ITV

Tag: Shaggy

  • Channel [v]’s ‘Big [v] Concert’ brings performances by Shaggy, Jal, Malkit Singh, Shaan and many more

    Channel [v]’s ‘Big [v] Concert’ brings performances by Shaggy, Jal, Malkit Singh, Shaan and many more

    Mumbai, January 16, 2006… On Sunday evening, 35,000 Mumbaikars came together in celebration of music at the Mentos Big [V] Concert hosted by Channel [v], the country’s No. 1 music channel. The Mentos Big [v] Concert was Mumbai city’s first big music concert of 2006 and guaranteed high power adrenalin rush with 12-hours of non-stop performances from 20 of the biggest and the hottest Indian and International artists.

    The show which started at 10 a.m. at B.K.LP (Andheri Sports Complex) featured performances by the international reggae super star – Shaggy, Pakistan’s hottest music sensations – Jal and Rahat Ali Khan and the biggest selling Bhangra artist in the world – Malkit Singh. The concert also featured acts by popular Bollywood and indi-pop artist’s like Shaan, Euphoria, Himesh Reshammiya, Kailash Kher, Shibani Kashyap, Babul Supriyo, Sagarika, Manasi Scott, Sanjay Maroo, Raghav Sachar, Rajiv Goswami, Pankaj Awasthi, [v] Super Singer- Ravindra, Aasma, Band of Boys and Aryans.

    Whether it was Summertime or Angel by Shaggy or Woh Lamhe by Jal or Meri Neend by A Band Of Boys or Allah Ke Bandey by Kailash Kher or Himesh Rashammiya’s Ashique Banaya Aapne, the crowd went berserk requesting for more. For a city that is starved of concerts, it was indeed a night when the musical stars glittered in the Mumbai sky, leaving 35,000 people screaming for some more of their music magic.

    Each of the artists’ performing were exclusively chosen by the viewers of Channel [v] from their official website www.vindia.com and the concert will be aired on television in the form of an 8-episode mini-series.

    The Mentos Big [v] concert is presented by Mentos in association with Kohinoor Televideo, Monginis – the cake shop and Pepsi. On ground partners are Barista and radio partners are GO 92.5 FM.

    Channel [V] is Asia’s leading music service provider and currently operates 6 popular television channels in Asia and Australasia – Channel [V] Mainland China, Channel [V] Taiwan, Channel [V] India, Channel [V] Thailand, Channel [V] Australia and Channel [V] International. Channel [V] is seen in more than 45 million homes on a 24-hour basis. Syndication brings the services into 100 million homes. More information on all Channel [V] services can be found on www.channelv.com.

    For more on [v] call:
    Shiraz / Poonam
    Vaishnavi Corporate Communications
    Tel: 5656 8787/9821718954

  • Channel [v] kicks off 2006 event calendar with ‘Big [v] Concert’

    MUMBAI: Channel [v] is setting the mood for music in 2006 with a 12-hour marathon live concert on 15 January. The Big [v] Concert will see participation of prominent international as well has Indian artists including Shaggy, Jal, Shaan, Euphoria, Babul Supriyo and Aasma.


    Channel [v] has roped in Mentos as the titles sponsor of the event while, Pepsi, Kohinoor Televideo and Monginis will be the associate sponsors. The channel is planning to telecast the recorded version of the event in eight segments.
    According to Channel [v] head honcho Amar K Deb, the concert will be the channel’s first initiative in its scheme of things for events in 2006. With the concert, Channel [v] intends to create a splash among the youth, which is its primary target group. And that is evident from the fact that, college students are promised with free entry from 8 am to 10 am.
    “We are targeting the Indian youth with this 12-hour live music event,” says Deb adding that, the concert will be first of its kind in India’s entertainment history.
    Deb, while explaining Channel [v]’s event plans for 2006 said the channel would follow a mixed strategy in terms of themes. “Last year we did about four big events. This year, we will be exploring various themes on the event front. Big events require lot of efforts and time. Hence, instead of lining up a huge lot of events, we will be trying to do some quality stuff this year,” he said.
    The Big [v] Concert will be followed by the initial rounds of Get Gorgeous season three. Deb said the channel would soon announce the winner of its Mobile Singer contest, out of the 10 candiates it shortlisted.

  • Lack of infrastructure hampering growth of live entertainment in India: PwC Ficci report

    Lack of infrastructure hampering growth of live entertainment in India: PwC Ficci report

    MUMBAI: The live entertainment industry in India is still evolving. However Indian event managers have shown their capabilities in successfully managing national and international events. On the flip side issues like high entertainment taxes, lack of world class infrastructure and the unorganised nature of a lot of event management companies continue to hinder growth.

    These observations were made Pricewaterhouse Coopers in its report The Indian entertainment industry: An Unfolding Opportunity. The report was released at the recently concluded frames convention. Going forward the live entertainment sector is likely to see collaborations with global majors as well as across different constituents of the entertainment industry – film, television music and event managers to maxmise the value of organised events.

    The report notes that last year there was change in mindset exhibited towards accepting event management companies. An example was the 35th international Film Festival which was held in Goa. This shows that even government bodies are willing to use event management companies. In addition integration of event management into a marketing plan is growing. Gone are the days where corporates used even management companies for ad hoc promotions or one time product launches. Today they are an integral part of each marketing plan and are also offering advertisers customised annual deals where they secure the advertising rights for events even three to four years in advance.

    Compared with advertising on print or on television events tend to influence the target audience on the spot. The conversion rate is much higher and therefore to that extent the re4turn on rupee is also greater. At the same time promoting brands through events is definitely not a replacement for the oprint and electronic medium. It can at best su[pplement the two streams.

    The report notes that the success of reality show on television is boosting the live entertainment industry. An example is Indian Idol where live shows saw stars interact with public. Also Who dares Wins from AXN afforded some visibility for the public to appear on the channel. Then there are concerts featuring international stars like Sting, Shaggy, Rolling Stones, Bryan Adams. International events provide opportunities for companies that want association like mobile phones. For instance Nokia made available special ring tones and downloads for the Sting concert.

    Another aspect of live entertainment in India which is growing is personal events which get a lot of hype. The Sahara wedding is a great example of this. 20 celebrity weddings took place last year. Each event cost Rs. 20 to Rs. 40 million. Rising income levels provide impetus for growth he4re. These events create an international blitzkrieg of news and wonder,

    On the flip side high entertainment taxes continue to be a roadblock. While the Maharashtra government reduced the entertainment tax from 49 per cent to 25 per cent Sting still gave Mumbai the miss. A lot more still needs to be done. A multiplicity of taxes is taxing organisers of live international events. There is a need for rationalization of the entertainment tax rates. The funds saved can be used to organise more events which will generate more revenue for the government.

    Another problem is that grounds with a capacity to hold over 2000 people are difficult to find in some of the metros. While hospitality giants like taj, Oberoi are pushing their resorts, banqwuert halls as the mkost desirable venues for such events a lot more infrastructure needs to be made available. Some cities do have sports stadiums. However the lack of facilities in there require event management companies to rebuild infrastructure. This needs longer time period permissions which are usually not available from the management bodies of these stadiums.