Tag: Shaadi.com

  • Unlock entrepreneurial wisdom from the judges of ‘Shark Tank India’ on Audible

    Unlock entrepreneurial wisdom from the judges of ‘Shark Tank India’ on Audible

    Mumbai: Hooked on the ongoing season of Shark Tank India? With its audiobook version Shark Tank India available on Audible, you can dive into the experiences of the Sharks who are ruling the TV screens of every Indian household currently and get a glimpse of their inspiring journeys. Tailored for aspiring business leaders, this audiobook serves as a tribute to the entrepreneurial spirit, offering inspiration and guidance beyond the boardroom. Here, Audible brings you curated words of wisdom and learning from these industry leaders.

    The ‘Did Not Quit’ medal is worth more than gold

    Sugar Cosmetics CEO Vineeta Singh shared a valuable lesson for aspiring entrepreneurs—aim for the “did not quit” medal. In her insights, Vineeta stresses the significance of perseverance, highlighting that reaching the finish line is more crucial than finishing first. She encourages entrepreneurs to confront self-doubt, emphasising that worst-case scenarios are often less dire than imagined. Speaking about her journey, Vineeta reminisced, “We (Vineeta and her husband) plotted these worst-case scenarios. Although we know that often it’s not as bad as we are imagining and fearing. For me, the worst case would’ve been losing the last 30 lakh rupees I’d set aside in the bank and start again from square one.” Adding on to the same, she said, “I think self-doubt and a lack of self-confidence is probably the worst kind of rock bottom because there’s nothing that anybody can say that can turn it around for you.”

    Frugality fuels value: Make ROI your mantra

    boAt CMO and co-founder Aman Gupta shared the mantra of being “fast, fearless, and frugal.” Reflecting on the importance of Return on Investment (ROI), Aman emphasises the necessity of frugality not as a choice but as a fundamental approach to business. Aman’s advice captures the essence of their business model, “Frugality is at the core of our company’s business model. If there is frugality in everything that you do, you’ll be able to create value for stakeholders.” Having worked at legacy companies, before advancing to the forefront of India’s start-up revolution, Aman has many learnings as takeaways. “Start-ups have to learn from legacy companies how to make money, run big companies, and think in a structured manner. Legacy companies need to learn from start-ups how to be nimble,” Aman said. Embracing failures made all the difference, he explained. “I don’t think you need 2-3 successes, you need one. I’ve had five failures but one success has made me who I am. I am a common man, a middle-class guy and I feel that an entrepreneur should be grounded first and foremost. I relate to people who hustle. Nowadays entrepreneurs want the spotlight in the media, and there’s a God-syndrome that kicks in. That’s very bad for the company and the entire ecosystem. Be ready for ups, be ready for downs, but be yourselves.”

    Be organised and embrace optimism to balance work and life!

    Emcure Pharmaceuticals executive director Namita Thapar, offers a profound perspective on the vital attributes necessary for success, extending far beyond the areas of entrepreneurship. Beyond the commonplace notions of organisation and optimism, Namita delves into the essence of these qualities, asserting that they are indispensable for anyone navigating the complexities of modern life. She asserts, “Not just entrepreneurs, but every person needs to have these. Being organised and optimistic are the bedrock that allows individuals to seamlessly juggle various responsibilities and maintain equilibrium between work and life. In the relentless chaos of everyday life, these qualities become the anchors that foster a sense of calm and resilience.” Namita’s insights resonate as a timeless guide for individuals seeking not only success in their professional endeavours but also a harmonious and composed existence in the face of life’s myriad challenges.

    Read people, not just the cards you’re dealt: A poker lesson in early-stage investing

    Shaadi.com founder and CEO Anupam Mittal draws inspiration from his entrepreneurial family background. He attributes his risk-taking attitude to his father, who took on economic responsibilities at a young age, and his adventurous spirit to his mother. Drawing parallels between poker and real-time investing, Anupam highlights the importance of understanding people in early-stage investing: “Just like in poker, in real-time investing, you need to read the room. You have to read the other players. In poker, there’s a big fallacy that you’re not playing cards, you’re playing people and the cards just happen to be there. The same thing applies to early-stage investing, you’re trying to understand people.”

