Tag: Shahid Kapoor

  • Anurekha Bhagat shares her learning from State v/s Ahuja co-star Ashmit Patel

    Anurekha Bhagat shares her learning from State v/s Ahuja co-star Ashmit Patel

    Mumbai: Actress Anurekha Bhagat, recognised for her roles in Khuda Haafiz: Chapter 2 – Agni Pariksha, Upnyaas, and the Shahid Kapoor starrer Farzi, portrayed her first central role in the recently released Watcho Exclusives series ‘State v/s Ahuja’ alongside Ashmit Patel. In the series, Anurekha takes on the character of Deepa Sawant, a maid who accuses Bollywood actor Ansh Ahuja (played by Ashmit Patel) of rape. Anurekha has shared insights into her working experience with Ashmit Patel, what she gleaned from him, and one of her most cherished memories from the series.

    Describing Ashmit Patel as sweet, happy-go-lucky, grounded, and a thorough gentleman, Anurekha highlighted her key take away from him, and shared, “From Ashmit Sir, I learned the importance of giving space to your co-actor to perform. As actors, we often tend to seek all the attention, but during our scenes, Ashmit Sir generously allowed me the space to showcase my talents. He fully embraced his character, Ansh Ahuja, without any airs of stardom. This gave me the power and freedom to shine in scenes where Deepa needed to be seen.

    Opening up about one of her most memorable scenes from the Watcho Exclusives series, “Firstly, getting the character was something truly memorable for me. As an artist, you always have the hunger to perform and to showcase your versatility. One unforgettable moment on the set that will be etched in my heart is my close scene with Ashmit sir. After the scene, Ashmit sir and I were still in the zone, and the set went silent. Suddenly, Tarun sir approached me with a hug and said, ‘Amazing. I’m speechless. It was a perfect shot, this was exactly how Deepa would have reacted,’ and that was truly priceless. The entire set started applauding, and Ashmit sir put his hand on my shoulder and said, ‘We got this.’ So, it was a very special moment for me.”

    State v/s Ahuja explores the life of Ansh Ahuja (portrayed by Ashmit Patel), a Bollywood superstar whose world is shattered by scandal when his maid accuses him of rape. As the story unfolds, viewers are drawn into a gripping world of suspense, investigation, and courtroom drama, where unexpected twists keep them on the edge of their seats. The series raises a compelling question: Did Ansh truly commit the alleged crime, or is there a darker conspiracy at play? Produced by Suresh Thomas under the banners of Crescendo Films and Amicable Crew, the show features an ensemble cast, including Jaswinder Gardner, Sarika Singh, Swapnil Ralkar, Apeksha Verma, Drishti Patil, Manish Jaitley, Arjun Krishna, Vicky Baidyanath, and Harsh Gautam.

  • Get ready for Stardom: Bollywood’s finest live

    Get ready for Stardom: Bollywood’s finest live

    Mumbai: Mumbaikars are all set to witness the first-of-its-kind LIVE Bollywood show slated to be hosted on 20 January 2024. Talented artists across Bollywood, Music, and Comedians will come together with their power-packed performances at this spectacular event. ‘Stardom’, presented by Outcry Entertainment is set to redefine entertainment with an unparalleled line-up of curated dance and music acts by prominent Bollywood personalities, Shahid Kapoor, Nora Fatehi, Malaika Arora, and Comedian Sunil Grover. The evening will feature a star-studded line-up like never before!

    What to expect:

    • Power-Packed Dance Performances: Shahid Kapoor, Nora Fatehi, and Malaika Arora will set the stage on fire with their larger-than-life dance acts.

    • Hilarious Comedy Acts: Get ready for a laughter riot as Sunil Grover takes on multiple characters in his side-splitting comedy acts.

    • Non-Stop Entertainment: With 4 hours of non-stop entertainment, Stardom guarantees an evening packed with excitement and unforgettable moments.

    • Grand Entries: Experience the grand entries of your favourite stars, adding to the overall glitz and glamour of the event.

    •  Professionally Choreographed Acts: Witness professionally choreographed acts with an ensemble of talented dancers that will leave you mesmerized.

    •  Ultimate Showdown Finale Act: Stardom concludes with a spectacular finale act that promises to be the ultimate showdown, leaving the audience breathless.

