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Tag: Set top Box

  • Cisco partners with Videocon d2h for advanced video services

    Cisco partners with Videocon d2h for advanced video services

    MUMBAI: Direct to home (DTH) operator Videocon d2h will deploy advanced video solutions from the Cisco Videoscape product portfolio to enable it to deliver an innovative, high quality television viewing experience to its customers.

     

    Cisco will collaborate with Videocon d2h to create an infrastructure that supports advanced services like 4K, Over The Top (OTT), Video On Demand (VOD), multi-screen video and multi-room Digital Video Recorder (DVR), on a high definition platform.

     

    Cisco is at the forefront of changing the way people experience TV entertainment through its Videoscape platform, which offers best-in-class content management and exceptional user interface capabilities. Cisco Videoscape enables consistent video experiences across multiple devices including TVs, tablets, PCs, mobile phones and gaming consoles. Cisco and Videocon d2h are uniquely positioned to offer an immersive video experience coupled with an array of value-added services and applications on multiple screens.

     

    Videocon d2h director Saurabh Dhoot said, “We pride ourselves in being a frontrunner in bringing futuristic technologies to India, some of which are yet to be experienced in even the most advanced countries. Our collaboration with Cisco will present our customers with the latest and best technology in the DTH industry and will introduce them to a whole new range of next-gen applications. We believe that this partnership will redefine the overall viewing experience through our varied product portfolios and service offerings. We continuously endeavor to provide top quality services to our consumers.”

     

    Videocon d2h chief executive officer Anil Khera added, “As part of our commitment to our consumers, we will be providing an advanced TV-viewing experience with many more interactive services and applications, in keeping with global trends. We are confident that our collaboration with Cisco will provide a greater range of services to our customers. Cisco’s expertise in delivering end-to-end solutions and world-class technology will support us in our vision of being an innovator in the DTH market with the most advanced products and services.”

     

    Cisco Service Provider Video Software Solutions VP sales Asia Pacific Sue Taylor said, “Our mission is to continuously partner with operators who value innovation and strive to offer a wide range of differentiated and superior video experiences to their subscribers. Our expertise in the successful rollout of high-end features and services will enable Videocon d2h to deliver video in more exciting, more engaging and more impactful ways.”

  • “India has a very broad market with a lot of potential, which make us more confident” – Eugene Zhang

    “India has a very broad market with a lot of potential, which make us more confident” – Eugene Zhang

    With India working towards getting into a fully digitised mode, this year’s ‘Convergence 2015’ will act as a destination where companies will showcase some of the world’s best technologies to help stakeholders achieve targets.

     

    One such company is China based Cloud Vision Networks Technology (CVN), which will be showcasing its Conditional Access System – JetCAS. And leading it from the front is the company’s CEO and president Eugene Zhang.

     

    Zhang ventured into the business in 1993, with 20 years of experience in company operation management.

     

    Since 1999, he was engaged in domestic TV broadcasting industry, and worked in Hong Kong DVN Holdings as the executive vice president of its subsidiary DVN, to be in charge of domestic digital television business and the management of all-service operation management including R&D, manufacture and sales of products.

     

    In 2010, he served in Cisco Systems as the general manager of its wholly owned subsidiary Cisco Systems (Shanghai) Video Technology in China, to be in charge of the R&D, manufacture and sales of cable television products in China.

     

    It was in 2012, when Zhang resigned from Cisco System and started his own business; after successfully raising funds from Fosun Capital Investment, he founded Cloud Vision Networks Technology (CVN).

     

    As he gears for the big day, Indiantelevision.com’s Seema Singh talks to him about his plans for India, the products on display and more…

     

    Excerpts:

     

    What products and services are you exhibiting in Convergence? Can you elaborate on the product and its benefits?

    We are exhibiting our core product Conditional Access System – JetCAS.

     

    JetCAS, the fourth generation system, is a researched and developed conditional access system by Cloud Vision Networks (CVN), with independent intellectual property rights, over a decade experience on digital TV business and advanced idea on design from absorbing international advanced technology achievements.

     

    What are the kinds of services and solutions you offer?

    Cloud Vision Networks Technology was established on 8 February, 2012. We are engaged in product technology development, production and sales of hardware and software products, technology application services and other businesses involving broadcasting and TV networks two-way transformation and digital TV in broadcasting and TV industry.

