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Tag: Serena Williams

  • Good Glamm Group partners with Serena Williams to launch ‘WYN BEAUTY by Serena Williams’

    Good Glamm Group partners with Serena Williams to launch ‘WYN BEAUTY by Serena Williams’

    Mumbai: Introducing WYN BEAUTY by Serena Williams, a new brand of clean, high-performing, skin-loving makeup designed for life, not just a photo finish. A true reflection of the poetry in motion that Serena is on the court, it’s makeup you can move in – flexible formulas that wear beautifully and keep hydrated all day. With 91 shades across 10 distinct products in the face, lip and eye categories, the brand is committed to living in color with confidence, so everyone will find their match.

    “I’m so excited to introduce WYN Beauty to the world,” said founder and entrepreneur Serena Williams. “To me, beauty has always been about self-expression and stepping into the best version of myself. Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while traveling the world. As I evolved and remained active both on and off the court, I needed products I could apply at 7am before a full day of meetings, spending time with my kids, making time for the things I love and still look good at the end of the day. I needed makeup that could truly move with me. That’s the intention behind WYN BEAUTY – for people to live in it every single day of their lives and enhance the beauty they already have.”

    From one of the most competitive people to ever walk the planet, Serena’s beauty philosophy is decidedly not. “Beauty is a field where everyone wins,” said Serena. “You set and define your own personal goals and standards. WYN isn’t about being THE best, but your best.” Serena’s drive to give her best has always been coupled with authenticity through beauty: from the early beaded braids to nails that grew bolder each season and her signature cat-eye, Serena Williams has proven that beauty has the power to make a statement without saying a word.

    Your strength. Your Beauty

    But Serena also knows when words matter – all WYN BEAUTY products and shades were intentionally named as personal affirmations – like the ones Serena wrote down in her “match books” and relied on in the locker room before playing—Brave, Momentum, Shine, Discover, Push, Build, Move, among others. The unique WYN Chartreuse hue of the packaging, which represents an energy and determination that is signature Serena, along with gold accents to celebrate her gold medals and unique netting design will be featured in a first-of-its-kind eye-catching brand expression in select Ulta Beauty stores. As the largest and premier beauty destination in the U.S., the exclusive retail partnership will fuel discovery and allow more people to experience WYN BEAUTY nationwide.

    “At Ulta Beauty, we’re committed to celebrating beauty in all its forms so that everyone can express themselves through the products we offer; WYN Beauty is a shining example of this,” said Ulta Beauty chief merchandising officer Monica Arnaudo. “Since meeting Serena several years ago, it was clear her passion for beauty would lead to a brand and product collection that embodies her winning spirit and brings a new perspective to makeup that beauty enthusiasts desire.”

    WYN BEAUTY was founded by Serena Williams through a joint venture partnership with the Good Glamm Group, known for its disruptive tech-enabled portfolio of leading beauty and personal care brands across global markets. Good Glamm’s thoughtful approach to brand-building, and a shared belief that products should be inclusive, responsible, purpose-driven and serve their communities makes them a great partner.

    “It’s a privilege to partner and enter into this joint venture with Serena, and work with her to bring life to her vision of WYN BEAUTY and create products that truly deliver high performance, synonymous with what she stands for” said Good Glamm Group founder Darpan Sanghvi.

    WYN products are formulated with clean, skin-loving ingredients that hydrate the skin, and are vegan and cruelty-free. The long-wear and sweatproof products are lightweight, formulated to be in motion and available in an expansive range of shades and undertones.

    The WYN BEAUTY assortment includes:

    Face

    . Featuring You Hydrating Skin Enhancing Tint SPF 30 – This lightweight formula enhances skin with buildable coverage and a radiant natural finish. Formulated with invisible sun protection and the patented Truly Unstoppable HydraComplexTM for up to 72 hours of hydration. Available in 36 shades. 30ml / 1 fl oz. – $29

    . Nothing to See Soft Matte Creamy Concealer – Provides buildable, medium coverage with a soft-matte finish. The cream-to-powder longwear formula blends seamlessly, while the Truly Unstoppable HydraComplexTM delivers up to 72 hours of hydration.

