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Tag: Shah Rukh Khan

  • Tata Play Binge celebrates King Khan’s birthday in grand style

    Tata Play Binge celebrates King Khan’s birthday in grand style

    Mumbai: He’s the ‘Badshah of Bollywood,’ the undisputed ‘King of Romance’, and a name that needs no introduction. Shah Rukh Khan, the living legend of Indian cinema, has enthralled us with his magnetic charm, incredible talent, and charismatic persona for decades. As we approach the grand occasion of his birthday on the 2nd of November, there couldn’t be a more fitting time to celebrate his cinematic brilliance. On this special day, Tata Play Binge proudly presents a curated list of his best movies – that’s right, the best of SRK classics that you won’t want to miss.

    Dear Zindagi – Netflix

    Dear Zindagi is a gem that stands out as one of Shah Rukh Khan’s latest finest performances. Directed by Gauri Shinde, this heartwarming and insightful film sheds light on the importance of mental health and explores complexities of life and relationships through the journey of Kaira, played by the talented Alia Bhatt, who seeks guidance from a charming life coach, Dr. Jehangir Khan, portrayed by Shah Rukh Khan. The film’s beautifully nuanced storytelling and ‘woke’ narrative, relatable characters, and SRK and Alia Bhatt’s on-screen camaraderie make it a must-watch for all ages.

    Pathaan – Amazon Prime Video

    Latest Bollywood blockbuster to make ₹1CR+ at the box office globally, becoming SRK’s ultimate come-back post pandemic. The film is an exhilarating addition to the YRF Spy Universe, featuring the charismatic Shah Rukh Khan in the lead role as an Indian secret agent brought out of retirement to combat an international terror organization. The film combines thrilling action sequences with witty dialogue, showcasing the actor at his best, exuding charm and humor. Director Siddharth Anand orchestrates a high-octane spy thriller that’s well worth watching for fans of the genre and SRK enthusiasts alike.

    Pardes – ZEE5

    Pardes, directed by Subhash Ghai, is a ‘classic SRK film’ that offers a compelling narrative enriched with Shah Rukh Khan’s outstanding performance. Khan plays the role of Arjun, an NRI who visits India and becomes entangled in a complex web of cultural clashes, love, and family dynamics. His portrayal is a true testament to his versatility as an actor, bringing depth and charm to the character. The film also went on to be nominated for ‘Best Film‘ in the Filmfare Award in 1998.

    Yes Boss – SonyLIV

    Yes Boss is a delightful Bollywood romantic comedy that’s definitely worth watching, especially for Shah Rukh Khan’s charismatic and charming performance. Directed by Aziz Mirza, the film features SRK playing Rahul, an ambitious employee caught between his demanding boss and a job opportunity presented by a wealthy but quirky businesswoman. SRK’s impeccable comic timing and on-screen chemistry with Juhi Chawla make this movie a heartwarming and entertaining experience, as it explores the themes of ambition, love, and ethical dilemmas against the backdrop of a lighthearted and engaging storyline.

    Deewana – Disney+ Hotstar

    Deewana, a 1992 film directed by Raj Kanwar, is Shah Rukh Khan’s first film that also won him his first Filmfare Award as Best Debut (Male). SRK’s electrifying performance as Raja Sahai in his maiden film immediately solidified his status as a rising star. The movie also features Divya Bharti, who brought her own magic to the screen, and Rishi Kapoor in a pivotal role. With its blend of romance, drama, and music, Deewana is a must-watch for any SRK enthusiast, offering a delightful introduction to the world of Indian cinema and the remarkable talent that is Shah Rukh Khan.

    Veer-Zaara – Apple TV+

    Directed by the legendary Yash Chopra, this epic romantic drama weaves a captivating tale of love and sacrifice that transcends borders. Shah Rukh Khan, in one of his most brilliant performances, brings to life the character of Veer, a humble Indian Air Force officer who falls in love with a Pakistani woman named Zaara, played by the enchanting Preity Zinta. SRK’s portrayal of Veer is nothing short of extraordinary, the film not only touched the hearts of millions but also garnered numerous awards and accolades, cementing its status as a classic in romantic Bollywood cinema, with recognition at prestigious events like the Filmfare Awards, National Film Awards, and many more.