    Moreover, the event will also witness high-energy musical performances by well-known music artists.

    The event will also offer multiple bars and a food court to cater to all needs.

    Outcry Entertainment Director and Founder Saurabh Chaudhary said, “Stardom is an exceptional live Bollywood entertainment event concept that will debut with its first event in Mumbai. This event will create a one-of-a-kind experience, providing a space for the audience to come together and celebrate with their favourite artists while experiencing them perform live. With Stardom, we aim to set new standards in the world of entertainment by bringing together the most acclaimed Bollywood artists on a single platform.”

    Actor Shahid Kapoor enthusiastically expresses, “It’s always exciting to do live stage shows because you get to interact with the live audience, which is my favourite part. I’m extremely excited to be dancing in Mumbai, which is my hometown, and performing live for the Mumbai audience. I can’t wait to get on stage and give them an amazing night.”

    Actor Malaika Arora says, “I have been performing live since many years now. Stage performance is something that instantly connects me to the audience, and I am happy when I do it. Waiting to share Bollywood magic right with you. It’s time to celebrate the sheer joy of Bollywood with an unforgettable show!”

    Actor Nora Fatehi mentions, “I am excited to be a part of Stardom. Live performances are something that I thoroughly enjoy as an artist. That’s where the magic of storytelling truly comes alive, where we connect, inspire, and share our souls with the audience that’s right there, in the moment with us. It’s time to rejoice again with a mesmerizing show.”

    Comedian and Actor Sunil Grover says, “I feel comedy is all about the right timing at the right time. Performing LIVE on stage has always been special to me. The instant feedback from the audience is a game-changer, and it helps refine my act. Glad to be a part of Stardom, where I will be showcasing a few of my favourite acts for the crowd.”

    Don’t miss your chance to be a part of the most electrifying Bollywood live event in Mumbai. Stardom is where the magic happens, where Bollywood comes alive, and where you’ll create memories that last a lifetime.

    For ticket information and details, visit

    https://in.bookmyshow.com/mumbai/events/stardom-biggest-bollywood-live-experience/ET00370038

  • Furo Sports Shoes rolls out new brand campaign with Shahid Kapoor

    Furo Sports Shoes rolls out new brand campaign with Shahid Kapoor

    Mumbai: Furo Sports Shoes, from the house of Red Chief Shoes, has launched their campaign starring brand ambassador Shahid Kapoor with a youth-enticing TVC.

    The film is the opening act of a campaign that wants to focus on promoting shoes that allow you to live your everyday life with élan. Elaborating on a hi-grip technology that allows for easier and better grip on surfaces, Furo Sports is aspiring to transform the space of the athleisure lifestyle.

    This campaign is being promoted across digital media, print, cinema, TV, outdoor and enhanced visibility at multi-brand outlets.

    When asked about the objective of the campaign, Furo Sports Shoes managing director Manoj Gyanchandani said, “Our goal is to take athleisure lifestyle and sports wear shoes to the next level. Nowadays, it’s all about fashion—but function is equally important. Our shoes have been designed keeping optimum usability in mind, without compromising on style and comfort.”

    “We are confident, adventurous, and courageous. This campaign is a reflection of who we are and this campaign is our way of enlightening people on the importance of having control—be it while walking, running, trekking or in life—and we hope by watching it, they too feel like having that grip,” said Furo Sports Shoes senior general manager Rahul Sharma.

    “Furo Sports is all about living an adventurous life but with comfort. I mean, it is important to walk through life with a good grip and a great pair of shoes!”, added Shahid Kapoor.

  • OnePlus unveils ‘Stay Connected Stay Smarter’ campaign with Shahid Kapoor & Mira Kapoor

    OnePlus unveils ‘Stay Connected Stay Smarter’ campaign with Shahid Kapoor & Mira Kapoor

    New Delhi: OnePlus has unveiled the ‘Stay Connected Stay Smarter’ campaign with Shahid Kapoor and Mira Kapoor. Featuring the OnePlus TV U1S, the unique ad film unconventionally urges its users and community to genuinely bond with their loved ones by disconnecting from their televisions.

    The campaign was conceptualised by Utsav Gokani and created in partnership with Media Monks. The ad film was directed by Suraj Wanvari.