    Available in 20 shades. 5.5ml / 0.18 fl oz. – $25

    . MVP: Most Versatile Pigment Multifunction Lip and Cheek Color – Delivers buildable, longwear color with a natural, satin finish. The smudge-resistant gel formula blends smoothly. The Truly Unstoppable HydraComplexTM delivers up to 72 hours of hydration. Available in 8 shades. 4.5ml / 0.15 fl oz. – $21

    Lip

    . Word of Mouth Max Comfort Matte Lipstick – A comfortable, hydrating, full coverage matte finish with color payoff in just one swipe. Available in 10 shades that look great no matter what your skin tone or undertone. 3.5g / 0.12 oz. – $20

    . Say Everything Max Intensity Feather Weight Lipstick – Hydrating satin finish, paired with an impactful one swipe color payoff. Formula delivers up to 24 hours of continuous hydration. Available in 10 shades that look great no matter your skin tone or undertone. 1.7g / 0.06 oz. – $20

    . No Words Needed Lip Serum – This non-sticky, lightweight formula helps hydrate lips for up to 24 hours. Rich with nourishing ingredients including antioxidant Vitamin E, Wild mango Butter, Jojoba Oil and Karite. Available in 1 shade. 3ml / 0.10 fl oz. – $18

    Eyes

    . Big Vision Lengthening & Defining Tubing Mascara – Coats each eyelash in tubing technology for maximum length and definition. The double-arched brush ensures lashes are coated from root to tip in a flake-resistant and smudge-resistant formula for up to 24 hours wear. Available in 1 shade, Focus Black. 9ml / 0.30 fl oz. – $19

    . Glideline Waterproof Liquid Eyeliner – Achieve Serena’s signature cat-eye with this smudge-proof, waterproof, sweat-resistant, carbon black-free eyeliner with up to 24hour wear. Available in 1 shade, Focus Black. 0.55ml / 0.02 oz – $21

    . Glideline Longwear Eye Pencil – This eyeliner creates precise lines and smokey looks with ease and without tugging. The pencil is transfer-resistant, sweat-resistant and smudge- resistant. Available in 1 shade, Focus Black. 0.38g / 0.01 oz – $19

      . Taking Shape Brow Shading Pencil – This pencil’s versatile triangle tip creates fine, hairlike strokes. The flexible hold formula is infused with Vitamin E and Argan Oil to help condition brow hairs. Available in three shades. 0.17g / 0.006 oz – $19

    WYN BEAUTY is now available on wynbeauty.com and launches exclusively at 685 Ulta Beauty stores across the U.S. and at Ulta.com on 7 April 2024.
     

  • CNN FlashDocs to premiere ‘Serena Williams: On Her Terms’ on 11 September

    CNN FlashDocs to premiere ‘Serena Williams: On Her Terms’ on 11 September

    Mumbai: At the close of the annual US Open Tennis Championships, CNN in the US will celebrate the personal and professional life of multiple tennis Grand Slam champion Serena Williams in “Serena Williams: On Her Terms.” Produced by the CNN FlashDocs unit, the hour-long special will premiere on 11 September.

    Williams, widely regarded as the greatest tennis player of all time, is one of the most decorated women in history, having won 23 singles Grand Slam titles, four Olympic Gold Medals, and nearly $100 million in prize money. Her ascent has spanned three action-packed decades, turning Williams into a global force and a household name. On 9 August, Williams announced her formal “evolution” from the sport, citing her desire to focus on her career as a venture capitalist and expand her family.