    Wondering how to get a subscription of these OTT apps? We have Tata Play Binge for you. Viewers can avail the entire package of 22+ apps (Disney+ Hotstar, ZEE5, SonyLIV, MX Player, Lionsgate Play, Apple TV+, Aha, VROTT, Sun NXT, Hallmark Movies Now, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, and ShortsTV) and Games under one subscription, in one app, without having to subscribe or remember the password of every app. Sounds amazing? It is amazing!!

    Please Note: Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers only.

    Download the Tata Play Binge app to enjoy the best of entertainment across over 22 OTT platforms.

    Join Tata Play Binge as we celebrate the birthday of the King of Romance, Shah Rukh Khan, with a cinematic extravaganza fit for Bollywood royalty!

  • realme’s new Diwali campaign ‘Dare To Shine’ celebrates the human spirit

    realme’s new Diwali campaign ‘Dare To Shine’ celebrates the human spirit

    Mumbai: realme, the Most Reliable Smartphone Service Provider announced its latest Diwali campaign, “Dare to Shine” featuring superstar Shah Rukh Khan. In alignment with the spirit of the festival of lights, this campaign celebrates the unwavering human spirit that continues to shine brightly in the face of challenges and adversities.

    Diwali brings people together, transcending cultural and geographical boundaries. This festival of lights strengthens human connections by celebrating shared values and the victory of light over darkness in our lives. realme’s ‘Dare to Shine’ campaign beautifully encapsulates these themes by encouraging individuals to tap into their inner light and use it as a guiding force for themselves and others on the journey towards a brighter future.

    realme, through its film ‘Dare to Shine’ featuring superstar Shah Rukh Khan, emphasizes the profound importance of light in our lives and its diverse manifestations. He delivers an impactful message, inspiring individuals from all walks of life to find their inner light and shine brilliantly, even when faced with the most daunting challenges. As Diwali approaches, realme’s campaign serves as a powerful reminder to embrace the festive spirit and kindle the light within ourselves.

    Speaking on the new campaign, realme India CMO Tao Zhang said, “To embrace Diwali, realme’s ‘Dare to Shine’ campaign, pays tribute to the enduring human spirit, resilience and self-belief. Just as this festival unites us all, let us also kindle our inner light, becoming beacons that glisten the path to a brighter tomorrow for ourselves and those around us. The campaign is set to inspire millions to radiate positivity not just during Diwali but year-round. Join us in celebrating the festival of lights by becoming the guiding light that empowers and inspires others.”

    The creative vision and conceptualization of the film is by realme. The captivating shots featuring Shah Rukh Khan are curated by Dharma 2.0 and the film is produced by Spaceman Pictures.

  • Platinum Outdoor creates an impactful outdoor campaign for D’Decor’s

    Platinum Outdoor creates an impactful outdoor campaign for D’Decor’s

    Mumbai: Platinum Outdoor, a unit of Madison World, rolled out a massive outdoor campaign for D’Decor to unveil their latest launch – the soft furnishing brand ‘FabriCare By D’Decor’. Executed in multiple metro cities across the country by utilising a strategic media mix, the campaign was successfully able to capture audiences’ attention.

    High-performance fabrics with celebrities like Shah Rukh Khan and Alia Bhatt as brand ambassadors, ‘FabriCare’ aims to redefine the standards of beauty and durability in home furnishings, marking a significant step toward functional and easy maintenance luxury.

    In order to launch the brand, Platinum Outdoor utilized out-of-home media and embarked on an extraordinary 10-day journey across 12 urban cities. With over 60,000 square feet of media coverage, a variety of high-traffic locations were identified for the campaign to ensure visibility. Among these locations were arterial roads, intersections, and residential en-route areas.

    To effectively reach consumers across diverse environments, multiple media formats were used, including billboards, DOOH (Digital Out-of-Home), Metro Pillars, Unipoles, and Mall Façades. The DOOH media was optimized through large format and video-based creatives. A wide range of media coverage across multiple cities, including Mumbai, Pune, Ahmedabad, Indore, Jaipur, Delhi, Chandigarh, Lucknow, Hyderabad, Bangalore, Chennai and Kolkata, built positive brand perceptions among consumers.