    Agility over planning: Fall fast, learn faster

    Car Dekho CEO and co-founder Amit Jain shared a concise yet powerful lesson: “Fall fast, learn faster.” His words echo the sentiment that in the fast-paced world of business, being an executionist is more valuable than being a strategist: “You can’t take too much time in learning and over-planning; your agility and nimbleness will suffer. It is better to be an executionist rather than a strategist.”

    Initially, Amit and his brother decided to start an IT outsourcing company because they were good at coding. Following this, a big disaster struck and it was largely the fault of the brothers. “GirnarSOFT went bankrupt when the stock market crashed in 2009. The Jain brothers had invested close to Rs. 1.5 crore in stock trading and the whole amount was wiped out in 5 days.” Amit said. “We were vetting at 10x leverage, meaning they had positions worth 15 crore rupees. When the Sensex fell from 18,000 to 6,000 – this is something that nobody could ever have imagined. But as an entrepreneur, if you fall down, you get back up again.” He said early-stage learning was very important for him. “Starting and growing a business can be a challenging and difficult process, there will be setbacks and failures along the way and it can be easy to become discouraged or lose motivation. However, persistence allows a founder to stay focused and keep moving even when faced with obstacles.” The company was back on its feet in less than a year and the brothers swore to never dabble in stock trading ever again. Amit learnt never to use money from corporate accounts for such risky funds. He had to show the same agility when he launched CarDekho.

  • ReFit Global raises Rs two crore funding at Rs 200 crore valuation on Shark Tank Season 3

    ReFit Global raises Rs two crore funding at Rs 200 crore valuation on Shark Tank Season 3

    Mumbai: ReFit Global, a rapidly growing Direct-to-Consumer (D2C) Refurbished marketplace, has successfully secured Rs two crore funding at Rs 200 crore valuation from leading entrepreneurs and investors during their appearance on Shark Tank India Season 3. The investment round was spearheaded by Shaadi.com – People Group CEO Anupam Mittal, SUGAR Cosmetics CEO & co-founder Vineeta Singh, CarDekho Group and InsuranceDekho co-founder & CEO Amit Jain. This strategic investment marks a significant leap forward in ReFit Global’s expansion journey.

    The acquired funds will be used to scale operations, broaden market outreach, and fortify the company’s technological infrastructure. Additionally, ReFit Global aims to enhance its web presence and overall customer experience, reinforcing its position as a leader in the refurbished marketplace.

    One of the largest liquidation partners of major online platforms and collaborator with major e-commerce platforms and smartphone brands, the bootstrapped company achieved 100x YoY growth, securing Rs 200 crores in FY 2022-2023.

    Speaking about the fundraising, ReFit Global CEO & co-founder Saket Saurav stated, “We’re truly excited to be sharing such a prestigious entrepreneurial platform with seasoned business leaders and visionaries. Recognizing the unique strengths each shark brings, our efforts has always been on expertise rather than just financial valuation. Our primary focus was to create a dynamic alliance with a diverse group of accomplished sharks, each contributing their distinctive insights and expertise. With this opportunity, we are aiming to bring in a clearer vision and market positioning for ReFit”.

    ReFit Global founder & CEO Avneet Singh stated, “We are pleased to have received funding from Shark Tank India, which validates our commitment to transforming the refurbished smartphone industry through innovation and research. The investment will be deployed to drive further advancements and introduce a diverse range of refreshed products to the market.”

    Beyond being a successful startup with a network of over 50,000 retailers across 100 odd cities, ReFit Global distinguishes itself as an environmental steward within the re-commerce industry. The company’s commitment to sustainability and reducing e-waste positions it as an eco-conscious player. Apart from financial success, ReFit Global actively contributes to positive environmental impact through excellent service, diverse sourcing methods, and a solid warranty promise. With these strengths, the company is driven to achieve its target of becoming a Rs 1,000 crore profitable enterprise within the next few years.

