MUMBAI: J Walter Thompson's (JWT) Tista Sen has been elevated as the regional creative director of India with the additional responsibility of JWT Sri Lanka. Sen is currently national creative director (NCD) at the agency.
In addition to this, Priya Shivakumar, currently the executive creative director of JWT Bangalore, has been promoted to NCD. She will now drive creative excellence for clients across Bangalore, Chennai and Hyderabad.
JWT CEO Tarun Rai said; “Both Tista and Priya are exceptional creative professionals and their promotions are richly deserved. They have helped build so many brands and have been true ambassadors of JWT.”
“This is surely the sign of things to come as geography becomes history all over again. Tista and Priya are two of our best creative leaders, now empowered to lead from the front and drive creativity across the country and beyond,” added J Walter Thompson CCO Senthil Kumar.
Sen has been involved in crafting memorable and well-loved campaigns for some of the most iconic brands in India. Her deep understanding of the advertising landscape empowers her to orchestrate integrated communications that build future-ready brands and businesses. Over the years she has served as jury at several advertising festivals in India and abroad.
Shivakumar brings both traditional media and digital media together with her ideas and has led the Bangalore office of JWT successfully for over seven years now as ECD. Her work cuts across categories like fashion, beauty, luxury, travel and technology.
MUMBAI: One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign ‘Rise Above The Rest’, showcasing that true leadership is about taking decisions that leave a lasting impact.
Louis Philippe Brand COO Kumar Saurabh said, “Louis Philippe is a leader in the premium menswear segment in India. Louis Philippe stands for precision in craftsmanship that translates into clothing that is timeless yet contemporary, and perfect for the discerning audience. Louis Philippe was introduced in India in the year 1989 and almost three decades later, the brand logo the Crest is prized even more for its craftsmanship and attention to detail”.
“This film is another big step in that direction to bring the Crest alive by appropriating meaning to the Crest. The objective of the film was to create clutter breaking and memorable communication that is relevant to today’s Indian consumer. The film is supported by a stellar media plan that targets consumers on channels most relevant for them; while creating impact properties for the brand to associate with as well. And this is only the beginning of the year. There’s lots more to come” he added
The campaign has been conceptualized and executed by creative agency J. Walter Thompson.
J. WalterThompson South Asia, chief creative officer Senthil Kumar says, “Louis Philippe has been a brand that has definedpremium men’slifestyle segment in India. Louis Philippe recognizes men ofsubstance who make an impact and leave a mark of greatness. The very samephilosophy is delivered through the Rise above the Rest campaign where a President takes a decision that leaves a lasting impact on millions of hiscitizens. A brand of this stature can be the only one to stake claim to define‘The Upper Crest’ each time.”
The new TVC features a victorious President, known for his leadership and identified by the Louis Philippe crest he carries on the cuff of his shirt. The campaign conveys that in a world filled with predictable formats to success, only a visionary leader creates an impressionand leaves a mark of greatness.
The campaign showcases that a discerning president invests a lot of thought behind every decision including his wardrobe choices, that help him influence and take on any challenge with his sartorial skills.
MUMBAI: What’s life without a few good friends? What’s friendship without gossip over good food? And what’s good food without a chilled glass of Pepsi?
Pepsi knows that mixing friendship, food and fun is the perfect recipe. And when you add in a chilled glass of the beverage to the mix, you get an unbeatable combo. With pop-culture at its heart and a finger on the pulse of trends, Pepsi is all set to unleash a new campaign, which pivots on the simple belief that just like life is incomplete without friends, food is incomplete without Pepsi.
Pepsi reinstates this position in the hearts of consumers in its latest campaign through the idea of ‘Kyun Sookhe Sookhe Hi?’.
The campaign celebrates the three musketeers — friendship, food and Pepsi – in a never seen before way. The unique proposition of the brand spans all consumer touch points including its packaging. College campuses, retail stores, social media, no matter where today’s consumers get together to chill this summer, they will be compelled to answer the question ‘Kyun Sookhe Sookhe Hi’.
