Tag: SGA PR

WebEngage & SGA PR partner to lead global discourse on retention marketing

Mumbai: WebEngage has partnered with SGA PR to drive global conversations on retention marketing. This collaboration signifies SGA PR’s expansion into the rapidly growing MarTech space and enhances its portfolio in the B2B SaaS ecosystem.

WebEngage delivers innovative retention marketing solutions, helping over 800 global brands, including IKEA, Unilever, Walmart, Myntra, and Airtel Africa, improve customer engagement and marketing ROI. The platform unifies data, automates campaigns, and offers AI-driven personalization, serving diverse industries like retail, BFSI, fintech, healthcare, and more.

Through this partnership, SGA PR will craft strategic communication narratives to help WebEngage cement its leadership in retention marketing, particularly in the APAC and MENA regions. With expertise in new-age communication, SGA PR will build WebEngage’s brand credibility through innovative ideas and storytelling.

WebEngage’s chief growth officer, Ankur Gattani expressed, “Customer Engagement and Retention have become more important than ever as brands move towards sustainable, profitable growth. In our mission to tie together high-quality user retention with enduring businesses and make this a mainstream conversation, we are happy to have a partner who understands new-age communications and brings agility and proactivity in their approach.”

SGA PR partner & joint CEO, Rahul Jain added, “We are excited to join forces with WebEngage that is building and driving the narrative for retention marketing and customer data platform (CDP) in the APAC and MENA region. Our program’s aim will be to establish strong brand credibility through innovative ideas and storytelling to establish the MarTech as the ‘partner of choice’ for retention marketing.”

This partnership further strengthens SGA PR’s MarTech portfolio, complementing its existing clientele across BFSI, fintech, B2B SaaS, and more.

October 1, 2024
AHFL selects SGA PR for its communications mandate

Mumbai: Aadhar Housing Finance Ltd (AHFL) has selected SGA PR as its communications partner. SGA PR won the mandate in a multi-agency pitch, which saw participation from leading PR agencies in the country. SGA PR will work with AHFL to build a comprehensive programme across brand communications, media relations, capital market PR and digital assets.

AHFL is committed to making the dream of home ownership come true for low and middle-income segment. The HFC with the largest AUM in the sector aims to strengthen its market position by building a deep connection with its customers, engaging them through a personalised approach to storytelling and creating brand experiences at touchpoints that are relatable to the community.

The goal requires AHFL to win the trust of its customers in an extremely competitive market of home loans which has the entire spectrum of national and regional players. SGA PR’s unique proposition to capture the heart and mind of the customers in every aspect of lives through bespoke experiences stood out as the winning idea.

AHFL MD & CEO Rishi Anand said, “With the government sharpening its focus on schemes such as Pradhan Mantri Awas Yojana, AHFL as the largest player in the category foresees a tremendous opportunity to enable India’s mission of ‘Housing for All.’ We have found a great partner in SGA PR, with their unique and fresh approach to engage our stakeholders. The team has an innovative thought process, brings deep in-house expertise, and displays an unparalleled enthusiasm to collaborate with us.”

SGA PR partners & Jt. CEOs Rahul Jain & Sudhir Shetty shared, “Having the faith of the largest player in the low-income housing finance segment is yet another validation of SGA PR’s unique application of PR to achieve business goals instead of only plain vanilla solutions that are ‘coverage driven.’ We are confident that our collective expertise in BSFI domain, combined with our intelligent consulting and outcome-oriented approach will enable AHFL to affirm its position as market leaders.”

With this win, SGA PR further strengthens its BSFI portfolio that now consists of well-known NBFCs, mutual fund houses, listed and unlisted fintechs. SGA PR also works with traditional and new economy brands across industries.

SGA PR is part of the 14-year-old communications group, Strategic Growth Advisors (SGA).

July 11, 2024
The Sleep Company on-boards SGA PR as communications partner

Mumbai: SGA PR, an Indian consultancy to offer new-age business-oriented communications services, has announced a partnership with The Sleep Company (TSC), a leading comfort-tech brand thereby further strengthening the former’s position in the D2C brand communications space.

SGA PR will be a strategic partner for TSC, managing all aspects of their communications strategy as it steers the brand through their next phase of big leap growth. TSC, is one of the fastest growing comfort-tech companies that aims to provide innovative sleeping and sitting solutions, thereby disrupting the D2C market with its science backed range of product portfolio.

SGA PR has now created a distinction as being one of the few consultancies in the country that offers ‘go-to- market’ communications solution for a wide range of companies across traditional and new economy sectors like D2C, finTech, healthtech, B2B Saas, Web 3.0 and blockchain among others.

“We are thrilled to welcome The Sleep Company into the SGA PR family,” said SGA PR partner & Jt CEO Rahul Jain. “TSC’s dedication to provide world class comfort-tech solutions and their commitment to growth aligns perfectly with our expertise in crafting innovative, creative and engaging communication strategies for consumers. SGA PR understands the unique challenges and opportunities faced by D2C brands and we leverage our knowledge to create bespoke communications programs that resonate with target audiences.”

India’s D2C market is experiencing exponential growth and is projected to reach a staggering $100 billion by 2025. This surge positions India as the world’s third-largest online shopping base, fueled by a tech-savvy population and a growing desire for convenience. TSC, an example of this D2C boom, is well-poised to become one of India’s most preferred consumer brands.

The Sleep Company CMO Ripal Chopda, expressed enthusiasm saying, “SGA PR impressed us with their strategic thinking and creative consumer-focused approach. We believe they are the ideal partner to help us communicate our exciting next chapter of growth and solidify our position as a leading comfort-tech brand.”

April 29, 2024
SGA PR wins public relations mandate for Nazara Technologies

MUMBAI: SGA Growth Advisors (SGA) has won the public relations and social media mandate for Nazara Technologies, India’s most prominent gaming and sports media platforms. As part of the mandate, SGA will manage Nazara Technologies’ overall communications strategy with all key stakeholders through multiple channels of investors, analysts, media, influencers, gaming industry stakeholders and public at large.

With strategic communications and ideation, SGA aims to integrate its public relations, investor relations, and social media communications.
This mandate serves to add a holistic value to Nazara’s business strategy and boost its share of voice in the gaming space. SGA will leverage its insight-driven communications strategies to leverage Nazara’s rising digital footfall by building an integrated social and digital media framework.

While speaking on this collaboration Nazara Technologies CEO Manish Agarwal said, “We have an existing relationship with SGA for our investor relations and annual report consulting. The teams at SGA work very closely with us to translate our thoughts into building narratives.”
He added, “They also are young and agile, similar to our thought process and add new insights and perspective to the strategy. We have extended our partnership with SGA for PR and Social Media with an aim to have a common communication strategy across spectrums. Looking forward to working with the team.”

Speaking about the PR mandate win, Strategic Growth Advisors (SGA) founder Kevin Shah commented, “We are delighted to have Nazara Technologies on board for PR & Social Media. It is a testimony to our vision of offering a complete communications’ solution to a company under one umbrella. Nazara Technologies, is a young unicorn and it is exciting to work in the new emerging spaces of technology and gaming. We believe, going forward, having a single partner integrated throughout all aspects of communications will be an efficient solution for companies. We are committed to offer the best in quality services across practices.”

May 11, 2022