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Tag: Seto Lok Yin

  • Cubix’s S$30 million deal with MDA Singapore for 3D animation films

    Cubix’s S$30 million deal with MDA Singapore for 3D animation films

    SINGAPORE: Singapore based animation studio and brand consultancy firm Cubix International, today entered into a S$30 million deal with the Media Development Authority of Singapore which involves co-production of five 3D animated feature film projects. The MOU was signed by MDA director of industry development Seto Lok Yin and Cubix Intl executive director Benjamin Toh with MDA CEO Dr Christopher Chia as witness to the deal.

    Speaking to Indiantelevision.com sister concern Animation ‘xpress, MDA CEO Dr Christopher Chia said,”The MDA is delighted to have forged this partnership with Cubix International in a joint effort to grow the Singapore animation industry with the aim to produce animated feature films with an international appeal. Through this MOU a strong pipeline of quality projects will help propel Cubix into the league of internationally renowned animation studios and create new job opportunities for our animators.”

    The deal followed Cubix International’s succesful pre launch of Singapore’s first 3D animated feature Zodiac..The Race. It is also the world’s first animated feature with the chinese zodiac as the subject. The animated feature which garnered quite a good response at the Cannes film festival 05 has already been pre sold to over 22 countries (Including Brunei, France, China, Taiwan and Eastern Europe) and is slated to have a world premiere on 26 January 2006.

    The 90 minute 3D animated feature entirely made in Singapore cost US$2 million with over 35 artists working on the movie.

    The feature is accompanied by a complete plan to tap related revenue streams and in store are products like PC games, comics, collectibles, toys, and TShirts. Also licensing programs in place with some of leading Singapore consumer product companies and F&B brands.

    Another striking feature is the voice cast comprising of popular Asian actress Fann Wong from Mediacorp Studios and Dennis Chew of Mediacorp Radio. The sound design and recording for the feature was done at Singapore based Red Light Studios.

    Christopher Chia added,”With Zodiac…, Cubix International has made history with a landmark achievement in local animation. The level of success and interest it has garnered from the international marketplace is testament to Cubix’s abilities to not only create and produce but to also succesfully market an eastern themed animation film to a global audience.”

    Cubix Intl’s Benjamin Toh said,” With the wrap of Zodiac… and the encouraging international sales, we hope to set a new milestone for for the local animation productions and contribute to the growth of the industry. The MOU signifies the beginning of another chapter of Cubix International and MDA’s determined support of the local animation industry.”

    On being asked as to how did the Brand consultancy firm think about making an animated feature, Benjamin replied,”We have always been involved with design and animation for the brands that we provide consultancy for and we wanted to create a product that would showcase Asian culture globally and decided to do it in animation.”

  • CASBAA media college graduates first intake

    CASBAA media college graduates first intake

    MUMBAI: The Cable & Satellite Broadcasting Association of Asia (CASBAA) has awarded the first CASBAA Media College ‘Certificates of Accreditation’ to six executives who had passed the 2004 six-module course dedicated to enhancing skills in sales and account management.

    The CASBAA Media College is supported by CASBAA and the Media Development Authority of Singapore (MDA).

    MDA director of industry development Seto Lok Yin, formally awarded the Certificates of Completion to Christopher Pattinson of ESPN Star Sports, Yvonne Tay of Star Group, Jasmin Wong of Turner International Asia Pacific, Lawrence Ng of Sony Pictures Entertainment and Peter Giakoumelos and Daniel Joseph of Discovery Networks Asia, at an official ceremony at the Four Seasons Hotel.

    The 2004 CASBAA Media College television sales training scheme ran from April to November this year, with each module covering two full working days (Fridays and Saturdays).

    Other companies participating in the inaugural year of the CASBAA Media College included CNBC Asia, BBC World, MTV Networks Asia, Nickelodeon, StarHub and HBO Asia.

    Students unable to complete all modules of the scheme during 2004 (due to travel requirements etc), will do so in 1H 2005. The next session of the CASBAA Media College will be in April 2005.

    CASBAA chairman Marcel Fenez noted that the first graduates from the CASBAA Media College had worked exceptionally hard for their reward and had given up significant personal time, not only to attend the course but also to complete challenging assignments both in their places of work and at home.

    Given the work pressures under which we all operate and the amount of traveling that many sales executives must undertake, the achievements of our first six graduates are not inconsiderable, said Fenez. Working with our partner Allsorts Habit Creation, this is a long-term project that will not only bring benefit to our member organizations, but also to Singapore and the industry at large.

    Seto, speaking on behalf of the MDA, welcomed the completion of the first year of the CASBAA Media College. “This is definitely a significant moment in our efforts to build media manpower capabilities. This is part of our strategy to develop Singapore as a global media city. We look forward to having more such programmes next year,” said Seto.