ITV

Tag: Shaadi.com

  • Shaadi.com stirs up Lucknow with giant kadhai ad

    Shaadi.com stirs up Lucknow with giant kadhai ad

    MUMBAI: Who knew a humble kitchen kadhai could cook up such a storm? Shaadi.com’s latest outdoor campaign in Lucknow has done just that, turning a beloved North Indian superstition into a citywide spectacle.

    Partnering with Moms, the outdoor specialist from Madison World, the matchmaking platform unveiled a giant kadhai installation that instantly caught eyes and sparked conversations both on the streets and online. The campaign draws from the cheeky local saying, “Kadhai se kha liye? Shaadi mein baarish pakki!,” a superstition as familiar as it is funny.

    By turning that everyday phrase into a playful visual, the campaign struck a chord with audiences who couldn’t resist stopping for selfies, laughs, and a touch of nostalgia. It was a perfect recipe for virality, a mix of wit, warmth and cultural flair.

    “With this campaign, we wanted to showcase Shaadi.com’s relatable, light-hearted side in a way that truly connects with regional culture,” said Moms chief executive officer Jayesh Yagnik. “The kadhai idea taps into a shared superstition and turns it into a moment of joy and connection.”

    Shaadi.com brand manager – creative and social Johanna Israni added, “Some of the best ideas come from simple memories. Sneaking a bite from the kadhai is a universal moment, and we just blew it up, literally, to bring a smile to everyone’s face.”

    Conceptualised by Shaadi.com’s in-house creative team and executed with Moms, the campaign was further amplified digitally by Pulpkey. The result? A light-hearted outdoor activation that served equal parts nostalgia and novelty, proving that in advertising, sometimes all it takes is a good story, a great laugh, and one oversized kadhai.

     

  • Pocket FM joins Zepto-Shaadi.com var-vadhu bromance with dash of humor

    Pocket FM joins Zepto-Shaadi.com var-vadhu bromance with dash of humor

    Mumbai: Audio entertainment leader Pocket FM has entered the viral saga of Zepto and Shaadi.com with its own storytelling flair, delivering a clever and hard-hitting carousel post. Adding humor to its impressive milestones, Pocket FM shows it can deliver drama, playfulness, and entertainment.

    In its viral LinkedIn post, Pocket FM seamlessly blends wit and achievements, showcasing its milestones, including global expansion and 75,000 audio series available in under 10 seconds. 

    Pocket FM VP of brand marketing & communications Vineet Singh remarked, “We couldn’t resist jumping into the fun! We couldn’t just watch from the sidelines when storytelling is our forte! This post is our way of saying—whether it’s drama, growth, or humor, Pocket FM always delivers. And let’s be honest, if there’s a trend with deliveries involved, who better to join the party than the ones delivering 75,000 plus  stories faster than your next grocery bag?”

    Adding to the Zepto-Shaadi.com bromance, Pocket FM crafted an entertaining var-vadhu twist on Instagram. While Zepto promised a Manyavar outfit in 10 minutes and Shaadi.com admitted that finding the var-vadhu takes longer, Pocket FM delivered its punchline:  “Why wait? We deliver the var-vadhu’s audio series in less than 10 seconds!”

    Hmm! Didn’t Dangal Play take the same tack? Who came first? 

    Pocket FM can argue it out with Dangal; we will just write about both!

     

     

  • Zepto, Shaadi.com and DangalPlay make OOH advertising fun

    Zepto, Shaadi.com and DangalPlay make OOH advertising fun

    MUMBAI: You’ve got to hand it to the outdoor medium. It allows for great advertising, sometimes even cheeky messaging.

    Take a look at how each of these three advertisers are feeding off the communications of each other on top of a road tunnel.  

    The first is quick commerce player Zepto. Its billboard  states: “Manyavar chahiye?  Manyavar in 10 minutes – Zepto” (You want Manyavar?)

    Next to it People Interactive – the parent firm of Shaadi.com  – has a billiboard stating: “Var Chahiye?  Will take more than 10 minutes – Shaadi.com.” (You want a husband?)

