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Tag: Sesh Seshadri

  • Iffort bags Lonely Planet India digital media mandate

    MUMBAI: Travel guidebook publisher Lonely Planet has appointed New Delhi-based Iffort as its digital media agency partner in India.

    Iffort will handle the full digital spectrum for the publisher including rolling out strategic community engagement and search engine optimization programs to position the guidebooks among the target audience in India. Lonely Planet is launching a brand new series of travel guidebooks, designed especially for the Indian traveller on 12 September.

    Iffort director Sunny Jindal said, “We‘re excited to be associated with Lonely Planet India at a time when they are launching a range of travel guides targeted towards the Indian travellers. Iffort will handle the digital media strategy for Lonely Planet India including suggesting specific ideas for target audience engagement on social media platforms like Facebook and Twitter. Over the coming months, we‘ll be using our domain-experience to build on Lonely Planet India‘s growing reputation an iconic travel brand and strengthen its community relationship.”

    Lonely Planet India general manager Sesh Seshadri added, “Our content development team is engaged in creating relevant content for the Indian traveller and we see the importance of community building among Indian travellers. The appointment of Iffort will help us achieve this goal and will build a strong connection with the users of our content across delivery platform, print and electronic.”

  • Mudra West wins Lonely Planet guide‘s creative and digital mandate

    Mudra West wins Lonely Planet guide‘s creative and digital mandate

    MUMBAI: Mudra West, an SBU of Mudra India, has won the Lonely Planet guide‘s creative and digital media account following a multi-agency pitch. Lonely Planet recently established operations in India to develop its first locally produced guides for Indian travellers.

    BBC Worldwide‘s wholly owned subsidiary, Lonely Planet, has grown to become one of the leading global providers of travel information over the past 39 years. Lonely Planet has distributed English-language guides in India since the 1980‘s primarily been purchased by expatriates and inbound travellers.

    Lonely Planet‘s Indian publishing team will drive the development of the new local products from offices in Gurgaon and Delhi. Lonely Planet India will initially launch both international and domestic guides for Indian travellers and will expand its local content offering across a range of platforms, including the internet.

    Lonely Planet – India GM Sesh Seshadri said, “We are very excited about working with Mudra and the progress of our new guides – the first ever created in India by our new Indian team. Mudra inspired us with their marketing ideas and vision for how to launch and develop Lonely Planet‘s brand in India.”

    Mudra West president Arijit Ray said, “Lonely Planet is an iconic brand in the travel space. For us it has been a privileged association. We had a great time launching the magazine in the country and now look forward to working closely with the Lonely Planet team to orchestrate the launch and positioning of the Lonely Planet guides, in India. Our biggest strength is a talented team that understands the sensibilities of the brand.”