ITV

Tag: sets

  • Mattel renews licensing agreement with Pokémon

    Mattel renews licensing agreement with Pokémon

    Mumbai: Mattel has renewed its licensing partnership with The Pokemon Company International in the building sets category. Through the agreement, Mattel will continue to produce Pokemon toys and building sets under its Mega property.

    As a partner to The Pokemon Company International and by way of its Mega brand, Mattel has over the years produced buildable characters, playsets, building blocks and sets featuring some of the most popular Pokemon in the beloved entertainment franchise, such as Pikachu, Bulbasaur, Charmander, Squirtle, Gyarados, and Eevee. Following a strong response from consumers, the continued partnership between Mattel and The Pokémon Company International means they can create new Mega products for Pokémon fans for years to come.

    “The Pokemon Company International has built an incredible franchise for more than 25 years. We are proud to continue creating amazing products that allow fans to build and experience everything they love about Pokémon,” said Mattel senior vice president of entertainment partnerships Nick Karamanos.

    “Mattel continues to be an ideal partner in helping us deliver fun and innovative ways for fans to engage with Pokemon through construction play. Toys play an integral role in the Pokemon brand’s goal of bringing the joy of the brand to all types of Trainers, and we look forward to our renewed collaboration in supporting this mission,” said The Pokémon Company International senior director of licensing and promotions Amy Sachtleben.

  • Zees Buddha wows buyers

    Zees Buddha wows buyers

    CANNES: Mipcom presents the perfect opportunity to mix business with pleasure. And so it was that the producer of Zee TV’s latest series Buddha, BK Modi, hosted a lavish bash at Cannes’ La Mandala Beach on 8 October to introduce the series to the international market even as his guests partied the night away. 

    The party was organised by Indiantelevision.com’s ITV 2.0 Productions on behalf of Buddha Films.

    One couldn’t have asked for a better setting, what with the glistening waves, cool breeze and interim light showers coupled with scrumptious snacks and drinks that flowed freely.

    While the first episode of Buddha played out on the mammoth screen, the invitees – Indians as well as lovers of all things Indian from across the globe – set the dance floor on fire with some signature Bollywood moves. The party continued till the wee hours of the morning and Buddha surely impressed – with its costumes, sets, graphics and more so, its production quality.

    For those among the industry who’ve been waiting to see the actor who plays Buddha, here’s some dope: “He’s a debutant,” according to Modi and will be announced on 13 October. Apparently, he had to undergo rigorous training to get under the skin of the Buddha.