Mumbai: Jewellery retail chain Senco Gold & Diamonds has announced its foray into the Phygital Gold business with the launch of its own online gold transaction platform named DG Gold. This is keeping in mind the growing consumer preference towards the use of technology.
The DG Gold platform gives consumers the flexibility to convert their online gold purchase into physical gold in the form of jewellery at 116+ retail outlets of Senco Gold & Diamonds across India, at the time of redemption. Consumers can also sell the gold online on the DG Gold portal/website as per the prevailing rates from anywhere, anytime.
Consumers with a valid PAN card/Form 61 and a bank account in their name are eligible for a DG Gold transaction. They can start their online gold savings journey with a purchase value of as low as Rs 250, said the brand in a statement.
Senco Gold and Diamonds CEO, Suvankar Sen said, “We at Senco Gold & Diamonds are proud to introduce online gold transaction system to our esteemed consumers through our own platform DG Gold- mydigigold.com. The new platform gives our consumers the flexibility to create value and wealth which is secure and simple.”
Headquartered in Kolkata, Senco Gold & Diamonds was founded in 1938 by late MC Sen and has more than 100 stores across India, and claims to be the largest jewellery retail chain from Eastern India. The brand also exports to countries like USA, UK, Singapore, and the Middle East.
MUMBAI: Senco Gold & Diamonds, eastern India’s largest jewellery retail chain signed 2018 Asian Games Gold Medalist & 2019 Arjun Awardee Swapna Barman as their new brand ambassador. She will be promoting “Everlite” – the light-weight jewellery range from Senco Gold & Diamonds.
Senco Gold & Diamonds also rolled out a new brand campaign on women empowerment “#DontTakeMeLightly” featuring Swapna Barman. In a new TVC for Everlite, the women’s jewellery collection from Senco Gold & Diamonds, Swapna will be portraying the role of a woman who has overcome all physical challenges and hardships to emerge as winner.
In a glittering event in Kolkata, Suvankar Sen, Executive Director, Senco Gold & Diamonds and the new brand ambassador Swapna Barman unveiled the new range of “Everlite” collection.
Everlite collection has been designed especially for the dynamic women and offers a signature collection of rings, ear-studs, chains and pendants in Diamond and Gold. This Signature range can be used as part of daily wear as well as for party wear. The price of Everlite collection starts from Rs. 6999 for both Gold and Diamond collection. This segment comprises of collection like ‘Nature’ , ‘Earth ‘ and ‘Aqua’, endorsing social awareness amongst users to conserve nature, earth and water.
Everlite collection embodies women empowerment which encapsulates the spirit of overcoming hurdles in different spheres of life and emerging as winner. The same spirit has been encapsulated in each collection while celebrating the power of woman, which is reflected in the Everlite brand ethos – Don’t Take Me Lightly.
Speaking on the occasion, Mr. Suvankar Sen, Executive Director, Senco Gold & Diamonds, said, ‘It is an honour to have 2018 Asian Games Gold Medalist and 2019 Arjun Awardee Swapna Barman as our brand ambassador for our Everlite collection. Swapna embodies the spirit of overcoming hurdles in different spheres of life and beating physical challenges to emerge as a winner. Swapna is an icon of women empowerment and an example of what the country’s daughters can achieve. Swapna is equally versatile, excelling at whatever she does in her own unique style, with impeccable class and elegance. This is the spirit of ‘#DontTakeMeLightly,’ which celebrates the spirit of those indomitable and unstoppable daughters of the country.”
Expressing her views on the campaign, Swapna Barman said, “It gives me immense pleasure to be the brand ambassador of Senco Gold & Diamonds. All the collections are uniquely designed by karigars. The new collection embodies the spirit of women empowerment and self-confidence along with the desire to succeed. It gives me immense happiness to be associated with such an eminent jewellery brand.”
MUMBAI: Senco Gold & Diamonds, one of the largest jewellery retail chains of India, launched a special ‘PRIDE Collection’ as a gesture of support for the LGBTQ community.
A unique fashion show titled “Sphulingo – Freedom of Expression” with a group of transgender men and women led by well-known professor (college principal) & LGBT activist Dr Manabi Bandyopadhyay dressed as mythological characters from Indian epics, sashayed down the ramp at Senco Gold & Diamonds’ Mega Shop on CIT Road in Kolkata.
Senco Gold & Diamonds executive director Suvankar Sen said, “We have launched our Pride Collection in honour of the LGBT community, especially the transgender women on the occasion of Pride month. Many of these women have striven hard to achieve what they have in our society despite the odds stacked against them. We salute them and their indomitable spirits through this fashion show. The Pride collection, immaculately crafted and designed, would appeal to all sections of buyers we cater to with different varieties that we offer from our stable.”
The Pride Collection consists of uniquely designed gold and silver pendants named Trans Hearty, G-Rex and Less More.
MUMBAI: In its new campaign, Senco Gold & Diamonds, the jewellery brand from Bengal, puts a different lens on craftsmanship.
Karigari finds its significance and relevance through the stories of four different women from four different parts of the country – women who find a reflection of their identity in the jewellery they choose to wear. Real, everyday women. With real stories. It is set to play up the fact that women, the karigars of life, are as unique as the pieces of adornment they choose for themselves.
The multi-faceted and multi-talented Balan has masterfully essayed these diverse characters. Suresh Triveni – the director of Tumhari Sullu, teams up with Vidya and the crew that created Sullu, to tell these stories and bring them alive in his characteristic style.
Each of the four films narrates the way a woman finds herself, her life and her identity intertwined with the piece of jewellery that she wears. It traces the story of a Bengali woman who discovers that the time taking art of filigree is similar to the time and patience that she needs to invest in making a relationship blossom. How she enjoys perfecting the relationship just like a karigar enjoys perfecting filigree work for a set of bangles.
The second story is told in the modest voice of a housewife in Delhi. She acknowledges the importance of little indulgences and discovers her dazzle in the karigari of diamonds.
The third story finds its protagonist in a South Indian woman. Someone who discovers that karigari can combine traditional values and modern outlook just the way she has never lost touch of her roots.
And the last film helps a modern working woman, who believes in simplicity, find her match in the minimalistic and intricate karigari of lightweight jewellery.
Ogilvy Kolkata managing partner creative Sujoy Roy says, “The task was to take Senco’s strength of craftsmanship to every corner of India as the brand extends its footprint across the nation. With this campaign we will help women, the karigars of life, discover another karigar in Senco. The story of karigari finds its role in the lives of these four women. And depicts how different forms of karigari helps reflect the true identity of every woman. Only an actor as versatile as Vidya Balan could do justice to these roles. Unlike other jewellery campaigns, this campaign doesn’t over-promise or create an eclectic space for jewellery. It is set in the real space. And it finds its voice through the stories of four relatable characters across the country.
Senco Gold & Diamonds executive director Suvankar Sen adds, “Each time a client praises our intricate designs, it is a credit to our craftsmen. We are fortunate to have them with us for years. In fact, some of the karigars have been with us for generations so they know everything when it comes to jewellery, modern or old; traditional or futuristic. This campaign is a tribute to the karigars who work untiringly to craft jewellery by their hands”