    D’Decor Home Fabrics Pvt. Ltd. vice president – of strategy, brand and business excellence Nikita Desai commented, “This is FabriCare’s launch campaign, and we wanted to check all the boxes, for its amplification. That was never going to be complete without a sizeable outdoor run. Our creatives showcased delightful interactions between our brand ambassadors, Shah Rukh Khan and Alia Bhatt, and their presence on impact sites across target cities really caught people’s attention and got them talking. Especially the LED sites, where we could actually animate the coffee spilling on the couch, highlighting our fabric’s effectiveness against common household stains to bring alive the idea of ‘Beauty that needs no protection’.

    Platinum Outdoor associate vice president Irshad Chippa also commented, “When it comes to such a mega-scale outdoor campaign, D’Decor effortlessly checks all the boxes. We were thrilled to have had the opportunity to strategise and implement the FabriCare launch, especially on such a grand scale. There is no denying the impact that the campaign has had on the brand, it is nothing short of a remarkable achievement”.

    Platinum Outdoor is a part of Madison World, India’s largest homegrown communication agency established in 1988, that operates several brands in OOH including MOMS, Activation specialist – Madison TURNT, Rural specialist – Anugrah Madison and Retail Specialist – MRP. Platinum Outdoor handles marquee clients like Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing and Havells amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.

  • Zomato announces integration in the Bollywood movie ‘Jawan’

    Zomato announces integration in the Bollywood movie ‘Jawan’

    Mumbai: Zomato, India’s food ordering and delivery platform, announced its integration in the highly anticipated Bollywood movie, Jawan. Zomato can be seen at several key moments in the film, one of which has been disclosed in the trailer launch of the movie.  

    Jawan, starring one of the greatest actors of all time, Shah Rukh Khan, features Zomato in four scenes within the movie. Additionally, the Zomato brand name has made a cameo appearance in the movie’s trailer, sparking excitement among viewers.

    Zomato marketing head Sahibjeet Singh Sawhney commented on the integration, stating, “We are thrilled to be working with SRK and to be a part of the excitement surrounding the mega-release of Jawan. Look out for Zomato while you watch the movie.”

    Extending its illustrious integration with this year’s most awaited Bollywood extravaganza, Zomato has placed two billboards in Bombay. Additionally, it has released an engaging ad film on Zomato’s official YouTube channel and Instagram account, which features Shah Rukh Khan himself. The ad film humorously weaves in the suspense of the movie ‘Jawan’ with the long-running “ZoMaato-ZoMaito” debate, mirroring the excitement around the film.

  • Bisleri Bolsters limited edition packs nationwide with ‘Jawan’ film partnership

    Bisleri Bolsters limited edition packs nationwide with ‘Jawan’ film partnership

    Mumbai: After the major success of the limited-edition partnerships with blockbuster movies in South India, Bisleri has now forged its first and largest-ever Pan-India association with the much-awaited film of the year, ‘Jawan.’ The Bisleri’s X Jawan limited edition bottles will feature actors from all over India, including Shah Rukh Khan, Vijay Sethupathi and Nayanthara. These limited-edition bottles will be available across the country in 250ml, 500ml, one Litre, two litres, and five litres SKUs.

    Bisleri International Pvt. Ltd. head of marketing Tushar Malhotra said, “Movies are an integral fabric of India’s culture and Bisleri’s largest-ever Pan-India association with ‘Jawan’ brings the larger-than-life cinematic canvas to our consumers’ doorstep, creating brand love.”

    The Bisleri X Jawan limited-edition packs will be distributed nationwide in all general and modern trade outlets, which will see marketing activation of more than 70,000 retail outlets. It will also be available online through the Bisleri @Doorstep App.

    ‘Jawan’ is a Red Chillies Entertainment presentation directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film will be released worldwide in theatres on 7 September 2023, in Hindi, Tamil, and Telugu languages.