    The ad film begins with Mira enjoying watching content on their OnePlus TV in their home decked up for the festive period. Mira is seen fully immersed with her OnePlus buds pro connected to the OnePlus TV and seamlessly operating the television using her OnePlus 10T 5G in line with the brand’s connected ecosystem experience.

    Shahid simultaneously enters the living room and is attempting to convey an important message to Mira, all this while Mira is still engrossed in the smart TV’s functions. Ultimately, Shahid highlights how it is a special time of the year and points at the OnePlus TV, subtly implying the need to disconnect. The ad film smoothly concludes with Mira simply using Google Voice Assistant to switch off the TV, leaving viewers with a refreshing message to enjoy their festivities away from the TVs and closer to their dear ones.

    The ‘Stay Connected Stay Smarter’ ad film also simultaneously showcases the brand’s smart functions such as the Google voice assistant feature, NFC, quick app switch, smart volume control and seamless IoT connectivity with other OnePlus products such as OnePlus Buds & OnePlus smartphones.

    Commenting on the campaign, OnePlus India director-marketing communications Ishita Grover said, “At OnePlus India, our community is at the heart of all our efforts. As a brand, we are always invested towards delivering the best for our community. While we are excited to deliver the best of smart TV technology which offers unparalleled connected ecosystem experience, we also want our users to not miss out on the beautiful moments in life. And much of these might be best enjoyed in living those moments by truly bonding with our loved ones. With this thought, we launched “Stay Connected. Stay Smarter.” campaign. We wanted to provide our community with a delightful insight on defining quality moments in life by choosing to disconnect from their smart TVs for once, and thereby offer them a thought-provoking perspective to digital consumption. And we hope that our community will thoroughly enjoy this unique ad film and resonate with our campaign voice.”

    OnePlus director of brand & category management Saurabh Kapoor shared, “Through the ‘Stay Connected Stay Smarter’ campaign, our intent is to further strengthen the relationship with our community and help them make mindful choices in life. It is this very relationship that was the impetus behind OnePlus’ emergence as the fasting growing smart TV brand in India H1 2022 with a 123 per cent YoY growth rate, and today, OnePlus is among the top three smart TV brands in the overall TV market in India in Q2 2022, as per the latest Counterpoint report. It is our community’s trust and support that has led to our success. And therefore, through campaign efforts like ‘Stay Connected Stay Smarter’, we hope to also help our community derive a better quality of life with their loved ones”.

    Sharing his thoughts on the campaign, renowned Bollywood actor, Shahid Kapoor said, “We are living in a digital age where people across all age groups are quite invested in content consumption and might just miss out on celebrating milestone events with families. I firmly believe that the festive season is an apt occasion to remind people to switch off from their digital world and further strengthen their family bond by celebrating with their loved ones. The ‘Stay Connected. Stay Smarter.’ campaign has been beautifully crafted that leaves a strong message to bring families together and showcases how OnePlus’ seamless connectivity with other smart features can make life easier.”

  • PokerBaazi.com unveils ‘You Hold the Cards’; onboards Shahid Kapoor

    PokerBaazi.com unveils ‘You Hold the Cards’; onboards Shahid Kapoor

    Mumbai: Online poker platform PokerBaazi.com has launched its new brand campaign ‘You Hold the Cards’ featuring their brand ambassador and Bollywood actor Shahid Kapoor.

    With the campaign titled ‘You Hold the Cards’, the brand aims to create awareness about poker as a skill-based sport and establish that in poker, the game is under your control, and one can emerge victorious based on skills, determination, and right strategy.

    As part of the campaign, a brand film has been launched featuring Shahid Kapoor, which showcases him as the protagonist who goes through various unexpected situations that aren’t under his control. However, he continues to focus on his game on the PokerBaazi app and finally comes on top with his true resilience and skills. The film attempts to debunk the myth of luck playing an upper hand in poker while the reality is that skill is the key element to success.

    Speaking on the campaign launch, Baazi Games co-founder and marketing director Varun Ganjoo said, “Poker is a sport, period. Poker is also a lot of fun. We are extremely thrilled with the launch of our campaign “You Hold the Cards” and excited to have Shahid Kapoor as our flagbearer. The idea of this campaign is primarily to create awareness around poker as a skill sport which the brand film captures beautifully. This is a big step forward towards making poker a household game in our country. While our approach is digital-first, the campaign shall be promoted across all possible avenues aligned with our target audience.”

