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Tag: Shah Rukh Khan

  • Ayushmann Khurrana named brand ambassador for 25 Ficci Frames

    Ayushmann Khurrana named brand ambassador for 25 Ficci Frames

    MUMBAI: Lights, camera, celebration! As Ficci Frames gears up for its 25 anniversary, Indian cinema superstar Ayushmann Khurrana has been announced as the brand ambassador for the event, becoming the face of India’s media & entertainment industry. This silver jubilee edition promises to combine star power, disruptive innovation, and global relevance, making it a landmark occasion for India’s thriving creative landscape.

    This year’s theme, “RISE: Redefining Innovation, Sustainability, and Excellence,” reflects Ficci Frames’ transformative role in shaping the narratives, creativity, and evolution of India’s media and entertainment industry. Over 25 years, the event has emerged as the premier platform for industry collaboration, bringing together global leaders, policymakers, and creative talents to discuss the future of entertainment.

    Expressing his excitement, Ficci Media chair & entertainment committee and Jiostar CEO- entertainment, Kevin Vaz said, “The silver jubilee edition of Ficci Frames is a celebration of 25 years of excellence and a tribute to the legacy we have built in shaping India’s Media & Entertainment industry. Ayushmann Khurrana, with his incredible journey of creativity, innovation, and connection with audiences, represents the very ethos of Ficci Frames. His association will elevate this milestone event and inspire future generations of storytellers and creators.”

    Sharing his thoughts on being the first brand ambassador for Ficci Frames, Khurrana said, “It is a huge honour for me to be announced as the first Brand Ambassador for Ficci Frames in its silver jubilee year! As someone who arrived in Mumbai from Chandigarh with nothing but dreams in my eyes, I could never have imagined this incredible journey, one where my work has not only touched lives but also become a part of India’s rich pop culture tapestry. In my new role, I am committed to working closely with the exceptional Ficci team to champion disruption, celebrate innovation, and highlight the excellence our industry consistently delivers.”

    Ficci Frames has long been a beacon of leadership in India’s creative ecosystem. Previously chaired by Yash Chopra and co-chaired by Karan Johar, the event is now led by Kevin Vaz, alongside co-chairs Meta India VP & MD Sandhya Devanathan, and Warner Bros. Discovery GM, south Asia Arjun Nohwar.

    Notable global icons, such as Hugh Jackman, James Murdoch, and Mukesh Ambani, have graced the Ficci Frames stage in the past. Indian cinema legends like Shah Rukh Khan, Aishwarya Rai Bachchan, and Amitabh Bachchan have also contributed to its star-studded history.

    Held annually in Mumbai, the silver jubilee event promises to dive into cutting-edge technologies like artificial intelligence, virtual reality, digital content creation, and the metaverse, while continuing to highlight traditional media. The programme will feature keynote addresses, B2B meetings, masterclasses, policy roundtables, and the Best Animated Frames Awards (BAF).

    With Khurrana leading the charge, this year’s Ficci Frames is set to redefine the boundaries of media and entertainment innovation, paving the way for the next 25 years of creative excellence.

  • AI to transform marketing strategies, not its core – Vikram Sakhuja

    AI to transform marketing strategies, not its core – Vikram Sakhuja

    MUMBAI: Artificial intelligence (AI) has gone from being a buzzword to an indispensable tool, revolutionising industries across the globe.

    At the 19 India Digital Summit, Madison Media & OOH at Madison World group CEO Vikram Sakhuja shared his views on how AI is transforming marketing strategies without disrupting its core principles. Spoiler alert: marketing fundamentals are safe, but the methods? They’re getting an AI upgrade!

    Sakhuja made it clear that while AI is rewriting the “how” of marketing, the “why” and “what” remain rooted in human understanding.  “The core principles of marketing will largely remain unchanged. What will evolve and transform are the methods of marketing,” he said during a thought-provoking session hosted by India Today Group consumer revenue group CMO & COO, Vivek Malhotra.

