MUMBAI: BBC World has roped in Bipasha Ghosh as its new senior marketing manager (Asia) and Elaine Ang as its marketing executive (Asia). Both are based in BBC World’s Singapore office.
Ghosh would be reporting to BBC World London- based marketing head Seema Kotecha and will be responsible for both business-to-business and business-to-consumer marketing activity in East Asia, Australia, Japan and India. She will also be responsible for managing marketing colleagues in Delhi and Tokyo.
Ghosh will also be managing the BBC World brand across these regions as well as the creation and execution of global and regional campaigns both on and off-air. Additionally, she will also oversee all marketing activities with affiliates and advertising sales clients in the region, informs an official release from BBC World.
Prior to joining BBC World, Ghosh worked for 10 years in international marketing across Asia-Pacific. For five of these she was at CNN, where she was responsible for providing strategic direction for all consumer, trade and brand campaigns. She was also instrumental in launching CNN Financial News Network in Australia.
Ang, on the other hand, has worked with MTV Asia for more than four years as a marketing communications executive, where her portfolio spanned sponsorship as well as trade and consumer marketing. She was involved in the launch of MTV Indonesia in 2002, and in major events and campaigns including the annual MTV Asia Awards.
The media release adds that Ang will be assisting Ghosh in driving the marketing strategy forward and focus on activity in East Asia, excluding Japan.
Both Ghosh and Ang are working closely with the Singapore office of BBC World’s global media buying and planning agency, Mediaedge:cia, on the media placement of both trade and consumer campaigns.
Speaking on the appointments, Kotecha says, “I am delighted to have both Bipasha and Elaine in our team in Asia at a very exciting period of growth for the channel. Bipasha has considerable experience working in the news channel market and has in-depth knowledge of the region, and Elaine has valuable experience in the broadcast industry across the region. They will be great assets as we continue to grow BBC World’s operations internationally.”