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Tag: Shaadi.com

  • Shaadi.com ties knot for ‘2 States’

    Shaadi.com ties knot for ‘2 States’

    MUMBAI: Shaadi.com is all set to be associated with 2 States, the forthcoming movie co-produced by Dharma Productions and Sajid Nadiadwala. The matrimonial site has become the official matrimonial partner for the movie. The movie is based on the book ‘2 States’ authored by Chetan Bhagat.

     

    Commenting on the association, Shaadi.com COO Gourav Rakshit said, “For over 17 years, we at Shaadi.com have been helping people create their own love story, so it is only natural for us to be associated with a beautiful love story like 2 States. We are delighted about this relationship with Dharma Productions and we wish them great success with this movie.”

     

    The film revolves around a Punjabi boy (Arjun Kapoor), who falls in love with a Tamil girl (Alia Bhatt) and all the hardships they go through because of the cultural differences between the two families. The film is distributed by UTV Motion Pictures and scheduled to release on 18 April 2014.

     

    “We are glad to be associated with Shaadi.com. The movie is a love story which revolves around two people and their families who are from two different states. So this relationship with Shaadi.com is a perfect fit,” added Dharma Productions CEO Apoorva Mehta.

  • Shoojit Sircar wraps up the shooting of Running Shaadi.com

    Shoojit Sircar wraps up the shooting of Running Shaadi.com

    MUMBAI: It was quite a sprint and now the shooting of Running Shaadi.com is complete. Produced by Vicky Donor director Shoojit Sircar and his partner Ronnie Lahiri (Rising Sun Films) and co-produced by Crouching Tiger motion pictures, the film is a young rom-com starring Amit Sadh (Kai Po Che) and Tapsee Pannu (Chashme Baddoor) in the lead and is directed by debutant Amit Roy, who has previously worked as a cinematographer in films like Sarkar and Dum Maaro Dum. The film went on floors in October and the start-to-finish Patiala schedule ended on December 10.

     

    Running Shaadi.com revolves around a website which helps people elope and get married. When Ram Bharose (Amit) and Nimmi (Tapsee) fall in love while on the run, one hilarious situation leads to another and they have to handle their own runningshaadi. Add to that a wide array of unique characters make for an endearing light-hearted story.

     

    With Sircar himself being the creative mentor of the film, Running Shaadi.com has a head start. “We at Rising Sun Films are committed to making entertaining cinema and this film fits the bill perfectly. We had a fun, fast shoot and now we are getting into post-production to finish the film,” said the filmmaker.

     

    The film will release in mid-2014.

  • Havas Media walks away with Shaadi.com’s media biz

    MUMBAI: Havas Media has bagged the media duties for matrimonial portal Shaadi.com, following a multi-agency pitch. The account will be serviced out of agency‘s Mumbai office.

    Shaadi.com COO Gourav Rakshit said, “We were seeking a partner who not just understood what we do and how we do it, but also why we do it. In Havas Media we found a partner who reciprocated our needs with efficient ideas that positively reflect their understanding of the category and the brand. We believe they will significantly contribute to the growth of the brand in the future.”

    Havas Media Group, India and South Asia CEO Anita Nayyar added, “It is our endeavour to bring customised business solutions to our client brands and category taking from a deep understanding of people insights and analysis coupled with innovation. We are glad Shaadi thinks the same of us and look forward to working on the account.”