     

    Are you looking at any strategic partnerships in India? If yes, can you elaborate on the same?

    We have an excellent strategic partner in India, Xperio Labs. We will work together to develop the market of Indian broadcasting industry.

     

    Which are the regions you are available in China? How many customers do you have in China? Which are the regions you are looking at in India?

    CVN is available in more than 17 provinces and 90 cities and about 800 towns, and also covers 120 million customers in China.

     

    We do not limit the regions that we are going to provide our service and products in India to.

     

    How would you say is your service better than those of your competition?

    Our CAS has never been commercially cracked and the security level of our smartcard is evaluated as the highest international smartcard level — EAL5+.

     

    We also own other advantages, such as cost, marketing, sales capability and excellent product performance, which make CVN the leading company in broadcasting and TV industry.

     

    How much have you already invested in the technology in China and how much further are you will to invest in China?

    CVN puts more than 30 per cent of sales amount into R&D every year, and considering our quick steady development, the investment in future can only be more.

     

    Are there any investment plans in the Indian market? If yes, please share details.

    CVN will plan to invest in Indian market according to the market development of Indian broadcasting industry.

     

    What is your manufacturing capacity in China?

    Our manufacturing capacity is more than 10 million smartcards per year.

     

    Can you elaborate on the kinds of solutions you provide in different sectors? How does it benefit the stakeholders?

    Multi-direction development is always an important strategy for CVN, except the main business of JetCAS, we also dabbled in other sectors, such as Downloadable CAS, DRM, OTT middleware, Public Wi-Fi and so on.

     

    Our stakeholders are happy and satisfied to see that the profit of company is maintaining a fast growth.

     

    Have you done R&D on the Indian cable TV sector? If yes, what are the findings?

    CVN has finished a basic market research through a local professional research company in India. We are glad to see India has a very broad market with potential, which make us more confident that we can achieve a win-win goal with local customers in this beautiful country.

     

    What is ‘JetCas’, how does it function and help the broadcasters? Do you think a product like this will be helpful to the Indian cable TV industry as well?

    JetCAS provides a total solution on open conditional access system, which is a perfect combination with cable TV, satellite TV, analogue TV and broadband networks. It provides a controlling on payable TV and media design with its comprehensive management console, 4th generation smartcard-device technologies and network access management, so as to control programme authorisation on subscribers.

     

    What are the similarities and differences between the Indian and Chinese broadcasting and TV industries?

    Speaking of the similarities between the Indian and Chinese broadcasting and TV industries, they both have plenty of customers and broad market.

     

    Since they are both developing nations, they are filled with business opportunities.

     

    Of course there are also a lot of differences between these two countries, such as different specifications, requirements, business models, and so on.

     

    CVN’s Conditional Access System (CAS) is the most advanced digital TV encryption system in China. What is your take on the Indian CAS market?

    We are providing our best product in India, which is the securest and most reliable CAS system, because we value the Indian CAS market so much.

     

    How will digital TV change the dynamics of the broadcasting industry in the near future?

    The development of the Internet and broadband technology is making the revolutionary changes in the radio and TV industry, digitised and networked broadcasting and television has become radio and television industry development inevitable trend.

     

    Digitisation can extend cable TV channels from dozen sets to hundreds sets, the extensional channel resources can provide more kinds of services for cable operators. After digitisation, cable operators can provide not only broadcast programmes but also professional and personalised programmes; not only unidirectional broadcasting but also interactive VOD; not only radio, film and television programmes but also a variety of information service.

     

    In short, digital TV will bring more market opportunities and business models to the broadcasting industry.

  • Government should set aside Rs 10,000 crore for cable modernisation: Arvind Prabhoo

    Government should set aside Rs 10,000 crore for cable modernisation: Arvind Prabhoo

    MUMBAI: The seed of the dream of seeing a ‘Digital India’ was sown by Prime Minister Narendra Modi, as he took charge to make India a better and developed country. And now to make this dream come true are the cable TV operators, who are looking at achieving this through cable TV transformation.

     

    In keeping with this, Maharashtra Cable Operators Foundation (MCOF) president Arvind Prabhoo has already sent a presentation to the Information and Broadcasting Ministry (I&B) to not only update them of the needs of the industry, but also how the government could help push the agenda.