    Malhotra posed the billion-dollar question: Can publishers leverage AI-driven algorithms to help the ad industry scale to $1 trillion? Sakhuja’s reply was simple: AI’s learning thrives on data. “You can’t just write an algorithm; it’s the data fed into the system that enables learning and improvement over time,” he noted, adding that companies like Google are refining AI engines to optimise media spends through better data.

    Can AI foster human connection? The answer is a surprising yes.

    Are algorithms too mechanical to form meaningful consumer bonds? Not according to Sakhuja.  “AI can create a deep connection. For instance, when Meta launches a trailer, the number of shares it gets is a real-time pulse check,” he explained. AI helps broadcasters and advertisers bypass traditional targeting and focus on consumers who actually engage.

    And the examples don’t stop there. Think about Cadbury’s Diwali campaign, where Shah Rukh Khan’s virtual presence personalised messages for neighbourhood stores. That’s AI delivering local charm on a national scale.

    Sakhuja dismissed the notion that AI is the sole domain of new-age brands. “Of course, legacy brands can embrace AI,” he said. He highlighted how even routine tasks like food delivery via Swiggy or Zomato rely on AI, demonstrating its seamless integration into daily life.

    The takeaway? Age doesn’t matter if you’re willing to innovate.

    But wait, what about data validation? With great data comes great responsibility.
    Sakhuja cautioned about the dangers of bad data—what he called the “garbage in, garbage out” problem. Feeding unvalidated data into AI can lead to “hallucinations” (no, not the psychedelic kind) where outputs are wildly off-mark.

    The solution? “Validation checks are crucial to ensure accuracy and prevent biases. The key is balancing AI’s capabilities with human oversight,” Sakhuja advised, adding that ethical use and privacy concerns need to stay top of mind.

    Three ways AI supercharges marketing:

    1    Precision targeting: AI identifies who’s engaging and how, skipping old-school guesswork.

    2    Customised experiences: From localised campaigns to dynamic messaging, AI personalises at scale.

    3    Smart scaling: Brands like Cadbury use AI to connect with millions while keeping it personal.

    Final thought: Will AI replace humans? Not likely. Sakhuja pointed out that AI is a tool, not a replacement. “Human judgment remains critical. Over-reliance on AI could erode the creativity and ethics that define good marketing,” he concluded.

    So how will your brand embrace the AI wave without losing its human touch?

  • CNN-News18 Indian of the Year 2024 to honour India’s icons on 17 January

    CNN-News18 Indian of the Year 2024 to honour India’s icons on 17 January

    MUMBAI: The wait is almost over!

    CNN-News18 Indian of the Year (IOTY) 2024, the 14th edition of India’s most prestigious television awards, will unveil its winners on 17 January 2025, in a grand ceremony in New Delhi. With a legacy of honouring exceptional achievements, IOTY has become the ultimate stage for recognising those who’ve inspired, amazed, and made India proud.

    From Shah Rukh Khan to Neeraj Chopra and Virat Kohli, past winners have embodied excellence. Who will join this elite club in 2024?

    The awards span seven major categories—entertainment, sports, rising sports star, youth icon, business, climate warrior, and social change. These categories celebrate everything from cinematic brilliance to environmental activism.

    Here’s the twist: 50 per cent of the decision lies with you, the audience, while an illustrious jury panel decides the rest. The jury includes heavyweights like Sanjiv Goenka, Harish Salve, Ramesh Sippy, and more. What’s your pick for the winners?

    The spotlight will shine on some of the biggest names:

    ●    Sports: Olympic stars like Manu Bhaker and cricketers like Jasprit Bumrah.

    ●    Entertainment: Powerhouses like Shraddha Kapoor, Vijay Sethupathi, and Pankaj Tripathi.

    ●    Youth Icons: Vicky Kaushal and rising entrepreneur Nikhil Kamath.

    ●    Business Leaders: Visionaries like Deepinder Goyal (Zomato CEO) and Bhavish Aggarwal (Ola CEO).

    But it’s not just the glitz and glamour. Climate warriors like Vinisha Umashankar and changemakers like Palak Muchhal in Social Change are also vying for honours.

    What makes IOTY stand out?