    “Serena Williams: On Her Terms” chronicles her early beginnings in Compton, CA to her epic ascent to international prominence, exploring the key moments on and off the court that shaped the athlete, woman, and mother. The documentary boasts an all-female interview roster, featuring conversations with Kerri Walsh Jennings (three-time Olympic gold medalist and beach volleyball player), Jennie Finch (Olympic gold medalist and softball pitcher), Napheesa Collier (Olympic gold medalist and WNBA Minnesota Lynx forward), Lindsay Flach (nine-time Team USA track and field heptathlete) – all who have grappled with motherhood and their sports – in addition to Rennae Stubbs (Williams’ current US Open coach and four-time Olympian), Cari Champion, Zina Garrison and Chandra Rubin, (co-hosts, The GOAT: Serena podcast) and CNN’s Christine Brennan.

  • Emotions rule the roost in top international ads

    Emotions rule the roost in top international ads

    MUMBAI: With temperatures dipping and holiday season around the corner, brands overseas are churning out more dollars to advertise and communicate with viewers. This is the foreign version of India’s Diwali time when ad slots are exorbitantly priced. Using the Christmas holidays, every brand tries to be cheeky in the ads. An increase in ad inventory also aids them.

    Continuing with our weekly series to present most loved international ads of the week, we bring to you our second edition. This week saw Serena Williams, who recently delivered a baby girl, sharing a heartfelt message to her daughter. We also see Samsung’s make fun of people who waste time in watching the washing machine tumbling clothes while Smirnoff takes a stand for the LGBT community.

    If you are looking for some inspiration to power you through this week, the new video from Gatorade will likely do the trick for you. 23-time grand slam champion Serena Williams is seen narrating a message to her newborn baby girl in the commercial to play sports for the lessons they can teach and the impact they can have. She says in the ad, “Sports will teach you the strength of your allies. Whether your bond is by blood or by ball, whether she shares the colour of your skin or the colour of your jersey, you’ll find sisters in sweat.”

    Samsung created a three-minute long film about a washing machine. That’s right, it is a whole film about clothes tumbling round and round while you watch it. According to Samsung’s research, British adults on an average spend 88,904 minutes of their lives watching the washing machine go around. The whole point of the ad was to tell viewers that you shouldn’t be spending much time watching the washing machine and that there is a faster washing machine available with Samsung. Sounds boring? But it surely has connected with an unnoticed habit!

    Toyota has created its new holiday ad that features a real family of actors — grandparents, their daughter and her husband, and their children. The ad features a powerful, multigenerational story about a family and the tree they have loved for years. Conceptualised by Saatchi & Saatchi Los Angeles, the campaign was aired between The Voice and This is Us as the only ad in the break. It was purposely filmed in the This Is Us show by taking nostalgic cues from it with a tale of two generations.

    Vodka brand Smirnoff has launched its new campaign to help inspire Britain’s nightlife to become more open-minded about gender and is partnering with the LGBT Foundation to enforce real change. The commercial features people from the LGBT community and asks people to be more inclusive and accepting of gay people. The film ends with a message, “Labels are for bottles, not people”. Now that’s powerful!

  • EMVIES 2015: Mindshare named agency of the year

    EMVIES 2015: Mindshare named agency of the year

    MUMBAI: The battle between siblings in EMVIES 2015 was as one sided as the match at Arthur Ashe Stadium where Serena Williams overpowered sister Venus rather easily. WPP’s media agencies Mindshare and Maxus both were neck in neck in the initial stages but eventually Mindshare won the agency of the year award with 30 metals (5 Gold, 8 Silver, 17 Bronze) and 240 points.

    At the end of the tally, Maxus was spotted at the third slot with 19 metals (6 Gold, 4 Silver, 9 Bronze) and 175 points. Sam Balsara’s Madison Media bagged the second spot with 21 metals (6 Gold, 6 Silver, 9 Bronze) and 195 points.

    With 4 Gold, 3 Silver and 1 Bronze in its kitty, Tata Sky won the client of the year award at EMVIES 2015. In the second spot stood, Procter and Gamble (P&G) with 4 Gold, 1 Silver and 3 Bronze statuettes, while Marico captured the third slot with 3 Gold, 2 Silver, and 3 Bronze metals.