     

  • Shark Tank India mein sabse important kya?

    Shark Tank India mein sabse important kya?

    Mumbai: In a hilarious turn of events, the seasoned Sharks found themselves caught in a lively debate over who truly reigns supreme in the entrepreneurial waters. Surprisingly, the contenders were not budding business tycoons but the unsung heroes of the set—the iconic door, the plush seating area, and the prestigious podium—all vying for the spotlight in their own unique ways.

    Amidst laughter and the sweet banter, these set elements boldly declared, “We are the stars here!” The Sharks responded with a proposal that left everyone in stitches—”why not turn this backstage showdown into a venture by auctioning off these scene-stealers?”

    Get ready to witness these Sharks in the tank! As they are not just investing in groundbreaking pitches but are selling the elements of the stage for success!

     

     

    The panel of season three includes – CarDekho Group – InsuranceDekho.com CEO & co-founder Amit Jain, Shaadi.com – People Group founder & CEO Anupam Mittal, SUGAR Cosmetics co-founder & CEO Vineeta Singh, Lenskart CEO & co-founder Peyush Bansal,

    Emcure Pharmaceuticals Ltd executive director Namita Thapar, boat co-founder & CMO Aman Gupta, Zomato founder and CEO Deepinder Goyal, Inshorts co-founder & CEO, Azhar Iqubal, OYO Rooms founder & CEO Ritesh Agarwal, Edelweiss MF MD & CEO Radhika Gupta, ACKO founder and CEO Varun Dua, UpGrad co-founder and chairperson Ronnie Screwvala.

    Watch Shark Tank India 3 from 22 January on Sony LIV!

  • Edelweiss Mutual Fund’s Radhika Gupta joins Shark Tank India 3 as judge

    Edelweiss Mutual Fund’s Radhika Gupta joins Shark Tank India 3 as judge

    Mumbai: The newest addition to the Shark Tank India 3 judging panel, Radhika Gupta, MD and CEO of Edelweiss Mutual Fund is the perfect blend of elegance and ambition. Sharing inspiring thoughts from her simple observations of day-to-day life, Radhika is ready to collaborate with India’s one of the most loved shows – Shark Tank India for Season 3. Celebrating Radhika’s unapologetic self and fierce approach we bring instances that had all of us thinking.

    Lauding the elegance of the most beautiful piece of clothing, a saree, Radhika supports Indian traditional attire and promotes Indian handloom and artisans. She brings her conversation into her attire by donning a beautiful peach saree with the Indian Rupee and investment symbol drawn all over it. She combined her feminine side to her finance background with the brilliance of fashion and styling, sending a powerful statement that women can reach great heights, generate substantial wealth, and bring about positive change in the world.

    Radhika was drawn by the unparalleled popularity and the influence Shark Tank India has on the new-age entrepreneurs. She wants to educate the people of India about the importance of investing and mutual funds by bringing her years of experience in analyzing Indian companies to this national stage. Radhika wants to encourage the undiscovered potential of the youth across cities to build businesses of 5 cr to 100 cr and more. Through this new season, our newest shark, Radhika, is pumped and excited to back its unique and thoughtful business.

    All set to stream on Sony LIV from the 22 January, the lineup of sharks this year includes Aman Gupta (boAt co-founder and CMO), Amit Jain (CarDekho, and InsuranceDekho CEO and co-founder), Anupam Mittal (Shaadi.com – People Group founder and CEO), Namita Thapar (Emcure Pharmaceuticals ED), Vineeta Singh ( SUGAR Cosmetics co-founder and CEO), Peyush Bansal ( Lenskart.com founder and CEO), Ritesh Agarwal ( OYO Rooms founder and CEO), Deepinder Goyal (Zomato founder and CEO), Ronnie Screwvala (Upgrad co-founder and chairperson), and Azhar Iqubal (Inshorts co-founder and CEO). The show is hosted by comedian – Rahul Dua.

