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Tag: Seniority

  • Seniority & Nobel Hygiene’s latest offering is for silvers with active lifestyle

    Seniority & Nobel Hygiene’s latest offering is for silvers with active lifestyle

    NEW DELHI: Adult incontinence is a major health issue affecting millions of senior citizens across the world. In an effort to cater to the evolving needs of the elderly, Seniority and Nobel Hygiene have joined hands to launch a new range of adult diapers – Friends Premium Pants with a unique odour-lock technology and anti-bacterial core for added comfort.

    Friends Premium Pants has been designed with exclusive features such as leak guards on both sides to enhance its absorption capacity for up to 10 hours. The pant-style diapers offer greater comfort and hygiene, and are the perfect solution for elders with light incontinence issues. Its unique features provide the freedom, dignity, and confidence to the elderly to lead an active lifestyle.

    Seniority co-founder Tapan Mishra said, “Incontinence is not just a physiological issue but also a major mental health concern for the elderly and their caregivers. Our deep understanding of the consumers’ requirements, combined with the industry intelligence of Nobel Hygiene, has allowed us to introduce Friends Premium Pants. We are delighted with this collaboration since it strengthens our commitment to cater to the lifestyle needs of seniors and make them more mobile and independent.”

    Nobel Hygiene VP- marketing and commerce Kartik Johari said, "Friends Diapers remains steadfast in our commitment to the silvers in India, and to ensure that they receive the best-in-class products for their azadi. Thus, when Seniority approached us to co-create an offering for their audience, it was the perfect meld of market and product. We are glad to offer a special collaboration product to serve the needs of even more silvers.”

    Seniority has released several campaigns in order to reach out to its audience and create awareness about its products in the category.

  • Seniority and DocsApp launch 24*7 helpline number for the elderly in the wake of COVID-19

    Seniority and DocsApp launch 24*7 helpline number for the elderly in the wake of COVID-19

    MUMBAI: As the world faces a major health crisis due to the pandemic situation caused by the novel Coronavirus, also known as COVID-19, the number of reported cases is precipitously growing across India. While people of all age groups are equally susceptible to this virus, the health stakes are high for the elderly due to chronic illnesses and lower immunity. They are more likely to suffer from underlying conditions that hinder the body’s ability to cope with and recover from serious illnesses.

    Seniority, India’s largest shopping destination for seniors, and DocsApp, a leading digital healthcare platform in the country, have joined hands in an attempt to bust myths, reduce panic and help educate the elderly on Coronavirus. The collaboration will help Seniority provide exclusive medical assistance from DocsApp to older adults and their family members. 

    A 24*7 helpline support (080 4719 3443) has been launched to enable people to have access to skilled medical professionals during such critical times. Individuals on the platform may avail free online consultations across all departments from doctors at the convenience of their homes, without possibly exposing themselves to the virus on the platform. Seniority along with DocsApp has also created a repository of informative articles, blogs, weekly newsletters and webinars that will impart accurate information and safety measures related to Coronavirus.

    Ayush Agrawal & Tapan Mishra, Co-founders of Seniority commented on the collaboration, “There is a significant rise in the number of COVID-19 affected people in the country as well as worldwide. Being a senior care brand, we are especially empathetic to the elderly in such challenging times and consider it our duty to spread awareness about the current situation. Our collaboration with DocsApp will help us reach out to a large number of people who are prone to virus infections. With our 24*7 helpline support, we are happy to extend our services and offer free consultation by medical specialists to ensure that people take adequate care. The safety and welfare of everyone around is of prime importance to us and we sincerely hope that we are able to fight back together in such unforeseen circumstances.”