    Shahid Kapoor said, “When I was introduced to the key insight behind the PokerBaazi campaign, ‘Experts are made, not born,’ it resonated with me instantly and got me all excited. Being able to control one’s fate with the right planning, strategy & sheer grit, and eventually emerging victorious is almost identical to our lives. I strongly believe that the campaign will showcase online poker as a sport which is equally fun & thrilling and will win the hearts of the audiences.”

    The campaign designed and conceptualised by Wieden+Kennedy, will go LIVE across channels including social media, OOH, OTT amongst others.

    Commenting on the campaign, Wieden+Kennedy creative directors Amrish Kondurkar and Sunayna Sabharwal said, “Poker is a new space in the world of gaming apps in India and it does come with its baggage of being exclusive for only those who know how to play the game well and therefore makes it a bit limiting. We wanted to treat this campaign as a way to build a personality for the brand which is truly distinct. While the category goes behind the usual areas of winning/making money, we created a space which came from a true-life insight and could make people feel they had a chance. That’s where the tagline, Pokerbaazi, ‘You hold the cards’ came from. To clearly establish that what matters is your skill and not luck.”

    They further added, “We kept the tonality fun with a strong attitude so that a regular person with a smartphone would feel like taking a shot. Whether it’s the film, the music or the print campaign, each touch point goes back to our attempt to make the Pokerbaazi app a must have on their phone.”

    PokerBaazi.com’s announcement of its association with Shahid Kapoor earlier this week comes at a time when the platform recently recorded a billion poker hands being played on its app since its origin in October 2014. The customer-first platform, co-founded by a group of passionate poker lovers, has acquired the top rank in the segment and this campaign, according to the brand, is certainly going to level up poker in India.

  • PokerBaazi.com ropes in Shahid Kapoor as brand ambassador

    PokerBaazi.com ropes in Shahid Kapoor as brand ambassador

    Mumbai: PokerBaazi.com on Tuesday announced Bollywood superstar Shahid Kapoor as its brand ambassador. PokerBaazi aims to create a robust ecosystem for Poker in India, and Shahid’s association with the brand comes in line with its commitment to popularise and create awareness amongst the masses about Poker.

    With Shahid Kapoor onboard, PokerBaazi.com will soon roll out its latest marketing campaign, which will include the launch of a TVC in the coming days, promoting not only the association but the brand messaging of poker being a sport which someone can master with their skills.

    Welcoming Shahid Kapoor as their brand ambassador, Baazi Games founder and CEO Navkiran Singh said, “We are thrilled to have Shahid onboard as the newest member of our PokerBaazi family. With Shahid, we found the perfect match for our brand as not just his personality, but also his constant drive to experiment with his craft beautifully, blends with our vision to enable a new sport to get its desired recognition in the country. With this association we take a step further in our larger goal of creating a Poker ecosystem in India and making it a household sport. We look forward to a successful collaboration and with our upcoming campaigns hope to drive valuable discussions around the PokerBaazi story.”

    Speaking about the association, actor Shahid Kapoor said, “It’s a pleasure to be associated with PokerBaazi, India’s biggest poker platform, that’s at the helm of this brewing revolution. With its many unique features, it just makes learning & playing online poker so easy and quick, and in the process, helps players build life skills like thinking strategically, managing risks, etc. Our association isn’t only driven by the fact that we both believe in bringing a difference in our respective fields but also by the sheer will to entertain our audiences while trying to do so. I am looking forward to helping PokerBaazi reach wider audiences and create more advocates for the sport in India.”

    PokerBaazi.com recently celebrated a landmark of a billion hands played on its online platform. This association adds to the celebration for the unique milestone and PokerBaazi.com’s nearly eight-year journey of contributing to the fast evolving poker ecosystem in India.

  • FURO Sports Shoes ropes in Shahid Kapoor as its brand ambassador

    FURO Sports Shoes ropes in Shahid Kapoor as its brand ambassador

    Mumbai: Red Chief Shoes’ FURO Sports Shoes has announced its much-coveted collaboration with actor Shahid Kapoor.

