MUMBAI: When beats meet bhajans and pop collides with pujo, you know Delhi’s in for a spectacle. The third edition of the TV9 festival of India promises to be bigger, brighter and louder, bringing together music, culture, food and fashion in a five-day carnival at the Major Dhyan Chand National Stadium from 28 September to 2 October 2025.
TV9 Network, which has seen huge success with the past two editions, is upping the tempo this year with star-studded concerts, celebrity DJs, dazzling dandiya nights and Delhi’s tallest Durga Puja pandal. “With the grand success of the last two editions, we are raising the bar this year. The festival reflects the spirit of India: culture, tradition, festivity and modernity,” said TV9 Network, COO, K Vikram.
Headlining the line-up are Bollywood favourites Sachet–Parampara and Shaan. The duo, known for chartbusters like Bekhayali, Maiyya Mainu and Raanjhan, will perform on opening night, 28 September, while Shaan, the golden voice behind classics such as Chand Sifarish and Woh Pehli Baar takes the stage on 1 October.
But the music doesn’t stop there. Dandiya nights will keep the floor alive with a Bollywood-meets-Garba twist: DJ Sahil Gulati spins on 29 September, DJ D’ark on 30 September, and a top international DJ closes the celebrations on 2 October. Add to that day-long live acts ranging from folk and fusion to indie beats, and you’ve got a non-stop sonic feast.
The festival, however, is not just about music. A sprawling lifestyle expo will showcase everything from handicrafts and home décor to fashion, beauty, tech and jewellery, alongside international stalls. Foodies can eat their way across the country with delicacies from Kashmir to Kanyakumari, while workshops, contests and art corners keep younger visitors entertained.
At its spiritual heart lies the awe-inspiring Durga Puja celebrations, with rituals, décor and a towering pandal that promises to be a visual and devotional centrepiece.
With something for everyone, whether you’re a shopaholic, a foodie, a culture buff or just chasing a great night out, the TV9 Festival of India is shaping up to be the capital’s biggest festive bash. Tickets for concerts and dandiya nights are available on Bookmyshow, while the lifestyle expo is free to attend daily from 10 am to 6 pm.
Mumbai – Artium Academy, India’s foremost music education platform, introduces Juju Baby Music, a cutting-edge music label poised to revolutionize the indie music landscape. Founded by visionary entrepreneurs Vivek Raicha and Ashish Joshi, alongside renowned composer and producer Gourov Dasgupta, Juju Baby Music aims to redefine music IP, nurture emerging talent, and leverage artificial intelligence.
The debut of Juju Baby Music is marked by the launch of “Future Wave,” an album that promises to redefine indie music. It blends distinctive melodies with futuristic synth pop and synth wave arrangements, featuring collaborations with India’s music icons like Shaan, Javed Ali, Akhil Sachdeva, Jyotica Tangri, Divya Kumar, and emerging talents such as Aishwarya Anand from Artium Academy. Each track is accompanied by visually stunning AI-driven music videos, transporting artists into space-age cyberpunk settings for an immersive visual experience.
The “Future Wave” album Season 1 lineup includes:
1. June 21: “Naina Ro Pade” (Artist: Javed Ali) 2. June 25: “Dil Rove” (Artist: Akhil Sachdeva Ft. Aishwarya Anand) 3. June 30: “Undercover” (Artist: Jyotica Tangri) 4. July 5: “Dard Ke Siva” (Artist: Divya Kumar) 5. aJuly 10: “Choti Choti Mulakatein” (Artist: Shaan)
Raicha commented, “Our vision at Artium Originals is to empower the future of music through strategic financing, equitable artists partnerships and new distribution technologies starting with Juju Baby Music, a pioneering venture in collaboration with the extremely gifted and accomplished music composer/producer Gourov Dasgupta. With Juju Baby Music we’re ushering in a new era in Indie music by integrating real music with groundbreaking AI-driven videos, offering an unmatched sensory journey.
Juju Baby Music plans to release monthly genre-specific albums, featuring weekly song releases culminating in EPs. Following “Future Wave,” upcoming albums will explore genres like Indie Cafe and Folk Music, blending mainstream stars with fresh Artium Academy talent. Each song will debut with integrated videos on YouTube and audio releases on platforms such as Spotify, Apple Music, and JioSaavn, Wynk and others.
