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Tag: Sensodyne

  • GSK’s new campaign for refurbished Horlicks

    GSK’s new campaign for refurbished Horlicks

    NEW DELHI: GSK Consumer Healthcare (GSK) has re-launched its health food drink Horlicks with 2X Immuno Nutrients. The new and improved Horlicks is enriched with immunity supporting micro-nutrients that support the body’s natural defence mechanism says the company. A new campaign will be supported by an extensive 360 degree campaign.

    A TVC by JWT themed “Baandho nahi bachpan ko” which showcases how strong immunity is the foundation of growth’ will be establishing the thought of “Andar se strong, bahar se growth”, Horlicks urges mothers to let children live an unshackled childhood by making them strong inside. Media buying is by Mindshare.

    Talking about the new product, GSK head of Marketing for Nutritional & Digestive Health Prashant Pandey said, “Science forms the core of our product portfolio that ensures we are relevant all the times and are able to address the nutritional needs of consumers. The new and improved Horlicks now has 2X Immuno Nutrients scientifically proven to support immunity to help the body’s natural defense system and further strengthen our leadership in the HFD category. Research has shown that low immunity can obstruct the overall growth in children leading to hindrances in day-to-day activities including everyday attendance in school. We are happy to be addressing these issues that are critical to the mental & physical growth of children thereby committing to our product proposition of making child strong from inside so that they grow taller, stronger and sharper.”

    GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. It claims that its marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.

  • Zee Café brings all eight seasons of Desperate Housewives

    Zee Café brings all eight seasons of Desperate Housewives

    MUMBAI: Zee Café will be airing all eight seasons of the American television comedy-drama series, Desperate Housewives, and is spinning a new flavour to the show giving it the theme of Sin is In. Targeting young urban females this time around, Zee Café is promising to ensure engagement levels a notch higher.

     

    Zee Café is running a digital campaign for the promotion of the show through a website created especially for the show: www.sinisin.in . The site is created to intrigue young urban women about the show as well as give them an opportunity to engage with activities on the website which are related to the show. The site has been designed in such a way that without answering a few basic fun questions in the beginning, one cannot access the site. The site also includes pictures, trivia, and more.

     

    Speaking on the occasion Zee Niche Cluster and ZMC EVP and business head Anurag Bedi stated, “We are quite excited about the different viewer engagement activities and have been getting a great response from the viewers so far. Airing all eight seasons of the most watched show worldwide is definitely a milestone”

     

    In addition to the digital consumer engagement , Zee has also roped in radio channels for direct outreach in the metros for that will not only push for episode tune ins, but engage the viewer via hashtags, contests and RJ mentions. In an effort to connect with the audience pan India the channel will be airing promos of the show during the Diwali blockbuster movie-Happy New Year across premium multiplexes in the metros.

     

    ZEEL English entertainment head content and marketing Sharlton Menezes commented that the campaign is a very targeted one with clear mindset of reaching out to young urban women. “Therefore  we have opted for radio, social media and movies in addition to network promotions on television. Every little detail, be it the theme or the language used, everything has been created and designed as to what would appeal to young urban women.” he added.

     

    Sensodyne is the powered by sponsor with Snapdeal and Emirates is the associate sponsor for the show. Desperate Housewives starts 29 October, Monday to Friday at 9 pm on Zee Café.