    Shahid’s youthful and sporty personality of affable boy gels with the aspiring core values and ethos of FURO Sports Shoes. Shahid appeals to a wider audience across all age groups. While his exceptional fitness lifestyle, dancing prowess, and romantic-action-oriented movies attract the youth, his responsible family guy persona connects with relatively mature age groups as well.

    Speaking of this collaboration, FURO managing director Manoj Gyanchandani said, “We are extremely honoured to welcome Shahid Kapoor as the newest FURO family member. We couldn’t have asked for a better partner in 2022 who comes with such high credible energy which is much needed in such dynamic times to inspire the youth towards athleisure lifestyle. We look forward to a successful partnership with him and hope to have a mutually beneficial long-term relationship.”

    Further, FURO marketing head Rahul Sharma added, “To continue leveraging our association both in mass media and digital platforms – Shahid would be part of our forthcoming Brand campaigns, which are back-to-back lined up starting a few weeks from now.”

  • How men’s grooming brands took off during the pandemic

    How men’s grooming brands took off during the pandemic

    Mumbai: ‘Mooche Ho Toh Nathulal Jaise, Warna Na Ho’ was a popular dialogue by Big B from a Bollywood movie from the 80’s, where the actor goes on to praise Nathulal’s bushy moustache, in contrast to his own clean-shaven ‘saaf maidaan’ (clear field). Well, if Nathulal were around today, he would definitely be delighted at the plethora of grooming choices to pamper himself with!

    Last few years have seen the male personal care and grooming industry grow with products from Mooch and beard growth oil, serum, crème, and wash. Gone are the days when only a few shaving products of brands like P&G’s Old Spice or Gillette catered to men’s grooming needs. Today, urbanisation, the rise of the ‘Metrosexual’ male, and the awareness to look presentable and well-groomed have paved the way for an increase in demand and variety of men’s personal care products. 

    Brands like The Man company, Ustra, Whiskers, Bombay Shaving Company, Beardo, Nykaa Man and many more offer men holistic skincare and personal hygiene solutions including scrub, moisturiser, masks, bodywash, serums and a carefully curated hair care range. There’s even Tattoo Aftercare products!

    The beauty industry is aggressively targeting men with advanced products and treatments designed just for them. These brands are offering a tough fight to the traditional players who will now need to go beyond offering just shaving solutions. 

    “The men’s beauty segment is growing beyond fragrance, shave and beard care. There are so many brands that are creating products which are relevant to men. As an influential brand, Whiskers takes its responsibility very seriously. Striving to elevate the grooming sector in India, we have charted out a plan to guide the consumers through educational live streams about skincare, hair care and the art of grooming to enhance customer satisfaction.” Whiskers co-founder, Aakash Goswami told IndianTelevision.

    According to Research and Markets, the Indian male grooming market stood at $643 million in 2018 and is projected to grow at a CAGR of over 11 percent to cross $1.2 billion by 2024.

    As the pandemic and subsequent restrictions on movement confined us to our homes, DIY (do it yourself) haircut and personal-grooming became a necessity and a trend. Products such as razors, trimmers, and epilators saw an upsurge in demand. Majority of consumers now prefer home grooming than visiting salons and spas.

    Says Dentsu Impact’s vice president & head of Digital, Binodan KD Sharma, “The statistics predicted by Industry bodies like ASSOCHAM is a 45 per cent CAGR to reach around a 35,000 crore market by the end of 2021. This is not unfounded as male grooming has become an important phenomenon among urban consumers and now the effect is slowly rolling over to Tier 2 and 3 towns where the aspiration and ambition of the TG have catapulted with the growth of mobility and internet.”

    Talking about how most of these brands try to reach their consumers, Binodan says, “The niche and urban players heavily focus on digital with a wide spread of content published across social, YouTube, influencer engagement and focusing on e-com strategy. The mass players continue to use print and television with digital mostly limited to YouTube and OTT platforms. Ustraa is an interesting case study, which has built its brand equity mostly by leveraging Instagram. In the coming months with digital being embraced more vociferously, more mass players will also choose the medium to focus on some of their products.”

