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Tag: Shagun Seda

  • JioCinema to showcase the most comprehensive Olympics coverage for Paris 2024

    JioCinema to showcase the most comprehensive Olympics coverage for Paris 2024

    Mumbai: Viacom18, the official broadcast and digital partner for Paris 2024, announced the biggest and most immersive Olympics presentation yet in India, with 20 concurrent feeds and a roster of Olympians, starting 26 July 2024, across the Sports18 Network and for free on JioCinema. The network has lined-up an extra-ordinary list of former champions across multiple sporting disciplines to amplify the most comprehensive Olympics presentation ever. It also, launched its campaign film ‘Dum Laga Ke… Haisha’, promising an Olympics like never seen before.

    For the first time, Olympics coverage in India will be presented across 20 concurrent feeds on JioCinema for free, allowing fans to catch their preferred action and Indian performances at the Olympic Games anytime, anywhere on their preferred device. The presentation will have 17 sports-wise feeds and three curated feeds, all available in 4K. The curated feeds will include an India feed in English, Hindi, Tamil, and Telugu, which allows viewers to catch all the action from the Indian contingent as it unfolds on-ground.

    In a never-seen-before endeavour, a women athletes feed will exclusively capture the journey of women Olympians for the entire edition. The curated feeds will also feature a global action feed in English and Hindi, thus allowing viewers to track the finest athletes in the world in action at Paris 2024.

    Embed link: https://www.youtube.com/watch?v=-uhYFCgpSnc

    On linear platforms, Sports18 – 1, Sports18 – 1 HD, Sports18 – 2 will run India focused feed, Global Action will be available on Sports18 – 3. Sports18 – 1 and Sports18 – 1 HD will present the Games in English with Tamil and Telugu available on language button. Sports18 – 2 will offer the Paris 2024 in Hindi.

    The immersive coverage tips off with a dedicated camera feed on the India float throughout the opening ceremony giving viewers a ring-side view of the Indian contingent. In addition, viewers will be able to enjoy coverage of Indian medal moments with live interviews with their family members alongside a domain expert from the studio.

    “Our presentation of Paris 2024 is built on the idea of putting viewers front and centre as our athletes aim for glory. For the first time in India, an Olympics presentation will have a dedicated Indian feed, a women athletes feed, and a global action feed, giving fans high autonomy with a lean-in experience as they follow the Games,” said Viacom18 – sports head of content Siddharth Sharma. “We strive to capture the inspiring journeys of Indian athletes and rally the country to back our heroes through our never-seen-before Olympic experience.”

    India’s first female wrestling Olympic medallist Sakshi Malik (2016 Summer Olympics) will be joined by Beijing 2008 bronze medallist boxer Vijender Singh. Four-time Olympian and six-time Grand Slam winner and the first Indian woman to be ranked number one in the WTA rankings, Sania Mirza will be joined by Commonwealth and Asian Games gold medallist, Somdev Devvarman. World No seven long jumper and Commonwealth Games medallist, Murali Sreeshankar will be seen in a whole new avatar as Viacom18’s expert during the Olympics.

    The studio line-up will also feature former Indian Men’s Hockey Team Captain Viren Rasquinha, Commonwealth Games gold medallist shuttler Parupalli Kashyap, multiple Asian Games medallist and World Doubles Championship gold medallist squash icon Saurav Ghosal, and India’s two-time Olympic archer Atanu Das will add gravitas to Viacom18’s line-up.

    In the lead up to the quadrennial sporting spectacle, Viacom18, the official broadcast and digital partner for Paris 2024, also launched “Dum Laga Ke…Haisha!”, its campaign film for the Olympic Games. The campaign film builds on the philosophy of Olympics unlike anything seen before, breaking away from the conventional advertising template employed by past global sporting events for the Indian market such as tropes of serious looking athletes training to motivational voiceovers. It takes a fresh approach instead, by intertwining the magnitude of the Olympics as a global movement and its impact on our daily Indian lives.

    “We wanted to keep the campaign idea rooted in the transformative power of viewing sports. The film is our ode to the Olympic spirit and imagines a world where watching the Olympics vicariously, inspires us to push ourselves like runners, boxers, gymnasts, archers and weightlifters in our quotidian lives. We married this idea with a re-imagination of the timeless chant ‘Dum Laga Ke Haisha! that’s deeply ingrained in the Indian spirit of movement and sports, into multiple regional languages to ignite excitement for the Olympics across the country,” said JioCinema’s head of brand and creative marketing, Shagun Seda. “To bring our concept to life, we partnered with Jugaad Motion Pictures who brought in a fresh approach and elevated the concept to a rich audio-visual experience.”

    Viacom18’s comprehensive coverage of Paris 2024 includes content around must-watch events for India fans, Indians to watch out for at the Olympics, greatest performances in Olympics history, unprecedented landmarks Indians can achieve at Paris 2024, and much more.

