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Tag: SEVEN

  • Be the #Changemaker with SEVEN by MS Dhoni’s New Collection

    Be the #Changemaker with SEVEN by MS Dhoni’s New Collection

    MUMBAI: Let your wardrobe evolve this spring by investing in the exciting new styles designed for young and energetic millennials. Crafted for all young #Changemakers out there, the collection encompasses a wide range of running and training apparel as well as accessories for all sports enthusiasts. With prices starting at Rs. 699, the new collection is available on various e-commerce platforms and on SEVEN by MS Dhoni’s official website.

    Having decoded the trend this season, SEVEN’s new range features designs which will hit the right chord with the youth by blending cool styling, functionality, adaptability and great prices.

    According to Lokesh Mishra, COO, Rhiti Sports “The sportswear industry is a highly competitive and dynamic one, with several brands coming into the fashion space and creating a niche for themselves. Also, the demand for evolving and fashion-forward sports apparel is quite high, thanks to the athletic lifestyle that millennials are now espousing and this is where SEVEN has an edge over other brands.”

    He further added “being an indigenous brand, SEVEN by MS Dhoni takes into account the requirements of the Indian sportsperson and designs its apparel accordingly. Further, having legendary cricketer MS Dhoni as its ambassador means that the brand benefits greatly from his insights and inputs and incorporates his suggestions in all its offerings.”

    The newly launched SEVEN by MS Dhoni collection encompasses a complete range of sportswear emulating the ideology of the youth while also injecting a hep exuberance. The key offerings this season include the Privetee, Prive Polo, AZTEC tee, Roken Puff tee, Your Grace Polo, Bird Eye Polo, Rain long-sleeve tee, Keep running crop tee, Killing it crop tee, Trio crop , Camo tee, 7 cot tee, Camo uppers and trendy caps.

    Each of SEVEN’s products incorporate latest technologies across categories and is a perfect blend of style and comfort to ensure utmost pleasure to the wearer. 

  • Seven by MS Dhoni emerges as one of India’s first home-grown global sportswear and lifestyle brand

    Seven by MS Dhoni emerges as one of India’s first home-grown global sportswear and lifestyle brand

    MUMBAI: Having aggressively expanded its presence to developed sporting nations beyond India, leading active sportswear and lifestyle brand under the banner of Rhiti Group, SEVEN by MS Dhoni has consolidated its presence as India’s first home-grown global sportwear brand. In line with the worldwide increasing market demand for active lifestyle wear, SEVEN by MS Dhoni is currently registered in 45 countries with a presence across 309 multi-store outlets PAN India and globally in USA, Canada, South Africa, UK, and neighboring countries of the subcontinent. The Brand is also available across major online platforms like Flipkart, Amazon, Tata Cliq, Jabong and Myntra along with its own website www.7.life. It is also the official apparel partner for Chennai Super Kings, American Cricket Academy and Club (ACAC) and The Wanderers Club, South Africa.  Indian cricketing legend and only cricketer in the world to win all ICC trophies MS Dhoni is the global brand ambassador of SEVEN.

    With a focus on democratizing sports and reiterating commitment towards providing products that stand for high quality standards, style, design, comfort and affordability, SEVEN offers a wide product portfolio of footwear, apparel and accessories for both men and women across fitness categories such as running, training and lifestyle sports using the latest sportwear manufacturing technologies.

    According to Lokesh Mishra, COO, Rhiti Group, “We are extremely excited at having emerged as one of India’s first International sportswear and lifestyle brand within three years of our inception. Our overseas expansion is proof of the immense market demand for our products globally. Seven is all about ‘Change’ and our range of sports apparel, footwear, accessories and products reflect our philosophy of being  accessible to everyone, especially the youth, imbibing the true spirit of sportsmanship for a healthy lifestyle. This is something that our global brand ambassador MS Dhoni also believes in.” In the near future, the brand is eyeing further global expansion coupled with  investments in research and development of its product portfolio to deliver the best to customers.

  • MN+ to honour Brad Pitt’s work on ‘Walk of Fame’

    MN+ to honour Brad Pitt’s work on ‘Walk of Fame’

    MUMBAI: Times Network’s HD English movie channel MN+ is all geared up to air movies starring Brad Pitt in its official weekend property ‘Walk of Fame.’ The next new edition will start from 6 February and air every Saturday at 9 pm.

    The movies that are lined up on the channel are: Fury, Fight Club, Seven and The Curious Case of Benjamin Button.

    Fury, the American-British war film in which Pitt is seen playing the role of Don Wardaddy Collier along with a five-man crew, embarks on a mission that puts their lives in danger as they attack the Nazi army. The film got the actor a nomination in Broadcast Film Critics Association Awards.

