Tag: Shah Rukh Khan

  • Mastiii proposes 30-45% hike in ad rates following better reach

    MUMBAI: Music and youth channel Mastiii claims to have retained its dominance in the music & youth arena for over two years. With a reported reach of 136 million and 30 GRP in the genre, Mastiii recently announced a 30 to 45 per cent hike in advertising rates.

    Mastiii claims to commands a market share of 18 per cent. Tapping into originality, the channel is at the forefront of innovation as it has introduced several ‘firsts’ to the audiences – like Mastiii Specials. The channel’s holistic and innovative approach to music, in addition to the consistent growth in ratings makes it the ideal platform for advertisers.

    In a move to capitalise on the channel’s growing popularity, attributed to leading shows like ‘Mastiii Doubles’ & ‘Love Aajkal’, the ad rate hike has been well accepted. Recent releases like See TaareMastiiiMein, a celebrity chat show that had fun-filled viewer engagements with the likes of Amitabh Bachchan, Shah Rukh Khan, Salman Khan and many more; as well as the weekend special Mastiii Movie review has guaranteed buzz among the existing audience.

    SABGROUP Group CEO Manav Dhanda said, “Mastiii stands out across almost all possible age-groups in HSM urban, with a dominance in NCCS AB. We are also the largest youth audience aggregator in the music & youth genre across age cuts like 15+ and 22+. We have received positive response from advertisers.”

  • Wizcraft ties up with Tussauds S’pore for interactive IIFA

    MUMBAI: As the audience awaits for the upcoming IIFA Festival New York 2017 in New York City, IIFA exclusively partners with Madame Tussauds Singapore to Celebrate Bollywood with the world’s first permanent IIFA Awards Experience.

    The new interactive zone was officiated by Bollywood megastar and Friend of IIFA Anil Kapoor, a five-time IIFA Awards winner as he unveiling his wax figure from Slumdog Millionaire. This is the first time the figure will be shown to the public in a Madame Tussauds attraction. His figure will be in Singapore for a limited period only, before he will be featured in Madame Tussauds Delhi, due to open soon in 2017.

    Renowned actor Anil Kapoor said, “It is an incredible honor to unveil my wax figure from Slumdog Millionaire at the world’s first interactive IIFA Awards Experience in Singapore at the iconic Madame Tussauds.”

    The new interactive zone is designed and produced by Wizcraft International for fans of Bollywood who can now immerse themselves in the glitz and glamour surrounding the biggest celebration of India Cinema, the IIFA Awards Experience in Singapore at Madame Tussauds, the world’s most popular wax attraction.

    Wizcraft International director Andre Timmins said, “The international success of Bollywood has bolstered the popularity of the IIFA Awards around the world.”

    With the launch of the IIFA Awards Experience, fans can interact with Bollywood favourites Amitabh Bachchan, Shah Rukh Khan, Aishwarya Rai, Kareena Kapoor, Madhuri Dixit and Hrithik Roshan. Madame Tussauds will continue to grow the ultimate Bollywood experience by adding newcomers and old-time favourites to the collection in the near future.

  • Big stars unaffordable for independent producers

    MUMBAI: Big films are getting scarce with some major studios pulling out from backing productions. Thanks to the corporate houses bankrolling films, the costs have escalated and the stars have become unaffordable for independent producers.

    Besides these factors, a majority of big stars such as Aamir Khan, Salman Khan, Akshay Kumar, Shah Rukh Khan and Ajay Devgn, etc. now prefer to work mainly for their home productions or in joint ventures with directors who have successful track record.

    In the circumstances, some independent producers are making a comeback, albeit, with films featuring lesser stars and relying more on different content, a story without props like action and special effects and such.

    Some such films do turn out to be good, win appreciation as well, the two recent examples being Mukti Bhawan and Anaarakli Of Aarah. However, the moviegoer does not find such films viable at the admission high rates that multiplexes charge which are same as big star films.

    *Begum Jaan, the new release of the week, is one such film that tries to tread a different trend, away from what its producers, the Bhatt Brothers, were known to make so far: mostly thrillers, romance laced with titillation backed by strong musical scores.

    Remade in Hindi from the Bengali film Rajkahini (2015), the film lacked purpose. There were major issues, massacres and millions were uprooted from their homes and became refuges during the partition. And as the film’s story goes, here is this woman brothel owner who wants to save her brothel from being dismantled in the cause of creating a border wedge! And, the film also shows some flashbacks of the violence of that happened during the partition!