The 360-degree campaign kicks off with a TVC featuring Pulkit Samrat, Varun Sharma and Manjot Singh, stars of the popular Fukrey movie franchise. The fun film brings alive Pepsi’s cool quotient and its inherent association with food. It shows Pulkit and Manjot, aka Hunny and Lali bidding farewell to Varun, or as he’s better known, Choocha, at a crowded railway station. The fond goodbye is interrupted by a wish to indulge in samosas, which results in a high adrenaline chase sequence. Pulkit dodges myriad obstacles before he successfully boards the train to ensure his best friend enjoys the samosas with a chilled Pepsi.
The campaign also celebrates Pepsi’s strongest asset, its packaging. The new Pepsi foodicon bottles will feature different interpretations of age-old street food favourites and will stand out on the retail shelves. These foodicons will take over retail shelves and show consumers’ different interpretations of age-old street food favourites. The distinct visuals on each were interpreted in origami and crafted by Spain’s Raya Sader Bujana as well as celebrated design firm Cocktail Art. They created origami versions of foods such as Bombay’s preferred vada pavs, Delhi’s beloved samosas and Chennai’s favoured dosas.
Speaking about the campaign, PepsiCo India director marketing for Pepsi Raj Rishi Singh says, “We believe that with the new campaign we will be able to bring Pepsi to the forefront of all fun consumption occasions. The campaign celebrates friends, food and Pepsi in a unique way, by elevating the fun & food occasions. We are confident that our consumers will love the campaign.”
The 360-degree campaign will also be supported by massive outdoor and digital surround. There will also be exclusive promotions with partners like KFC, Pizza Hut and Subway. The new PET bottles featuring the different food inspired visuals, will be available to consumers across all modern and traditional outlets across the country.
J Walter Thompson India chief creative officer Senthil Kumar adds, “Brand Pepsi has always created popular culture and echoed the current youth trends and aims to connect with BFFs everywhere. This summer Pepsi takes a friendly dig at friendship. You can ask your friends for anything and they will go to unreasonable lengths to get it for you. Don’t you feel grateful? Of course not. The real, raw friendship of the Fukrey gang gave us an amazing casting opportunity. The chemistry between these bright, young, goofy characters fit the script like it was written for them.”
Director of the film, Prasoon Pandey, echoes his thoughts, “I found it to be a really charming script about great friendships. That inexplicable bond includes a myriad of shades all at the same time-like an emotional family member, friends go to receive and see off each other, like true competitors they do not let go of any chance to pull each other’s leg, almost like spouses they begin to expect the earth from each other and like only a true friend would, they are also happily willing to move the earth for each other like it is no big deal.”
MUMBAI: As a brand that has always saluted the spirit of pushing ones boundaries to break out of the ordinary and achieve extraordinary success, Mountain Dew from PepsiCo is celebrating the journey of a real life hero, Arjun Vajpai through its new campaign, ‘Risk Takers of India’.
Mountain Dew is paying tribute to the young mountain climber through a never-seen-before route in advertising – that of a biopic! Hrithik Roshan, Mountain Dew’s brand ambassador essays the role of Arjun and captures his attempt at climbing Mt Cho Oyu – one of the most difficult summits to conquer.
Created by JWT India, the biopic resonates strongly with Mountain Dew’s philosophy of pushing boundaries, celebrating courage and showcasing real life heroes. The film brings to fore the spirit of carrying on in the face of challenges and be willing to step out of one’s comfort zone to achieve extraordinary results.
Speaking about his experience portraying the mountaineer, Hrithik Roshan says, “Arjun Vajpai is a true inspiration. It is rare that you come across someone who is so passionate about something and that too at such a young age. As Mountain Dew supports this unsung hero of the nation, I am proud to be the one bringing alive his illustrious journey on screen. I salute his courage and wish him luck as he gets set to conquer Mt Kangchenjunga.”
Echoing her thoughts, PepsiCo India associate director for Mountain Dew Naseeb Puri mentions, “Mountain Dew has always been about celebrating the spirit of ordinary people who push themselves to achieve extraordinary results, making a name for themselves in the process. Arjun is an embodiment of what we as Mountain Dew stand for & it is our privilege to be able to bring his inspiring story to millions of consumers across the country.”
