ITV

Tag: Shah Rukh Khan

  • No dramatic change in Champions League T20 ratings

    No dramatic change in Champions League T20 ratings

    MUMBAI: Despite four Indian Premier League (IPL) teams taking part and Shah Rukh Khan being used as brand ambassador for the event, the recently concluded Nokia Champions League Twenty20 did not see any dramatic change in ratings.

    Even the triumph of Mumbai Indians did not help host broadcaster ESPN Star Sports (ESS) much, indicating that the format will take time to find widespread popularity.

    TAM data (c&s, 4+, All India) shows that the event averaged a TVR of 1.64 (not including the qualifying event), marginally up from 1.44 TVR that it recorded last year. Including the qualifying event, the whole tourney this time averaged 1.45 TVR. 

    Reach, however, expanded to 87 million compared to 78 million last year.

    The final match got a TVR of 3.51 compared to 3.30 TVR last year. If there was any improvement, it was in the delivery of the semifinals. They averaged 2.74 TVR this season, compared to 1.34 TVR last year. 

    MPG senior director R Venkatasubramanian feels that the event needs a bigger marketing push as foreign teams are taking part. “Cricket fans know about the IPL and the players. Marketing needs to be done for the foreign teams. That would create a sense of anticipation among fans. There should also be on-ground activation.”

    An ESPN Star Sports spokesperson, however, said the event‘s performance has been in line with their expectations.

  • Coca-Cola launches new communication for Diwali, ties up with Ra.One

    Coca-Cola launches new communication for Diwali, ties up with Ra.One

    BANGALORE: Coca-Cola has launched its new integrated communication initiative – “Khushiyan Baatne Se Hi Badhti Hain” for this Diwali.

    The campaign builds on the values of inclusivity, spreading and extending happiness that India as a society revels in and something that brand Coca-Cola has always been a proponent of.

    To further amplify the campaign, Coca-Cola has tied up with Ra.One through an interesting consumer promotion through which 25 lucky respondents chosen through a computer generated lucky draw will win a chance to meet the leading star of Ra.One, Shah Rukh Khan.

    The Coca-Cola television campaign for Diwali portrays how a group of friends set out to brighten up spaces that are most dear to them with diyas, thereby spreading happiness. The movement to spread the happiness is contributed by each of the friends lighting diyas in memory of special moment in a particular place like their classroom, the girl’s hostel watchman, canteen table etc.

    Coca-Cola India and South West Asia VP – Marketing, Anupama Ahluwalia says, “We are confident that this new communication will strike a chord with the Coca-Cola consumers and serve as a catalyst in making their Diwali a little more special and memorable. This Diwali, we urge all Indians to include others in their happiness, go ahead light two more diyas for someone else”.

    The ‘Khushiyaan Baantne Se Hi Badhti Hain’ campaign has been conceptualised by McCann Erickson‘s– executive chairman McCann Worldgroup India, regional creative director Asia Pacific McCann World Group Prasoon Joshi , and co-created by executive creative director Rahul Matthew, and senior creative director Akshay Kapnadak.

    The film has been produced by Ram Madhvani of Equinox Films and the soulful background score has been composed by ace music composer Shantanu Moitra. The TVC will also be supported by a strong digital media campaign that aims to amplify the concept of sharing happiness through the act of lighting diyas.

    Speaking about the latest initiative, Joshi said, “Working on this particular campaign has been a very fulfilling experience. The McCann and Equinox team has turned this campaign around in record time. The Coca-Cola ‘Khushiyaan Baantne Se Hi Badhti Hain’ campaign encourages everyone to make this Diwali more special and memorable by undertaking the simple act of lighting two diyas for someone/ someplace else thus extending happiness and spreading joy”.

  • Champions League Twenty20 delivers 1.4 TVR

    Champions League Twenty20 delivers 1.4 TVR

    MUMBAI: The presence of Shah Rukh Khan as the brand ambassador and the addition of a fourth Indian Premier League (IPL) team have not done much to boost the fortunes of ESPN Star Sports (ESS) when it comes to the Nokia Champions Twenty20 League.

    The third edition of the cricket event being aired on ESPN and Star Cricket has delivered a TVR of 1.44 for the first three matches, according to TAM data (C&S 4+ All India). Earlier the six matches held in a qualifier event managed a TVR of 0.74.

    The opening ceremony where international acts like Ludacris performed also failed to enthuse cricket fans as it got a TVR of 0.3.

    Last year the entire event had delivered a TVR of 1.44, an improvement over the 1.06 that the first edition had delivered. This year‘s event could fare better overall if an IPL franchise makes it to the final.

    The highest rating was for a match between the defending champions Chennai Super Kings and Mumbai Indians, which got a rating of 2.24. A match not featuring an IPL team (between the Cape Cobras and New South Wales Blues) did not reach a TVR of 1.

  • Shah Rukh Khan to promote Malayalam film

    Shah Rukh Khan to promote Malayalam film

    MUMBAI: Besides promoting his ambitious forthcoming film Ra.One, Shah Rukh Khan is also promoting a Malayalam film titled Father‘s Day.

    As part of the promotional campaign, Khan will play a cameo in the promos of the film along with Oscar-winning sound designer Resul Pookutty.