    Begum Jaan opened to weak response, failed to find appreciation and, yet, thanks to some good promotion and expecting Vidya Balan to come up with another striking performance, it managed to rake in Rs 3.4 crore on the opening day. On Saturday and Sunday, the collections remained almost stagnant as the film collected Rs 10.6 crore for its opening weekend.

    *Laali Ki Shaadi Mein Laaddoo Deewana has a disastrous opening week as the film manages to put together a meagre Rs 80 lakh.

    *Mirza Juuliet, an intercommunity romance with politics and violence as the background in UP, fails badly. The film collects about Rs 55 lakh for its first week.

    *Mukti Bhawan enjoys good word but not the moolah and collects just about Rs 50 lakh.

    *Blue Mountain remained very low at about Rs 10 lakh in its first week.

    *Bahubali: The Beginning (Re-run) collected Rs 3.1 crore in one week despite an extensive release.

    *Naam Shabana sustained well in its second week to add approx. Rs 5.6 crore to its first week collections taking its two week tally to Rs 28.1 crore.

    *Phillauri added Rs 40 lakh in its third week to take its three week total to Rs 24.6 crore.

    *Badrinath Ki Dulhania collected Rs 1.1 crore in its fifth week to take its five week total to Rs 114.2 crore.

  • Indian entertainment channel in US for Amazon’s Prime subs

    MUMBAI: E-commerce giant Amazon is planning to entice the fans of Indian TV shows and movies with a new on-demand subscription service called Heera which will showcase serials, movies and children’s content in five regional languages — Telugu, Tamil, Marathi, Hindi, and Bengali.

    Heera, meaning “diamond” in Bengali, Hindi, Urdu and Punjabi, will have new shows and movies added every month, Amazon says. It’s being seen as the second SVOD channel brand from Amazon, after it debuted the Anime Strike channel earlier.

    Priced at $5 per month, the service is being started only in the U.S. and needs membership of $99-per-year in sync with other Amazon channels.

    Amazon claims ‘Heera’ plans to offer hundreds of recent releases and classic titles including the most popular Bollywood films such as “Fan” starring Shah Rukh Khan, “Sultan” starring Salman Khan and Anushka Sharma and “Kapoor and Sons” with Sidharth Malhotra and Alia Bhatt.

    Heera’s regional best collection would have Marathi classic “Mee Shivajiraje Bhosale Boltoy”, Rajinikanth’s “Kabali,” the best Tamil movie of 2016, and Telugu-language “Eega” starring Sudeep.

    For Prime members, the Amazon Channels lineup includes over 100 add-on video subscription services for Showtime, HBO and Cinemax, Starz, NBCUniversal’s Seeso, Fullscreen, Machinima, Warner Bros.’ DramaFever, A+E Networks’ Lifetime Movie Club, Cinedigm’s Dove Channel, CuriosityStream, Comedy Central’s Stand-Up Plus, PBS Kids, Fandor, Cheddar and Outside TV.

    Almost all the Amazon services are also available separately without subscription.

  • Digital campaign: Red Chillies wins ‘CMO Asia’ awards

    MUMBAI: Red Chillies Entertainment bagged two awards for Dear Zindagi’s brilliantly executed digital marketing campaign at the CMO Asia’s Social Media Marketing Awards. The marketing team won two titles for the film that included- ‘Best Viral Marketing Campaign’ & ‘Best Use Of Social Media In Entertainment Industry’.

    The film released on 25 November 2016 and was very well received by the audience across the world. Starring Alia Bhatt and Shah Rukh Khan, the film tracks the story of a 20s something girl trying to figure out her life. It reflects the mind space of today’s youngsters and they formed the target audience of the film. The digital medium became a preferred marketing platform to reach out and appeal to the young, urban millennial.

    Red Chillies is always known to break the paradigm of movie marketing and the makers of the film decided to do away with releasing a single trailer and launched Dear Zindagi Takes – 5 short teasers which gives unique insights about the movie. These were named very uniquely to capture the essence of each video and main protagonist’s life aspects.