JWT India chief creative officer Senthil Kumar adds, “Mountain Dew advertising celebrates the spirit of adventure and encourages ordinary people to make a name for themselves. This year we are bringing a brand new format in the form of a biopic TVC with the story of Arjun Vajpai. This also reflects popular culture of the recent biopics in Indian cinema. Hrithik Roshan essays the inspiring role of Arjun & the film captures the epic terrain, vulnerability & the determination of the hero as he conquers the mountain within.”
MUMBAI: Our lives have become immersed in the virtual world and less in the real. In a constant search for new, invigorating experiences to add to our social web of stories, we often skip out on the ‘now’. Always building moments to celebrate in our webbed world leaves us missing the flavours of the present.
The new TVC, which is a celebration of life, conveys the underlining message of being in the present and cherishing the journey of it all.
The new TVC is brought to life with two friends vacationing on the beach. While one of them takes to playing frisbee, the other is nose deep in her phone, updating her social media. Looking at her friend, the girl puts forward a packet of Lay’s to catch her attention. Obviously, the girl leaves her phone and indulges herself in the real flavours of Lay’s and Life.
PepsiCo India marketing director of western snacks category Dilen Gandhi mentions that experience is the new social currency for the youth today. That’s why, they are busy showcasing the experience and sometimes miss living it fully. “Lay’s has always been popular among consumers for its real and authentic flavours, and we want to bring back some of that real flavours back into our consumers lives, by highlighting the need to immerse themselves in these moments,” she adds.
J Walter Thompson India chief creative officer Senthil Kumar says, “Research has shown us that on an average, youngsters are spending five hours or more a day in the virtual world, they are obviously missing out on real experiences in the process. As Lay’s, we wanted to bring this to their attention in a young, light and ‘Lay’s’ way.”
Over the years, Lay’s has become known for its engaging promotions and campaigns. From ‘No one can eat just one’ to ‘What’s the programme?’ to ‘Be a Little Dillogical’ to last year’s ‘Love to Love it’, Lay’s has always been in pace with the pulse of the youth and been an integral part of their lives.
MUMBAI: Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.
There are small moments of disagreement in all our lives that can be quickly resolved with a gesture of love. Max plays an essential role in settling these smaller moments of distress by offering affordable yet remarkably trendy fashion for every member of the family. The brand has used this insight as the inspiration for the campaign by positioning themselves as a ‘way out of a tricky situation’ in the film.
Max Fashion VP – marketing Jiten Mahendra said, “The ad film is targeted to appeal to the young Indian contemporary family and how Max continues to play a pivotal role in simple everyday situations.”
“For Max, this being its third TV film, it was important to continue the journey of humour, fun and style. We decided to give it an angle that is not only different but also stands out in terms of fashion and music treatment. We really hope you enjoy the TV film and it leaves you with a smile,” Curious Films director Vivek Kakkad said.
JWT chief creative officer Senthil Kumar commented, “It was important to continue the journey of humor-led human stories and showcase ‘over 3000 different styles to choose from.”
MUMBAI: The International Advertising Association (IAA) India Chapter encourages conversation around hot button topics across industries. The next Knowledge Seminar being held in Bengaluru is on retail marketing strategies. The event is on 11 June at Lalit Ashok in Bengaluru from 14.45 hrs to 20.00 hrs.
IAA India Chapter brings together decision makers from the field of retail marketing, advertising and media with the goal of addressing the challenges faced by the retail sector and to guide its future course of action.
IAA India Chapter president Srinivasan K. Swamy said, “IAA Knowledge Seminars bring in fresh perspectives for the audience. In this session we have acknowledged experts addressing important issues related to the retail industry including brand building, valuation and retail spaces. We also have a mix of veterans and young leaders speaking on various topics. We are very glad that Vijayvani has partnered us for the second time in succession”
Speakers:
1. Bijou Kurien, Board member L Capital
2. V Vishwanath, Director – Brand & Marketing, Urbanladder
3. Senthil Kumar, CCO, JWT India
4. Sruti Swamy, Head, Hansa RetailScape
5. Ramesh Jude Thomas, President and Chief Knowledge Officer, Eqitor Value Advisory
MUMBAI: The International Advertising Association (IAA) India Chapter encourages conversation around hot button topics across industries. The next Knowledge Seminar being held in Bengaluru is on retail marketing strategies. The event is on 11 June at Lalit Ashok in Bengaluru from 14.45 hrs to 20.00 hrs.