    Network18 CEO – english & business news, Smriti Mehra nailed it when she said, “The immense popularity of Indian of the Year lies in its legacy of recognising and celebrating excellence over the past thirteen editions. From icons such as Shah Rukh Khan and Neeraj Chopra to visionary leaders such as Narendra Modi and Manmohan Singh, our past winners have truly embodied the spirit of the Indian of the Year title. This platform has become a hallmark of achievement, inspiring audiences and delivering unparalleled value to the brands that associate with it.”

    Meanwhile, CNN-News18 managing editor Zakka Jacob added, “The awards evening will be a gathering of the greatest of Indians who have made the country proud over the past year. As we step into the new year, it’s important to look back at the achievements of the past year that hold significance for us as a nation. We are excited to celebrate the remarkable contributions of those who rose above challenges and inspired next generations.”

    The event, hosted by CNN-News18, promises a glittering display of India’s best and brightest. Catch the action at 6 pm on 17 January on CNN-News18 or via live stream on www.indianoftheyear.com.

    Who will walk away with the title? Will it be a star athlete, an inspiring climate activist, or a business mogul? Join the conversation and don’t miss the magic of India’s achievers being celebrated.

  • CNN-News18 Indian of the Year is back to recognise achievements of exceptional Indians

    CNN-News18 Indian of the Year is back to recognise achievements of exceptional Indians

    MUMBAI: CNN-News18 has returned with the fourteenthh edition of its highly anticipated flagship awards platform, Indian of the Year (IOTY). Regarded as India’s biggest and most credible news television awards, IOTY celebrates exceptional achievements of Indians who are inspiring the world through their triumphs. The recent editions have seen names such as Shah Rukh Khan, Neeraj Chopra and Virat Kohli as the winners of the coveted title of Indian of the Year.

    CNN-News18 Indian of the Year 2024 awards are set to honor individuals in seven categories: entertainment, sports, rising sports star, youth icon, business, climate warrior, and social change. Each category includes five nominees whose work in the past year has made a significant impact, reaching new heights and inspiring generations to come.

    In the sports category, nominees include India’s Olympic medalists Manu Bhaker, Swapnil Kusale, PR Sreejesh and cricketers Jasprit Bumrah and Smriti Mandhana. 

    The rising sports stars category has Aman Sehrawat, D Gukesh, Abhishek Sharma, Smriti Mehra, Shafali Verma and Sarabjot Singh as the nominees.

    The star-studded nominees in the entertainment category include Shraddha Kapoor, Vijay Sethupathi, Pankaj Tripathi, Fahadh Faasil, and the Laapata Ladies team. 

    The youth Icon category features Vicky Kaushal, Janhvi Kapoor, Nikhil Kamath, Nancy Tyagi and Jaya Kishori.

     Zomato CEO Deepinder Goyal, Ola CEO Bhavish Aggarwal, Bajaj Auto MD Rajiv Bajaj, Team HAL and Apollo Hospitals JMD Dr Sangita Reddy are nominated in the business category.

    In the climate warrior category, UNICEF India’s youth advocate Vinisha Umashankar, climate change activist Hina Saifi, sustainability activist Soumya Ranjan Biswal, environmentalist Chami Murmu and entrepreneur Kriti Tula are nominated.

     The social change category includes nominees such as Women in Cinema Collective, social activists Tatwashil Kamble & Ashok Tangade, singer and philanthropist Palak Muchhal, and change makers Adhik Kadam and Laljibhai Prajapati. 

    The jury for this edition comprises environmental activist Afroze Shah, former solicitor general of India Harish Salve and former judge of the supreme court of India Indu Malhotra. 

     Network18 CEO Smriti Mehra – English & Business News said:  “CNN-News18 Indian of the Year is a marquee recognition that resonates deeply with audiences across the country. Its immense popularity stems from a legacy of celebrating excellence, making it a trusted platform that not only inspires viewers but also delivers unmatched value to brands that associate with it.”

    CNN-News18  managing editor Zakka Jacob added:  “Built on the success of its past blockbuster editions, Indian of the Year has cemented its place as India’s premier recognition platform. With a history of honouring icons who define the nation’s spirit, this edition promises to elevate the legacy, showcasing stories that continue to inspire and unite.”

