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Tag: Sesame Workshop

  • Sesame Workshop joins hands with Wal-Mart Stores

    Sesame Workshop joins hands with Wal-Mart Stores

    MUMBAI: Sesame Workshop and Wal-Mart Stores Inc., have announced plans to distribute bilingual, multi-media outreach kits entitled Talk, Listen, Connect: Helping Families During Military Deployment, this August.

    The announcement was made by Sesame Workshop president and CEO Gary E. Knell and Wal-Mart vice president of corporate affairs Ray Bracy, at the annual Military Child Education Coalition (MCEC) national conference.

    Distribution of the Talk, Listen, Connect kits will begin on 1 August. Based on feedback from the program’s advisory board, as well as the priorities established from focus groups, the kits will be distributed at no cost to military families through the following outlets and provided by the US Department of Defense.

    Due to an overwhelming response to the announcement of the project and feedback from Talk, Listen, Connect’s advisory board, Wal-Mart has donated an additional $575,000, for a total of nearly $1.5 million in funding. This additional funding will increase the number of kits produced by Sesame Workshop and their partners to nearly 400,000 kits. The resources will consist of a bilingual (English / Spanish) kit with a DVD for children and adults, starring the Muppets from Sesame Street, and a magazine and poster for children, parents and caregivers.

    The Talk, Listen, Connect kits will also be available online at http://www.sesameworkshop.org/tlc, where streaming video is being provided by The Department of Defense Quality of Life Information Technology Center, so families everywhere can view the video and download the information.

    To meet the needs of children, Sesame Workshop developed Talk, Listen, Connect, with an initial donation of nearly $1 million from Wal-Mart and additional support from The New York State Office of Mental Health (NYSOMH) and the Military Child Education Coalition (MCEC).

    The project will help children between the ages of three and five, whose parents are members of the United States Armed Services, National Guard and Reserves, cope with the feelings, challenges, and concerns experienced during various phases of deployment: pre-deployment, deployment and homecoming.

    “Wal-Mart has a long history of supporting our troops and their families. We are proud to be part of a program that will provide important resources to the children of our servicemen and servicewomen, who bravely serve our country and defend our freedom. At Wal-Mart, we are committed to honoring and supporting these individuals each and every day and we are proud to be part of a project that takes a holistic approach to helping the entire family,” said Bracy.

    “Sesame Workshop is grateful to Wal-Mart and our partners and proud that Talk, Listen, Connect kits will be distributed nationwide, as well as, be available online for all military families to access these groundbreaking materials. It is our privilege to provide Active Duty, National Guard and Reserve families with unique tools to help their young children find emotional strength and resilience,” said Knell.

    “Whether children are worried about moving to a new home or school or a parent’s deployment, being a child in a military family represents a unique emotional challenge for today’s youth. OMH is proud to have been invited to play a role in this important initiative with Sesame Workshop and Wal-Mart,” said commissioner Sharon E. Carpinello.

  • Sesame Workshop to set up NGO in India

    Sesame Workshop to set up NGO in India

    NEW DELHI: In order to develop strategies and partnerships that ensure Galli Galli Sim Sim – an alliance between Turner India and Sesame Workshop – delivers, Sesame Workshop will be forming a non-governmental organization (NGO) based in New Delhi.

    In addition, the Workshop has named Sashwati Banerjee to become Executive director of the NGO once it is established, while Shari Rosenfeld, vice-president, developing and emerging markets, Sesame Workshop, will oversee it.

    Galli Galli Sim Sim’s mission is to educate and engage pre-school children throughout India and is a joint effort of Workshop and Time Warner company Turner India, which has contributed corporate social responsibility funds toward the establishment of the NGO.

    The India office will drive Galli Galli Sim Sim’s outreach projects and manage its network of collaborative partnerships with other NGOs, funding partners, consumers, government agencies, educational institutions, broadcasters, and production team members.

    “Sashwati, with over 15 years of experience in creative and management positions is deeply committed to children’s and women’s rights issues,” said Rosenfeld in a statement today.

    “We are thrilled that she will be joining our team to lend her expertise in raising the profile of Galli Galli Sim Sim, an initiative aimed at promoting joyful learning of basic life skills for India’s young children and celebrating the diversity that is a part of their every day lives,” she added.

    Galli Galli Sim Sim is a broad-based, multi-platform educational Initiative for young Indian children. A television show of the same name will debut later this year (the date being bandied around is 15 August) on India’s leading kids’ channels, Cartoon Network and Pogo.

    The outreach campaign will extend the educational impact of the show by reaching out particularly to underprivileged children and the adults who care for them, through materials and programs in various media.

    Congratulating Banerjee on her appointment, Soumitra Saha, senior VP, regional advertising sales and marketing, Turner Entertainment Networks Asia and project director, Sesame India, said, “With her Experience and well-honed skill set in the niche segment of social sector, Sashwati Banerjee is well-positioned to spearhead and successfully extend the long term educational objectives of Galli Galli Sim Sim to reach millions of young kids through the specially designed outreach campaign.”

    Most recently, Banerjee was the programme director and communications Advisor with Abt Associates, for the private sector partnership One Project, funded globally by the United States Agency for International Development (USAID).

    Prior to this position, Banerjee worked with the leading communications agency Ogilvy & Mather, where she was instrumental in setting up their healthcare division. In her capacity as the Business Manager, she designed and led successful campaigns for her clients in the pharmaceutical 
    industry.

    Sesame Workshop is a US-based nonprofit educational organization making a meaningful difference in the lives of children around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street.

    Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programs and products are engaging and enriching. Sesame Workshop is behind award-winning programs like Dragon Tales, Sagwa, The Chinese Siamese Cat, Pinky Dinky Doo and groundbreaking multimedia productions in South Africa, Egypt and Russia.

  • Sesame Workshop in talks with DD

    Sesame Workshop in talks with DD

    NEW DELHI: Children’s educator and creator of the world famous Sesame Street, Sesame Workshop is in talks with Indian pubcaster Doordarshan for an alliance to reach out to maximum number of children in India.

    “Talks with Doordarshan are in early stages, but we are exploring an option to have a weekend window (time band or slot),” Sesame Workshop president and CEO Gary E. Knell told Indiantelevision.com today.

    DD’s terrestrial platform is being explored by Sesame Workshop, a non-profit organization, as it wants to reach out to the maximum number of children through its innovative and educative programmes. Especially those who do not have access to cable and satellite television.

    To target kids in India’s approximately 61 million C&S households, Sesame Workshop has tied up with Tuner International India (managers of Cartoon Network and Pogo) and the New Delhi-based production house Miditech to bring an Indian version of Sesame Street called Galli Galli Sim Sim from mid-2006 .

    According to Knell, ideally his company would like to have a time slot on DD’s terrestrial network that is suitable for children viewing and where Sesame Workshop characters can be used to spread public service messages too.

    Apart from that, the Sesame Workshop-Turner combine will also explore production of Sesame Street in another Indian language, which could be Tamil. Galli Galli Sim Sim will be in Hindi on Pogo.

    “The work on the other language production, apart from Hindi, will start in a couple of months’ time,” Knell said.

    Sesame Workshop is a nonprofit educational organization making a meaningful difference in the lives of children around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street.

    Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programmes and products are engaging and enriching.

    Sesame Workshop is behind award-winning programs like Dragon Tales, Sagwa, The Chinese Siamese Cat, Pinky Dinky Doo and groundbreaking multimedia productions in South Africa, Egypt and Russia.