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Tag: Shah Rukh Khan

  • YRF brings back ‘DDLJ’ in Maratha Mandir on popular demand

    YRF brings back ‘DDLJ’ in Maratha Mandir on popular demand

    MUMBAI: The sudden announcement of Dilwale Dulhania Le Jayenge (DDLJ) being pulled out from Maratha Mandir at the end of its 1009 unprecedented weeks run, resulted in a spontaneous and overwhelming outcry from the cinema going audience, as well as dedicated fans of the movie, expressing their shock and disappointment.

     

    Ever since the news went out, the Maratha Mandir management was flooded with requests to reinstate the movie based on which they decided to immediately reconsider their decision. Post this, it was mutually decided to continue the screening in the same 11:30 am morning show – without breaking the uninterrupted run of the movie.

     

    DDLJ, which stars Shah Rukh Khan and Kajol in lead roles, is directed by Aditya Chopra. 

  • Curtain call for ‘DDLJ’ at Mumbai’s Maratha Mandir

    Curtain call for ‘DDLJ’ at Mumbai’s Maratha Mandir

    MUMBAI: After a historic 1000 week run, the iconic Dilwale Dulhania Le Jayenge (DDLJ) made its final curtain call at Mumbai’s Maratha Mandir on 19 February, 2015.

     

     Post the 1000 week celebrations in December last year, the theatre had requested YRF to prepone the DDLJ morning show to 9:15 am instead of 11:30 am as it was becoming difficult for the cinema to accommodate multiple new releases every week with just three regular shows.

     

     YRF obliged from 13 February, 2015. However, while the theatre management was happy to continue the film for as long as it continued to draw in the audiences, owing to logistical issues of their staff having to work inordinately long hours to accommodate an additional early morning show, it was mutually decided to end the films historic and record breaking run.

     

     After playing for 1009 uninterrupted weeks, the films unprecedented performance has come to an end at the Maratha Mandir. The film played out in the 9:15 am today for the last time at the theatre.

     

    The movie, which is directed by Aditya Chopra, stars Shah Rukh Khan and Kajol in the lead along with the late Amrish Puri, Farida Jalal, Anupam Kher, Satish Kaushik, Mandira Bedi and Parmeet Sethi amongst others.

  • ‘Happy New Year’ to release in China

    ‘Happy New Year’ to release in China

    MUMBAI: Having made its mark in the domestic and traditional overseas markets, Red Chillies Entertainments Happy New Year has set yet another milestone by becoming the first Indian film to release in China within months of its Indian release.

     

    The film was cleared by SAARFT on 1 January 2015 for its nationwide release to kick start the new year. Worldwide distributors, Yash Raj Films (YRF), have entered in to a deal with 1905 Pictures (film distribution arm of China Central Television Movie Channel) who will distribute locally along with China Film Group.

     

    Happy New Year will release on 12 February, across 5000 screens over the Chinese New Year weekend; making it the first Indian film to get this release window and the biggest opening for any Indian film.

     

    Happy New Year, an action-packed musical heist, is directed by Farah Khan and stars Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood and others.

  • DHFL unveils new campaign with Shah Rukh Khan

    DHFL unveils new campaign with Shah Rukh Khan

    MUMBAI: With an aim to reinforce the founder’s vision of the company of enabling every Indian to own a home of his own, private housing finance company – DHFL is leaving no stone unturned to make this true.

     

    The company has launched an integrated marketing campaign ‘Ghar Jaisa Loan’ featuring Shah Rukh Khan. This will be DHFL’s largest ad campaign, since its inception in 1984.

     

    The campaign centers around how DHFL has been encouraging the lower and middle income segment in India to dream of owning a home. It further describes how the company has been helping customers realise their dream of home ownership through product innovation and deferential service.

     

    DHFL chairman and managing director Kapil Wadhawan said, “DHFL has been fuelling the dreams of thousands of Indians of owning a home of their own. Through our new campaign ‘Ghar Jaisa Loan’ with Shah Rukh Khan we envisage reaching out to a wider audience and leveraging our consumer connect.”