  • Facebook introduces live interactions by celebrities

    Facebook introduces live interactions by celebrities

    NEW DELHI: Athletes, musicians, politicians and other influencers who use Facebook Mentions to share and connect with their fans, can now go Live.

     

    At a time when more than 900 million people are connected to public figures on Facebook, the company launched – Live, a new way for public figures to share live video from Mentions with their fans on Facebook.

     

    With Live, public figures can take fans behind the scenes, host a Q&A, share announcements, and more — all in real time. 

    Public figures can use Live to grow and engage their fan base. Live is a new way for you to connect authentically with fans in a moment. When one starts a Live video, it will appear in News Feed for the fans to comment, like and share with their friends. People who have recently interacted with posts will also receive a notification when a broadcast starts.

    Live can also help interact directly with fans and other public figures in real time, according to Facebook product manager Vadim Lavrusik. During a broadcast, the number of viewers and a real time stream of comments from people tuning in will appear and one can respond to comments live during the broadcast, or choose to hide comments.

    A video can be kept by Live for fans to view later. After a broadcast has ended, the video will be published on the Page of the performer so that fans who missed it can watch at a later time, and remove it at any time. 

     

    Some live broadcasts that are lined up by public figures in the near future are Dwayne The Rock Johnson, Serena Williams, Luke Bryan, Ricardo Kaká, Ashley Tisdale, Lester Holt, Martha Stewart, Michael Bublé and more.

  • Repucom predicts that IPTL will help boost tennis in Asia

    Repucom predicts that IPTL will help boost tennis in Asia

    MUMBAI: As the International Premier Tennis League (IPTL) begins its Delhi leg today, sports marketing research company, Repucom, has predicted an upsurge in tennis fans across Asia and the Middle East.

    The line-up rivalling a grand slam, exemplifies the growth, popularity and market for tennis in Asia and the Middle East, says the study. Repucom´s Sports DNA study reveals that 11 per cent of people interviewed aged 16-69 in urban areas of India this year, stated that they were interested in tennis, constituting 29 million people, a significant figure when considering the status of cricket in the country.

    Singapore is by far the country with the highest proliferation of tennis fans amongst the four countries where the event is taking place, with 40 per cent of people interested in tennis, which equates to 1.78 million of the population, followed by 20 per cent of people said to be interested in tennis in the UAE, constituting approximately 7,40,000 people. 17.4 per cent of people interviewed in urban areas of the Philippines last year stated that they were interested in tennis, which results in 5.5 million of the population, claims the study.

    The IPTL player line-up includes tennis stars, Roger Federer, Novak Djokovic, Serena Williams, Maria Sharapova, Andy Murray, Caroline Wozniacki, Ana Ivanovic, Indian starlet Sania Mirza, as well as tennis legends Pete Sampras and Andre Agassi, who will all draw attention to the sport, leading to a further increase of interest in tennis, Repucom predicts.

    Repucom South Asia senior vice president and India director, Joseph Eapen, said: “The IPTL will be a big boost for tennis in Asia. People are more aware of the sport and Asia and the Middle East are investing a lot of money in developing world-class sports stadiums and grounds. Globosport, an existing Repucom client and organisers of the event, have done a tremendous job in securing the biggest stars in tennis and promoting the much anticipated event. In these regions that are highly passionate about sports, the IPTL will inspire people to watch and even play tennis.”

     

  • Coca-Cola teams up with IPTL as title sponsor

    Coca-Cola teams up with IPTL as title sponsor

    MUMBAI: The upcoming International Premier Tennis League (IPTL) has got a title sponsor in Coca-Cola.

     

    The brand which is associated with large sporting events ranging from the Olympic Games, FIFA World Cup, NASCAR, NBA etc is now making a foray into tennis through the tennis league.

