ITV

Tag: September 2021

  • DTH operators lost 0.97 million subscribers at the end of September 2021: Trai

    DTH operators lost 0.97 million subscribers at the end of September 2021: Trai

    Mumbai: The number of active subscribers with pay DTH operators decreased from 69.86 million at the end of June to 68.89 million by the end of September, according to the latest Telecom Regulatory Authority of India (Trai) data. This is in addition to the subscribers of DTH Free Dish.

    The top four DTH players are Tata Sky with 33.34 per cent, followed by Bharti Telemedia at 26.11 per cent, Dish TV India at 22.65 per cent and Sun Direct at 17.91 per cent. Bharti Telemedia and Sun Direct’s share increased whereas Tata Sky and Dish TV India’s share decreased over the previous quarter.

    The total number of private satellite TV channels decreased from 915 in the previous quarter to 906 channels for uplinking only, downlinking only and both uplinking and downlinking. The number of pay TV channels increased from 346 to 348 which include 252 SD and 96 HD satellite pay TV channels.

    There are 1745 multi-system operators registered with the I&B ministry out of which 12 MSOs and one Hits (headend-in-the-sky) operator have a subscriber base greater than one million.

    The number of internet subscribers increased from 833.71 million to 834.29 million out of which 794.88 million were broadband subscribers and 39.41 million were narrowband subscribers. Wired internet subscribers increased from 23.58 million to 24.47 million. Out of total internet subscribers, 96.91 per cent are using mobile devices to access the internet.

    The total number of VSAT subscribers increased from 289,392 to 289,557 quarter on quarter. Hughes Communications continues to be the market leader with 45.84 per cent share in VSAT with a subscriber base of 132,727 followed by Nelco at 75,535. Hughes added the maximum number of VSAT subscribers (3003) during the quarter. Bharti Airtel, BSNL and Infotel Satcom have registered a decline in their VSAT subscribers during the quarter. It should be noted that Hughes Communications and Bharti Airtel have combined the VSAT businesses of both companies in a new joint venture announced recently.

    The average revenue per user of wireless subscribers in September stood at Rs 108.16 with revenue from data usage at Rs 97.36.

  • Reliance Jio lost 19 million wireless subscribers in September: Trai

    Reliance Jio lost 19 million wireless subscribers in September: Trai

    Mumbai: Reliance Jio lost 19.02 million wireless subscribers in the month of September, according to Telecom Regulatory Authority of India (Trai) subscription data. Bharti Airtel added 0.27 million subscribers and Vodafone Idea lost 1.07 million subscribers in the same period.

    Total wireless subscribers decreased from 1186.72 million to 1166.02 million. Wireless subscription from urban areas decreased from 650.39 million to 637.89 million. In rural areas, wireless subscription decreased from 536.33 million to 538.13 million.

    In terms of active base, there were 995.67 million wireless subscribers with Reliance Jio having the largest base of active users at 355.37 million followed by Bharti Airtel at 346.88 million and Vodafone Idea at 235.73 million.

    The number of telephone subscribers decreased from 1209.58 million to 1189.15 million. Urban telephone subscription decreased from 671.31 million to 659.09 million. Rural subscription decreased from 538.28 million to 530.06 million.

    Trai received information from 522 operators in September compared to 499 operators last month. The total number of broadband subscribers decreased from 813.47 million to 794.88 million. Mobile device users decreased from 787.94 million to 769.22 million. Wired subscribers increased marginally from 24.29 million to 24.39 million. Fixed wireless subscribers increased from 1.24 million to 1.28 million.

    The top five service providers were Reliance Jio Infocomm (428.78 million), Bharti Airtel (207.30 million), Vodafone Idea (122.37 million), BSNL (24.15 million), and Atria Convergence (1.96 million).

    The top five wired broadband service providers were BSNL (5.05 million), Reliance Jio Infocomm Ltd (3.94 million), Bharti Airtel (3.85 million), Atria Convergence Technologies (1.96 million), and Hathway Cable & Datacom (1.08 million).

    The top five wireless broadband service providers were Reliance Jio Infocomm Ltd (424.84 million), Bharti Airtel (203.45 million), Vodafone Idea (122.36 million), BSNL (19.10 million), and Tikona Infinet Ltd. (0.30 million).

    The total wireline subscribers increased from 22.86 million to 23.13 million and saw a net increase of 0.27 million. Reliance Jio added 237,411 subscribers followed by Bharti Airtel at 126,937 and Vodafone Idea at 3100.

  • TV ad volumes increase by 11 per cent YoY in September

    TV ad volumes increase by 11 per cent YoY in September

    Mumbai: TV ad volumes increased by 11 per cent in September year-on-year (YoY), according to data provided by TAM Media Research. The month saw eight per cent growth in categories, 18 per cent growth in advertisers and 15 per cent growth in brands, the data revealed.

    Ad volumes on TV grew in every week of September 2021 over the same weeks in September 2020; the highest growth of 14 per cent was seen in the first week of September 2021.

    Out of 370 categories on TV, the top categories that advertised in September were milk beverages (four per cent), followed by e-commerce/media/entertainment/social media (four per cent), toilet soap (three per cent), toothpaste (three per cent) and shampoo (three per cent). The top 10 categories contributed 31 per cent share of ad volumes on TV.

    During the month, 190+ categories increased ad volumes on TV versus the same period last year. Milk beverages category advertising increased by 74 per cent and e-commerce online shopping advertising increased by 2.5 times.

    The top five advertisers on TV included Hindustan Unilever Ltd (14 per cent), Reckitt Benckiser (10 per cent), Brooke Bond Lipton India (three per cent), Cadbury India (three per cent), and Amazon Online India (two per cent). HUL and RB were top advertisers for both September 2021 and September 2020. The top ten advertisers contributed 39 per cent share of ad volumes.

    Horlicks, Amazon India, Dettol, Lizol, Disney+ Hotstar, Harpic, and Clinic Plus Shampoo were some of the top brands advertised on TV. More than 3900 brands appeared on TV during the month, said the data.

    There were more than 50 categories that were visible in September 2021 but not in the comparative period last year. Some of the top categories include eyewear lenses, adhesives, childcare products, mouth wash, and frozen foods. The top exclusive advertisers were Lux Industries, Google, Parle Biscuits, BPL, and Travelxp India.  The top exclusive brands were Dettol, Airtel Black, Moov Pain Balm, Lux Cozi, and Reliance Digital.

    (Source: TAM AdEx; Figures are based on secodages for TV; commercial ads only; excluding promos and social ads)