Juju Baby Music Music composer/producer and director Gourov Dasgupta added, ” Collaborating with Artium, the hot bed of new talent and particularly with Vivek and Ashish to launch Juju Baby Music has been an exhilarating journey. We take pride in pioneering cutting-edge soundscapes that showcase India’s top artists in collaboration with new talent emerging from remote corners of the country. Our platform challenges the misconception that AI diminishes artistic expression; instead, it empowers artists by integrating groundbreaking technological advancements. These cyberpunk-inspired visuals redefine music videos, diverging from conventional narratives to offer viewers a uniquely immersive experience.
Joshi emphasised, “Juju Baby Music embodies our ethos of nurturing talent from inception. Our aim is to cultivate a dynamic environment where emerging talents seamlessly collaborate with established icons, nurturing their progression from budding artists to global stars. It upholds the institution’s commitment to not just offer excellence in music education but also provide a unique pathway from classroom to stage for independent creators, encompassing music creation, rights management, digital monetization, and branding partnerships
Mumbai: Prime Video has launched a fun video to celebrate International Father’s Day. In a tongue-in-cheek manner, the film brings to life one of the most common habits of dads across India – falling asleep in front of the TV! Featuring celebrated singer Shaan, singing a melodious lullaby for fathers watching TV and struggling to keep their eyes open because of a long day, the film uses humour to encourage fathers to take a break, snooze and enjoy their favourite Prime Video shows another day!
In the film, Shaan through his magical lullaby reaches out to every type of dad, from the middle-aged, overworked father, the exhausted new, millennial dad, to the elderly grandfather, each one wanting to nap but not wanting to miss out on family time when watching Prime Video. Only the men can see and hear Shaan, and his soothing lullaby comprising of their favourite shows and characters from Prime Video, eventually leads to a tug of war between the need to sleep and the need to watch the next scene with family. But are the dads able to overcome their age-old habit of falling asleep in front of the TV or does nature finally take its course?
Credit: Written and conceptualised by Bare Bones Collective.
Mumbai: Get ready to dive into the magical world of nostalgic music, where the beats, the energy, the delicious food, and the incredible talent of the artists create an unforgettable experience! India, brace yourself for a trip down memory lane. Paytm Insider has handpicked a series of live music shows that will transport you to the golden era of your childhood tunes. From global sensations like Ronan Keating, 50 Cent, and UB40 to our very own Gurdas Maan, Shaan, Shreya Ghoshal, and more, the stage is all set for a musical extravaganza. Don’t miss out—grab your tickets before they fly off the shelves in a heartbeat!
Ronan Keating Live In India (17 November)
Mumbai peeps! Remember those days when you couldn’t resist humming along to hits like ‘When You Say Nothing At All’ and ‘Life Is A Rollercoaster’ or feeling the nostalgia with ‘Father and Son’? Well, guess what? It’s time to relive those unforgettable moments as Ronan Keating makes his triumphant return to India after 17 years! Don’t miss this golden opportunity to bask in the musical magic of Ronan Keating!
From chart-topping singles to soul-stirring classics he’s set to sweep you off your feet. So, why wait? Grab your tickets starting from just Rs 999 on Paytm Insider and immerse yourself in this one epic night of nostalgic yet contemporary musical journey!
All you 90s kids, be sure to be transported back to the good old days with Bollywood and pop hits like “Tanha Dil”, “Woh Pehli Baar”, “Jab Se Tere Naina”, “It’s The Time To Disco” and “Chand Sifarish” that will tug at your heartstrings and ignite a wave of nostalgia. Don’t miss the chance to catch Shaan live in action at Phoenix Market City, Bengaluru on November 18, 2023.
Mark your calendars and secure your seats early to bask in the brilliance of Shaan in a concert like no other. Book your tickets here priced at Rs 799 onwards.