     

    In its capacity as title sponsor, the cola company will undertake a series of initiatives to engage with tennis fans across the globe. These include a special promotion to select three lucky fans to be the ‘Coin Toss’ boys/girls for three matches.

     

    It will be adopting IPTL’s special competition feature called the Happiness PowerPoint, which will allow each team to call for a Happiness PowerPoint once in each single-set match. Upon winning the point, a player trailing 15-0 will directly get to 15-30 by winning the ‘Happiness PowerPoint’ and lose a point upon losing the Happiness PowerPoint. In case the score is tied at the end of five single-set matches, a seven point men’s singles shoot-out will be played and the result will count as a game point won.

     

    Coca-Cola India vice president marketing and commercial Debabrata Mukherjee said, “Our purpose of associating with the IPTL is twofold. On one hand, it will allow millions of passionate tennis fans to enjoy their favorite sport and also witness some of the world’s most iconic tennis stars display their skills. On the other hand this initiative will serve as a perfect platform to launch a ‘Culture of Tennis’ in India. The initiative will provide great impetus to the youngsters of today who will get inspired by some of the world’s most accomplished and inspirational tennis stars to take up the sport”.

     

    IPTL founder Mahesh Bhupathi commented, “I welcome Coca-Cola to the IPTL family today. We’re excited to present the Coca-Cola International Premier Tennis League to the growing base of tennis enthusiasts across the world and look forward to providing to them superior recognition and visibility among fans internationally.”

     

    In its inaugural season, the multi-million dollar tennis league will feature top stars such as Roger Federer, Novak Djokovic, Andy Murray, Serena Williams, Maria Sharapova and others playing for four franchises in India, Singapore, Philippines and the UAE.

  • IPTL appoints UFA Sports as marketer of worldwide media rights

    IPTL appoints UFA Sports as marketer of worldwide media rights

    MUMBAI: The International Premier Tennis League (IPTL) and UFA Sports have signed an extensive cooperation agreement wherein UFA Sports will act as the exclusive marketer of the media rights of the league.

     

    IPTL and UFA Sports agreement include the media rights distribution in the respective host countries as well as worldwide rights.

     

    IPTL, a brand new team tennis format, will be played across several countries in Asia. The first-ever edition will be held later this year. From 28 November to 13 December, tennis stars and legends like Rafael Nadal, Novak Djokovic, Andy Murray, Serena Williams, Andre Agassi and Pete Sampras will compete in four franchise teams in Manila, Singapore, New Delhi and Dubai.

     

    The competition will feature a total of 21 Grand Slam champions and 14 current and former world number ones with a total prize money budget of over $29 million.

     

    Founder and multiple Grand-Slam winner Mahesh Bhupathi stated: “We are pleased to announce that UFA Sports will be the exclusive marketer of the worldwide media rights of the International Premier Tennis League. UFA Sports brings wide experience and a high level of expertise which will help the IPTL reach a global audience. UFA Sports is ideally placed to promote a unique concept like IPTL and we look forward a long association.”

     

    UFA Sports managing director Stefan Felsing commented, “The International Premier Tennis League is an extremely attractive, new format in the world of tennis with the potential to revolutionise the sport. We are glad to become a part of the development and to extend the UFA Sports portfolio with a high quality product.”

     

    The four teams will play a total of 24 matches in a round-robin format to determine the inaugural IPTL League Champion. Modeled after successful international sports franchise concepts, the IPTL combines world-class sports and entertainment in a format that keeps both, spectators and TV viewers completely engrossed. All matches will be produced in HD quality with IPTL graphics and commentary.

  • IPTL set to take the world of Tennis by storm

    IPTL set to take the world of Tennis by storm

    MUMBAI: Tennis is set to get a revolutionary league, the International Premier Tennis League (IPTL), in which franchise teams based out of four Asian countries will compete. Each team will have six to ten players.

    The brainchild of India’s 12-time Grand Slam doubles champion Mahesh Bhupathi, the IPTL is inspired by the television-friendly format of twenty-20 cricket’s Indian Premier League in India. Bhupathi is the Managing Director of the league, a property owned by his company Globosport.