    Talking about the win at CMO Asia awards, Red Chillies Entertainment head of marketing Binda Dey said, “The strategy was to focus on building a more casual and relatable communication to engage the digital natives. The proposition was communicated through narratives and storytelling instead of in-your-face promotions across all innovations and integrations, that led to organic share-ability and word of mouth”

    Red Chillies Entertainment, along with their digital agency, Flarepath made use of various social media platforms like Facebook, Twitter, Instagram, Snapchat, Tinder and YouTube to generate awareness and buzz among the target audience and amplified it with a blogger outreach program.

    Dear Zindagi was the first Bollywood film ever to collaborate with the popular dating platform Tinder where the main protagonist’s profile was launched and users who matched were given a chance to party with Alia Bhatt.

    Since the consumption of video content on the Internet is huge amongst Indian millennials; the marketing team associated with different content creators including TVF, Culture Machine, ScoopWhoop, Tinder and Miss Malini to launch multiple promotional videos.

    Overall, the campaign created 2.6 billion + impressions only across various social platforms. In the campaign period of 49 days, there were a total of 29 Twitter trends including India and Worldwide. These numbers and the awards certainly prove that content and creative experimentation can change the dynamics of any given campaign.

  • TED Talks to get Hindi version on Star with SRK as host

    MUMBAI: Ted is coming to your TV. We are talking about the thought-provoking TED Talks that most of us have got used to watching on YouTube as it features out of this world thinkers who deliver their ideas or thoughts in 18 minutes or less talks. And it’s coming to the small screen courtesy Star India which has greenlit “TED Talks India: Nayi Soch” – a talk show series that will be hosted by the evergreen glib host Shah Rukh Khan.

    The series will be telecast in Hindi and is being created in partnership with the TED organisation. The collaboration is a global first for the latter as it is the first time it is partnering with a network and a mega star for a TV show in a language other than English.

    TED Talks India: Nayi Soch which translates into new thinking will be devoted to ‘ideas worth spreading,’ just like its international parent.

    Star India chairman & CEO Uday Shankar said, “At Star, we have always believed in pushing the boundaries with new ideas, creativity and fresh thinking. Nobody reflects this belief more than TED and we are thrilled to collaborate with them in bringing the power of ideas to our audience with ‘TED Talks India Nayi Soch.’ In an age of high volatility the role of ideas to fuel positive change cannot be overstated. We are delighted to have Shah Rukh Khan share our vision and lend his charisma to this exciting endeavour.”

    Shah Rukh Khan added, “Star India’s legacy of using television as an instrument of social change, and TED’s unequivocal drive to showcase simple but unique ideas in an effort to spark debate and conversation are a very powerful combination. I believe ‘TED Talks India- Nayi Soch’ will inspire many minds across India. It is a concept I connected with instantly, as I believe that the media is perhaps the single most powerful vehicle to inspire change. I am looking forward to working with TED and Star India, and truly hope that together, we are able to inspire young minds across India and the world.”

    “It’s incredibly exciting to be bringing TED to India in this form,” said TED curator Chris Anderson. “The country is teeming with imagination and innovation, and we believe this series will tap into that spirit and bring insight and inspiration to many new minds. We’ve been so impressed by the passion of our partners at Star TV and our host Shah Rukh Khan. We cannot wait for the launch.”

    TED head of TV and series’ executive producer Juliet Blake added, “The sheer size of Star TV’s audience, with more than 650 million viewers, makes this a significant milestone in TED’s ongoing effort to bring big ideas to curious minds. Global television is opening up a new frontier for TED.”

    Star India said in a press release that it has always believed in disruptively powering social change through the power of its content to influence and impact people’s lives and thinking. Continuing with this journey ‘TED Talks India: Nayi Soch’ will take forward Star’s commitment of creating social impact with Nayi Soch in India. Inspiring a billion imaginations is much more than a tag line, it’s a promise Star India delivers every day in ways that break away from the conventional, spark national debate and help shape the new India.

  • Raees…..Don: The twisted tale

    Raees…..Don: The twisted tale

    MUMBAI: Playing a fictional don is not good enough, every hero wants a Deewar of his own, the film that cemented Amitabh Bachchan’s arrival as a star after Zanjeer. Deewar was the legendary film based on the life of Haji Mastan, Mumbai’s first don. But, Deewar was only inspired by Haji’s life with clever writing by the Salim-Javed duo which, without depicting violence in anyway, charted the life of a don more as a family drama as well as a conflict between law and outlaw.