    The selection process will be a mix of both jury and public voting; with 50 per cent of the decision-making power given to the audience, and the remaining 50 per cent  is entrusted to the jury, striking a balance between collective choice of the masses and the discerning eye of experts. 

    RP-Sanjiv Goenka group is the presenting partner and Reliance Industries is the associate partner for this edition of CNN-News18 Indian of the Year.

    The voting process and jury round will culminate in a spectacular grand finale where the winners will be revealed and honoured.

    To vote for your favourite nominee, please visit www.indianoftheyear.com

  • Muthoot FinCorp rolls out festive campaigns with SRK

    Muthoot FinCorp rolls out festive campaigns with SRK

    Mumbai: Muthoot FinCorp has launched its festive campaign for business loans and two-wheeler loans, encouraging people to achieve their goals with a missed call.

    Featuring brand ambassador Shah Rukh Khan, the first ad reveals a ‘Superstar Secret’ for making a customer’s dream of owning a two-wheeler a reality with accessible loan options. The second ad provides a ‘Blockbuster Tip’ for business growth, presenting MFL’s Business Loans as a resource for entrepreneurs aiming to reach their goals.

    MFL CEO Shaji Varghese said, “With the launch of our latest festive campaigns for Two-Wheeler and Business Loans, we are reinforcing our commitment to empowering and improving the lives of the common man.”

    He further added, “Whether it is for purchasing a two-wheeler or expanding a business, MFL offers customers choice, convenience, and credibility to get a loan through our Muthoot FinCorp ONE app, as well as through MFL’s approximate 3,700 branches, pan-India. Also, having Shah Rukh Khan as our brand ambassador further strengthens our trust and relatability, allowing us to connect with a broader audience and emphasize the ease of accessing our loan services through just a missed call.”

    The campaigns highlight the simple process of obtaining business and two-wheeler loans by making a call to MFL at 80869 80869. The campaigns will run in three languages across digital platforms, ensuring MFL’s message is communicated effectively to a wide audience. The two-wheeler loan is a product of Muthoot Capital Services, a group company of Muthoot Pappachan Group.

  • Castrol launches new EDGE range of products in India

    Castrol launches new EDGE range of products in India

    Mumbai: Castrol India Ltd has unveiled an exciting range of products within the Castrol EDGE line. This premium and advanced engine oil, designed for on-demand performance, now includes three new variants tailored for the passenger car segment, addressing the evolving needs of automotive consumers.

    Supporting this launch is a dynamic television commercial (TVC) campaign titled Stay Ahead, featuring Bollywood superstar and brand ambassador Shah Rukh Khan. The TVC concluded its grand premiere on 9 June 2024 amidst the highly anticipated India vs Pakistan T20 match, which showcased Khan in a fresh and exciting avatar, highlighting the superior performance offered by Castrol EDGE.

    The commercial cleverly plays on today’s paparazzi culture, depicting celebrities finding innovative ways to ‘Stay Ahead’ of the shutterbugs. The core message highlighted in the TVC is Castrol EDGE’s ability to significantly boost engine performance on demand, ensuring drivers can count on exceptional performance in any situation and on any terrain.

    The TVC opens with Khan, playing himself, showcasing his cheeky dance moves outside his parked car, holding a pack of Castrol EDGE. Soon, paparazzi on their bikes, exhausted from a swift chase, approach, expressing their surprise at finally spotting Shah Rukh Khan. The frame shifts to a flashback, showing an exhilarating and playful chase where the paparazzi eagerly try to get close to SRK’s car for pictures. However, each time, SRK zooms away, leaving the paparazzi only with blurry pictures of him.

    Taking a humorous approach, the film highlights the innovative ways that celebs like SRK stay ahead of the paparazzi. In a light-hearted manner, SRK then reveals his secret to ‘Staying Ahead’ of the paparazzi and hands them a pack of Castrol EDGE engine oil. The paparazzi, hopeful of finally getting a clear shot, prepare their cameras. However, their anticipation quickly turns to playful disappointment as they watch SRK speed away once more. The commercial ends with SRK cruising away, leaving the world behind – “Castrol EDGE, Stay Ahead”.