     

  • BPCL’s MAK Lubricants partners with SRK’s ‘Jawan’

    BPCL’s MAK Lubricants partners with SRK’s ‘Jawan’

    Mumbai: Bharat Petroleum Corp Ltd (“BPCL”), a renowned ‘Maharatna’ and Fortune Global 500 company, proudly announces a dynamic alliance between MAK Lubricants and the eagerly awaited Shah Rukh Khan starrer movie ‘Jawan.’ This formidable partnership stands as a testament to the convergence of excellence, fuelling the brand’s ambition encapsulated in the iconic phrase, “MAK Makes It Possible.”

    “We are delighted to team up with ‘Jawan’, as the essence of MAK Lubricants seamlessly merges with the ethos of the movie. Our collaboration transcends branding; it’s a celebration of the relentless pursuit of excellence”, said executive director (lubes) P. Sudhahar.

    As the curtain rises on Jawan,’ a high-octane cinematic masterpiece, the partnership with MAK Lubricants promises to elevate the film’s visibility while steadfastly reinforcing the brand’s unwavering commitment to delivering unparalleled quality and performance.

    BPCL chief general manager (PR & brand) Abbas Akhtar effused, “Jawan’s narrative mirrors MAK Lubricants’ pursuit of pushing boundaries and achieving the impossible. By joining forces with the movie,’ we not only expand our brand’s reach but also offer our customers an engaging gateway to experience the thrill of this highly anticipated release.”

    At the heart of this exciting partnership lies a riveting co-branded campaign, seamlessly weaving MAK Lubricants’ core values into the adrenaline-pumping tapestry of Jawan.’ This strategic synergy promises to catapult brand visibility to new heights, captivating a vast and diverse audience along the way.

  • Godrej Security Solutions joins forces with SRK’s ‘Jawan’ movie

    Godrej Security Solutions joins forces with SRK’s ‘Jawan’ movie

    Mumbai: The whole country is excited for #Jawan and so are we. Godrej Security Solutions couldn’t resist but capture the essence of the ultimate home security #SRK style!

    The fun creative shows the Godrej Ace Pro sporting Shah Rukh Khan’s look from the #JawanPrevue, presenting it as ‘The Eye of Jawan’ – wonder why?

    Watch the movie to find out!

     

     

  • Astral collaborates with Shah Rukh Khan’s ‘Jawan’ for a Bondtite-powered partnership

    Astral collaborates with Shah Rukh Khan’s ‘Jawan’ for a Bondtite-powered partnership

    Mumbai: Astral Ltd, India’s leading building materials company, is thrilled to announce its exciting collaboration with the much-awaited Shah Rukh Khan starrer movie “Jawan,” a partnership that echoes the spirit of strength, resilience, and firm bonds. This unique association marks a strategic move to promote Company’s flagship brand, Bondtite, which is renowned for its powerful bonding capabilities with the tagline “Jode Ekdum Tight.”

    This collaboration exemplifies the Brand’s distinct marketing approach of incorporating larger-than-life elements to generate interest and intrigue around its brand. Joining hands with “Jawan,” Astral continues its tradition of pioneering co-promotions that resonate with the audience.

    Speaking about this exhilarating partnership, Astral Ltd. executive director Kairav Engineer shared his enthusiasm, stating, “We are delighted to team up with ‘Jawan,’ a movie that resonates with values of determination and unity, much like our Bondtite that form unbreakable bonds. We eagerly anticipate the release of the movie on 7th September and the impact of our shared message.”

    As the release date of “Jawan” draws near, Astral Ltd. is excited to witness the impact of this partnership and the alignment of values between the brand and the movie’s ethos.

    Astral Adhesives have also released a short-promo featuring Shahrukh Khan promoting Bondtite and the association with the tag line #EkdumTightEkdumRight

  • Zee Café’s Breaking Bad unites brands in a fun banter on X (Twitter)

    Zee Café’s Breaking Bad unites brands in a fun banter on X (Twitter)

    Mumbai: Zee Café has been trending on social media, making all the right noise about the premiere of Breaking Bad. The highest-rated show on IMDb is now available with a Hindi language option for the first time for Indian audiences on the channel and after successfully pulling the attention of viewers with some unique activities and assets, Zee Café’s #BreakingBadOnZeeCafe trend went viral on X (formerly Twitter) recently.