    The four franchises competing in the league will be based in Bangkok, Mumbai, Dubai and Singapore. Globosport has not disclosed the names of owners of the four franchisees.

    The tennis league has the backing of a galaxy of top tennis stars. Bhupati believes the event would be television, spectator and player-friendly because of its unique model. The tourney has been branded by world No. 1 Novak Djokovic as potentially “revolutionary”.

    Tennis super stars Djokovic, Andy Murray, Serena Williams, Rafael Nadal and legends Andre Agassi and Pete Sampras will feature in the league. The inaugural edition is expected to be held in December 2014, prior to the Australian Open.
     

    “We wanted a model which was TV friendly, spectator friendly and of course player friendly. The biggest complaint in tennis has been that you have no control over the time of a match. You don’t know if a Grand Slam final will be a two-hour match or a five-hour match. Here we are guaranteeing that it will be over in a maximum of three hours, so all are excited,” Bhupathi said.

    The owners of the four team owners spent a total of $23,975,000 in an auction for players held in Dubai on Sunday.

    The format involves 24 best-of-five round robin matches that will take place in the four cities between November 28 and December 13. The matches will consist of a set each for men’s singles, women’s singles, men’s doubles, mixed doubles, and, if required, a legends singles tiebreak to decide the match. Unlike in a standard match of tennis, where the tiebreak would be invoked if the score reached 6-all in a set, it will be invoked if the score reaches 5-all in any set.
     

    Tennis players often complain of long season which gives them little time to rest and recover, but Bhupathi has managed to convince them to play in the league. Tennis is an individual sport, so we don’t get to play team competitions except for Davis cup and Fed Cup, so the players liked this concept of team event.

    On why Bhupathi, Justin Gimelstob, a member of the ATP board, and legend Boris Becker chose to concentrate on just Asia, Bhupathi said, “There is a big demand for tennis in the region. The players are involved in exhibition matches during the year. There’s a huge appetite for world class tennis here. That’s why the Asian cities.”

    Globosport had been working on the event for the past 15 months. “It’s not easy, since tennis is an individual sport. I spoke to a few players about the concept to make a team event where players will be bought by owners… that’s how it all started,” Bhupati expounded.

    Since India hosts just one top tier men’s event in Chennai Open and no WTA event, watching stars such as Maria Sharapova, Serena Williams and Djokovic in action in Indian cities would surely be a treat to watch for Indian fans.
    Bhupathi also said governing bodies of the game, both ATP and WTA, were very supportive of his project. The IPTL will share all the centrally generated revenue with each of the franchises.

    All of those factors should result in a great, winning scenario for all involved – including tennis fans – in these parts of the world which are less frequented by top players. Sunday’s draft served as another element to the excitement, and the anticipation will build as the 2014 calendar year progresses and many of these players continue writing their respective legacies.

    The first fixtures are scheduled for November 28-30 in Singapore, before the tournament moves to Bangkok (December 2-4), Mumbai (December 7-9) and finally Dubai (December 11-13).

  • Will Brand Sachin take a beating?

    Will Brand Sachin take a beating?

    Sachin Tendulkar has had his way with the BCCI after all. His legions of fans and his family will be able to watch the Master Blaster bat one last time on his home ground as he plays his 200th and final match at Mumbai’s Wankhede Stadium next month.

     

    While this is a small compensation for millions of cricket-crazy Indians who look up to him as almost God, one might argue that they can continue to watch him on television, post retirement, as the face of the many brands he endorses. And, others might question if advertisers will continue to cough up astronomical sums to have Sachin advertise their brands even after he retires from all form of international cricket.

    Watch the video: Boost pays tribute to Sachin’s 23 years of stamina!

