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Tag: Shahid Javed Ansari

  • Teamology Bags PR and Media Mandate for Premium Eyewear Brand Rawbare

    Teamology Bags PR and Media Mandate for Premium Eyewear Brand Rawbare

    In a major development in the branding and communication space, Teamology Softech and Media Services, one of India’s fastest-growing digital PR consultancies, has been awarded the PR and media mandate for Rawbare. Rawbare is a rapidly growing and trendsetting name in the premium eyewear market. Founded with a vision to redefine luxury and functionality in eyewear, Rawbare has quickly established itself as a go-to brand for the style-conscious generation. Known for its bold designs, flawless craftsmanship, Rawbare has expanded its footprint across metros and other cities with both online and offline presence.

    With this mandate, Teamology manages the digital PR and communications with media helping the brand in strategic brand positioning and influencer partnerships. Moreover, the team creates powerful narratives that effectively convey the brand’s message globally. This collaboration aims to elevate Rawbare’s visibility in competitive markets. Digital PR helps it to drive deeper engagement with its growing community of fashion-forward consumers.

    From L TO R ( Shahid Javed Ansari, Affan Ahmad, Harpreet Singh)

    From L TO R ( Shahid Javed Ansari, Affan Ahmad, Harpreet Singh)

    Speaking about the partnership, Affan Ahmad, Co-Founder and CEO of Rawbare, stated: “Teamology provides the perfect PR strategy, supported by their creative team. We’ve been following their work and truly admire how they’ve helped numerous brands establish market dominance. With this partnership, we’re confident that Rawbare will reach new heights, both in India and internationally.”

    Harpreet Singh, Co-Founder of Rawbare, added:

    “Partnering with Teamology is a strategic move to strengthen our brand presence. Their expertise in PR and creative approach aligns perfectly with our vision. We look forward to seeing how this collaboration helps Rawbare expand its reach and make a lasting impact in the eyewear industry.”

    Shahid Javed, Co-Founder of Rawbare, said:  
    “We’ve always believed that branding goes beyond just visibility — it’s about building a culture and emotional connection with your audience. We trust the innovative approaches of Teamology as they strengthen our connection with target customers. Their strategic moves have made them the perfect partner for our next growth phase.”

    Gulrez Alam, Director at Teamology, added:  
    “We feel honoured to collaborate with Rawbare – a brand that aligns perfectly with today’s demand for design and functionality. We focus on shaping clear brand messages and creating high-impact brand campaigns for Rawbare that drive meaningful engagement across all media platforms.”

    This collaboration represents another milestone for Teamology, which continues to build a strong portfolio across Fashion, Fintech, FMCG, and Lifestyle sectors, cementing its position as a trusted growth partner for new-age brands.

     

  • Big Bazaar used meme based marketing to promote sale

    Big Bazaar used meme based marketing to promote sale

    MUMBAI: Big Bazaar is known for its blockbuster sales which attract customers in millions. For this public holiday sale from 28 April to 2 May, it also gave an opportunity to customers to buy online. This was done with the intent to reach every nook and corner of the country where its stores were not present. 

    Big Bazaar created immense visibility for its public holiday sale campaign and pushed visitors to try online shopping by partnering with RVCJ Media to create a buzz on social media. The single point agenda for all communication was to crowd source, drive awareness and encourage shopping both in-stores and online.

    Big Bazaar wanted to drive purchases of a variety of products like kitchen appliances, suitcases, cookware, trimmers, bedsheets, television sets, mobile phones and other electronic goods. It tried static /video memes and WhatsApp conversation videos to highlight deals and specific offers, across these categories.

    The campaign went live on all social media platforms including Facebook, Twitter, Instagram and YouTube, on 22 April, and RVCJ leveraged topical content and trends around conversations, for e.g. it created memes featuring IPL stars, and actors from the hit film Sonu KeTitu Ki Sweety, to relate with customers and create visibility for their client. Using witty pop culture references, RVCJ created funny static memes, video memes in Hindi also dubbed in variety of regional languages like Tamil, Telugu, Kannada, and Bengali, WhatsApp conversation GIF videos and articles to craft a 360-degree campaign.

    RVCJ also created a hilarious sketch based ‘hero video’ to anchor the campaign, featuring well known artists and familiar faces. The theme of the hero video was ‘Indians During Sale’ and showcased quirks and people’s eagerness to get the best discounts during an e-commerce sale and integrated bigbazaar.com cleverly, within the narrative. The ‘Indians During Sale’ video performed exceedingly well, getting 1.5 Million views on FaceBook alone, and crossing 512K views on YouTube.

    Future Group India group head for digital Pawan Sarda says, “We partnered with RVCJ media for them being one of leading content aggregators when it comes to crowdsourcing, creating snacky and engaging content which cuts across geographies and age segments. Its high rate of organic engagement being another critical factor worked well for the campaign.”

    A high frequency of a variety of interesting content ensured that the message reached the maximum number of people. For instance, a static meme using a picture of Ranveer Singh for a before and after effect, to push the sale of a trimmer was liked by over 51k people. And overall, the 14 static meme based campaign got a total reach of 1.59 million on Facebook, with an engagement of 21.2 per cent, and reached out to an additional 2.5 million people on Instagram and 91K people via Twitter. And nine video memes achieved a good amount of traction with 2.5 million views on Facebook and seven video memes distributed via Instagram fetched 1.2 million views.

    RVCJ Media founder and CEO Shahid Javed Ansari adds, “Big Bazaar has partnered exclusively with RVCJ on all digital platforms for the past few months and this is the fourth campaign we are working on together. Our ability to tap into what is trending, our understanding of what works with Indian audiences and our pan-Indian regional language reach helped us create awareness about Big Bazaar’s e-commerce portal. In the past we have generated 48 per cent of traffic for them during a sale, using viral memes and other popular content like sketch based humorous videos. We hope to continue doing good work for them in the future.”