    The other American film Fight Club is about an office worker who is tired of his dull existence and his new friend helps him discover an exciting and dangerous sense of purpose. The movie is based on a novel with the same name.

    Seven, a psychological thriller, rotates around a serial killer who begins murdering people according to the seven deadly sins and two detectives tasked to apprehend the criminal.

  • MN+ to honour Brad Pitt’s work on ‘Walk of Fame’

    MN+ to honour Brad Pitt’s work on ‘Walk of Fame’

    MUMBAI: Times Network’s HD English movie channel MN+ is all geared up to air movies starring Brad Pitt in its official weekend property ‘Walk of Fame.’ The next new edition will start from 6 February and air every Saturday at 9 pm.

    The movies that are lined up on the channel are: Fury, Fight Club, Seven and The Curious Case of Benjamin Button.

    Fury, the American-British war film in which Pitt is seen playing the role of Don Wardaddy Collier along with a five-man crew, embarks on a mission that puts their lives in danger as they attack the Nazi army. The film got the actor a nomination in Broadcast Film Critics Association Awards.

    The other American film Fight Club is about an office worker who is tired of his dull existence and his new friend helps him discover an exciting and dangerous sense of purpose. The movie is based on a novel with the same name.

    Seven, a psychological thriller, rotates around a serial killer who begins murdering people according to the seven deadly sins and two detectives tasked to apprehend the criminal.

  • Bigg Boss Seven plays with hell and heaven

    Bigg Boss Seven plays with hell and heaven

    MUMBAI: Each year they try to take it up a notch, and it’s not getting any easier. But Bigg Boss never fails to surprise and entertain TV viewers and Hindi GEC Colors believes that this year as well, the seventh season, will ring well with TV audiences.

    And it introduced it to the media on 11 September evening with a high profile launch with oodles of glam themed around a mix of heaven and hell, which is the signature for the year. And of course with the announcement that long time loyal backer Vodafone has signed on as the presenting sponsor for the fifth year.

    Admits Vodafone chief commercial officer Vikas Mathur: “The program has huge followers and it gives us good impact and reach making it valuable for Vodafone.”
    Deepak Dhar, Vivek Mathur, Salman Khan and Raj Nayak at the launch of Bigg Boss Saath Saat.

    With the set in Lonavala once again, 80 to 90 cameras have been rigged to give audiences a peep into the lives of the 14 contestants who will this time face ‘jannat’ and ‘jahannum’ as part of the deal.

    The show produced by Endemol takes up a good 300 days annually to be put together by a dedicated bunch of 150-170 professionals right from creatives to the casting and technical crews.

    Like in the case of most international formats, the creative folks at Endemol India (the producer of the show) and Colors rely heavily on the Big Brother bible to add elements which have worked elsewhere where the show is telecast globally. The ‘Global Creative Team’ is also constantly working at coming up with new and different ideas. This team meets up twice in a year to look at the progress and variety in Big Brother across the globe.

    “We are constantly looking at what are the best elements and we add to it as well as adapt,” says Endemol MD Deepak Dhar.

    Once the conceptualization has been done, the art director and set designer moves the ship forward to create the set which takes up about four months in all. “It’s less of a set and more of a house because people have to live in it,” adds Dhar.

    Today, Bigg Boss has moved beyond being produced for Hindi audiences; language editions in Kannada and Bengali have also aired on television, the credit for which Dhar attributes to Colors CEO Raj Nayak.

    “We are slowly paving our way into the regional markets of India as well,” reveals Dhar.

    The show has already started making a buzz in the digital sphere with the Facebook and Twitter engagement activities in the form of heaven and hell anecdotes.

    “The fact that there is so much of expectation from Bigg Boss puts a lot of pressure on the digital team because we need to ensure it matches to it,” admits Colors digital head Vivek Srivastava.

    The most important and integral part is prior to the launch when the curiosity needs to be built without giving away names or details about the show. “It gets easier once it has launched but then the workload is more as well,” adds Srivastava. The current idea is using cartoons to get across the dual nature of the show to the viewers.

    The marketing mix seems to be the usual 360 degree campaign involving a lot of focus on TV, on both, Network18 group channels and other channels. “We believe we can reach many viewers through TV,” says Colors marketing head Rajesh Iyer.

    Salman Khan has been the host for four seasons of the show and this is his fifth stint. He gleefully says that he will continue with Bigg Boss till the time Colors gets tired of him. Not much has been revealed about this season although rumors are floating aplenty.

    “The beauty of this show is the surprise and suspense,” says Nayak.

    The launch date has been fixed for 15 September at 9 pm. And as Bollywood’s biggest Salman says audiences will definitely tune in. Says the man: “Why should you watch my shows or movies? Because I’m in them!”

    The coming weeks will reveal whether they are falling for his lines!