Tag: Shaheen Shah Afridi

  • Sony Pictures’ Asia Cup campaign hits six for unity

    Sony Pictures’ Asia Cup campaign hits six for unity

    MUMBAI: Cricket advertising in India is a genre unto itself, but Sony Pictures Networks India may have just served up one of its most affecting innings yet. Its new Asia Cup promotional TVC, titled Asia Cup ka maha-muqabla, does not rely on pyrotechnics or overblown jingoism. Instead, it leans into something far more powerful: the lived reality of a billion-strong cricket nation. 

    The spot opens in a middle-class household, the sort instantly recognisable to viewers across India — compact, cluttered, warm. A multi-generational family, representing the classic Indian joint household, is gathered around a television set. Their emotions run the gamut from tense expectation to barely-suppressed hope. In their midst sits Virender Sehwag, the retired swashbuckler whose effortless stroke play once embodied India’s batting swagger. His presence is casual, yet symbolic: cricket is family. 

    On screen unfolds the ultimate cliché of Indian sport — a last-ball thriller against Pakistan. Suryakumar Yadav, known for his 360-degree stroke-making but carrying the weight of a poor run against Pakistan, takes guard against Shaheen Shah Afridi, Pakistan’s fiery left-arm quick. India need three off the final delivery. The room holds its breath. Yadav unfurls his trademark flick-sweep off his pads. The ball soars over fine-leg, lands in the stands. India have won. 

    The family erupts. So do, by implication, the millions watching at home across the country. The genius of the commercial is that the victory is not just India’s, not just Yadav’s redemption, not just a nod to the India–Pakistan rivalry that remains cricket’s greatest theatre. It is framed as a shared triumph of nationhood. 

    Sony has laced the narrative with subtle social cues. The family members are deliberately cast without overt religious markers — no heavy-handed signifiers of Hindu, Muslim, Sikh, or Christian identities. Instead, their togetherness suggests an anonymous universality, a blend of every Indian home. When one family member remarks, “God has listened to your prayers,” the phrase resonates across religions. It could as easily be said in a temple, mosque, church, or gurdwara. 

    This inclusivity crystallises in the closing voiceover: “When it comes to Team India, 140 crore hearts beat as one.” It is more than a tagline; it is an assertion of secular nationalism, packaged through the one institution that cuts across fault lines of caste, creed, and community — cricket. 

    The choice of Sehwag is inspired. His image has long been that of the approachable great: less demi-god than street-cricketer made good. Sehwag in a living room, laughing along with ordinary Indians, works as shorthand for the collapsing of boundaries between the game’s elite and its fans. In a country where cricket stars are often deified, here is one being human. 

    The film also plays on nostalgia. For decades, Indian households have arranged their routines around cricket matches. The image of families huddled before television sets — chai cups rattling, grandparents muttering prayers, children imitating shots in the cramped corridor — is imprinted in the national psyche. By invoking that memory, Sony makes the Asia Cup not just about live sport, but about reliving a tradition. 

    The timing of the TVC is astute. The Asia Cup kicks off on 9 September, with India–Pakistan ties expected to draw record ratings. This is also India’s first major tournament after the passage of the Online Gaming Bill 2025, which banned betting and fantasy sports with cash stakes but emphasised “safe online gaming” and esports as cultural exports. Sony’s film neatly dovetails with the government’s rhetoric: cricket as a unifying, wholesome national obsession rather than a site of division. 

    Advertising scholars will note how Asia Cup ka maha-muqabla breaks from older tropes. Previous India–Pakistan promos often thrived on antagonism: taunts, satire, chest-thumping. Sony, by contrast, softens the edges. The rivalry remains fierce — the six off Afridi is fantasy fulfilment — but the messaging is inward-looking. The focus is not beating Pakistan as much as celebrating India. 

    For a tournament where sport often becomes geopolitics, this is a nuanced turn. In less than a minute, the campaign positions cricket as faith, family, catharsis, and national glue. 

    That, in the end, is why the spot works. It is not simply flogging a match, or a tournament. It is selling the idea that India itself is best understood when a billion-plus citizens are praying for the same thing, shouting at the same screen, and rejoicing together when the ball sails into the stands.

    Watch the film here: YouTube link

  • Desert Vipers announce Colin Munro as captain at the 2024 Jersey launch in Dubai

    Desert Vipers announce Colin Munro as captain at the 2024 Jersey launch in Dubai

    Mumbai: The Desert Vipers confirmed Colin Munro as the team’s captain for season two of the DP World ILT20.

    The New Zealander, who led the side to the final in the first edition of the tournament before losing out to the Gulf Giants, was announced as captain at the squad’s jersey launch at Soul Beach at the JA Resort in Jebel Ali.

