MUMBAI: Some stories deserve to be pirated, others, like this one, deserve to be binge-watched. The 90s are back but not through disco beats or bell bottoms. This time, they come wrapped in bootlegged DVDs, fuzzy frames, and gripping plotlines. RVCJ Media and Salt Media’s new original series First Copy, streaming for free on Amazon MX Player since 20 June, is already being hailed as a cult classic in the making.
And who’s leading the charge? None other than stand-up star Munawar Faruqui, making his acting debut as the conflicted protagonist of a world where piracy was more than a crime, it was culture, jugaad, and, often, survival.
Unveiled with a starry premiere in Mumbai on 19 June, First Copy has gone from “what’s that?” to “must-watch” in a matter of hours. A 10-episode deep dive into the murky film-underbelly of 90s Mumbai, the series crackles with energy, edge, and emotional heft offering not just a nostalgic trip, but a raw commentary on access, ambition and grey morality.
The show follows a compelling storyline centred on bootleg cinema and the men who made their living dubbing dreams onto tape. Faruqui’s performance has earned widespread applause, with fans and industry insiders alike praising his screen presence and the show’s faithful recreation of a long-gone era of pirated passion.
Firdaus Sayed of Salt Media, who produced the series, summed it up as a “love letter to a generation that experienced cinema not in theatres, but around flickering living room screens.”
And RVCJ Media CEO Shahid Javed doesn’t mince words, “This is not just content, it’s a cultural movement.”
With a 60M plus digital footprint and a penchant for emotionally resonant stories, RVCJ’s evolution into long-form originals seems both organic and electric. And Salt Media’s grounded storytelling sensibilities have clearly helped shape a series that celebrates hustle, heart and the VHS days of movie-watching in India.
Whether you’re a child of the 90s or just someone craving content that cuts through, First Copy is anything but a duplicate, it’s the real deal.