    Both seem to be from the same agency – if one has guessed correctly –  as they seem to be on a continuing billboard.(Did they share the cost of the billboard???) 

    Below both is the Manish Singhal-owned and Akshat Singhal-run OTT platform Dangal Play. Its contribution: “Shaadi mein drama chahiye? Download Dangal Play in less than one minute.” (You want drama in marriage?)

    We, the folks at indiantelevision.com, could not help but chuckle at this clever use of the environment your advertising is placed in. 

    (Updated on 27 November 12 pm…

    Anupam Mittal the CEO & founder of People Group threw light on this, ad which we somehow missed. Here’s what he posted on linkein yesterday: 
    “Who would have expected a crossover between love and 10-minute delivery ??For decades, brands operated in isolation, fiercely protective of their lanes and any collaboration meant approaching the partnership with suspicion, a win-lose approach and months of planning. Today, they’re co-creating more than ever ?? Social Media with the immediacy it lends, shorter content life-spans, topical orientation and a need to engage audiences is driving brands to be more creative than ever and with AI I expect this trend to further accelerate.
    (A question to Anupam – Was it a morphed photo to generate conversation on linkedin? Duh! We still don’t get it? Can someone help us out here-Editor.).

    (A big thank you to Avinash Naik, the digital head of Enter10 under which Dangal Play comes, who posted the picture on Linkedin)
     

  • Shaadi.org champions women’s financial independence with a social film

    Shaadi.org champions women’s financial independence with a social film

    Mumbai: Continuing its long-standing commitment to women empowerment, Shaadi.org, Shaadi.com’s social initiative wing, presents another inspiring campaign to raise awareness about women’s low workforce participation. As part of the initiative, which coincided with the 77th Independence Day, the platform created a compelling, hard-hitting social film, alongside partnering with organisations like Udayan Care across the country to champion women’s financial independence with a mission to bring married women back into the workforce.

    According to the National Family Health Survey (NFHS), 68 per cent of married women are still not a part of the workforce. This alarming statistic is driven by societal norms and expectations that place the responsibilities of domestic affairs squarely on women, restricting their freedom and influencing family dynamics while also having implications on the nation at large. Even after 77 years of independence, Indian women remain far from truly independent, especially financially. This not only compromises their dignity and autonomy but perpetuates a cycle of oppression.

    To shed light on the challenges married women face when it comes to becoming financially independent, Shaadi.org unveiled a thought-provoking social film. It unfolds around a family gathered around a bonfire, where a father is narrating a horror story to the children. He describes a “Stree” in a bloodied saree with wild, unkempt hair who terrorises a village, swallowing both young and old. He continues how, despite the villagers’ repeated efforts, they could not drive her away – until one day, she vanished, not to be seen for two months. The father pauses and asks the children where they think the “Stree” disappeared. Unexpectedly, one child eagerly responds, “She got married and had to quit her job!” This answer leads the other kids, especially the boys, to laugh while the adults exchange knowing glances, underscoring the stark reality that resonates with the audience.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shaadi.com (@shaadi.com)

     

    In addition to this poignant social film, the platform also activated amplification through women-centric pages like That Desi Feminist and Angoori Babe, as well as memes and news pages like Epic Media, @the_engineer_bro, ghantaa, and Last 24 Hours News, amongst others, to further drive the narrative and galvanise a moment of change.

    Shaadi.com VP – marketing Adhish Zaveri said, “Financial independence is a cornerstone of experiencing true independence. This Independence Day, we envisioned delivering a message that is both impactful and hopeful, reflecting our endeavour to change the present situation of married women in India. While our social film sparks awareness, we are also actively partnering with initiatives providing livelihood opportunities to women. At the same time, we aim to work towards positively influencing societal mindsets to build a more equitable nation and the world at large.”

    In every initiative it has undertaken previously, Shaadi.org has started a meaningful dialogue on gender disparities, striving to create a nation where men and women enjoy equal opportunities. Shaadi.org’s vision is to bring 10 million women back to work. By extending the conversation around the cause of women’s financial independence this Independence Day, Shaadi.org aims to lower barriers for married women. They aim to make it more accessible for them to enter diverse economic sectors and empower them to actively contribute to India’s growth and progress.