    Here’s the full list of Viacom18’s experts for Paris 2024-

    Domain

    Expert

    Core Group 

    Sania Mirza

    Core Group 

    Viren Rasquinha

    Core Group 

    Somdev Devvarman

    Core Group 

    Neha Aggarwal

    Core Group 

    Nisha Millet

    Core Group 

    Murali Sreeshankar

    Core Group 

    Saurav Ghoshal

    Archery 

    Rahul Banerjee

    Archery 

    Atanu Das

    Badminton

    P Kashyap

    Boxing 

    Vijender Singh

    Hockey

    Jugraj Singh

    Shooting

    Heena Sidhu

    Shooting 

    Joydeeep Karmakar

    Swimming 

    Virdhawal Khade

    Wrestling 

    Sakshi Malik
  • JioCinema & MS Dhoni pad-up for an encore with TATA IPL 2024

    JioCinema & MS Dhoni pad-up for an encore with TATA IPL 2024

    Mumbai: As the TATA IPL frenzy hits a fever pitch ahead of the 2024 season, JioCinema launched its campaign for what promises to be yet another exciting edition. The campaign features three ad films, the first of which stars MS Dhoni in a double role. All three ad films spotlight the collective excitement of watching the TATA IPL on digital. The campaign is built on the insight that an increasing number of Indians are now opting to consume live sport on digital, including the TATA IPL which saw a record reach of 449 million last season on JioCinema.

    The film, conceptualised by The Script Room and produced by Early Man Films, casts MS Dhoni in a unique double role of a grandfather and his grandson. It portrays the tongue-in-cheek story of a grandson glued to his phone screen as a riveting TATA IPL match unfolds, while the grandfather, also deeply engrossed in watching the same match on his phone, starts experiencing discomfort in his chest. On their way to the hospital in the ambulance, the medical attendant too now is seen watching the game on his phone while the grandfather and grandson humorously continue to watch the game on their respective phones at the back of the ambulance van. The plot takes a twist as the grandfather burps and they all realize the discomfort was due to a mere bout of gas. Just then a six goes off in the match, which cheers the three up, bringing the film to an end. The campaign will be breaking across TV, digital, social and print.

    “The campaign draws from one of the biggest consumption shifts we’ve seen among viewers in recent times, as they migrate to digital from linear avenues to catch their daily dose of live sports action,” said JioCinema’s creative marketing head Shagun Seda. The campaign idea ‘Sab Yahaan, Aur Kahaan!’ centre stages the ubiquity of watching the TATA IPL on digital, and JioCinema continuing to present the world’s biggest T20 tournament without any barriers to accessibility, affordability and language. Creatively, we attempted to present MS Dhoni in a manner that resonates with fans who cherish every minute of him in action.”

    “This is more than just a campaign for us, it’s what large agency heads call “a mandate”. And what a crazy mandate it was, from cracking the central idea of ‘Sab Yahaan, Aur Kahaan!’, to working closely with the JioCinema team and scripting out multiple films, to jamming with the production team and seeing it through, it has been a hectic and emotionally gratifying journey,” said The Script Room founder Ayyappan. “Thanks a lot to the JioCinema team for their trust and the camaraderie, couldn’t have asked for more. It also gives us great joy that they pushed us towards the best creative output. We are super happy with the work and hope everyone enjoys it.”

    TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on 22 March 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages including Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features including Jeeto Dhan Dhana Dhan.

  • Hotstar’s new campaign taps the regional market

    Hotstar’s new campaign taps the regional market

    MUMBAI: Hotstar's latest advertising campaign, “Hotstar Ka Vaada, Free Entertainment Sabse Zyada”, is targeted at the Hindi-speaking markets and talks about its high-quality, vast content library which is available for free.

    The campaign, conceptualised and crafted by DDB Mudra Group, has multiple legs across TV, outdoor, print, radio and digital. It aims to reach a wider audience, including making inroads into Tier II and III markets, via on-ground consumer activations.

    The storyline is about two brothers on a plummeting plane with just one parachute. The younger one offers it to his brother as a gesture of respect, but he declines, saying he’s seen it all. The younger one then pulls out his phone calmly and shows him the content on Hotstar. With so much left to see, the elder one is now worried about crashing. The product window talks about Hotstar’s offering of a wide range of entertainment available for free.

    Speaking about the campaign, DDB Mudra West creative head Shagun Seda said, “Catalogue-range films often run the risk of being functional and generic. We had to find an entertaining way to say that Hotstar has the largest library of free entertainment. Its distinctive voice as a brand helped us deliver the message with a droll sense of humour. The idea came from a popular expression – ‘now I’ve seen it all’. In a plane that’s going down, a passenger performs a soliloquy with mock gravitas about having seen it all in life. That’s when his younger brother introduces him to Hotstar – there’s just so much left to see with Hotstar’s vast library of free content.” 