     

    The film shows Khan talking to people about how it’s important to dream, not necessarily big. He says if flying high is not realistic, it’s okay to be grounded. If owning a big house is difficult it’s okay to dream of a smaller one. But it’s important to dream of owning a home, because whether it’s a palace or a nest, one’s own home is one’s own.

     

    The commercial ends with Khan looking into the camera and telling people that for the past 30 years DHFL has given a home to lakhs of dreams. He signs off saying, ‘DHFL home loans. Ghar jaisa loan.’

     

    Khan said, “I am happy to be associated with DHFL and I personally believe that DHFL’s mission of enabling home ownership for every Indian is as relevant today, as it was 30 years ago when the company began operations. I especially connect with the tag line ‘Ghar Jaisa Loan’, which voices every man’s innermost desire for stability and protection.”

     

    Giving his views about the campaign, SapientNitro, India chief creative officer KV Sridhar said, “What’s important is to own a home, it doesn’t matter if it’s big or small. Purchasing a house is an emotional event in everyone’s life and we often tend to delay it to the day we can afford that dream home. Through this campaign we are trying to communicate that it’s better to realize smaller dreams on the way to the ultimate one.”

     

    The campaign includes 35-second TV spots featuring in six languages – Hindi, Marathi, Gujarati, Tamil, Telugu and Kannada – in more than 36 channels. It will be further leveraged in the digital, press and outdoor media.

  • Double dose of action in ‘Khatron Ke Khiladi 6’

    Double dose of action in ‘Khatron Ke Khiladi 6’

    MUMBAI: It seems to have become an unwritten rule of the game. Now-a-days broadcasters have started to realise that reality shows can run by getting celebrity hosts to garner more eyeballs. 

     

    A big celebrity host is a prerequisite to launch a reality show in India. Celebrity participants, though important, are not mandatory; but the bigger the host, the better. 

     

    From Salman Khan and Farah Khan in Big Boss to Shah Rukh Khan for a game show – India Poochega – Sabse Shaana Kaun in the yet-to-be launched general entertainment channel (GEC) ‘&TV’ under the Zee Entertainment Enterprises Ltd (Zeel) stable. Likewise, there are many more names in the basket. 

     

    After having popular celebrity faces like Priyanka Chopra and Akshay Kumar as hosts for its adventure based reality show – Fear Factor Khatron Ke Khiladi, last year the show got a new face on-board. 

     

    The director, who is known for reviving the action genre on the celluloid, Rohit Shetty who hosted the fifth edition of the series, will continue to host the sixth season as well. 

     

    According to Colors CEO Raj Nayak casting in this season is the best so far. “All faces are popular. Moreover, the number of stunts has increased and you will see a lot of variations. Last year, it was the best season ever and this time we hope it surpasses that.”

     

    The show, which goes on air from 7 February every Saturday and Sunday at 9 pm, will see Ashish Choudhary, Hussain Kuwarjerwala, Harshad Arora, Iqbal Khan, Sana Khan. Sagrika Ghartge, Rashami Desai, Asha Negi, Ridhhi Dogra, Meiyang Chang, Rakesh Kumar, Siddharth Bharadwaj, Nathalia Kaur and Archana Vijaya battling it out.

     

    The contestants will stay in a ‘Darr ka Ghar’ this time to keep the entertainment quotient up. Adding a twist to the take and urging the contestants to push their boundaries will be last year’s finalist Salman Yusuff Khan who will be seen as a challenger.

     

    Endemol MD Deepak Dhar said, “Khatron … will be riveting for the viewers as it has been taxing for the contestants. We have doubled the dose of danger, action and entertainment this season while introducing new concepts and themes to make the show a truly engaging watch. Rohit Shetty’s contribution in making the show a complete blockbuster has been unparalleled and as the show prepares for launch, we are all set for the true action to begin.”

     

    According to sources, the budget has also gone up by about 25 per cent as compared to the last season. While last season the production of the non-fiction show was pegged at Rs 50-55 crore, this season media planners estimate it to be around Rs 60-65 crore. 

     

    Media planners believe that the show will definitely continue to work wonders for the channel, thanks to the celebrity power status and power packed stunts that will keep viewers hooked onto the show.