    GroupM national director of sports and live events Vinit Karnik feels Sachin’s retirement will make no difference to his brand value. “Sachin appeals emotionally to at least four generations if not more. These are the people who have grown up watching him play and do not mind more of him. Post retirement, if he is seen endorsing a brand, these people would love ‘catching up’ on him, even if it is in the ‘brand’ space,” he says.

    Harish Bijoor feels post retirement Sachin’s brand value will diminish

    On the same thoughts, CAA Kwan’s COO Indranil Das Blah, thinks that though there will be a decrease in number of brands he endorses, his brand value won’t get affected. “Brands will continue to associate with him, especially the ones with older target audience. Post retirement, they will be known for stability, loyalty etc.”

    Having said that he adds that there can be a marginal decrease, around 10-15 per cent, on the brand value. However, this will and shouldn’t impact the price he charges for endorsing a brand.

    Brand consultant Harish Bijoor says: “Sachin’s retirement means a setback to Sachin’s brand endorsement money value for sure. Sport stars are always evaluated on the basis of the last three matches they have played. Add to that the heritage value of the bat that has been wielded.

     Despite it all and despite Sachin being the God of Cricket, endorsement money is bound to go just one way… south.”

    Indranil Das Blah feels that though there will be a decrease in number of brands he endorses but his brand value won’t get affected

    Whichever direction Sachin’s brand endorsements may be headed, most of the industry agrees that it doesn’t get any better than the cricketing legend’s current brand value. “Statistically speaking, with earnings in the range of $18 million, solely from endorsements across categories, even at the age of 40, he is ranked 51 on the Forbes World’s Highest Paid Athletes List for 2013. This places him ahead of the likes of Wayne Rooney, Didier Drogba, Serena Williams, Neymar, Sebastian Vettel, Zlatan Ibrahimovic and Steven Gerrard – all of whom are younger than him,” emphasises Karnik.

    Independent communication consultant Ganapathy Viswanathan, says: “Boost, the beverage drink, is one of the early brands that he endorsed which was followed by several other brands as he grew popular. One of his longest associations has been with MRF Tyres. Sachin almost had a 10-year long relationship with MRF, which proves the trust the brand reposed in him. Besides, there are several other brands he has endorsed that just went well with his personality and fit the brand well.”

    Ganapathy Viswanathan points out that after Boost he endorsed several other brands as he grew popular

    Collectabillia.com that sells Sachin Tendulkar’s memorabilia, informs that post his retirement announcement, the sale of Sachin merchandise and personally autographed products has increased significantly. “Sachin autographed products are selling like hotcakes. A personally signed cap by Sachin which costs Rs 7,500 provides a great investment opportunity for avid collectors and lovers of the game. Besides, Sachin branded T-shirts which starts from Rs 699 onwards are selling very fast,” adds a spokesperson from the portal.

    The overall view is a brand ambassador must fit the bill as he/she is the best way to put a human face to a product or service. Hence, brands must be careful about choosing their ambassadors rather than just going for famous faces to advertise their products. For instance, Virat Kohli is the hottest name right now and most brands want to cash in on him, feel many.
    In Sachin’s case, brands have just about a month to cash in on the phenomenon. Only time will tell which brands choose to stay in action and which try to get away from the clutter…

    Brands endornsed

    Boost (1990–present)
    Fiat Palio (2001–03)
    G-Hanz (2005–07)
    Pepsi (1992–2009)
    TVS (2002–05)
    Sanyo BPL (2007–present)
    Action Shoes (1995–2000)
    ESPN Star Sports (2002–present)
    Toshiba (2010–present)
    MRF (1999–2009), Adidas (2000–10)
    Sunfeast (2007–13), Canon (2006–09)
    Colgate-Palmolive, Philips, VISA, Castrol India (2011–12)
    Britannia (2001–07)
    Airtel (2004–06), Reynolds (2007–present)
    Ujala Techno Bright and Coca-Cola (2011–13)
    He has also been a spokesperson for National Egg Coordination Committee (2003–05),  AIDS Awareness Campaign (2005) and Luminous India (2010–present)