Get ready for a mind-blowing spectacle as the legendary Curtis ’50 Cent’ Jackson, a powerhouse with Grammy and Emmy Awards in hand, is set to dazzle Mumbai on the 25th of November! Brace yourselves for an unparalleled experience as he takes center stage at the DY Patil Sports Stadium, marking a sensational stop on his epic ‘The Final Lap Tour 2023.’ This could be your ultimate chance to witness him live in action, as he hints that this might just be his farewell tour.
Whether you’re a die-hard hip-hop fan or just looking for a night of great musical vibes, 50 Cent’s live performance is guaranteed to leave you wanting more. The night will be elevated by performances from a stellar line-up featuring artists like DIVINE, Prabh Deep, Shan Vincent de Paul and Yung Raja – creating a unique and heart-pounding experience that you should not miss. Snag your tickets priced at ₹2999 onwards available at Paytm Insider.
Adnan Sami Live |The Legend is Here (17 December)
Step into the long-awaited concert of the renowned maestro, Adnan Sami, and let this musical virtuoso transport you back in time. Immerse yourself in the melodies as the legendary singer takes the stage in Kolkata for a truly unforgettable ‘Big Arena’ experience on the 17 December. Prepare to be captivated by the magic of his musical prowess and the irresistible charisma that has left audiences spellbound for years. It’s a journey through time you won’t want to miss!
Hurry and book your tickets now for he is coming to lift you with the best of 90’s songs like ‘Bheegi Bheegi Raaton Mein’, ‘Kabhi To Nazar Milao’, ‘Lift Karadey’, ‘Tera Chehra’ as well as his soul-stirring renditions. Grab your tickets here, starting at just Rs 999 and get ready for a night packed with nostalgia, emotion and musical brilliance that will leave a lasting imprint on your heart!
DIL DA MAMLA | Gurdas Maan Saab Live (17 December)
Add a Punjabi tadka to this December, as the legendary singer Gurdas Maan is coming to you with a live concert in Delhi at Siri Fort Auditorium. Brace yourselves for a night packed with entertainment, fun, electrifying energy and Maan Saab’s unparalleled style of performance as he takes the stage on 17 December to belt out his timeless Punjabi hits like ‘Dil Da Mamla,’ ‘Challa’, and ‘Ki Banu Duniya Da.’
Maan Saab is known for his music that resonates with people across generations, making this an event you can’t afford to miss! So, mark your calendars, save the date and book the best spots now before they run out. Tickets are priced at Rs 699 onwards. Get yours at Paytm Insider.
Shreya Ghoshal Red FM Live In Concert – ALL HEARTS TOUR (23 December)
Brace yourself as the incredible vocal prowess of Shreya Ghoshal gears up to conquer Kochi on the 23rd of December as part of her All Hearts Tour. Casting a spell on music lovers with her mesmerizing voice, the night is expected to be pure musical joy, so mark your calendars and join the fun!
The Red FM Live concert with Shreya will be held at Adlux International Convention Centre and promises to captivate music lovers with her sweet and soulful tunes. Tickets are priced at Rs. 749 onwards and early bird tickets are already live! Get them fast before they run out!
The Goldies – UB40 featuring Ali Campbell (16 & 17 February 2024)
Transport yourself back to the enigmatic reggae-pop vibes that defined the 80s music scene, and who better to evoke those memories than UB40 Feat. Ali Campbell? That’s right! Ali Campbell, the iconic voice of the legendary British band, is making a grand return to captivate audiences in India during their Endless Summer World Tour; Imagine experiencing the live tunes that once played endlessly during the Walkman days and still do in every retro night. Catch him in action LIVE, in Delhi and Mumbai on 16 and 17 February 2024, offering you a rare opportunity to immerse yourself in the enchanting magic of UB40 feat. Ali Campbell and relive the golden days like never before.
Book your spot at Paytm Insider and get ready to groove to their chart-topping tracks like “Red Red Wine”, “(I Can’t Help) Falling In Love with You”, “Don’t Break My Heart”, “Purple Rain”, “Kingston Town”, and “I Got You Babe”, as Ali Campbell’s enchanting voice fills the air.
Mumbai: Khumaar the famous and much-awaited Musical Nite organised by Bipin R Pandit for the past 18 years in succession (barring the covid period) is all set to happen on Saturday, 4 November 2023 at St. Andrews Auditorium Bandra.