    There have been more attempts recently at adapting real life criminals’ stories for films. None of these films tried to pass judgment on the criminal in its theme or paint him other than what he was. To see where things go wrong with Raees, it is necessary to know what the real don was and how the film presents him.

    Raees, though it does not credit the film as one based on the notorious Ahmedabad based criminal Latif, tries to present him as a benevolent do-gooder, a Robin Hood kind of don. Latif was a petty bootlegger in the city of Ahmedabad who, with the backing of various other criminals started out as a courier boy for a major bootlegger, eventually turning into one independently. Since alcohol in the totally dry state of Gujarat was the privilege of rich and influential,Latif seemed to be dealing with the right kind of people when it came to furthering his career.

    Latif specialized in inciting communal riots and soon became a tool in the hands of politicians. The city faced regular bouts of communal tensions during two occasions: the annual Rath Yatra and Makar Sankranti, the kite festival. Latif was known to play the lead role in inciting these riots. The local goon Latif graduated to become a don when he came into contact with Dawood and was instrumental in transporting the RDX used in the Mumbai bomb blasts. He later took refuge in Karachi with the aid of Dawood.

    Shah Rukh Khan plays the character based on the life of Latif. Suffering from weak eyesight, he can’t read the blackboard in school when asked. The family is very poor and can’t afford to buy him specs. Latif goes and steals the frame from a statue of Mahatma Gandhi. Poverty and his mother’s helplessness lead him to a local bootlegger, Atul Kulkarni, delivering bottles in his school sachet. As he grows up, he plans to start his own business. Talking about “Baniye ka deemag” and “Miyabhaiki daring”, it is strange that he plans to buy supply from Kulkarni himself to compete with him!

    Shah Rukh is now rich as well as influential. Everybody loves him be it Hindu or Muslim for he is a messiah who always stands for the poor and needy. He donates sewing machines to local women and gets justice for unpaid workers. He even plans a huge colony to settle poor people of his locality. So what if they are well settled in the heart of the city!

    There are riots in the city and Shah Rukh has nothing to do with it. He, in fact, is worried about people and children and provides food and milk for families and kids affected by the riots and the curfew-bound city.By now, Hindu and Muslim, both the communities adore him. Shah Rukh attacks an opposition leader’s rally and is asked by the CM to agree to go to jail to save face. He soon realises that the CM has betrayed him. He decides to fight the local municipal elections and wins to avail him bail from jail. (The real Latif fought the elections from six wards and won five.)

    But, now the CM is irritated with Shah Rukh and makes his life miserable. All his resources dry up and he is forced to seek financial help from a Mumbai don who asks him to run an errand for him: deliver a certain amount of smuggled gold which turns out to be RDX used for Mumbai bomb blasts of 1993. 

    There is nothing about Shah Rukh aka Latif running away to Dubai and later finding refuge in Pakistan.

    The film comes across all throughout as making a martyr out of a bad man. And, even otherwise, if one watches the film as a total work of fiction, it is a poorly conceived and executed film. A score of movies have been made on similar don stories and they only get worse with each attempt.

    There are two other tracks, both predictable; one is that of romance. Romance in this film is given. Shah Rukh and Mahira Khan seem to be in love with each other from the first time they meet. Soon they marry and Mahira joins in his illegal business as a helping hand. The other is that of the cop, Nawazuddin Siddiqui, who has sworn not to spare Shah Rukh, wherever he is transferred for doing that.The rest of the characters are mere caricatures. The first half of the film comes across as any making of a don story, the second half turns into a typical South Indian film where the bad man is good man.

    Raees has just about everything going wrong for it, from the choice of subject and the way it is moulded to make Shah Rukh a larger than life character, to the choice of female lead. While Shah Rukh plays his two faced personality sans conviction, Mahira Khan neither charms with her presence nor impresses with her performance. Nawazuddin promises to salvage the proceeds initially but the script holds him back as things proceed. However, he is the best part of the film. 

    The direction is patchy and attempts to portray the 1980s lacks conviction. Sets are shabby. Music is of no help. There is little scope for the editor. The film makes a hero out of criminal Latif in the process of making the film’s hero, Shah Rukh, larger than life.

    Raees has the advantage of a decent opening and a Republic Day holiday as a bonus but adverse reports will soon catch up with its box office status.

    Producers: Ritesh Sidhwani, Gauri Khan, Farhan Akhtar.