     

    According to Prabhoo, the sector needs regulatory support. This includes cable Internet Service Provider (ISP) licence on soft terms, last mile cable operator licensing, price control on content and level playing field for domestic voice over IP (VoIP). The MCOF president has also requested the Ministry for infrastructure support including long haul fibre and BSNL networking sharing, innovative per customer/month fees and cable modernisation fund. With the industry moving to a whole new system of cable TV viewing, the industry needs re-skilling and incentives for innovations.    

     

    MCOF in its proposition to the I&B has also said that the government needs to become the national data pipe in order to act as a digital courier. “Set one country, one service, one price,” informed Prabhoo. 

     

    Not only this, the government should look at setting aside a cable modernisation fund of around Rs 10,000 crore. Of this, according to Prabhoo, Rs 4000 crore will be used in set top box (STB) financing at Rs 300 per SD STB, Rs 5500 crore at Rs 600 per home passed will be used in infrastructure upgrade and Rs 500 crore will be used towards technology R&D. “The Ministry could fund the industry for a tenure of five years. With this funding, the government will be the biggest beneficiary as it would be collecting taxes on the funds,” opined Prabhoo.

     

    Cable TV currently reaches to close to 60 per cent homes (12 crore) of which around 9 crore are in DAS phase III and IV areas. “The sector which has a workforce of close to 300,000, has the potential to serve some 50 crore data users,” he added.

     

    In the presentation to the Ministry, MCOF has also highlighted the challenges faced by the digital India. These include the high customer acquisition cost, resulting in unavailability of basic data services, shortages in last mile local loop and predominance of concrete in civil structures which is eroding fidelity of wireless services.

     

    “We had sent the presentation to the Ministry for a robust cable TV industry, but have not heard from them so far,” concluded Prabhoo.

  • Doordarshan’s Freedish to switch to an upgraded platform to increase capacity

    Doordarshan’s Freedish to switch to an upgraded platform to increase capacity

    NEW DELHI: Doordarshan’s Freedish, India's only free direct-to-home (DTH) service, is migrating from its old platform to a new upgraded one with effect from midnight of 9 January (12.05 am of 10 January) in its attempt to increase its capacity.

    The migration would result in increase of TV channels from 59 to 64 and radio channels from 22 to 24.

    Prasar Bharati chief executive officer Jawhar Sircar said recently that the pubcaster would have to strengthen its DTH platform, Freedish if it has to survive.

    He had announced in November that Freedish was expected to go up to 112 television channels in the next few months but he had made it clear to the government that while most were coming through e-auctions, some popular channels may have to be ‘attracted’ to join Freedish since satellite television was the future. He said he was not opposed to digital terrestrial transmission but advances in technology may make it obsolete.  

    In fact in a pace that has surprised many, Doordarshan has held 19 e-auctions for Freedish as on 12 December.

    DD Sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would remain free-to-air.

    To access the upgraded platform, the viewers need to edit the Transponder Parameter by changing only the Symbol Rate from 27500 Ksps to 28500 Ksps in four transponders and retune/rescan their Set Top Box to receive the upgraded TV and radio channels.

    Freedish viewers can get further information regarding retuning/rescanning of their Set Top Boxes on DD's official website: ddindia.gov.in

     Viewers/subscribers who do not rescan their Set Top Box will continue to get only ten channels for a period of seven days only from the date of upgradation. Out of these ten channels, one channel is an informative channel which will show detailed procedure for re-tuning the Set Top Boxes.

     

  • Kolkata LMOs CVNO project likely to rollout from 15 December

    Kolkata LMOs CVNO project likely to rollout from 15 December

    KOLKATA: The year seems to be ending on a good note for the Kolkata based last mile owners (LMOs), who post digitisation, have been wondering if they would still have ownership of their customers. The LMOs can now breathe a sigh of relief as the cable virtual network operator (CVNO) is taking shape and should be up and running by 15 December 2014.

    As reported earlier by Indiantelevision.com, the LMOs apart from uniting to set up their own control room and headend have also tied-up with existing DAS license holders. This apart, in order to speed up the launch, the LMOs are now also talking to the Set Top Box (STB) and headend suppliers and other vendors in India and abroad.

