achieve great success together in this partnership.”

    Shahir Muneer, Director & Founder, Divo Music said, “We are glad to partner with Sony/ATV to help us with our music monetization on the publishing side of the business. Using their strong tech capabilities and our operational and content strengths we will be able to effectively generate a more streamlined approach to collecting our royalties from outside India. And the major benefactor won’t be just our organization but all the music directors and lyricists who are part of those musical works, as they will effectively get royalties faster and more comprehensively which otherwise may have been not reaching them. The digital music industry is booming and publishing royalties from digital is a very key factor and there is great scope to innovate and bring in new offerings. We look forward to our association with Sony/ATV in helping our music business journey.”