    “We are excited to launch Castrol EDGE, our range of high-performance car lubricants, with this engaging multimedia campaign featuring Shah Rukh Khan. The campaign leverages SRK as himself, showcasing a slice of his life, where the brand can truly give him an advantage,” said Castrol India Ltd VP & head of marketing Rohit Talwar. “With the introduction of Castrol EDGE, our focus on innovation meets India’s growing demand for better performance from their cars. The new Castrol EDGE range features products specifically engineered for a range of vehicles, from Hybrids to European Cars and SUVs providing cutting-edge technology that exceeds the requirements of the highest industry standards. This launch reaffirms our leadership in the lubricant sector, and we are confident that Castrol EDGE will set a new benchmark in engine performance and drive business growth.”

    Discussing the TVC’s creation, Ogilvy India CCO Sukesh Nayak said, “We had to do something magical on Castrol. With SRK on board, we wanted to creatively maximise his potential. Then the question we asked ourselves was “Why does SRK need on demand performance?” ‘Stay Ahead’ was born. This isn’t just a TVC, it’s a full-blown campaign replete with fun teasers, first ever SRK image gallery, roller coaster chases and a tongue in cheek humour that’s sure to keep consumers engaged.”

    The launch includes EDGE Hybrid specially formulated for Hybrid engine, EDGE Euro Car targeting leading EURO OEMS like Audi, BMW, Mercedes, Jaguar, Land Rover, Volkswagen, Skoda, and Porsche, and EDGE SUV for high performance and premium SUVs.

    In Addition to the T20 World Cup, Castrol is also an associate sponsor on Disney Star for Wimbledon in July 2024. The TVC is released on 9 June in seven languages to resonate with diverse audiences as part of a complete 360-degree marketing campaign spread across multiple platforms including a teaser video, print, digital, influencer amplification and OOH.  

  • “If Shah Rukh Khan plays my love interest in my biopic, I’ll do it myself,” reveals Sania Mirza on Netflix’s The Great Indian Kapil Show

    “If Shah Rukh Khan plays my love interest in my biopic, I’ll do it myself,” reveals Sania Mirza on Netflix’s The Great Indian Kapil Show

    Mumbai: After watching the reel sports Jodi – Mr & Mrs. Mahi hit it out of the park in the last episode, this week on Netflix’s The Great Indian Kapil Show, the audience can look forward to some real shots served by the proud medalists of our country – Mary Kom, Saina Nehwal, Sift Kaur Samra, and Sania Mirza. The 11th episode of the season promises to be filled with absolute candidness and some well-served hilarious moments from the guests. Being as witty as she is, Sania Mirza spills the beans on her biopic, revealing who she thinks could portray the role of her love interest and her.

    Asking Sania about her choice, Kapil Sharma questioned, “In the biopic on Mary Kom, Priyanka Chopra portrayed her role. Parineeti Chopra portrayed Saina’s role in her biopic. Sania, if someone makes your biopic, who do you think can do justice to your role?”

    Being in her natural element, Mirza replied, “Do they have any other sister? I think we have many good actresses in our country. Anyone is fine. Or shall I do it on my own?”

    Sharing an old incident, Sharma reacted, “Shall I tell you something? I am sure you know about it. In an interview, Mr. Shah Rukh Khan said if a biopic on Sania Mirza is made, I would like to play her love interest. Will you allow any other actress to play it or will you take up the role?”

    Jumping on the occasion, Mirza said, “Now, I have to find a love interest first. But if Mr. Shah Rukh Khan plays the role, I will take it up, and if Akshay Kumar plays the role, I will not miss it.” 

  • Muthoot FinCorp launches Book My Gold Loan campaign with Shah Rukh Khan

    Muthoot FinCorp launches Book My Gold Loan campaign with Shah Rukh Khan

    Mumbai: Muthoot FinCorp Ltd (MFL), the flagship company of the 137-year-old Muthoot Pappachan Group (Muthoot Blue), has launched its ‘Book My Gold Loan’ campaign featuring Shah Rukh Khan. This groundbreaking campaign introduces a first-of-its-kind service in India: book a Gold Loan instantly, anytime, from anywhere. The newly launched feature allows customers to initiate loans with a simple missed call, integrating advanced technology with exceptional customer service.