    Director: Rahul Dholakia.

    Cast: Shah Rukh Khan, Nawazuddin Siddiqui, Atul Kulkarni, Mahira Khan, Mohammed Zeeshan Ayyub.

    Kaabil….For select audience..

    Sanjay Gupta’s inspiration usually comes from South-East Asian films at times blended with a film from the West. Kaabil finds resemblance with Blind Fury (1989) and Broken (2014), from the US and Korea, respectively.

    That said, the film turns into a typical vendetta film, a trend started by South Indian films.When an injustice is done to a loving couple or a hero’s sister or mother falls prey to the villains, the hero seeks revenge. What is different here is that the lead actors, Hrithik Roshan and his lady love, Yami Gautam, are both blind.That adds a sympathy factor to the revenge saga. The handicap of momentary blindness has been used in various Kung Fu films over the years so the viewer would be quite familiar with the idea.

    Hrithik is a blind man living on his own. He has a talent for using different voices and is a popular dubbing artist for animation films. Through a common friend who is a matchmaker, he is introduced to Yami, who is also blind. She works for an NGO and also plays piano at a dance academy. While both are independent and reluctant to marry, they plan to meet again. What both also have in common is a sense of perception, a strong sixth sense.

    So far the going is good as there are some nice as well as emotional moments as both discover each other. The initial friendship turns into love and the couple decide to marry. The proceeds become heavy thereafter as a troublemaker, Rohit Roy, has bad intentions for Yami.

    Once while Hrithik is away at work, Rohit along with his sidekick, Md Sahidur Rehman, rapes Yami knowing both are blind and there is little they could do. Going to the police is of no help since Rohit’s politician brother, Ronit Roy, is a local councilor and can pull strings. Encouraged, Rohit decides to make it a routine to take advantage of Yami’s helplessness leading her to end her life.

    Frustrated by the police inaction, Hrithik decides to take matters in his own hands to settle score. This is what the film is about; a blind man plotting and taking revenge while making sure there is no way the cops can nail him. For he challenged the police that he will get even on his own.

    He plots each villain’s death differently using his talent of modulating his voice.
    Kaabil starts off well but the idea of bringing in a local politician, and a municipal councilor at that, makes the villain angle weak. That such a politician should be able to call the shots with a major metro police force does not quite convince. 

    Seeking revenge one by one is also oft seen in many films. That a blind man does all this is the USP of the film which may not be enough. The film’s music is a plus with the title song, Mai tere kaabil hun…… being the pick of the lot while Kuchh din se….. and Kissise pyar ho jaaye…. (Remix of old hit, Dil kya kare…. from film Julie) also being hummable. The cinematography is good. Editing could have been crisper. Action is commendable.

    The best part of the film is the performances by the lead pair, Hrithik and Yami. Hrithik is totally convincing as a blind man carrying a blank sort of look in his eyes through the length of the film. Yami complements him though her role is shorter. Ronit, Rohit and Sahidur are routine. Girish Kulkarni and NarendraJha as the cops are effective.
    Kaabil has had a weak opening. Thursday holiday and the weekend are expected to fare better but the target for the film is too high.

    Producer: RakeshRoshan.

    Director: Sanjay Gupta.

    Cast: HrithikRoshan, YamiGautam, Ronit Roy, Rohiit Roy.

  • Raees…..Don: The twisted tale

    Raees…..Don: The twisted tale

    MUMBAI: Playing a fictional don is not good enough, every hero wants a Deewar of his own, the film that cemented Amitabh Bachchan’s arrival as a star after Zanjeer. Deewar was the legendary film based on the life of Haji Mastan, Mumbai’s first don. But, Deewar was only inspired by Haji’s life with clever writing by the Salim-Javed duo which, without depicting violence in anyway, charted the life of a don more as a family drama as well as a conflict between law and outlaw.

    There have been more attempts recently at adapting real life criminals’ stories for films. None of these films tried to pass judgment on the criminal in its theme or paint him other than what he was. To see where things go wrong with Raees, it is necessary to know what the real don was and how the film presents him.

    Raees, though it does not credit the film as one based on the notorious Ahmedabad based criminal Latif, tries to present him as a benevolent do-gooder, a Robin Hood kind of don. Latif was a petty bootlegger in the city of Ahmedabad who, with the backing of various other criminals started out as a courier boy for a major bootlegger, eventually turning into one independently. Since alcohol in the totally dry state of Gujarat was the privilege of rich and influential,Latif seemed to be dealing with the right kind of people when it came to furthering his career.