  • Shah Rukh Khan likely to feature in West Bengal tourism’s new TVC

    Shah Rukh Khan likely to feature in West Bengal tourism’s new TVC

    KOLKATA: Bollywood superstar and Indian Premiere League’s (IPL) Kolkata Knight Riders (KKR) franchise owner Shah Rukh Khan is likely to feature in the forthcoming new tourism television campaign for West Bengal. It is learnt that the new TVC will be ready in three months.

     

    The state government has given the brand-building exercise to Ogilvy & Mather. Additionally, a global consultant – HVS – has also been hired to help prepare a ‘Vision Document’ for the state.

     

    Fairly large contingents from the UK, Australia, Thailand and Sri Lanka will gather at the CII-organised Destination East, the largest buyer-seller tourism meet billed for 6-7 February at Town Hall, Kolkata’s heritage showpiece. More than 25 countries are likely to participate in Destination East.

     

    These four countries are among a total of 25, including the US, China, France Germany, Singapore, Switzerland, Sweden, Japan and Bangladesh from which tourism stakeholders will interact with their counterparts in the eastern region.

     

    “This is a forum where we wish to share with the global delegates our incentive schemes for any investor keen to put money in tourism projects in the State,” said state’s Principal Secretary of the tourism department AR Bardhan.

     

    “We will offer cash-based incentives on projects,” said Bardhan.

     

    “We are going on a major brand-building exercise. O&M, has been hired to do the job. Bollywood superstar Shah Rukh Khan is likely to feature in the forthcoming new tourism television campaign for West Bengal,” he said, adding that the new TVC will be ready in three months.

     

    He also disclosed that the state government will build motel-cum-wayside facilities every 30 km along the routes to major tourism destinations, including the Sunderbans and Digha. “This will be a reality in six months’ time. A global consultant called HVS has been hired to help prepare a comprehensive Vision Document for West Bengal,” he said.

     

    HVS has provided consulting services and solutions to more than 60 countries for hotels, shared ownership and leisure assets.

     

    “The 10-year Vision Document seeks to double the growth of five per cent in inward tourist flow from both domestic market and international countries,” he added.

     

    “Efforts are on to showcase Kolkata as the ‘Cultural Capital’ and MICE (Meetings, Incentives, Conference and Exhibition) destination. One of our objectives is also to enable one to drive to Sunderbans within two hours from Kolkata at a speed of 80 kmph,” he added.

     

    Apeejay Surendra Park Hotels Ltd managing director Vijay Dewan added, “Considerable money and energy is being devoted to improving roads.”

     

    Dewan also narrated how Destination East has evolved into a powerful platform in the past five years for domestic tourism stakeholders to promote West Bengal to the international travel fraternity. This initiative has been generating a fair amount of business over the past few years.

  • Shah Rukh Khan to host show on Zeel’s new GEC ‘&TV’

    Shah Rukh Khan to host show on Zeel’s new GEC ‘&TV’

    MUMBAI: Zee Entertainment Enterprises Limited’s (Zeel) new GEC under the ‘&’ bouquet, which is christened – &TV, will see Shah Rukh Khan making a comeback on the small screen.

    As was first reported by Indiantelevision.com last week, &TV has acquired the rights of an Iranian quiz show. The Indian version, which will be called India Poochega: Sabse Shaana Kaun?, will see Khan as the host.

    &TV, with the tagline – ‘Jashan Jeene Ka,’ will showcase a diverse mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies.

    Commenting on his association with the new channel Khan said, “It is a unique show that gives merit to the street smart ones. You might not be a scholar or a master in any field but if you are smart then this game show is for you.”

    Zeel MD and CEO Punit Goenka added, “&TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content. The channel extend our Hindi entertainment portfolio under the “&” bouquet and will add to the consolidation of our leading position in the entertainment industry.”

    He further added that with this launch, the network would be able to capitalize further on opportunities to build a robust entertainment bouquet.

    In order to engage further with the audiences, the channel will launch three brand films created by Infectious.