  • Shaadi.com’s latest ad campaign takes a witty jab at dating apps

    Shaadi.com’s latest ad campaign takes a witty jab at dating apps

    Mumbai: Matchmaking platform, Shaadi.com, has launched its latest ad campaign “Red Flags Se Savdhaan,” highlighting the pain points of looking for potential “green flag” partners in a world full of commitment-phobic junta on dating apps. The 35-second tongue-in-cheek TVC that also doubles as a digital ad film features Super Shark and founder of Shaadi.com, Anupam Mittal. The film is being played across leading Television channels and digital platforms.

    The campaign is built on the insight that dating apps are designed to keep you single and it strongly positions Shaadi.com as the “green-flag” matchmaking platform. Through this, Shaadi.com intends to reach out to Gen Z and millennials seeking their “green flag” amidst the modern dating scene filled with ghosting, situation-ships, and commitment phobia. The brand’s ad film uses a hilarious visual hook to showcase how it is the go-to platform for the new generation of singles ready to take a meaningful step towards a lasting relationship.

    The ad film showcases a couple on a date in a restaurant, where the woman starts to remind her partner how they’d met on a dating app two years ago. Understanding that this is the beginning of a conversation about making things “official” between them, the man hands a gun to a nearby waiter and starts warming up. As she mentions meeting the parents, he signals to the waiter that he is ready. When the waiter fires a shot in the air, the man dashes towards the restaurant exit while the woman turns around, looking embarrassed. Anupam Mittal, who is seated at the next table, turns to the woman and advises that she, too, should run away from people who are afraid to commit and that Shaadi.com is the place to be to find her “green flag.”

    Shaadi.com VP of marketing Adhish Zaveri said, “As someone deeply invested in understanding modern-day relationships, a large chunk of the youth appear to be unhappy and fatigued with dating apps. The pursuit of authenticity and meaningful connections seems to be lost. Unrealistic expectations from their partner and fear of commitment are keeping most people single and unhappy. Shaadi.com is designed for people who are seeking commitment and thus, a wonderful place to find meaningful and stable relationships.”

    Several notable X members jumped on the bandwagon, adding their unique twist to the ad film with memes and hilarious one-liners. This contributed significantly to the widespread popularity of the ad campaign.

    Conceptualised and executed by Moonshot, a Mumbai-based creative agency, the ad campaign has further cemented Shaadi.com’s position not only as a household name in the online matchmaking industry but also as one casting a new-age perspective on the online matchmaking process. 

  • Shaadi.com launches new ad campaign for VIP Matchmaking service

    Shaadi.com launches new ad campaign for VIP Matchmaking service

    Mumbai: Shaadi.com, the most trusted matchmaking site, has launched a campaign to promote its personalised and exclusive matchmaking services, VIP Shaadi.com. The platform has upped the ante by introducing a premium service for the elite looking for potential partners. The ad campaign, involving a TVC and a digital ad that features famous actor Ronit Roy, focuses on the benefits of using the elite matchmaking service.

    Trusted by 5000+ HNIs and business families, VIP Shaadi.com is a unique endeavour with a team of skilled professionals arduously curating and verifying profiles of genuine people seeking serious marital prospects. Trust is essential in any marriage, and VIP Shaadi.com provides that for parents of eligible singles to safely manoeuvre through online matchmaking.

    The membership service handpicks the profiles of the prospects, taking into consideration their lifestyle, core values, and familial environment, and arranges assured meetings. The 1000+ testimonials of successful marriages through VIP Shaadi.com boast five times higher success rates than any ordinary matchmaking service. The discreet profiles and 100 per cent confidentiality further strengthen the trust between the clients and consultants.

    Shaadi.com VP marketing Adhish Zaveri said, “Our matchmaking service, VIP Shaadi.com, for the crème de la crème, provides exclusivity with the options for serious prospects along with compatibility via a thorough vetting process to verify genuine profiles. The human aspect in assistance while finding the perfect match results in increased chances of success. This venture is not only a matchmaking service but a surety of a successful companionship and further solidifies Shaadi.com’s position as India’s no.1 matchmaking platform.”