    Munro has been handed a squad with the core of that 2023 team retained, and some exciting new faces added, including Pakistani players Shadab Khan, Shaheen Shah Afridi, Azam Khan and Mohammad Amir.

    Munro, who has arrived off the back of taking charge at the Brisbane Heat in the Big Bash League in Australia, said he was excited at the prospect of leading the team again and pinpointed what he thought was his best quality as a leader: “I think a little bit of maturity,” he said. “I think as a leader you must show vulnerability sometimes because I am not perfect and I am never going to be perfect; I don’t expect the players to be perfect, but one thing I do expect is for players to plan and prepare really well.

    “Different players do that, and if I know what makes those boys tick so they can get ready for games then we can be just open and honest.

    “You are not going to please all 22 players and it is extremely hard to keep all of them happy, but if I can do my best and make sure my communication to them is clear and honest, I hope they can take that and run with it.”

    Speaking about Colin Munro’s appointment as captain again this year, Head Coach James Foster said it was a very straightforward decision for himself and Director of Cricket Tom Moody.

    “It was a very easy decision (to retain Colin as captain),” he said. “Last year it was probably the first time he was a full-time captain but I was very clear and confident I wanted him to be captain last year, and I thought he did a brilliant job.

    “He grew into the role and he has a wealth of experience. I was just looking the other day he has scored 10,000 T20 runs. He is an absolute world-class performer.

    “It is not easy being captain and I thought he did a phenomenal job. Everybody has got the answers from afar and commentators suggesting X, Y and Z.I thought he kept calm, and embodied that togetherness that we tried to create during the campaign and sense of belonging within the group.”

    Speaking at the jersey launch, Director of Cricket Tom Moody spoke about the team’s cricketing goals for the season, and he began by saying how important it was to retain the core of players from the previous season.

    “Ultimately you want to have some sort of continuity, within a squad, and around your fan base,” he said.

    “We are looking to build a fan base here in the UAE and beyond the shores of UAE, where people can be familiar with the faces of those who represent the Desert Vipers. We also looked to improve on our squad; like every team, we are looking to improve.

    “Last year we were a step away from being champions, and we have set our sights on trying to make that final step in 2024. With the introduction of a few Pakistan players in

    our group, it is great to welcome such a strong cricketing nation to the UAE and the ILT20 and more importantly to the Desert Vipers. The likes of Shaheen Afridi, Shadab Khan, and Azam Khan, and players of that world-class quality are only going to add to the strength of the side and the excitement of cricket that we play and for the fans to watch.”

    With sustainability at the core of Desert Vipers’ operations, the jersey launch maintained that theme as the captain arrived at Soul Beach along with UAE all-rounder Rohan Mustafa on a 5.48-metre rowboat called the Ocean Guardian.

    The boat was rowed by its owner, Toby Gregory, the adventurer and environmental campaigner, and it was a green replacement for the motorized boat used for the jersey launch last year.

    Founder of the Plastic Pledge and a Sustainability Impact Partner for the franchise, Toby together with two colleagues, rowed this very boat 5225 kilometres across the Atlantic Ocean 12 months ago, from the Canary Islands to Antigua.

    Looking ahead, Gregory said the road towards being more sustainable was a long one: “The journey ahead for myself and the team is much greater as we seek to embed sustainability in everything the Desert Vipers do. They have made a great start and this reflects all the efforts the team is making, which is very different to any other sporting entity I am familiar with.”

    The jersey reveal featured Colin Munro, who was wearing the match kit that has maintained the predominantly red look of season one, while Rohan Mustafa revealed the training kit, which is green and in keeping with the team’s green goals.

    Meanwhile, the fan kit featured the text “Net Zero 2040 – The Vipers Pledge” on the front, once again confirming the team’s pledge to sustainability.

    Adding to sustainability activations on the day was the presence of thirty students from Gems Metropole school in Dubai (part of the Desert Vipers school and community outreach programme), who volunteered to help with a beach clean-up activity and participated in a sustainability workshop held by Ben Hardy-Jones, the Desert Vipers sustainability manager.

    The students gathered on the beach to welcome the players off the boat, waving the red Desert Vipers flags. They had the chance to interact with players and coaches attending the event, including Head Coach James Foster, fast bowling coach Azhar Mahmood, and players Bas de Leede and Michael Jones.

    The Desert Vipers have already taken on the challenge of walking the talk, through an array of changes. An example is in the team room at the hotel where single-use plastic bottles have been replaced by a water dispenser, and all players have been given their own refillable bottles to use.