    Latif specialized in inciting communal riots and soon became a tool in the hands of politicians. The city faced regular bouts of communal tensions during two occasions: the annual Rath Yatra and Makar Sankranti, the kite festival. Latif was known to play the lead role in inciting these riots. The local goon Latif graduated to become a don when he came into contact with Dawood and was instrumental in transporting the RDX used in the Mumbai bomb blasts. He later took refuge in Karachi with the aid of Dawood.

    Shah Rukh Khan plays the character based on the life of Latif. Suffering from weak eyesight, he can’t read the blackboard in school when asked. The family is very poor and can’t afford to buy him specs. Latif goes and steals the frame from a statue of Mahatma Gandhi. Poverty and his mother’s helplessness lead him to a local bootlegger, Atul Kulkarni, delivering bottles in his school sachet. As he grows up, he plans to start his own business. Talking about “Baniye ka deemag” and “Miyabhaiki daring”, it is strange that he plans to buy supply from Kulkarni himself to compete with him!

    Shah Rukh is now rich as well as influential. Everybody loves him be it Hindu or Muslim for he is a messiah who always stands for the poor and needy. He donates sewing machines to local women and gets justice for unpaid workers. He even plans a huge colony to settle poor people of his locality. So what if they are well settled in the heart of the city!

    There are riots in the city and Shah Rukh has nothing to do with it. He, in fact, is worried about people and children and provides food and milk for families and kids affected by the riots and the curfew-bound city.By now, Hindu and Muslim, both the communities adore him. Shah Rukh attacks an opposition leader’s rally and is asked by the CM to agree to go to jail to save face. He soon realises that the CM has betrayed him. He decides to fight the local municipal elections and wins to avail him bail from jail. (The real Latif fought the elections from six wards and won five.)

    But, now the CM is irritated with Shah Rukh and makes his life miserable. All his resources dry up and he is forced to seek financial help from a Mumbai don who asks him to run an errand for him: deliver a certain amount of smuggled gold which turns out to be RDX used for Mumbai bomb blasts of 1993. 

    There is nothing about Shah Rukh aka Latif running away to Dubai and later finding refuge in Pakistan.

    The film comes across all throughout as making a martyr out of a bad man. And, even otherwise, if one watches the film as a total work of fiction, it is a poorly conceived and executed film. A score of movies have been made on similar don stories and they only get worse with each attempt.

    There are two other tracks, both predictable; one is that of romance. Romance in this film is given. Shah Rukh and Mahira Khan seem to be in love with each other from the first time they meet. Soon they marry and Mahira joins in his illegal business as a helping hand. The other is that of the cop, Nawazuddin Siddiqui, who has sworn not to spare Shah Rukh, wherever he is transferred for doing that.The rest of the characters are mere caricatures. The first half of the film comes across as any making of a don story, the second half turns into a typical South Indian film where the bad man is good man.

    Raees has just about everything going wrong for it, from the choice of subject and the way it is moulded to make Shah Rukh a larger than life character, to the choice of female lead. While Shah Rukh plays his two faced personality sans conviction, Mahira Khan neither charms with her presence nor impresses with her performance. Nawazuddin promises to salvage the proceeds initially but the script holds him back as things proceed. However, he is the best part of the film. 

    The direction is patchy and attempts to portray the 1980s lacks conviction. Sets are shabby. Music is of no help. There is little scope for the editor. The film makes a hero out of criminal Latif in the process of making the film’s hero, Shah Rukh, larger than life.

    Raees has the advantage of a decent opening and a Republic Day holiday as a bonus but adverse reports will soon catch up with its box office status.

    Producers: Ritesh Sidhwani, Gauri Khan, Farhan Akhtar.

    Director: Rahul Dholakia.

    Cast: Shah Rukh Khan, Nawazuddin Siddiqui, Atul Kulkarni, Mahira Khan, Mohammed Zeeshan Ayyub.

    Kaabil….For select audience..

    Sanjay Gupta’s inspiration usually comes from South-East Asian films at times blended with a film from the West. Kaabil finds resemblance with Blind Fury (1989) and Broken (2014), from the US and Korea, respectively.