    In one of the promotional videos, Ronit Roy approaches his daughter hand-in-glove with a consultant, acting sceptical about handing the matchmaking task to an agent. However the daughter, after looking at the profiles and conviction of the consultant, asks him to leave it to experts, highlighting the trust factor. In another advertisement, Ronit Roy lists the advantages of subscribing to VIP Shaadi.com.

    Ronit Roy, who features in the campaign for VIP Shaadi.com, said, “The vision of VIP Shaadi.com complements very well with the needs of the new generation, which is very careful while treading through the marital aspect of their lives. The privacy features and premium consulting are a great way to establish trust. I’m pleased to associate with a pioneering brand like Shaadi.com which is India’s most trusted matchmaking platform.”

    VIP Shaadi.com is a novel enterprise to find the perfect companion amidst uncertainty in the pool of matchmaking services. The VIP consultants make the complex process easier guiding you and maintaining confidentiality. The meticulous verification process aids the curation process, achieving a higher compatibility rate for the clients. It is an urbane outlook for the online matchmaking process, refining it for the newer generation.

  • Shaadi.com sends Instagram comment section strangers to IPL match

    Shaadi.com sends Instagram comment section strangers to IPL match

    Mumbai: In a twist worthy of the most thrilling T20 games, a self proclaimed cricketing fan and lover boy, Parth (@parthmadrid), has scored big time in the comment section of Shaadi.com!

    During the ongoing MI Vs CSK IPL clash, Parth displayed his knack for the game but also on the grounds of romance! With his creative match updates, he bowled over the heart of fellow cricket lover Simra (@simraissime_). Parth’s witty banter earned him runs in the comment section and secured him the coveted title of ‘Man of the Match’ on the internet!

    It all started on 14 April, during the fiery showdown between Mumbai Indians and Chennai Super Kings. Simra, feeling bowled over by the excitement of the match, expressed her frustration about not having a partner to watch the match and the rest, as they say, is history in the making.

    Parth and Simra’s match made in cricketing heaven is a testament to the fact that love can be found in the most unexpected places, even amidst the chaos of the IPL!

    His comments caught Anupam Mittal’s (CEO & founder of Shaadi.com) attention too and here’s how the super shark reacted:

     

     

    Everyone on the internet picked this up and talked about how CSK won the match but this guy won the trophy in Shaadi.com’s comment section –

     

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Dank Story (@dankstory)

     

     

     

    With the entire social media batting for Parth, Shaadi.com decided to bowl them a googly by gifting the two strangers tickets to catch an IPL match together. Not stopping there, they also handed Parth a Shaadi.com-certified Green Flag Cap, declaring him a verified Green Flag player!

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shaadi.com (@shaadi.com)

     

  • Winston India records five times revenue within 12 months of Shark Tank

    Winston India records five times revenue within 12 months of Shark Tank

    Mumbai: Winston India, the innovative lifestyle brand has witnessed a remarkable five times increase in revenue and a phenomenal five times increase in both profit and sales after its appearance on Shark Tank. This outstanding success shows the brand’s commitment to excellence, strategic vision, and the invaluable mentorship received from industry leaders.

    Following Winston India’s appearance on Shark Tank, the brand successfully expanded its platform presence to Vanity Wagon, Tata 1Mg, Jio Mart, Tira Beauty, Net Mets, Ajio, BlinkIt, and Cred. Additionally, there has been a substantial increase in customer base, surging from 15,000-20,000 customers to an impressive 100,000 customers. Notably, the trimmers and skincare category has emerged as the flagship segment, demonstrating unparalleled success as the most sold product within the Winston India product portfolio.

    Winston India co-founder Himanshu Adhlaka expressed his excitement and gratitude for the incredible journey, stating, “The experience on Shark Tank and the subsequent growth have been nothing short of phenomenal. We are immensely grateful for the mentorship provided by Vineeta and Anupam, their guidance helped us strategise, plan, and network. They not only helped us with better industry insights but also suggested where we should invest, and where we should not. This has been instrumental in guiding us on the right path.”