    This unique service makes Gold Loans more accessible and convenient for consumers and is powered by the robust phygital presence of Muthoot FinCorp across the country with 3700+ branches and Gold Loan from Home in 50+ cities.  

    Muthoot FinCorp Ltd CEO Shaji Varghese said, “Through our campaign, we aim to transform financial accessibility for every Indian. Partnering with Shah Rukh Khan, the ‘Book My Gold Loan’ campaign represents a major leap for us. With the ‘Book My Gold Loan’ service we aim to make life easier for all our consumers with gold loans that can be taken at any of our branches or from their homes. Our loans empower our customers to fulfil their aspirations daily.”

    Muthoot FinCorp’s ‘Book My Gold Loan’ campaign has been conceptualized and created by Havas Worldwide India (creative) and executed by Havas Media India (media) and features a captivating television commercial (TVC) starring Shah Rukh Khan.  The TVC whisks viewers through a sequence of aspirations – starting businesses, studying abroad, and buying a new car. As each scene unfolds, Shah Rukh Khan subtly incorporates the ‘call me’ gesture, hinting at a simple solution.  In the end, Khan reveals the answer behind his ‘call me’ gesture – Muthoot FinCorp’s ‘Book My Gold Loan’ service. This first-in-India service makes getting a Gold Loan as easy as a missed call to 80869 80869 to turn your dreams into reality.  Additionally, Muthoot FinCorp has also released a musical video promoting the new initiative with SRK.

    Havas Worldwide India, joint MD & chief creative officer Anupama Ramaswamy said, “We came up with a signature gesture for our unique feature of Book Your Gold Loan with a missed call and got Shah Rukh Khan to tell the world about it. And as always, he gave it a unique twist.”

    Havas Media Network CEO Mohit Joshi said, “We are excited to be part of this campaign with Muthoot FinCorp and their newest brand ambassador Shah Rukh Khan. Muthoot FinCorp’s constant innovation to make financial access easier for people is commendable and we are sure the multilingual campaign will meaningfully connect with the larger audience across the country.”

    This campaign will be broadcast in Hindi, Tamil, Malayalam, Telugu, Kannada, Marathi, and Gujarati. It will encompass OOH, digital platforms, television, print, and on-ground activations, ensuring a widespread reach and pan-India impact.

    Muthoot FinCorp recently achieved record-breaking consolidated loan disbursements in FY24, at Rs. 61,703.26 crore. With the launch of ‘Book My Gold Loan,’ the company is poised to make a significant leap forward in simplifying the lending landscape.  

    The campaign promises to resonate deeply with audiences of all demographics, paving the way for a more accessible and convenient lending experience.

  • Denver features Shah Rukh Khan in their new campaign

    Denver features Shah Rukh Khan in their new campaign

    Mumbai: India’s prestigious men’s brand Denver, has launched an inspiring extension of their ‘success’ campaign featuring megastar and brand ambassador Shah Rukh Khan. In an era where achievements often overshadow virtues, this campaign inspires a paradigm shift, redefining success beyond mere accomplishments. The brand film delivers a poignant message through a simple yet powerful narrative.

    Bollywood Badshah, Shahrukh Khan is prominently known as G O A T (Greatest of all times) and true icon of success. As a self-made man, who had come from a humble background has redefined all measures of success. Centering around him, as a symbol of humility and empathy, the film emphasizes the importance of treating everyone with respect regardless of their societal status. Through his dialogue, “Insaan chota ya bada apni soch se hota hai (a person’s thinking decides their place in society), success should not go to your head,” Shah Rukh encourages viewers to reflect on their own attitudes towards others and to embrace a mindset of equality and compassion. Overall, the brand film effectively redefines how successful people let their aura (scent) speak of their achievements while staying humble.