    The LMOs have already signed an agreement with a DAS license holder, who will levy a minimum price against every STB. If sources are to be believed, more than 150 LMOs have signed and given consent with an entry fee.

    Not revealing much on the operation model Cable Operators Sangram Committee general secretary Apurba Bhattacharya says, “It would be affordable to subscribers.”

    Tying up with existing license holders ensures LMOs the power of billing subscribers, distribution of package according to the choice of viewers, share of carriage fee and ownership of STBs, further explains Bhattacharya.

    There are some DAS license holders who might go ahead and increase their topline and bottomline by strengthening their presence in the market.

    When asked if the LMOs are setting up the headends, other LMOs, who are part of this initiative inform, “The concept is very clear, to either set up our own headend or to partner with MSOs. The investment for every LMO will be according to how much they can afford. In fact some financiers are also ready to invest.”

    He further explains that the investment would be based on the size of the LMO’s network and requirement of STBs.

    LMOs are the founder of this business. “It can be assured that the quality as well as performance will be competitive with the existing MSOs,” he points out.

     

  • Indian MSO Radiant Digitek Network selects Pace pre-integrated software and STB solution

    Indian MSO Radiant Digitek Network selects Pace pre-integrated software and STB solution

    MUMBAI: Pace, a global leader for digital TV and broadband technologies, is pleased to announce that Indian cable MSO, Radiant Digitek Network has selected its pre-integrated middleware, conditional access and set-top box solution to deliver premium TV services to its subscribers. Pace’s pre-integrated solution is a cost-effective solution for operators who seek a high quality turnkey pay TV platform but don’t have the time or resources to manage multiple technology partners or complex systems integration work.

     

    With a heritage of reliable, high-quality hardware design Pace’s turnkey solution is fully DVB-C compliant and includes their high performance Standard Definition (SD) MPEG-2 cable set-top box (STB), Elements Middleware, and Titanium cardless CAS, enabling cable operators to deliver a feature-rich experience to viewers and build new revenues as the growth in digitisation in India continues.

     

    Radiant Digitek, a major cable MSO in the Rajasthan region in North India, has selected the turnkey Pace solution based on lower total cost of ownership, quality of service and improved time to market Pace could provide. The solution incorporates a wide range of EPG features, including favourites, channel list management, personal video recording and parental control.

     

    Lokesh Joshi, Director for Radiant Digitek Network comments: “We needed a solution that would enable us to quickly roll out digital services to our customers at a low total cost of ownership. The Pace end-to-end integrated solution has provided us with a one stop shop solution from a trusted partner who believe in a personalised quality of service.”

     

    Miguel Gil, VP and General Manager for Pace International Software and Services, comments: “Pace’s turnkey hardware and software solution is perfect for Indian cable operators looking for a flexible, cost-effective solution that is quick to deploy, while maintaining the high quality that customers have come to expect from Pace. As cable MSO’s look to exploit the opportunities from digitisation, Pace can enable them to quickly deploy an enhanced viewing experience and new services to subscribers at attractive economics.”

  • World’s first single-chip hybrid direct broadcast satellite terrestrial and IP devices for STBs

    World’s first single-chip hybrid direct broadcast satellite terrestrial and IP devices for STBs

    NEW DELHI: Broadcom Corporation, a global innovation leader in semiconductor solutions for wired and wireless communications, today announced the world’s first family of eight new hybrid satellite and terrestrial system-on-a-chip (SoC) broadcast devices for set-top boxes (STBs).

                               

    The new series unveiled at the International Broadcasting Convention in Amsterdam is engineered with pin-to-pin compatibility, allowing a single set-top design to be leveraged across the entire family. Broadcom will demonstrate the chips at IBC, 12 to 16 September.

     

    The new series brings Broadcom’s high efficiency video compression (HEVC) technology to terrestrial markets, enabling broadcasters to utilise spectrum more efficiently than with current MPEG-4 video compression standards. As a result, broadcasters gain options to deliver more competitive channel line-ups and improved content quality through the same or lower spectrum footprint. Broadcom’s new family of devices also combines HEVC with the advanced modulation efficiencies of DVB-S2, DVB-T2, ISDB-T and ATSC, and high-performance IP connectivity with MoCA 2.0. This unprecedented level of integration provides set-top manufacturers with a compelling value proposition for broadcasters as they continue service upgrades.