This year Khumaar will be presented in a new avtaar as songs that will be rendered will be from the year 1990 onwards. Thus, you will have popular numbers of Sonu Nigam, Udit Narayan, Shaan, Kumar Sanu, Alka Yagnik, Anuradha Paudwal. There will be a special Sufi segment as well.
Khumaar founder and owner Bipin R Pandit stated, “As an organizer and performer it is a great feeling that my show for all 18 years has been houseful two to three weeks ahead of the event date at times even one month before. I am extremely happy that most of the industry Stalwarts from the Media, Advertising and Marketing world have confirmed their presence.
It has always been my endeavor to scout and select talent meticulously over a period of one year from all over India. Thus, what you get to see on the event day is the very best available. Besides the established stars, I am getting one singer from Ahmedabad, Bangalore, and Malegaon Nashik.
This show will be in celebration of my completion of 25 years with the Advertising Club and 18 years of Khumaar. It will not be inappropriate to state that this is the perfect launch for the festive season of Diwali that follows. There is a musical Dhamaka in the offering.”
Mumbai: Hoopr, a music licencing company, will feature artists from diverse backgrounds, professions, and other walks of life through Hoopr Originals. The idea is to help discover undiscovered talent in India.
Hoopr will also provide the artists with an additional chance to unlock revenue through sync. Their original tunes, which will be on Hoopr, will be accessible for users to licence and use in their videos, vlogs, and other content. In addition to helping them spread their music globally, the site will also help them get discovered.
Hoopr CEO & co-founder Gaurav Dagaonkar said, ” With Hoopr and Songfest, we have worked with numerous celebrities over the past few years, such as Shaan, Divya Kumar, Ash King, Monali Thakur, Mame Khan, Shamali Kholgade, and several large influencers too. However, as we have been building Hoopr over the last eight to nine months, we’ve seen incredible depth and diversity in terms of new songwriters, composers, music creators, and producers across India.
“So, we felt that Hoopr must be a platform that helps project this talent and gets these amazing artists discovered. Hoopr Originals is that platform, which will help new artists who are creating tracks for Hoopr get exposure in the industry. These artists are creating songs that encompass many languages and bring with them a unique blend of musical influences. An example of us doing this recently includes the song, Kyun main Kahoon by Abhinav Singh. Abhinav is a great singer songwriter, but he also holds an important role in the corporate world. There are many such talented individuals across the country, and we’re excited to produce their music and get it out there.”
In addition to releasing songs by Abhinav Singh, Hoopr has also released songs featuring artists such as Anirudh Bhola and Adarsh Shinde and paved the way for up-and-coming artists to collaborate with established names in the industry such as Mame Khan. Furthermore, Hoopr will be releasing songs that feature artists as diverse as Rupinn Pahwa, Shubhangi Tewari, Rishi Pathak, and Fuzzculture in the near future.
Dagaonkar adds, “We have worked on creating music videos with Hoopr originals artistes and will continue to do so. Additionally, we’re also excited about distributing these tracks worldwide.”
Hoopr is a music licencing platform that provides music that can be used across a wide variety of content, including videos and vlogs by individual creators, professional ads, TV series, movies, live game streaming, etc. The Mumbai-based company provides music that has all the appropriate licences, so anyone who uses it doesn’t have to worry about royalties, copyright issues, etc. Crucially, this means that using music from Hoopr helps users avoid takedowns and lawsuits.
The platform features a variety of music, from contemporary Indian pop to traditional Indian classical, from electronica to music that is unique to the various rich cultures that exist across India. Subscribers to Hoopr can access 25,000 music tracks and 3,000 sound effects from artists all over India. The music on Hoopr is also completely exclusive to the platform.
It is noteworthy to mention that many of the films that recently won awards at the India Film Project used songs from Hoopr. The artists of these songs got their due credit and recognition, which might not have happened if they weren’t on the platform.
Dagaonkar, an alumnus of IIM Ahmedabad, and Meghna Mittal, formerly of Hubilo and Yessworks, launched the company in 2021, which raised $1.5 million in its seed round in December 2021.