    According to Hotstar EVP and business head Sidharth Shakdher, "The marketing communications, driven by the sharp insight that a large number of entertainment consumers in Tier II and Tier III cities have no option but to watch reruns of dated shows on TV, highlights the vast library of quality entertainment content available for free on Hotstar. We are excited by the huge opportunity in encouraging trial and building adoption from the non-metro cities, thereby enabling a behavior shift towards online consumption of high-quality entertainment."

    The campaign will roll out a unique Out-of-home initiative which will culminate in a billboard spanning 10,000 sq ft, the longest ever set up in India. It will feature the variety and scale of content available on Hotstar. Other high-impact activations are billboards and wall paintings across 80 small towns, along with a branded mobile marketing canter van campaign. The canter will travel across 30 cities for a month, conduct roadshows across 150 congregation points, and showcase Hotstar’s breadth of content. This will be amplified with unique interventions such as Nukkad Natak and on-the-spot engagement activities.

    Hotstar has changed the way Indians watch their shows, from their favourite TV series and movies to sporting extravaganza. With the widest range of content in the country, Hotstar offers more than 100,000 hours of TV shows and movies in eight languages, regional and national news, and coverage of every major global sporting event, including the VIVO IPL.

  • Hotstar releases new TVC for VIVO IPL 2019 campaign ‘#KoiYaarNahiFar’

    Hotstar releases new TVC for VIVO IPL 2019 campaign ‘#KoiYaarNahiFar’

    MUMBAI: Hotstar has released an entertaining new TVC for its VIVO IPL 2019 campaign, ‘#KoiYaarNahiFar’, conceptualised and created by the DDB Mudra Group.

    The film features a stereotypical Indian family whose twins are accidentally jinxed to ‘magnetically repulse’ each other. The family makes several failed attempts to bring the twins together. The VIVO IPL 2019 season adds to their woes when the twins lament the fact that cricket is more fun when watched together, something they sadly can’t. Until Hotstar comes to their rescue with its first-ever social cricket-watching experience, allowing the twins to watch the live matches together on a single platform.

    The ad film has been rolled out in three languages, Hindi, Tamil and Telegu, and is also available across Hotstar’s digital platforms. Since its release, the film has garnered over 134,276 views on YouTube alone.

    Commenting on the ad campaign, Hotstar spokesperson said, “The joy of watching cricket is multiplied manifold in the company of friends and family, something that’s becoming increasingly difficult to do today. We wanted to introduce something special to protect that ethos, and added the interactive, social layer to enhance the cricket watching experience. The TVC showcases this essence beautifully. We hope it will help our viewers connect to the idea and make them explore all the interesting features we’ve added to Hotstar this year for VIVO IPL 2019.”

    Talking about the TVC, DDB Mudra executive creative director Shagun Seda said, “The general belief is that screens divide and disconnect us from our loved ones. That’s not true if you’re watching IPL. It is best enjoyed with family and friends. But there are many things that could keep you away from watching the game along with your loved ones – work, responsibilities, travel, and in this film’s case, magnetic repulsion. It’s always a challenge to create work that stands out in the noise of IPL advertising. True to the brand’s tone of voice, this year’s Hotstar IPL campaign needed to be quirky, irreverent and entertaining. We wanted to create something that’s clutter-breaking. So we decided to start by breaking the laws of physics.”

  • Unbottle ‘apna swag’ with Clean & Clear

    Unbottle ‘apna swag’ with Clean & Clear

    MUMBAI: Clean & Clear foaming face wash is celebrating teenage girls’ varied personalities and encouraging them to ‘UnbottleApna Swag’ with its latest campaign.

    Conceptualised by DDB Mudra, the marketing campaign brings to life a few such personalities featured on the My Swag Bottles. Clean & Clear foaming face wash has introduced a funky and colourful limited edition My Swag Bottles featuring teen personalities –Fun, Bakbak, Bindaas, Foodie and Padhaku.

    Unbottle Apna Swag will engage with teenage girls across TV, digital, in-game and in-store advertising. Teenage girls can “Unbottle Their Swag” on TikTok with their own personality rap.  Or simply Show Apna Swag by sharing their proud personality stories and participate in a fun contest.

    Clearn & Clear GM marketing, beauty Sameer Lal said, “Clean & Clear believes that teenagers should express themselves proudly, whoever they are. With the Unbottle Apna Swag campaign, we want to enable teens to express their unique personalities and we want to give them every chance of doing so across platforms.

    Shagun Seda, DDB Mudra said, “We needed to find a powerful form of self – expression which would resonate with teens. And we believed rap best brought alive our idea, injecting the brand with attitude while leveraging its philosophy. The commercials have gone on air at the start of a wave of interest in the genre, aided by Bollywood's latest blockbusters, increasing the social capital of this campaign.

    The 6 weeks campaign goes live from February.