     

    “The combination of satellite and terrestrial front-ends that this family offers now provides significant benefits to viewers who want the best channel and content selection available,” said Broadcom senior vice president of marketing, broadband & connectivity Rich Nelson.

     

    “We believe HEVC will continue to be a key driver for the delivery of high-quality content. Today’s announcement demonstrates our commitment to our customers to proliferate HEVC broadly across our set-top box product family.”

     

    “Broadcasters and regulators throughout Europe and in emerging regions, including Africa, are waiting for the arrival of DVB-T2 with HEVC to launch or extend HD terrestrial services. In addition, we expect the ability to deliver hybrid IP-services using HEVC will benefit broadcasters launching premium add-on services, including some delivered over bandwidth-constrained cellular networks,” said ABI Research practice director Sam Rosen.

     

    “In addition to allowing the next generation of services, Broadcom’s  integration of HEVC in terrestrial, satellite and cable chipsets provides broadcasters with a future-proof to ensure the set-top boxes they deploy today will provide value through 2020 and beyond.”

  • Parks Associates: TV related apps gaining in popularity

    Parks Associates: TV related apps gaining in popularity

    MUMBAI: New research from Parks Associates reveals that usage of TV apps is on the rise, with 55 per cent of US smartphone owners and 61 per cent of tablet owners using TV-related applications at least once a month.

     

    The firm expects the number of global TV-app users to reach 1.29 billion by 2019.

     

    More than 70 per cent of TV-app users are believed to be satisfied with the TV show or network apps they use, Parks Associates reports. More than 23 per cent of US smartphone owners ages 18 to 34 have used a TV app on their smartphone to schedule a DVR recording, while more than 22 per cent have used an app that transforms their smartphone into a remote control for their TV or set-top box.

     

    The company also states that TV app usage is altering the use cases for multiple connected devices; currently 57 per cent of connected game console owners are using the device to watch TV shows.

     

    It’s also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things. And predicts in-app solutions to be a large focus of its 2014 Connections Conference, where its analysts and industry leaders will address the changes surrounding the connected home and implications for consumers and businesses.

  • SITI Cable reports higher revenue, EBIDTA for Q3-2014

    SITI Cable reports higher revenue, EBIDTA for Q3-2014

    BENGALURU: Essel Group company SITI Cable Network Limited (Siti Cable), the erstwhile Wire and Wireless (India) Ltd (WWIL) reported 42.1 per cent growth in Total Income to Rs 177.26 crore in Q3-2014 from Rs 124.71 crore in the third quarter of last year and was 8.8 per cent higher than Rs 162.94 crore in the previous quarter.

     

    The company reported 72.8 per cent higher earnings before interest, taxes, depreciation, and amortisation (EBIDTA) at Rs 35 crore in Q3-2014 as compared to the Rs 20.25 crore in Q3 of last year and 6.1 per cent more than the Rs 32.98 crore in the immediate trailing quarter.

     

    Siti Cable Chairman Subhash Chandra said, “The ongoing digitisation is providing new impetus for growth and value in India though we are still early in the value creation process. Digital Cable Television is a major engine of growth for SITI Cable across all geographies. Our sustained investment in this segment will further enhance customer television viewing experience”.

     

    “Our results for the quarter reflect the overall stability of our operations, and demonstrate the potential for growth. SITI Cable is EBITDA positive in this quarter as well,” added Chandra.

     

    Let us look at the other figures reported by SITI Cable for Q3-2014:

     

    Operating revenue in SITI Cable’s case is primarily generated from subscriber related income, especially from digitisation, income from bandwidth charges, ad income, STB activation charges and other operating revenues. Total Income figures have been mentioned above.

     

    Operating cost for Q4-2014 at Rs 142.26 crore was 36.2 per cent more than the Rs 104.46 crore for Q3-2013 and 9.5 per cent higher than the Rs 129.96 crore for Q2-2014.

     

    The company’s Selling and Distribution expense in Q3-2014 almost quadrupled (was up 3.92 times) to Rs 12.91 crore from Rs 3.29 crore in Q3-2013 and was four per cent more than the Rs 12.42 crore in the immediate preceding quarter.