    Watch Shark Tank India 3 from 22 January on Sony LIV!

  • Shaadi.com expands new Pune office marks multi-city growth

    Shaadi.com expands new Pune office marks multi-city growth

    Mumbai: Shaadi.com, India’s no-one matchmaking platform announces the opening of its new office in Pune, from August 2023. This significant step heralds a fresh chapter for the company, setting the stage for a broader nationwide presence. With Maharashtra being one of the important markets for Shaadi.com, this move will fortify its presence in the state. The new office is located at Meridian Plaza on the well-connected Senapati Bapat road, which is a cultural epicentre due to its proximity to the Chaturshringi Temple. The new office spans approximately 5,000 sq. ft. and is poised to accommodate a dedicated sales team of over 70 professionals. As a special gesture, this facility also welcomes individuals to visit the premises and personally meet the company’s highest-rated advisors to discuss their prospective marriage needs.

    People Group founder & CEO Anupam Mittal, expressed, “With the opening of our Pune office we aim to further strengthen our foothold in the Western region. It’s a growing market with an incredibly young talent pool. Our office is designed keeping in  mind an inclusive work atmosphere which will not only enhance efficiency but also help us match our vision of creating a positive experience for our newly inducted team.”

    This strategic move by Shaadi.com underscores its commitment to expanding its reach across various cities in India. With a steadfast focus on customer satisfaction and aligned with its progressive business objectives, Shaadi.com aims to cater to its thriving customer base in the country.  This expansion initiative will effectively address the dynamic requirements of its clients while further enhancing its extensive business activities. With recently opened offices in Mumbai (Andheri), Chennai, Kolkata and now Pune, the company has plans to further expand in the South market as well. With offices in Hyderabad and Coimbatore in the pipeline, the move would also see Shaadi.com bolster its workforce by 30 per cent by the end of the financial year.

    We hold the firm belief that this fresh establishment will empower us to extend meticulous and efficient service to our valued customers, further amplifying our regional presence.

     

  • Shaadi.com takes internet by storm with #ShaadiKarniHaiKya

    Shaadi.com takes internet by storm with #ShaadiKarniHaiKya

    Mumbai: Shaadi.com has started a new Twitter trend #ShadiKarniHaiKya. With this, the matchmaking platform has hopped onto a Twitter opportunity, turning it into a witty and fun way of promoting its brand on social media.

    When Sagar (@sagarcasm) tweeted – Bahot kar rahi ho, shaadi karni hai kya?, Shaadi.com promptly retweeted – Itna brand name use kar rahe ho, #ShaadiKarniHaiKya?, thereby sending the Twitterati into a frenzy to join the banter and making the hashtag the top trend of the day.

    Shaadi.com’s #ShaadiKarniHaiKya trend took the Internet by storm, chartering #1 on Twitter’s all India trending page with over three million impressions within a few hours. Unable to resist joining in and outwitting each other with their funny spin on the one-liner, over 7000 tweeple engaged in the activity. The campaign saw everyone, from influencers like Trendulkar (@Trendulkar) and SwatKat (@swatic12) to brands from across domains, get creative and chime in with their own take on the phrase. Some of these hilarious takes include, Dominoes’ – Last slice offer kar rahe ho, #ShaadiKarniHaiKya? and Dunzo’s – Unka address add karke groceries manga rahe ho, #ShaadiKarniHaiKya? Meanwhile, brands such as Disney+ Hotstar, Meesho, Myntra, CoinSwitch Kuber, Lenskart, Mad Over Donuts, Kotak Life, Upstox, Cleartrip, McDonald’s, SUGAR Cosmetics, Boat, Amazon MiniTV, Samsung India, and many more, too joined the bandwagon with their funny tweets alongside the super shark and founder of Shaadi.com Anupam Mittal, himself.