    Hamilton Sciences Pvt Ltd MD & CEO Saurabh Gupta said, “As a brand committed to enhancing lives through fragrance, we believe in the power of success intertwined with humility. With this campaign, we aim to spark conversations that remind individuals that true success is marked by kindness, and empathy. Shah Rukh Khan, who is the epitome of success and modesty, is the right fit to deliver our brand message. Like our fragrances, success is not about showing off but about embracing everyone with grace.”

    Shah Rukh Khan has been associated with deodorant brand Denver as its brand ambassador for seven years. Over the years, the brand has emerged as the most preferred fragrance in the country. It further envisions evolving into an all-encompassing grooming brand for men over the next few years.

    Denver, as a brand, embodies the essence of a real man. Rooted in the virtues of gentleness and humility, Denver stands as a testament to hard work and authenticity. A true Denver man is not defined merely by his strength or achievements but by his character and values. Just as Denver has consistently supported and reflected the personality of its wearer, the brand itself upholds the qualities of a genuine gentleman: kind-hearted yet determined, modest yet ambitious. In a world that often celebrates superficiality, Denver remains committed to celebrating the depth and integrity of the modern man.

  • Joy Personal Care unveils its latest TVC starring Shah Rukh Khan and Sanya Malhotra

    Joy Personal Care unveils its latest TVC starring Shah Rukh Khan and Sanya Malhotra

    Mumbai: Joy Personal Care, the Indian home-grown personal care brand, under the aegis of RSH Global, has unveiled a new campaign highlighting its iconic product Joy Lemon Facewash featuring Shah Rukh Khan and leading actress Sanya Malhotra. Joy Lemon Facewash is one of the leading products that rejuvenates the skin with Active Fruit Boosters. Infused with crushed fruity lemon milli globules, this facewash clears impurities, making it ideal for skincare routine.

    The quirky romantic film featuring Shah Rukh Khan and Sanya Malhotra communicates about ‘Day and Night’ usage of the product capturing Joy’s promise to care for skin round the clock. The film further highlights Joy Lemon Face Wash, packed with its fresh lemon scent and skin-friendly ingredients, as the perfect skincare buddy.

    Joy Personal Care (RSH Global) founder & chairman Sunil Agarwal expressed, “Joy Lemon Face Wash is one of our flagship products from our portfolio. The products is tailored specifically to suit the tropical climate of India. Designed to combat the challenges posed by sultry summers, where excess sweat often leads to clogged pores and breakouts, this nature-based formulation offers a balanced solution and addresses common skincare concerns without causing dryness. With Shah Rukh Khan lending his influential voice to our campaign alongside Sanya Malhotra, we aim to effectively convey this message to a wide audience, emphasizing the product’s efficacy and relevance in everyday skincare.”

    Joy Personal Care (RSH Global) CMO Poulomi Roy further commented, “There is a science-backed research indicating, that like most organs, skin undergoes optimal rejuvenation when asleep, thus making pre-bed time face cleansing crucial for a glowing skin the next day. In India, we have observed that usually washing face is done either upon returning home or during bath. Leveraging this analysis and scientific evidences on skin rejuvenation, we introduced the ‘last wash’ concept in 2021 and have consistently promoted since. Our aim is to inculcate a habit among people of washing face before going to bed. This approach encourages face wash usage more than once a day. Our latest campaign builds upon the foundation of our ‘last wash’ concept, further enhancing consumers’ skincare routines.”

    Commenting on the association, Khan said, “I am delighted to partner with Joy Personal Care as the brand ambassador of the facewash category. It’s a progressive brand, with a refreshing approach that shuns unrealistic beauty ideals and prioritizes inclusivity in its thoughtfully crafted campaigns. I’m eager to embark on this exciting journey with them.”

    Malhotra said, “Collaborating with Mr Shah Rukh Khan and representing Joy Personal Care as a brand ambassador with him is such a great experience for me. It’s been an absolute honour and, as always, it’s been so exciting to shoot with Mr Khan!

    Joy Personal Care focuses on maintaining natural beauty and not promoting unrealistic beauty standards. Our skin deserves additional attention and nourishment at the beginning and end of even the most demanding days. Packed with natural elements, Joy Lemon Face Wash effectively eliminates impurities, unlocking your skin’s journey to health and happiness.”