    Content Mix

    India Poochega: Sabse Shaana Kaun?, is adapted from an international format Who’s Asking? by Israel based Armoza. The show will have a common man donning the role of the ‘asker’ as well as that of the contestant. While the askers shall pose questions, the contestants will be seen demonstrating their street smartness to win the prized money. It is produced by Siddhartha Basu of Big Synergy.

    The channel will hit the primetime slot with a host of fiction properties. As reported earlier by this website, Begusarai, a quintessential quirky land set in the hinterland of Bihar; not less than a Bollywood blockbuster, has been produced by Saregama Production and filmmaker Tigmanshu Dhulia has been roped in to design the first look of the new multi starrer film on TV.

    Razia Sultan, an untold story of the 13 century, will be produced by Swastik Productions. The story has been written by Mihir Bhuta and the grandeur of that era has been brought to life by Omung Kumar.

    Produced by Edit II Productions, Bhabiji Ghar Par Hai! will bring to life the lively lanes of Kanpur, and introduce two neighbouring couples. It will also launch a contemporary story that anyone can easily relate to titled – Badi Devrani. Produced by Shashi Sumeet Productions, this family drama brings out the essence of relationships.

    &TV business head Rajesh Iyer believes that the ‘&’ symbol stood for revaluation and the channel has been conceptualized to depict change, stay contextual and contemporary.

    “We intend to be a power house of entertainment, by tapping into and harnessing the powerful changes in the thinking, mindset and belief sweeping through this country of billions. As a new channel we will lead with innovation, try new things and new ways to meet the challenges of an increasingly competitive environment,” Iyer said.

    The network will be announcing the launch date of the channel on 24 January. According to Iyer, it will have 20-21 hours of original content. 

  • Hero Hockey India League 2015 unveils new ‘Ladoh To Aise’ campaign

    Hero Hockey India League 2015 unveils new ‘Ladoh To Aise’ campaign

    MUMBAI: Last year saw the emergence of many sports leagues and it definitely hasn’t stopped there. The countdown to the third season of the Hero Hockey India League has begun. Its official broadcaster Star Sports and the organizers Hockey India have launched their new campaign, with the tagline – ‘Ladoh Toh Aise’ (Fight Like This).

     

    As part of the new campaign, two TVCs in Hindi have been shot. Interestingly, the director of the Shah Rukh Khan starrer Chak De! India, Shimit Amin returns once again to India’s national sport. Amin is the creative director of the new Hockey India League campaign.

     

    The campaign brief seeks to reach out the ‘brave new and emerging Indian,’ one who is fearless and determined to create his own identity. As a change agent, the new Indian doesn’t believe in walking the conventional path but charting his own legend and history. Resolute in his belief, the brave new Indian is ready to fight the world to realise his dreams.

     

    The brief further elaborates that the HIL is the battleground for such brave Indians. By giving them the platform to fight for what they feel is right, it seeks to showcase their expertise and prove their mettle on a grand stage, which will be watched by millions in India and abroad.

     

    The first film features India and Delhi Waveriders’ captain, Sardar Singh and the second has the vivacious Indian and Uttar Pradesh Wizards’ goalkeeper, PR Sreejesh. The first film showcases Singh as an individual who, since childhood, is always the first one to step forward to any situation and is a born leader. The situations range from entering an orange orchard through barbed wires to entering a wrestling arena to fight against a heavyweight champion.

     

    On the other hand, the second film showcases custodian Sreejesh as a calm and fun guy, who sings his way through any stressful situation. He is seen performing an aerial and bike stunt while singing the folk song ‘surangani’, both with equal ease. The different facets of these men are two approaches of the brave new Indians in the league – ‘Ladoh Toh Aise.’

     

    Star Sports creative communication head Juju Basu along with his team members comprising Vaibhav Chib, Vikas Dubey and Charles Chakkunny were part of the campaign. Red Ice Films was the production house that shot both the films. The film, featuring Sardar Singh, has been directed by Basu while the one with Sreejesh has been directed by Surya Balakrishnan.

     

    The matches of the league will be telecast live on Star Sports 2, Star Sports 3 and Star Sports HD2 channels, while its website starsports.com too will carry the live coverage of the matches at 6:45 pm beginning from 22 January. 

