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Tag: Serge Matta

  • Kantar Media & comScore join hands to offer cross-media audience measurement

    Kantar Media & comScore join hands to offer cross-media audience measurement

    MUMBAI: comScore and Kantar Media will be introducing their first joint offering for cross-media audience measurement to key clients.

     

    The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this year to provide world class cross-media audience and campaign measurement capabilities to markets around the world.

     

    Bringing together the leading experts on TV and internet audience measurement, both companies have defined a roadmap together that addresses a range of reporting scopes and the options of available measurement assets and techniques, including panels, meters, tagging, home routers, return path data and census profiles.

     

    There has been significant interest in the partnership from clients and industry committees around the world. Based on this feedback, Spain has been identified as the pilot market with initial findings expected later this year, and other markets to follow.

     

    “As advertising spend on integrated cross-media campaigns increases, there is a growing demand for solutions that bring together TV and internet audience measurement to provide cross-media reach & frequency. We are pleased at the progress our research and technical teams have made in combining different measurement techniques and designing a common approach. Cross-media measurement solutions must be responsive to local needs so we have designed a framework that maximizes the use of existing data sets and commercial considerations in any given market,” said Kantar Media CEO & chairman Andy Brown.

     

    comScore CEO Serge Matta added, “We are delivering on our promise to simplify the deployment of global measurement capabilities and accelerate the creation of new services for the industry. The customer response to our partnership was extremely positive, as the market is eager to see cross-media measurement for both audiences and campaigns.”

     

    The defined scopes of reporting for an integrated measurement approach in addition to core broadcast TV include:

     

    * Extended TV – content broadcast in simulcast or on-demand on smartphones, tablets desktops and OTT devices.

     

    * Total Video – all video content from online platforms whether broadcast video or not, such as YouTube.

     

    * Total View – all online content whether video or text based, accessed via a browser or app, on smartphones, tablets desktops and OTT devices.

     

    Total View brings together gold-standard TV measurement and multi-platform online measurement for a complete view of viewers’ media usage on TV and online.

     

    In response to the needs of broadcasters, content owners and publishers to reduce the operational overhead of measurement, comScore and Kantar Media have developed an integrated tagging approach for web, video, and application measurement, allowing seamless data sharing with explicit client permission but without requiring duplication of implementations. Both companies will continue to support any tagging deployments under existing contracts. The option to move to an integrated approach would be a decision for the relevant joint industry committee or user group.

  • comScore rolls out programmatic trust initiative in 44 countries

    comScore rolls out programmatic trust initiative in 44 countries

    MUMBAI: Media sellers around the globe will now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of comScore’s trusted, independent metrics.

     

    This is the first stage of the global rollout of the comScore Industry Trust Initiative, which brings an independent measure of quality to the programmatic trading world. The initiative was first introduced in the US in January 2015.

     

    As of 1 April, comScore publisher clients have access to their Trust Profiles – a collection of comScore key advertising metrics – which give each client insight as to how their inventory will soon be represented in programmatic trading platforms.

     

    comScore Trust Profiles include key advertising metrics such as audience and category ranking data, viewability ratings and non-human traffic (NHT) ratings, all of which are consistent with the metrics available in comScore MMX and validated Campaign Essentials (vCE) that advertisers and publishers use for traditional ad buys.

     

    Trust Profiles are now available with MMX metrics in 44 markets, with additional in-depth vCE metrics available in Australia, Canada, France, Germany, Italy, Spain, the U.K. and the U.S.

     

    “The growth of programmatic around the world no longer needs to be accompanied by a concern about the quality of inventory that’s being bought and sold. Expanding comScore Industry Trust – and specifically Trust Profiles – globally to media sellers is another step forward in elevating high quality inventory and ensuring that sellers receive fair value for those impressions. comScore Industry Trust ultimately offers a proactive way to create a trusted marketplace that better serves the needs of both buyers and sellers,” said comScore CEO Serge Matta.

     

    Trust Profiles will also be available in select DSPs in key international markets later in 2015. Integration partners include Adform, DataXu, Eyereturn Marketing, MediaMath, Turn, The Trade Desk and Rubicon Project. Additional partners will be announced throughout the year.

     

    Support for comScore’sefforts to enable trusted transactions of advertising:

     

    “As we continue to deliver more relevant and connected human experiences for our clients, we are aware that there is a continued need for technology to allow us to be more precise in our ability to target audiences in safe environments. The comScore Industry Trust Initiative allows us to deliver these experiences in brand-relevant and safe areas at scale,” said Starcom Media Vest Group Australia executive director – technology, digital and content Jason Tonelli.

     

    DataXu VP corporate and business development David Shapiro added, “At DataXu, we pride ourselves on giving our clients complete visibility into the data they’re using to make advertising decisions, and total control to manage those sources appropriately. comScore Industry Trust will provide a welcomed layer of independent validation, giving our clients and the broader industry greater confidence in the impressions that are being bought and sold programmatically.”

     

    Rocket Fuel VP product and operations Europe David Nelson said, “It is important that the lack of trust and clarity of supply within programmatic is addressed. We welcome comScore’s Industry Trust Initiative as a great move towards highlighting quality in programmatic, by providing a level of transparency in the pre-bid environment that has been so lacking to date.”

  • WPP’s Kantar inks global alliance outside US with ComScore

    WPP’s Kantar inks global alliance outside US with ComScore

    MUMBAI: ComScore has inked a strategic alliance with WPP’s data investment management division, Kantar.

     

    The alliance, which covers territories outside the US, establishes a framework for the parties to bring the best of breed together from the two companies – their products, technology, data assets, research panels and relationships – to provide world class cross-media audience and campaign measurement capabilities.

     

    The alliance follows the intended acquisition by WPP, announced earlier today, of a substantial equity stake in comScore. Under the terms of the agreement, comScore will issue 4.45 per cent in shares in exchange for the benefits of the strategic alliance, and acquisition of certain European Internet audience measurement assets. WPP will also purchase up to 15 per cent shares of comScore through a tender offer with an offering price of $46.13, giving WPP a total ownership stake in comScore of between 15-20 per cent. The transaction is subject to customary regulatory approvals and is expected to close in the second quarter of 2015. Provided WPP’s tender offer is successful, it is expected to be accretive to comScore’s non-GAAP earnings per share in 2015.

     

    comScore will partner with Kantar and its operating businesses on cross-media audience and campaign measurement in non-US markets. comScore will also acquire the assets of Kantar’s Internet audience measurement businesses in certain European markets. In these markets, Kantar and comScore will continue to provide the same level of seamless integration and data services.

     

    “This long-term, strategic alliance will simplify the deployment of global measurement capabilities and accelerate the creation of new services for the industry. The emerging mediascape points to a massive global opportunity waiting to be unlocked by cracking the code on cross-media audience and campaign measurement. We look forward to working together with Kantar to deliver new measurement products based on our complementary offerings in these markets,” said comScore CEO Serge Matta.

     

    Kantar CEO Eric Salama added, “By partnering with comScore and combining our respective strengths, we will integrate data and expertise to give our clients a new standard in measuring audiences and campaigns across multiple platforms. This continues our strategy of combining survey, panel and census data and putting digital at the heart of all we do.”