    The coaches, players and management have backed these changes, said team CEO Phil Oliver. “Climate change really does affect cricket in a very serious way so we are just keen to do what we can and that really does for the strategic outlook for season two and beyond.

    “I think we realise we have the opportunity as a sports team to do something different and that is what we aspire to. It is a real breakthrough for a cricket team to do that in this region.

    “We are very proud of what we are doing but what is important is the journey ahead and what we do. We have got off to a great start and we know we can engage cricket fans here and globally with our messages.

    “The great thing is the players have bought into this and together we can do this. We have a story to tell, and we look forward to everyone joining us on this journey.”

    Director of Cricket Tom Moody, too, said he believed the changes called for would not be hard to implement: “I do not think this affects the group at all,” he said.

    “This generation of players are fully aware and conscious of what is happening out there with the globe and if we can make a small contribution in what we do, and set a standard as a sporting organisation, that is the least we can do.

    “As far as how it affects the group, it is just a small behavioural change. We will still have the ability to get drinks, whether it is water or hydration drinks, easily, at the hotel or the ground or training ground. It is no big deal. It is just about making sure you bring your necessary drinking vessels with you and keep them full and cold and replenished.”

    Colin Munro agreed: “As players, we have a platform that we can try and use, and I am not saying that we are all perfect but one little change here and there can go a long way.”

    It is exactly this attitude from the Desert Vipers that encouraged Toby Gregory from Plastic Pledge to partner with the team: “I think there are lots of sporting entities locally and globally that want to be a part of environmental change but what really attracted me to the team is the mindset and the way they are doing things.

    “It is not words, it is action,” said Gregory. “From a Desert Vipers perspective, they should be commended because they really do look at what they are doing and see how they can do it better, and they are going to be willing to share that data across sports.

    “So, not just from a cricketing perspective but from a global perspective, they are changing the game.”

    The DP World ILT20 gets underway on Friday 19 January and the Desert Vipers’ first match is against the Abu Dhabi Knight Riders at the Dubai International Stadium on Sunday 21 January.

    Tickets for all Desert Vipers matches are now on sale and can be purchased via the official DP World ILT20 website or at any Virgin Megastore across the UAE.

    Colin Munro on captaincy: “I think as a leader you have to show vulnerability sometimes because I am not perfect and I am never going to be perfect; I don’t expect the players to be perfect, but one thing I do expect is for players to plan and prepare really well.”

    James Foster on Colin Munro: “It is not easy being captain and I thought he did a

    phenomenal job in season one.”

    Phil Oliver on achieving the team’s sustainability goals: “The great thing is the players have bought into this and together we can do this. We have a story to tell, and we look forward to everyone joining us on this journey.”

    Tom Moody on making changes to meet sustainability goals: “This generation of players are fully aware and conscious of what is happening out there with the globe and if we can make a small contribution in what we do, and set a standard as a sporting organisation, that is the least we can do.”

  • Match tickets for DP World ILT20 Season 2 launched

    Match tickets for DP World ILT20 Season 2 launched

    Mumbai: The DP World International League T20 Season 2 tickets for all 34 matches – the biggest cricket league in the Gulf region – are now available online as well as on all 14 Virgin Megastore outlets across the UAE.  The tickets start at an affordable 20 dirhams for all General spectator stands at the Zayed Stadium Abu Dhabi, Dubai International Stadium and Sharjah Cricket Stadium.

    The month-long tournament will be an incredible opportunity for cricket fans in the UAE and those from around the world to watch some of the biggest stars of the game represent the six DP World ILT20 franchises in the month-long cricketing extravaganza that begins at the Sharjah Cricket Stadium with a clash between defending champions Gulf Giants and Sharjah Warriors on Friday, 19 January.

    The big hits, wickets and catches on field will be complimented by off field entertainment for fans of all age groups. The DP World ILT20 will be a memorable occasion for all, the tournament final will be staged at the iconic ‘Ring of Fire’ Dubai International Stadium on Saturday, 17 February.  

    Fans can choose their seating spots through a wide range of enclosures and boxes across the three venues. The tickets are available for Premium and various hospitality categories. Tickets for children aged six to 16 start at 10 dirhams while under five years of age will get free access. There are a wide variety of early bird discounts available for all three venues.

    Season 2 will feature present-day household names like David Warner, Andre Russell, David Willey, Rahmanullah Gurbaz, Shaheen Shah Afridi, Alex Hales, Shimron Hetmyer, Chris Jordan, Trent Boult, Nicholas Pooran, Chris Woakes and Maheesh Theekshana. More than 100 international and 24 UAE players will feature in the tournament.

