Tag: SEO

  • Gutenberg integrates digital, PR, video, content & mobile

    Gutenberg integrates digital, PR, video, content & mobile

    MUMBAI: Global public relations firm Gutenberg has announced the launch of its expanded suite of services making it a one-stop shop for complete integrated marketing communications needs for brands. Gutenberg’s integrated marketing services offering will expand from PR to include digital, content, video and mobile.

    “We began as storytellers, through PR,” said Gutenberg founder & CEO Harjiv Singh. He added, “In this next phase of our growth, storytelling will stay central to our belief that great stories build great brands. We will incorporate tools such as SEO, analytics and digital advertising encompassing the range of paid, owned, earned media.”

    In 2016, Gutenberg added 31 clients across its global portfolio. Gutenberg is also on track to open its Singapore office in early 2017 and will continue its expansion targeting key markets in the ASEAN region. Gutenberg is expected to grow its team to over a 100 storytellers in the first half of 2017.

    Black & Veatch vice president, global marketing & communications Fredrik Winterlind said, “The Gutenberg team brings enthusiasm, passion and a truly collaborative spirit to all of their efforts in support of our PR initiatives.”

    Gutenberg’s 80 team members across seven offices in three countries work with B2B and B2C clients in industries such as technology, health care, mobile, financial services, real estate, education, defense & aviation, hospitality, industry associations, retail, e-commerce, fashion, media & entertainment, manufacturing and not-for-profits.

  • L&T consolidates digital mandate with DDB MudraMax

    MUMBAI: After getting the Rs 1 billion media account of Larsen & Toubro last year, DDB MudraMax has pocketed the company‘s full service digital mandate.

    DDB MudraMax will handle SEM (search engine marketing), SEO (search engine optimisation), web design, online planning, buying and creative for the brand.

    The agency already handled the digital media planning and buying duties for L&T and now has been entrusted with the entire range of digital duties.

    The experience and engagement network arm of DDB Mudra Group runs 36 offices in India. It enables clients to interact at a single point to reach consumers through a complete spectrum of specialist touch points such as TV, print, radio, digital, out-of-home, retail, activation, events, bottom of the pyramid, sports, music, youth and entertainment.

    DDB MudraMax‘s clients include Pepsi, Gillette, Volkswagen, Reebok, Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star, Colgate, Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha, Kotak, Hewlett Packard, Fosters, Ashok Leyland, Western Union, Jyothy Laboratories – Henkel, LIC, World Gold Council, BPCL, TTK Prestige, Wipro Consumer Care, Amway and ACC.

  • Zee assigns digital mandate to Interactive Avenues

    MUMBAI: Zee Entertainment Enterprise (Zeel) has appointed Interactive Avenues as the digital agency for its two channels – Zee TV and Zee Cinema.

    The account was won on the back of a multi-agency pitch.

    The agency will now handle the digital and social media marketing
    duties of the two channels.

    Interactive Avenues is a digital marketing agency that specialises in SEO, SEM, SMO, PPC, digital media buying and website design.