    According to the founder and CEO of the Bombay Shaving Company, Shantanu Deshpande, e-commerce has been one of the most important growth drivers. “Covid-19 has helped us to accelerate innovation in technology, product, and brand. Digital adoption by consumers is at an all-time high. We have been on a growth path since then and have grown 150% over the pre-covid level on our monthly run rate”, he told ET.

    OPEN Strategy & Design’s Amit Sharma believes the next ten years will be decisive for any brand in the sector. “The next ten years will depend on the new generation that gets recruited into this category. Marketers will need to be sharp on codifying the notions of masculinity, grooming, self-expression and identity that this young demographic is getting influenced by. If their popular culture consumption, which includes K-Pop, Instagram influencers, new age fitness role models, is anything to go by, this category is going to get very interesting,” he said.

    Digital marketing agency Natter COO Avinash Joshi feels that it is imperative for these players to rope in big-ticket stars to cut across the audiences, “because grooming as a category has always seen role models. It was Vinod Khanna, Amitabh Bachchan in the yesteryears, and today we have Virat Kohli, Shahid Kapoor, Ayushman Khurana, Hrithik Roshan, and many others.”  

    In the latest ad from men’s skincare brand, Uncle Tony India conceptualised by United We Productions LLP, the brand has positioned itself as the go-to “for men who don’t care about skincare”. It hilariously captures what it would be like to introduce grooming products to cavemen!

    Clearly, brands are keeping their eyes on trends to cater to the requirements of Indian men by designing disruptive products. We are finally seeing men’s grooming coming of age and stepping out of the shadows of the women’s grooming category.

  • Shahid Kapoor, Reebok join hands for new campaign

    Shahid Kapoor, Reebok join hands for new campaign

    MUMBAI: Reaffirming its position as a fitness brand, Reebok India launched its latest campaign featuring brand ambassador and fitness enthusiast Shahid Kapoor.

    The campaign reflects Reebok’s ethos that fitness has the power to transform lives, sharpen the mind, strengthen human bonds and liberate one’s potential.

    Known for adding an edge to his roles, Shahid Kapoor unleashes his raw, physical energy in the campaign as he is seen in a rigorous building routine of hammer shots, rope lifting and boxing. On the other hand we see the humane side of the popular actor wherein he is seen with his family. With this, Shahid inspires the FitGen to embrace fitness in not just being a better version of oneself physically but also to have a more stable and solid mindset and be empowered to become better versions of themselves overall.

    The campaign will go live in the next few days. 

    Reebok India senior marketing Director Silvia Tallon affirms that the campaign echos the company’s brief that the pursuit of fitness lies in not just being fit physically but also represents the perfect harmony of the mind and the body that brand Reebok advocates very strongly. “Through this campaign we celebrate the balance of dual roles; tough physical fitness and mental strength along with more human relationships that bring out a different side in us,” he adds. 

    Shahid Kapoor, Brand Ambassador, Reebok India says, “Being a man is not just about going to the gym and lifting heavy weights, it’s about really who you are, it’s about being strong and  resilient, learning to deal with all aspects of life and I love the fact that Reebok is showcasing two different avenues of my personality, one being who I am at home as a father, as a husband, as opposed to how I am in the gym where I’m just a boy hitting the weights and doing what I love.”

  • Rangoon… What a debacle!

    MUMBAI: Every filmmaker wants his own ‘all time classic’ and it is best not to confuse such a filmmaker with a realistic, practical maker with business sense. This lot is usually pretentious and indulgent kind. He wants his own Gone With The Wind, a Doctor Zhivago, Mary Poppins, Sholay, Hum Aapke Hain Koun..! or even Dangal. When too many films from the past influence your script and you try to take a bit from each one, the result is Rangoon.

    Rangoon is supposed to be a period musical love triangle. But, even before reaching the love triangle part, the film meanders too much with stuff that has no relevance — like the capturing of a Japanese soldier by Shahid Kapoor, which is treated like fun and games.

    This period drama is based during World War II. The Burma campaign as it was called, was a serious business as the Japanese army had taken over Rangoon and had Assam in mind next. Here the Japanese army personnel in groups of three or so are shown hanging around as if on a picnic! The British side of the army consists mainly of Indians and a few Sikhs to make it easy for the viewer to identify them.

    What the British generals and army personnel do in the film could have been made into a full-blown comedy on the lines of Mel Brooks’ movie, History Of The World II.