    DP World ILT20 CEO David White said, “We are delighted to launch the match tickets for DP World ILT20 Season 2. For the second year in the running, we are bringing a world-class cricket tournament at our three world-class venues. The cricket fans in the UAE and those travelling here in the tourist-friendly months of January and February have a real treat on offer as the world’s best cricketing talent showcase their skills in the action-packed T20 format.

    “We have kept the tickets at an affordable price. The fans will get to watch their favourite cricket stars play for their favourite team while enjoying the festive offerings, carnivals and entertainment at all three venues. The DP World ILT20 Season 2 is all set to be bigger and better and we can’t wait for the action to begin on Friday, 19 January 2024.”

    DP World ILT20 Season 2 Schedule:

    Friday, 19 January – Sharjah Warriors vs Gulf Giants – Sharjah Cricket Stadium

    Saturday, 20 January – Dubai Capitals vs MI Emirates – Dubai International Stadium

    Sunday, 21 January – Desert Vipers vs Abu Dhabi Knight Riders – Dubai International Stadium

    Sunday, 21 January – MI Emirates vs Gulf Giants – Zayed Cricket Stadium, Abu Dhabi

    Monday, 22 January – Dubai Capitals vs Sharjah Warriors – Dubai International Stadium

    Tuesday, 23 January – Abu Dhabi Knight Riders vs MI Emirates – Zayed Cricket Stadium, Abu Dhabi

    Wednesday, 24 January – Gulf Giants vs Desert Vipers – Dubai International Stadium

    Thursday, 25 January – Dubai Capitals vs Abu Dhabi Knight Riders – Dubai International Stadium

    Friday, 26 January – Sharjah Warriors vs MI Emirates – Sharjah Cricket Stadium

    Saturday, 27 January – Abu Dhabi Knight Riders vs Desert Vipers – Zayed Cricket Stadium, Abu Dhabi

    Saturday, 27 January – Gulf Giants vs Dubai Capitals – Sharjah Cricket Stadium

    Sunday, 28 January – MI Emirates vs Abu Dhabi Knight Riders – Zayed Cricket Stadium, Abu Dhabi

    Sunday, 28 January – Desert Vipers vs Sharjah Warriors – Sharjah Cricket Stadium

    Monday, 29 January – Sharjah Warriors vs Dubai Capitals – Sharjah Cricket Stadium

    Tuesday, 30 January – Desert Vipers vs MI Emirates – Dubai International Stadium

    Wednesday, 31 January – Abu Dhabi Knight Riders vs Gulf Giants – Zayed Cricket Stadium, Abu Dhabi

    Thursday, 1 February – Dubai Capitals vs Desert Vipers – Dubai International Stadium

    Friday, 2 February – MI Emirates vs Sharjah Warriors – Zayed Cricket Stadium, Abu Dhabi

    Saturday, 3 February – Desert Vipers vs Gulf Giants – Dubai International Stadium

    Saturday, 3 February – Abu Dhabi Knight Riders vs Dubai Capitals – Zayed Cricket Stadium, Abu Dhabi

    Sunday, 4 February – MI Emirates vs Desert Vipers – Zayed Cricket Stadium, Abu Dhabi

    Sunday, 4 February – Gulf Giants vs Sharjah Warriors – Dubai International Stadium

    Monday, 5 February – Sharjah Warriors vs Abu Dhabi Knight Riders – Sharjah Cricket Stadium

    Tuesday, 6 February – Dubai Capitals vs Gulf Giants – Dubai International Stadium

    Wednesday, 7 February – Abu Dhabi Knight Riders vs Sharjah Warriors – Zayed Cricket Stadium, Abu Dhabi

    Thursday, 8 February – Gulf Giants vs MI Emirates – Dubai International Stadium

    Friday, 9 February – Desert Vipers vs Dubai Capitals – Dubai International Stadium

    Saturday, 10 February – Gulf Giants vs Abu Dhabi Knight Riders – Dubai International Stadium

    Saturday, 10 February – MI Emirates vs Dubai Capitals – Zayed Cricket Stadium, Abu Dhabi

    Sunday, 11 February – Sharjah Warriors vs Desert Vipers – Sharjah Cricket Stadium

    Tuesday, 13 February – Qualifier 1 – Dubai International Stadium

    Wednesday, 14 February – Eliminator – Zayed Cricket Stadium, Abu Dhabi

    Thursday, 15 February – Qualifier 2 – Sharjah Cricket Stadium

    Saturday, 17 February – Final – Dubai International Stadium

    *All single-headers (evening matches) begin at 6:30pm local time.

    *Afternoon match on double-headers day begin at 2:3opm local time.