    That said, the film turns into a typical vendetta film, a trend started by South Indian films.When an injustice is done to a loving couple or a hero’s sister or mother falls prey to the villains, the hero seeks revenge. What is different here is that the lead actors, Hrithik Roshan and his lady love, Yami Gautam, are both blind.That adds a sympathy factor to the revenge saga. The handicap of momentary blindness has been used in various Kung Fu films over the years so the viewer would be quite familiar with the idea.

    Hrithik is a blind man living on his own. He has a talent for using different voices and is a popular dubbing artist for animation films. Through a common friend who is a matchmaker, he is introduced to Yami, who is also blind. She works for an NGO and also plays piano at a dance academy. While both are independent and reluctant to marry, they plan to meet again. What both also have in common is a sense of perception, a strong sixth sense.

    So far the going is good as there are some nice as well as emotional moments as both discover each other. The initial friendship turns into love and the couple decide to marry. The proceeds become heavy thereafter as a troublemaker, Rohit Roy, has bad intentions for Yami.

    Once while Hrithik is away at work, Rohit along with his sidekick, Md Sahidur Rehman, rapes Yami knowing both are blind and there is little they could do. Going to the police is of no help since Rohit’s politician brother, Ronit Roy, is a local councilor and can pull strings. Encouraged, Rohit decides to make it a routine to take advantage of Yami’s helplessness leading her to end her life.

    Frustrated by the police inaction, Hrithik decides to take matters in his own hands to settle score. This is what the film is about; a blind man plotting and taking revenge while making sure there is no way the cops can nail him. For he challenged the police that he will get even on his own.

    He plots each villain’s death differently using his talent of modulating his voice.
    Kaabil starts off well but the idea of bringing in a local politician, and a municipal councilor at that, makes the villain angle weak. That such a politician should be able to call the shots with a major metro police force does not quite convince. 

    Seeking revenge one by one is also oft seen in many films. That a blind man does all this is the USP of the film which may not be enough. The film’s music is a plus with the title song, Mai tere kaabil hun…… being the pick of the lot while Kuchh din se….. and Kissise pyar ho jaaye…. (Remix of old hit, Dil kya kare…. from film Julie) also being hummable. The cinematography is good. Editing could have been crisper. Action is commendable.

    The best part of the film is the performances by the lead pair, Hrithik and Yami. Hrithik is totally convincing as a blind man carrying a blank sort of look in his eyes through the length of the film. Yami complements him though her role is shorter. Ronit, Rohit and Sahidur are routine. Girish Kulkarni and NarendraJha as the cops are effective.
    Kaabil has had a weak opening. Thursday holiday and the weekend are expected to fare better but the target for the film is too high.

    Producer: RakeshRoshan.

    Director: Sanjay Gupta.

    Cast: HrithikRoshan, YamiGautam, Ronit Roy, Rohiit Roy.

  • Shop CJ ties up with ‘Raees’; offers 60pc discount

    Shop CJ ties up with ‘Raees’; offers 60pc discount

    MUMBAI: As fans across the nation are enjoying the release of Shah Rukh Khan starrer Raees, Shop CJ brings an opportunity to meet the King of Hearts himself. Shop CJ in association with Red Chillies Entertainment and Excel Entertainment is all geared up to run a trivia contest this January for the upcoming movie Raees.

    Shop CJ has extended the contest to social media where all the true blue SRK fans get to unravel interesting clues on Twitter, Facebook, Instagram and the lucky winner get a chance to meet the actor. Apart from TV and social media, the campaign is also being played out in outdoor, print and digital media.

    “At Shop CJ, our effort is to understand our partners as well as consumers and work on initiatives which connect with our relevant target group. After tying up with the Rajinikanth starrer Kabali and achieving stupendous success, Shop CJ is delighted to be associated with Red Chillies Entertainment and Excel Entertainment for their upcoming movie ‘Raees’. Bollywood has always struck a chord with our customers and Shop CJ aims at offering them a quintessential experience. We hope to start 2017 on a high note and what better than by associating with the Badshah of Bollywood,” said Shop CJ COO Dhruva Chandrie.

    The impactful association with movies like Kabali and Chennai Express has resulted in Shop CJ reaching out to potential customers across the country. They aspire to continue the trend with the ongoing Raees association. Making the occasion more special, Shop CJ is dropping a mammoth 60 per cent off on products this Republic Day.