    Sugar Cosmetics and Investing Shark co-founder & CEO Vineeta Singh in Winston India further congratulates the team, stating, “Congratulations team Winston on one year since Shark Tank. It was amazing to collaborate with Winston India and bring the brand from 5 cr to 15 cr, and I am sure 100 cr is not far away. Good Luck!”

    Shaadi.com founder and investing shark Anupam Mittal, Winston India congratulates the team, stating, “Congratulations Winston India on this epic journey from Shark Tank and beyond. We are very proud to see how much your brand has grown and can’t wait to see it dominate the personal care market in the country.”

    Additionally, to celebrate this milestone and express gratitude to its loyal customers, Winston India is currently hosting the Winston Shark Tank Sale on its website (www.winstonindia.com) where customers can enjoy discounts of up to 70 per cent off on singles, up to Rs 4000 off on combos, and uncover unlimited hidden freebies.

    Looking ahead, Winston India aims to enhance customer satisfaction, drive continuous product development and expand the brand’s presence in the dynamic e-commerce landscape. The brand is additionally looking forward to exclusive launches with prominent e-commerce portals, marking the next chapter in Winston India’s success story.

  • Miss World goes beyond glamour: Shark Tank India integration supports beauty with a purpose!

    Miss World goes beyond glamour: Shark Tank India integration supports beauty with a purpose!

    Mumbai: The 71st edition of the Miss World Pageant, a celebration of beauty, intellect, and purpose, returns to India after 28 years. Embodying its core value, ‘Beauty with A Purpose’, the event has ignited global anticipation and excitement. As India takes centre stage as the host country, contestants from around the world come together, presenting a captivating fusion of cultures. With excitement mounting, the world eagerly anticipates the crowning of the next Miss World. Viewers in India can catch all the live action, from the glamorous ramp walks, the exciting performances to the final crowning ceremony, on 9 March, 7:30 pm onwards exclusively on Sony LIV.

    Adding an exciting dimension to this year’s pageant is the groundbreaking integration with Shark Tank India, a platform renowned for fostering entrepreneurship and innovation. For the first time ever, Miss World’s top four finalists will have the opportunity to pitch their Beauty with a Purpose Project on stage to our sharks – Emcure Pharmaceuticals Ltd executive director Namita Thapar, People Group founder & Shaadi.com CEO Anupam Mittal, and OYO Rooms founder & CEO Ritesh Agarwal. The sharks believe in the cause of ‘Beauty with A Purpose’, will bring their expertise and resources to support the endeavour that wins. This one-of-a-kind integration will allow the contestants to align beauty not only with aesthetics but also with meaningful impact and much-needed societal change.

    Miss World Organization chairman and CEO Julia Morley said, “The collaboration with Shark Tank India underscores our commitment to driving positive change. We are thrilled to witness the transformative power of beauty aligned with purpose.”

    Sony LIV and StudioNext business head Danish Khan stated, ” Streaming the 71st Miss World 2024 pageant live on Sony LIV underscores our commitment in bringing meaningful, premium content to our Indian audience. The special integration of Shark Tank India also perfectly aligns with this year’s theme of Miss World 2024.”

    The 71st Miss World 2024 streaming on 9 March at 7:30 pm exclusively on Sony LIV.

  • IAMAI condemns removal of apps and urges Google to reinstate delisted apps

    IAMAI condemns removal of apps and urges Google to reinstate delisted apps

    Mumbai: IAMAI condemns removal of apps and urges Google to reinstate delisted apps.

    IAMAI has strongly condemned the removal of some of the most prominent consumer digital companies’ apps from the Play Store, including those of Bharatmatrimony, Info Edge, Shaadi.com, and TrulyMadly and IAMAI urges Google to reinstate the delisted apps.  

    The association’s governing council has in a statement called the delisting of apps unfair and disproportionate. The association urges Google to urgently reinstate the delisted apps and engage in consultations with the industry body or member companies to find mutually agreeable solutions till the matter is subjudice.