IAA India Chapter brings together decision makers from the field of retail marketing, advertising and media with the goal of addressing the challenges faced by the retail sector and to guide its future course of action.
IAA India Chapter president Srinivasan K. Swamy said, “IAA Knowledge Seminars bring in fresh perspectives for the audience. In this session we have acknowledged experts addressing important issues related to the retail industry including brand building, valuation and retail spaces. We also have a mix of veterans and young leaders speaking on various topics. We are very glad that Vijayvani has partnered us for the second time in succession”
Speakers:
1. Bijou Kurien, Board member L Capital
2. V Vishwanath, Director – Brand & Marketing, Urbanladder
3. Senthil Kumar, CCO, JWT India
4. Sruti Swamy, Head, Hansa RetailScape
5. Ramesh Jude Thomas, President and Chief Knowledge Officer, Eqitor Value Advisory
MUMBAI: Indian dual play service provider Lukup Media has roped in J. Walter Thompson (JWT) as its advertising agency after a multi-agency pitch. The account will be handled out of the agency’s Bengaluru office.
The campaign will be spearheaded by J. Walter Thompson CCO Senthil Kumar. Outlining his perspective on this exciting brand, Kumar said, “The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. And our creative ambition is to amplify this concept and deliver insightful communication for Lukup and ensure that we partner the success story of this brand from start up to the finish line. The opportunity to create digital first content for a multi-screen content experience product is huge, and my team is really excited with this win.”
JWT will comprehensively handle the ATL mandate of Lukup Media, working towards creating campaigns that will help form an emotional connect, and brand recall among the consumers. JWT’s expertise will come highly handy in standardising consumer touch points with consistency in terms of tone, and language.
Commenting on the appointment of JWT, Lukup Media marketing head Dhiraj Chadha said, “JWT is one of the premium advertising agencies in our country, globally known for their creative and unique ad campaigns. We are delighted to be partnering with them, and are positive that our combined efforts will deliver extraordinary response from the customers. They are currently working on the core proposition and positioning, and we are confident that the final output will be incredible.”
“Lukup media is poised to change the way we consume entertainment and information. The Lukup player a futuristic proposition with high potential, which converges content access across devices, through portability and personalisation. We are absolutely delighted to have won this business, it gives our young, tech savvy talent an opportunity be an integral part of a change this brand will bring in world of entertainment and information delivery,” added J. Walter Thompson managing partner Joy Chauhan.
MUMBAI: Indian dual play service provider Lukup Media has roped in J. Walter Thompson (JWT) as its advertising agency after a multi-agency pitch. The account will be handled out of the agency’s Bengaluru office.
The campaign will be spearheaded by J. Walter Thompson CCO Senthil Kumar. Outlining his perspective on this exciting brand, Kumar said, “The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. And our creative ambition is to amplify this concept and deliver insightful communication for Lukup and ensure that we partner the success story of this brand from start up to the finish line. The opportunity to create digital first content for a multi-screen content experience product is huge, and my team is really excited with this win.”
JWT will comprehensively handle the ATL mandate of Lukup Media, working towards creating campaigns that will help form an emotional connect, and brand recall among the consumers. JWT’s expertise will come highly handy in standardising consumer touch points with consistency in terms of tone, and language.
Commenting on the appointment of JWT, Lukup Media marketing head Dhiraj Chadha said, “JWT is one of the premium advertising agencies in our country, globally known for their creative and unique ad campaigns. We are delighted to be partnering with them, and are positive that our combined efforts will deliver extraordinary response from the customers. They are currently working on the core proposition and positioning, and we are confident that the final output will be incredible.”
“Lukup media is poised to change the way we consume entertainment and information. The Lukup player a futuristic proposition with high potential, which converges content access across devices, through portability and personalisation. We are absolutely delighted to have won this business, it gives our young, tech savvy talent an opportunity be an integral part of a change this brand will bring in world of entertainment and information delivery,” added J. Walter Thompson managing partner Joy Chauhan.