    Talking about the trend, Shaadi.com associate director- social media & creative Devesh Rohmetra said, “Singles in India often struggle with picking up on hints. So when our favourite tweleb, @sagarcasm, posted a tweet about it, we jumped at the opportunity and made a hashtag out of it. And through this activity, we, along with netizens, created an encyclopaedia of 5000 (and increasing) fun ways to drop hints and to pop the real question #ShaadiKarniHaiKya?”

    The quirky activity witnessed Twitter users engage with the interesting tweet format in a fun and relatable manner while, at the same time, it also saw Shaadi.com help the audience navigate the problem of identifying hints and signals in the nuances of their daily lives. Not just that, but the campaign also enabled the brand to successfully and organically break through the online clutter on social media and build upon its high brand recall value with the hashtag.

  • Shaadi.com’s ex-CTO Siddharth Sharma onboards with InVideo

    Shaadi.com’s ex-CTO Siddharth Sharma onboards with InVideo

    NEW DELHI: Online video editing platform InVideo has appointed Siddharth Sharma as its new chief technology officer. An IIM alumnus, Sharma has contributed to the growth of several start-ups and big brands in his career. His latest stint was in matchmaking portal Shaadi.com.

    InVideo CEO Sanket Shah said, “We are building the best tech team in India. With SVS coming in, I’m looking forward to a rock-solid tech team and culture.”

    Sharma said, “I am really excited to become a part of this team. InVideo is solving a very hard technical problem in a blue ocean space. The startup energy is unbeatable and coupled with the rigour of the process, it makes for very thrilling engineering and to lead this team is a great privilege. I am humbled with this opportunity and look forward to contributing to InVideo’s skyrocketing growth.”

    He added, “I believe that people in the trenches should be fully autonomous, able to take decisions that align with the company’s goals by serving the user better. And it’s the job of leadership to set the context, the guardrails, and then get out of the way.”

    The development comes after the brand launched a unique hiring initiative that featured popular stand-up comic Rahul Subramanian. In probably a first, InVideo leveraged LinkedIn’s algorithm to reach out to engineers from all over the country. 

  • How brands leveraged the curious case of missing monoliths

    How brands leveraged the curious case of missing monoliths

    NEW DELHI: The curious case of missing monoliths is the latest mystery that has gripped the world. In late November, a team spotted a mysterious monolith in the desert of Utah, USA, which disappeared in a matter of 24 hours. Even though the government institutions did not reveal the details of the exact coordinates of the monolith, hundreds of enthusiasts flocked to the desert to visit the place.

    In a matter of weeks, another similar monolith was spotted in Romania near the town of Piatra Neamt, which went missing in just four days. The two monoliths were quite identical in looks but were not examined by historians and scientists till then.

    Since then, netizens have been demanding to know – who installed the monoliths in Utah and then in Romania and why did they just disappear in such a short while. Many seem to believe that incident is another one added to list of unsolved mysteries on earth.

    While netizens and scientists were busy investigating the matter, brands around the world saw it as a great opportunity to jump in and connect with their audiences with a humorous take on the puzzling mystery. They released social media posts that showcased their products instead of the shiny metallic monolith.

    Here are some of the brands that leveraged this trend.

    Fevicol

    Amazon

    Paytm

    Luxor Pens

    Jeep

    Ixigo

    McDonalds

    Shaadi.com

    Cartoon Network

    Cadbury India

  • Shaadi.com launches campaign to celebrate 60 lakh success stories

    Shaadi.com launches campaign to celebrate 60 lakh success stories

    MUMBAI: Shaadi.com, The matchmaking site, launched a brand new campaign that celebrates ‘60 lakh Success Stories’. With this campaign Shaadi.com aims to further cement its position as a market leader in the online matchmaking space.

    The campaign brings to life the journey of singles from the first meeting up until marriage. It also captures key moments in this journey such as anxious first meetings, late night conversations and awkward introductions with the in-laws. Shaadi.com takes its viewers through this journey with couples from different walks of life to showcase the diversity in the success stories.  