     

    Its staff cost at Rs 9.91 crore for the current quarter was 23.7 per cent more than the Rs 8.01 crore in Q3-2013 and 5.5 per cent more than the Rs 9.39 crore in Q2-2014. Administrative expense for Q4-2014 at Rs 16.88 crore was down by 3.8 per cent to Rs 16.88 crore in Q3-2014 from Rs 17.55 crore in Q3-2013 and (33.65) per cent lower than the Rs 25.44 crore in Q2-2014.

     

    Depreciation in Q3-2014 was up by 61.8 per cent to Rs 22.99 crore from Rs 14.21 crore in the corresponding quarter of last year, but was (14.6) per cent lower than the Rs 26.91 crore in Q2-2014. The company paid 24.3 per cent more towards finance charges in Q3-2014 at Rs 31.22 crore than the Rs 25.11 crore in Q3-2013 and was 2.3 per cent more than the Rs 30.52 crore in Q2-2013.

     

    The company reported a loss of Rs (22.51) crore in Q3-2014, which was 20.1 per cent more than the loss of Rs 18.75 crore in Q3-2013 and three per cent more than the Rs 21.85 crore in Q2-2014.

     

    SITI Cable CEO VD Wadhwa said, “We have gained further momentum in the third quarter of fiscal 2014. Our total revenue and EBITDA grew to Rs 1773 million and Rs 350 million respectively, a healthy growth of 42 per cent and 73 per cent respectively over corresponding quarter of last fiscal. We have maintained our margins through operational efficiency improvements despite stiff challenges faced at market place on account of DAS billing. We have made the healthy progress in collection of DAS subscription revenue which is way ahead of competition.”

     

    He further added, “We are now in exciting phase of our journey as we strengthen our existing operations and expand our digital subscriber base in phase-3&4 towns. We have started digital cable services in strategic markets of Vijayawada, Hissar and Rohtak in this quarter. We have also reinvented the company website making it more interactive and user- friendly”.

     

    Click here for full report

  • Rovi announces guide solution for SD and HD digital terminal adapters in North America

    Rovi announces guide solution for SD and HD digital terminal adapters in North America

    MUMBAI:  Rovi Corporation ROVI +0.07%  , a global leader in entertainment discovery, today announced the launch of a guide solution for standard definition (SD) and high definition (HD) digital terminal adapters (DTAs) devices for North American cable operators. With the addition of this new guide, Rovi now offers discovery solutions that span across the array of cable platforms – from basic DTAs and advanced digital video recorders (DVRs) to second screen devices – that can help cable-TV service providers improve the user experience across their entire subscriber footprint.

     

    Frequently used for secondary televisions not connected to an advanced digital set-top and in homes that subscribe only to basic cable services, DTAs are basic cable boxes used to enable cable operators to upgrade their systems to an all-digital environment. In North America, cable companies are transitioning to all-digital in order to support bandwidth intensive services such as HD channels, multi-screen devices, and high speed data that are becoming increasingly popular with subscribers. DTAs provide cable operators with opportunities to more easily expand their service offerings, optimize the use of bandwidth, and enhance the experience for consumers by introducing a guidance experience on more set tops across their subscriber-base in North America.

     

    The capabilities included in the Rovi DTA Guide are the ability to find out what’s on TV, tune channels directly from the program grid, set parental controls, and set language options for the guide and audio. Rovi DTA Guide, anticipated to be broadly available to North American cable operators in early 2014, supports the growing market for DTA set-top boxes in this industry-wide transition to an all-digital environment. Rovi is currently working with many DTA providers, such as Cisco, Evolution Digital and Pace, to test and pre-port Rovi DTA guides.

     

    “For many cable TV subscribers, the guide has been designated as ‘only for the advanced DVR.’ Now that it is available on lower-end devices in addition to the premium set top box, cable TV subscribers including Basic and Expanded Basic households, can enjoy a better experience on every TV in their home,” said Michael Buchheim, senior vice president of product management for Rovi. “The guide experience is no longer limited to the premium digital subscribers, and cable operators will be able to use it to show the added value that they bring to their customers.”

     

    Rovi plans to demonstrate DTA Guides for industry executives in a private suite at Caesars Palace during the CES tradeshow in Las Vegas, January 7-10. Invited attendees can view Rovi services and technologies driving entertainment discovery and monetization, and learn first-hand how Rovi works with leading brands to unlock the full value of their entertainment offerings.