Hoopr added that it is seeing 100 per cent month-on-month growth in the number of users since its launch, and these users include content creators, filmmakers, enterprises, and brands across India. Some of its users include content creators such as Ashish Vidyarthi and Tanya Khanijow, along with brands such as New Jagran Media.
Mumbai: Hindi general entertainment channel (GEC) Star Bharat has rolled out a 360-degree marketing campaign for its new show ‘Swayamvar – Mika Di Vohti’. The show premiered on 19 June 2022 at 8 pm starring one of the most eligible bachelors of the country Mika Singh along with 12 contestants competing to win his heart. The show is hosted by India’s singing sensation Shaan.
Further strengthening the overall campaign, a robust promotional outreach has also been rolled out across platforms like TV, print, outdoor, DTH, radio, digital and social media. The overall objective of the campaign is to optimise the show’s reach and create excitement amongst the audiences.
Speaking about the campaign, the channel’s spokesperson said, “At Star Bharat, our focus is to ensure our viewers are entertained and deeply engaged. We are excited to add new ideas into our campaigns, and create innovations which are genuinely engaging and fascinating for our viewers. In India, weddings are full of festivities and fun and we have mounted our campaign to bring alive the joy and excitement of a typical Indian wedding for our viewers. We are confident that this interactive and engaging approach will help the show reach a larger audience.”
‘Swayamvar – Mika Di Vohti’ is a celebration of Mika Singh’s hunt for his life partner. Keeping that in mind, the channel initiated multiple engaging activities across markets. ‘Mika Di Baraat’ – a special on-ground experiential activation was launched and is being carried across 64 constituencies in Delhi, five towns in Uttar Pradesh & 15 towns in Punjab. Elements like virtual reality (VR), a selfie with Mika zone have been added to enhance the experience, allowing the viewers to engage with Mika and Shaan and ultimately be a part of the show.
Brace yourselves for an exhilarating dose of entertainment with ‘Swayamvar – Mika Di Vohti’ every Monday to Friday at 8 pm only on Star Bharat!
Mumbai: Musical instruments company Casio India has roped in noted Indian musicians for its latest campaign #CasioMakesMusicians celebrating the 25-year legacy of the brand.
The campaign videos shows popular singers and musicians including Shaan, Salim Merchant and Benny Dayal taking a trip down the memory lane, as they talk about their journey in the field of music. The musicians fondly recall their first Casio musical keyboard that made them fall in love with the instruments and melodies. Reminiscing his early days, Shaan recalls how his father’s keyboard encouraged him to follow his dream in music and instilled hope in him to own a similar instrument one day.
The campaign highlights how the brand contributed to the world of music by inculcating creativity and learning through different stages of life. “In the past 25 years, it has attempted to encourage young music enthusiasts to take a chance and venture into the harmonious world of musical learning. Almost every child in India who wishes to learn music starts their journey with a Casio Mini, be it to eventually practice professionally or as a great hobby,” says the brand in a statement.
As part of the campaign, Casio has also rolled out a giveaway contest that encourages fans and followers to share their Casio memories and get a chance to be featured on the official Casio social media handle and win a Casiotone keyboard.
Casio India, vice president, Kulbhushan Seth said, “This is a great year for us as we celebrate 25 years in India. In-line with our core philosophy of Creativity and Contribution, our aim has always been to expand the musical instruments market in India by introducing innovative products like keyboards for beginners with smartphone connectivity for easy learning or slim and stylish portable pianos for professionals. We’ve been pioneers in the field of Mini keyboards and feel deeply obliged and humbled to have touched so many lives and inspired many in their childhood to become the great musicians that they are now.”
Mumbai: Animation company Cosmos-Maya has released a brand-new title audio signature for its show “Selfie With Bajrangi” (SWB). The show is awaiting the release of its next season, and the makers celebrated the creative transition of the series with all-new earworms in Tamil and Telugu – penned and composed by music industry veterans Sameer Anjaan and Raju Singh respectively – with popular Bollywood singer Shaan humming the Hindi version of the tune.