    In fact, it was Pookutty who helped director Kalavoor Ravikumar to get Khan doing the promos. After Ravikumar met Khan and narrated the script, the actor readily agreed to provide a helping hand to the promos.

    Father‘s Day stars Shaheez and Miss Kerala Indu Thambi in the lead along with Revathy, Shankar, Suresh Krishna, Vineet, Jagathy , KPAC Lalitha and Lal among others.

    The film has been produced by Bharat Cinemas.

  • Rajnikant to make appearance in RA.One

    Rajnikant to make appearance in RA.One

    MUMBAI: Scores of Rajnikant fans who were dejected by the stars health problems will jump with joy by the news that he is to do a guest appearance in the Shah Rukh Khan film RA.One.

    Rajinikant will shoot for a sequence that has been set in his honour in Hyderabad. Besides the first-ever pairing of the two greats, the cameo will also mark the star‘s return to form. Sources close to the production house revealed that the South superstar will shoot for the special sequence on 4 October at Ramoji Film City, Hyderabad.

    It is said that Khan, who is seen fighting a gang of villains, faces another threat from a gang armed with deadly weapons. At this critical point, Rajini makes an entry.

    The super powered vehicle immediately sucks up all the weapons from the villains prompting Khan to ask Kareena, who that man in the car was. That‘s when Rajinikanth steps out and delivers his super- hit dialogue.

    Rajinikanth is not the only one playing a cameo in the Shah Rukh Khan film. Sanjay Dutt and Priyanka Chopra have also made guest appearances.
     

  • RA.One to have Tamil and Telugu versions

    RA.One to have Tamil and Telugu versions

    MUMBAI: Actor-producer Shah Rukh Khan will release his ambitious film RA.One in Tamil and Telugu as well.

    Produced by Red Chillies Entertainment, the movie would also be dubbed in German and other international languages.

    “The dubbing of the Tamil and Telugu versions have been done,” said Khan.

    Khan plays Shekhar Subramanium, a Tamil Brahmin. This connect is expected towork good magic down South, as per the production house.

  • Shah Rukh Khan trying to rope in Schumacher for Ra.One

    Shah Rukh Khan trying to rope in Schumacher for Ra.One

    MUMBAI: Shah Rukh Khan is leaving no stone unturned to make his ambitious film Ra. One into a hit.

    The star is planning a tie-up with the Formula One World Championship to promote Ra.One during the Grand Prix that will take place in Noida on 30 October. He is also trying to get Michael Schumacher to race in the Grand Prix with the title Ra.One embossed on his car.

    According to the actor‘s plans, all cars participating in the Grand
    Prix should sport Ra.One logos.

  • Railways approach Salman Khan to be its brand Ambassador

    Railways approach Salman Khan to be its brand Ambassador

    MUMBAI: The Indian Railways has reportedly approached Salman Khan to be their brand ambassador.

    It is said that the Railway offer comes from the belief that the Indian Railways is “used as a mode of transport by a very large number of population and as a star, Salman has a huge appeal among the masses. So it‘s a perfect brand fit.”

    Khan’s films like Tere Naam, Wanted, Dabangg have important scenes in trains or railway platforms. In his latest film Bodyguard, the actor will be seen bashing up villains against the backdrop of the railway station.

    If Khan accepts the railway offer, he‘ll be one of the many superstars endorsing national campaigns. Aamir Khan is the face of Indian tourism, Shah Rukh Khan endorses the Mumbai police website while Amitabh Bachchan is the brand ambassador of Gujarat.
     

  • Ajay Devgn in Hindi remake of Malayalam film

    Ajay Devgn in Hindi remake of Malayalam film

    MUMBAI: AHaving succeeded in his endeavour to switch over to action-oriented roles in Singham, Ajay Devgn has delved into a character that has a blend of Peter Sellers‘ comedy and Charlie Chaplin‘s pathos in an upcoming film, The Arab, The Camel & P Madhavan Nair.


    The film will be directed by Priyadarshan who is currently in the last lap of completion of the Malayalam version titled Arabiyum Ottakavum P Madhavan Nairum.
     
    Said the director, “I am indeed remaking Arabiyum Ottakavum P Madhavan Nairum with Ajay. This is the first time I‘ve decided to do a Hindi version of a film even before completing the Malayalam version. I am certain that Ajay can do full justice to it.”


    It may be said that it was Akshay Kumar and Shah Rukh Khan who had apparently sent feelers to Priyadarshan for that particular role, but the director turned to Devgn to essay the role of the protagonist in the film.

  • Don2 and Mission:Impossible to release on 23 December

    Don2 and Mission:Impossible to release on 23 December

    MUMBAI: Anil Kapoor‘s Mission: Impossible – Ghost Protocol and Shah Rukh Khan‘s Don 2 will release on 23 December.

    While the release of Don 2 is as per schedule, that of the Anil Kapoor film has been rescheduled. It was earlier to release on 16 December but the producers felt that the Christmas-New Year window would be an ideal time for the film‘s release.

    In Don 2, Khan plays an accomplice to a drugs overlord who is being chased by police in several different countries while Kapoor‘s role in Mission: Impossible – Ghost Protocol is being kept under wraps even as the filmmakers have denied that he is playing a villain in the rebooted action franchise.