    Shahid Kapoor, playing an army man fighting on the Burma front, has been captured by the Japanese. He is granted release thanks to intervention by the Indian National Army of Subhash Chandra Bose. But, he is also sermonised by the INA to enroll and serve the interest of the country rather than the British. He agrees and when he goes back to the British general, he is a mole for INA.

    During this serious war where the untrained British army is always on the defensive and losing ground, the general in charge, Richard McCabe, thinks his army men need some entertainment. So what if Japanese planes are bombing his troops? In the film, the Japanese are either economical or considerate for they only drop a single bomb instead of the carpet bombing as is the norm during a war.

    Kangana Ranaut’s character is invited to entertain the army men on the Burma front. Her character is reportedly modelled on Fearless Nadia, the Australian born queen of Hindi action movies in the 1940s. Kangana, the paramour of her producer, Saif Ali Khan, plays a similar role to Fearless Nadia’s man in real life. Saif and Kangana are madly in love with each other so much so he is ready to divorce his wife. Was this part needed at all?

    Kangana proceeds to Imphal to entertain the army. A free and fearless kind that she is, she is not ready to be protected by anybody but Shahid has been appointed as her bodyguard. A situation is created so that Saif, who was to accompany her, can’t do that anymore because his father has suffered a heart attack. (But when Saif reaches his father, Gerson Da Cunha, the father is reading a Gujarati newspaper which has a banner headline about Germany’s partition……..and this is only 1943!)

    Kangana arrives at the army base which consists of a few junior artistes dressed in olive fatigues. It does not matter that the Indian and British army both wore mostly khaki in those days. The general, McCabe, is depicted as a sadistic buffoon and comes across as more entertaining than the invited guests. He likes to quote Ghalib, recites Indian classical ragas and makes all kinds of faces.

    At this point, the writer and director seem to have forgotten that Kangana is renowned for her onscreen stunts and action and not dancing. Once on the border, all she does is sing and dance at the drop of a hat!

    If Kangana can turn a dancer from being a stunt queen, she can also shed her deep-rooted love for Saif and start making out with Shahid on day two without much ado. That done, she also falls in love with Shahid in due course while also being in love with Saif. It is all very complicated.

    Time to bring in a shade of patriotism, now. There is a Maharaja, Amrit Pal, who owns a sword which, he claims, if donated to INA, can raise enough money to throw the British out of India and pave the way for the INA to march to Delhi to realise their motto of ‘DilliChalo’. Somehow, the sword has landed at the Burma front and Shahid is supposed to deliver it to the INA on the other side of the bridge. Now, how many films have had their climax over or across a bridge? And what happened to the love triangle?

    Rangoon is such a tacky film, neither the writer nor the director seem to know what it is about as they jump to a new track every so often after shelving an old one inconclusively. No research seems to have been done on the subject. The script is full of inconsistencies and irrelevant subplots. No character is properly defined. The result is 247 minutes of patience trying tedium.

    The script is episodic without sticking to a theme. Editing is nonexistent. Direction is poor with experimental stage approach. Music is bad and, yet, as many as a dozen tracks are forced in. The lyrics are incomprehensible.

    Why do makers of period films go on to make good-looking actors look ugly? Saif, with his sticky wig and wrinkled face looks aged. He has lost the palm of his right hand and wears an ugly detachable appendage which, again, is of no consequences except indulgence. Shahid is scarred, muddy or has his face blackened most of the time. Kangana looks painted and dons a silly wig. All three fail to impress in this film. The film has a few well penned dialogues. Art direction is not convincing. Stunts are oft seen.

    Period films are a bad idea and some recent examples: Pankaj Kapur’s Mausam (2011), Kunal Kohli’s Teri Meri Kahaani (2012) and Anurag Kashyap’s Bombay Velvet (2015).

    Rangoon is a very poorly conceived and executed film. A classic happens but, when you plan one, you come up with a Rangoon, a debacle!

    Producers: Sajid Nadiadwala, Vishal Bhardwaj, Viacom 18.

    Director: Vishal Bhardwaj.

    Cast: Saif Ali Khan, Shahid Kapoor, Kangana Ranaut, Richard McCabe, Alex Avery, Gerson da Cunha.