    For the uninitiated, Zee Café had roped in Gulshan Grover for a fun promo that introduced the show, and popular influencer Tanmay Bhatt also mentioned Breaking Bad – Hindi in one of his videos on the YouTube channel Overpowered AI, where he also re-imagined Shah Rukh Khan as Walter White a.k.a Heisenberg through an AI video.

    To take the banter around Heisenberg and Breaking Bad further, and engage with consumers and brands alike, Zee Café recently initiated a banter amongst brands by putting a spin on the most iconic relationship of Breaking Bad. Oh, it’s not Heisenberg and Jesse, but Heisenberg and chemistry! “Heisenberg ko Chemistry mein aur Breaking Bad ko content mein koi hara nahi sakta” tweeted Zee Café from their X handle.

    From there, it was a flurry of tweets from a range of brands including &TV, &flix, Moj, ShareChat, Zing, Hitz Music, Bhanushali Studios, Montra Electric and Comedy Culture, sharing their comparisons with ‘Heisenberg ki chemistry’.

    This brand banter was a fresh and fun-filled communication strategy, breaking the monotony from the usual brand and consumer conversation and showcasing the relevance of social media first campaigns. Brands came forward and spoke about their unique propositions while linking it to Breaking Bad, collaborating with each other. Isn’t that cool?

    In the meantime, watch Breaking Bad with a Hindi language option every weekday at 10 pm, only on Zee Café

  • GM Modular unveils stunning wall art to celebrate its association with ‘Jawan’

    GM Modular unveils stunning wall art to celebrate its association with ‘Jawan’

    Mumbai: Shah Rukh Khan fans and moviegoers witnessed a unique collaboration between art and cinema, this week. In front of Shah Rukh Khan’s iconic ‘Mannat’, GM revealed an enchanting wall art installation of his forthcoming movie Jawan.

    The excitement surrounding Shah Rukh Khan’s latest film, “Jawan,” is reaching new heights. From the captivating preview to the mesmerising soundtrack, audiences are being treated to a multitude of emotions. The impressive wall art, crafted in collaboration with talented artist Kanak Nanda, captures the essence of “Jawan” through intricate designs, vibrant colors and dynamic visuals & the mural is set to become a visual landmark, capturing the attention of passersby and movie enthusiasts alike.

    “I am thankful and thrilled to present this magnificent wall art as a tribute to the spirit of ‘Jawan’ and GM’s association with the film. It reflects our dedication to pushing boundaries and embracing creativity, just like the movie. This wall art symbolizes progress, innovation, and the relentless pursuit of excellence,” said the artist Kanak Nanda.

    The GM CEO Jayanth Jain, expressed his enthusiasm for this remarkable collaboration, stating, “The partnership between GM and ‘Jawan’ marks a pivotal milestone in our journey to connect with diverse audiences on a grand scale. This collaboration exemplifies the power of art and cinema in transcending boundaries. We are thrilled to have the opportunity to create an immersive experience for fans while also reaching a mass audience through this momentous venture.”

    GM was founded in 2002 and has since become one of the leading home electrical companies in India. The partnership between GM Modular and “Jawan” goes beyond traditional sponsorship. It represents the shared values of innovation, dynamism, and a forward-thinking approach. Through this collaboration, GM Modular reaffirms its commitment to empowering individuals and spaces with cutting-edge electrical solutions that enhance everyday living.

    Jawan is one of the most anticipated and ambitious films, produced at a never-seen-before scale for an Indian film. It is backed by an exceptional cast, including some of the biggest names in the entertainment industry from all parts of India, along with Shah Rukh Khan, Nayanthara, and Vijay Sethupathi in lead roles and Deepika Padukone in a special appearance. This broadens its appeal to audiences across all Indian languages, making it a true PAN India film.

    Jawan is a Red Chillies Entertainment presentation, directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film will be released worldwide in theaters on 7 September 2023, in Hindi, Tamil, and Telugu languages.