     

    Six teams, Dabang Mumbai, Uttar Pradesh Wizards, Kalinga Lancers, Ranchi Rays, Delhi Waveriders and Punjab Warriors will compete in the third edition to bag the winning title.

  • Red Chillies and Autodesk team’s gift for SRK

    Red Chillies and Autodesk team’s gift for SRK

    MUMBAI: Redchillies.VFX has been known for its innovation and excellence in special effects. But they have never shied away from taking the excellence one step ahead. As a special gift to the king khan of Bollywood, Shah Rukh Khan, Redchillies.VFX and Autodesk India came together to make the world’s first life size 3D printed model in his signature pose.

     

    “It’s the first 3D printed life-size model done by redchillies.VFX and Autodesk team. It is overwhelming how technology has gone forward. I am grateful to be a part of this amazing technology. This is outstanding and I am dying to show it to my kids. Its silver and shiny statue of mine in my classic pose. I want to thank Keitan, Harry, Red Chillies VFX team and Autodesk team who have worked on it. It’s the figure of work I have done for all these years,” says Khan.

     

    This life size model has been designed in India and is the first of its kind around the world.    

     

  • Hungama.com releases ‘Digital Music Trends 2014’ report

    Hungama.com releases ‘Digital Music Trends 2014’ report

    MUMBAI: The year gone by had much to take note of. Hungama.com, an on-demand digital entertainment store-front, too has released a report on the music trends of 2014.

    The report, ‘Hungama.com Digital Music Trends 2014’, analyses music trends as per usage, both downloading and streaming, pan-India; with information on the most popular music streaming platforms as well as popular devices and music choices of Indian consumers.

    Music streaming across Hungama.com’s digital properties saw over a 100 per cent increase between 2013 and 2014, as per the report, which includes statistics based on web, WAP and mobile apps consumption. In comparison, between 2013 and 2014, the Android platform witnessed an increase of close to 100 per cent with regards to access of service over Android devices alone.  In fact, during 2014, 90 per cent of the music streaming access was accounted for by mobile devices driven by the growth in mobile internet usage.

    Bollywood based music, accounting for 81 per cent, was the preferred genre of music consumed across Hungama.com’s digital platforms, followed by international music at 10 per cent. Hungama.com, which introduced a multi-lingual transliterated version of its Android app in Hindi, Tamil, Telugu and Punjabi in 2014, saw streams for south Indian music and Punjabi music accounting for 4 per cent and 2.2 per cent of the total streams for the year. In terms of regions, Maharashtra accounted for the largest share of streams and downloads in 2014.

    The report also gives insight into the most popular handset manufacturers and devices of 2014. While Samsung continues to be the most popular mobile brand, the second spot was taken by Sony, followed by Micromax, Motorola and HTC in the top 5 most popular device manufacturers of 2014. Among the most popular handsets used, Samsung Galaxy dominated with nine devices leaving one spot for the Motorola MOTO G (8th position) in the list of top 10 most popular devices of 2014.

    2014 was also the year that brands increased their presence and reach on digital platforms. The leading advertisers on Hungama.com’s music platforms for 2014 include leading brands Airtel, Snapdeal, Vodafone, Ford, ITC, IPhone, HP, Unilever, Bacardi, Ask Me, We Chat, OLX, Canon, Quikr, Zee, Max Life, Maruti, Mcdowells and Cadbury.

    The report also includes ‘Hungama.com Chart-toppers 2014’, which delves into the most popular music among Indian consumers during the year. Hungama.com Chart-toppers 2014 is based on trends, both streaming and downloads, along with songs’ popularity and number of likes for music released in 2014; with a vision to promote the talents behind the music. The list includes a broad mix of genres, artists, languages and composers whose music released in 2014.

    As per the report, Arijit Singh is the most popular male singer of 2014 while Priyanka Chopra is among the top 10 most popular international artists for her hit title ‘I Can’t Make You Love Me’. Shah Rukh Khan’s ‘Happy New Year’ and Yo Yo Honey Singh’s ‘Desi Kalakaar’ with multiple entries to their credit are the two most popular albums of 2014.