    Talking about the campaign, Shaadi.com VP and business head Pamit Anand said, “At Shaadi.com we obsessively look at one metric i.e. the number of people who find their life partner with us. We truly believe this reflects the sum total of all our efforts and stands testimony to our legacy. As market leaders it was imperative that we celebrated this milestone. It not only builds credibility for the brand but plays a pivotal role in driving consideration for the matchmaking industry.”

    Commenting on the creative thought behind the new television commercial, Abhijit Avasthi of Sideways Consulting says, "Shaadi.com was keen to bring alive the 6 million success stories they have engendered. While each of the couples reflects the young, independent, global Indian spirit, what really speak to the heart are the Indian nuances in the film. We wanted single people around the country to relate to these relationship milestones, while at the same time inspire them enough to sign up for this beautiful journey if they haven’t already."   

  • Quality and versatile music is the way forward for Guvera: Ananya Amin

    Quality and versatile music is the way forward for Guvera: Ananya Amin

    MUMBAI: Global music streaming app Guvera, which was founded in 2008, recently reached the milestone of 10 million global users. In India, the app touched the three million users mark. Guvera international manager India and Middle East Ananya Amin is buoyed by the response so far in India. 

     

    “India is a versatile country with huge music fans, and in such short span the growth we achieved is indeed a matter of glory. Having said that, I must also say that we sense huge possibility of further growth in India where the smartphone base is increasing at a high rate,” Amin said.

     

    Streaming habit in India is very different from the West and is changing at a very slow pace, which can emerge as a strong challenge for apps like Guvera. When asked about the same, Amin said, “The ecosystem in India needs to mature. What we observe from our analysis is that in some part of the county we are very dominant, while in other parts we are at a very nascent stage. Hence, we understand that streaming itself is a new aspect and gradually with the betterment of technology, the streaming habit will also change.”

     

    “Independent rock and alternate rock are the genres that get maximum Indians to Guvera other than Bollywood and regional content. Independent bands and musicians whom we have featured so far have got immense encouragement and the audience also enjoyed their music. Going forward, we have aspirations of enhancing that base,” said Amin on the streaming trends observed in India.

     

    Be it sports commentary, news broadcasting or music, regional content garners maximum visibility in India. “Regional content plays a vital role in India and we have associated with numerous regional content creators, who create quality content to entertain audiences. Speed Records in Punjab & Shri Venkatesh Films in West Bengal are amongst them. Wherever there is scope, we will expand with further associations,” He said.

     

    Guvera is an ad based platform with ads as the only source of revenue. “Brands are happy with us because of the content we provide to our subscribers. Brands like Yes Bank, Harley Rock Riders, Ezeego1, Shaadi.com, Amazon, BookMyShow and McDonald’s have partnered with us and it’s a very cordial relationship, which is extremely fortunate for us,” adds Amin on the advertisers’ reaction so far.

     

    There are multiple apps providing similar content and hence it is important to have a good marketing and promotional strategy for which many organizations hire a creative agency. When asked about the marketing strategy and spend of Guvera, Amin informed, “We don’t have an association with any creative agency as our in house team orchestrates the creative strategies. In terms of marketing spends, our key focus is in India and that’s where we will be spending aggressively. Live events are integral part of our promotional activities and we will focus on that part too. Recently, we did Harley Rock Riders in partnership with Harley Davidson, which was a huge success. Going forward, we are looking at having many such activities.”

     

    “The obstacle that we have in our way has to be the Internet. Indian telecom is hugely dominated by pre-paid subscribers and with data being on the expensive side, it is very tough to penetrate to many such consumers, who would be interested in the product. However, with 3G spreading its network and the roll out of 4G, I must say that there are encouraging times ahead of us,” says Amin.

     

    Talking about the future, Amin informs, “Going forward, I am very confident that we will stand tall and emerge as the leader when it comes to music streaming industry. I think we have everything that an app needs, to succeed. We are also positioning ourselves as a platform that encourage independent musicians. Independent bands without a platform are more than welcome to join hands with us.”