The show which has already released over a massive 300 episodes within four years, is a successful Cosmos-Maya IP currently ruling the rating chart. It chronicles the adventures of a nine-year-old boy Ankush and his special friendship with the mystical kid Bajrangi who looks like and possesses powers like Lord Hanuman and is invisible to everyone except the protagonist.
“SWB has very organically grown as a brand to become a kids’ favourite among homegrown Indian animated shows, owing to its light, friendly elements and fun environment,” Cosmos-Maya’s founder Ketan Mehta said. “Every young kid has sought to have a divine friend like Bajrangi, who understands him and sticks around with him through thick and thin, helping him out through the most impossible situations. SWB taps into the creative gene pool and the innate cultural intricacies of Indian storytelling, which is one of the reasons this show has worked very well with today’s kids and families alike, because even our audience’s parents approve of such contemporary role models, and their quirky style of emotive, educative and entertaining storytelling. The new title song by Shaan, Sameer, and Raju reflects everything great about this beautiful relationship between Ankush, Bajrangi, and our viewers.”
Cosmos-Maya’s CEO Anish Mehta said, “SWB is geared to grow as a full-bodied 360-degree IP with its reach across online and offline business avenues, to eventually become a valuable asset for partner brands to connect with. We already have ongoing collaboration discussions with multiple brands in the ed-tech, e-commerce, and the licensing and merchandising space, especially toys and kids apparel. The show has the makings of a flagship cartoon series and our studio and channel partners are working closely to get it there.”
Cosmos-Maya’s chief creative officer and creative director of the show Dheeraj Berry said, “Ankush aur Bajrangi dono hain number 1 – this hook of the song works wonderfully to capture the essence of our two characters’ relationship, as well as the love kids, have for them. The song heralds the arrival of the next season of Selfie With Bajrangi with the festive fervour and fanfare that the show deserves, and also celebrates the audience who watches this show and makes it one of the top shows on Indian kids TV. The upcoming season will have more diverse narratives than ever before with multiple creative theme buckets taking our characters across multiple geographies within India, exploring newer avatars across new episode genres, and crossovers with other uber-popular characters from parallel kids’ favourite shows from Cosmos-Maya.”
Commenting on his collaboration with SWB and the ability to reach so many young minds, the singer said, “I have a soft spot for animated series, especially kids’ cartoons and that’s what brings me on board for another one with Cosmos-Maya for the latest season of SWB. The added incentive, of course, was to work with the legendary Sameer Ji and the super talented Raju Singh. I had a great time recording this new title track for this amazing hit show, it’s catchy and fun and I am confident that the kids will fall in love with the energetic new tune.”
MUMBAI: The advertising & marketing industry’s apex convention, Goafesttoday announced the illuminating line-up of artists who will engage and enthrall the audiences at the 3-day festival. Some of the biggest artists who will be performing are Shaan, Jonita Gandhi and Mohammed Irfan. The famed ABBY Awards Nights that applaud the best minds in the creative world of advertising & media will also be presented across the 3 days of the festival from 11th to 13thApril, 2019.
Here’s presenting the line-up for the most exciting days in the advertising & marketing industry:
11th April
3.30 pm Inaugural Performance for Goafest 2019 and Industry Conclave 2019 – Shaan Unplugged
6.30 pm – Abby Award Night by Viacom 18 featuring Media and Publisher Abby’s
12thApril
1.45 pm – Performance: Jonita Gandhi Unplugged
6.00 pm – Abby Award Night by Tribes and MX Player – featuring Broadcaster; PR; Still Craft; Design & Direct Abby’s
13th April
1.45 pm – Performance: Mohammed Irfan Unplugged
6.30 pm – Abby Award Night by Big FM & Star – featuring Video Craft; Radio; Radio Craft; Branded Content & Entertainment; Digital & Mobile; Digital Craft; Out of Home; Ambient Media/ Activation; Audio Visual; Integrated; Special Abby Gender Sensitivity; National Geographic Green Award & MTV Young Abby.
Presented by the Advertising Club and AAAI the Goafest 2019 will once again see the entire advertising and marketing fraternity come together in Goa from 11th April, 2019 to 13th April 2019.
