MUMBAI: Nokia has announced its latest digital video broadcast-handheld (DVB-H) broadcast mobile TV pilot with national television broadcaster Doordarshan, using Nokia’s open standards based DVB-H solution.
The Nokia Mobile Broadcast Solution will be delivered to Doordarshan via SHAF Broadcast in early 2007.
During this pilot, Doordarshan will test the reception quality of the broadcast coverage, and explore the options of supporting different service schemes, such as advertising and interactive services. The pilot will also enable Doordarshan to gauge consumer expectations of the service going forward, informs an official release.
The pilot will use DVB-H technology, a broadcast technology now used to support several field pilots globally, chosen based on its merit to support mobility, small screens, indoor coverage, optimised use of battery and in-built antenna that are specific to handheld devices such as mobile devices.
Doordarshan director-general LD Mandloi said, “Doordashan has taken a lead in adopting DVB-H standards and this was a logical extension of our DVB-T services. DVB-H over IP based on open standards will provide a discerning mobile broadcast experience to Indian consumer and we are confident of its success in our country which has historically been on the leading edge of broadcast technology and content creation.”
“India becomes one of the leading countries in Asia to deploy live broadcast mobile TV bringing Indian consumers a step closer to watching their favourite programmes on their mobile devices,” said Nokia Asia Pacific director multimedia Jawahar Kanjilal. “We are excited to collaborate with Doordarshan to enable their mobile TV services. This is a great opportunity for the vibrant content industry in India to take advantage of bringing television into the pockets of the Indian consumers.”
