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Tag: Senco Gold & Diamonds

  • Senco strikes gold with record Rs 1,700 Cr festive sales

    Senco strikes gold with record Rs 1,700 Cr festive sales

    MUMBAI: Talk about glittering results! Senco Gold & Diamonds has struck festive fortune, clocking record-breaking sales of over Rs 1,700 crore in October, the highest in its 85-year history. The sparkle came courtesy of Diwali and Dhanteras, as buyers flocked to stores undeterred by sky-high gold prices.

    The jewellery giant reported a 56 per cent year-on-year jump in sales, with gold value surging 60 per cent and diamonds glittering 32 per cent higher compared to last October. Even as gold touched a record Rs 132,294 per 10 grams on October 31, Senco managed to grow both in volume and value, with a 4 per cent uptick in gold volume, 5 per cent in diamonds, and 8 per cent in silver.

    New design launches, buoyant consumer sentiment, and irresistible festive offers kept cash registers ringing across Senco’s 185 stores in India and online platforms.

    “These record numbers reflect a very positive customer sentiment,” said Senco Gold & Diamonds managing director and CEO Suvankar Sen. “We are geared up to meet the strong demand through the upcoming wedding season and beyond. Our focus remains on new design innovation, operational efficiency, and enhanced returns for our stakeholders.”

    The company also expanded its footprint in October with new showrooms in Etawah, Bikaner, and Dehradun, while maintaining steady growth momentum with a 25 per cent year-on-year retail value increase across Q1, Q2, and October.

    With 185 showrooms in India, two in Dubai, and eight Sennes lifestyle stores, Senco’s festive sparkle shows no sign of dimming. Even as gold prices reach dizzying heights, it’s clear that for Indian shoppers, love for gold never loses its shine.

  • Senco makes gold dreams shine with 9 carat festive launch

    Senco makes gold dreams shine with 9 carat festive launch

    MUMBAI: Senco Gold & Diamonds is striking gold this festive season with the launch of its all-new 9-carat jewellery collection, priced from under Rs 7,000. At a time when soaring gold prices have kept many buyers on the sidelines, Senco’s latest move makes real gold accessible to a wider audience, combining style, sentiment, and affordability.

    The collection caters to everyday wear, festive gifting, and first-time buyers, offering a wide range of designs from pendants, earrings, and rings to deity-inspired pieces, diamond-studded accents, and contemporary geometric styles. Each piece embodies Senco’s hallmark craftsmanship, ensuring beauty and trust remain uncompromised.

    “With Dhanteras and Diwali around the corner, our 9 carat gold collection allows more people to own real gold without stretching their budgets,” said Senco Gold & Diamonds CEO Suvankar Sen. “With hallmarking in place, customers can shop with confidence knowing they’re getting both quality and value.”

    Director Joita Sen added, “Though the karatage is lower, the design, detailing, and craftsmanship remain true to Senco’s heritage. This launch builds on the success of our 18 carat and 14 carat, bridging aspiration with accessibility.”

    The initiative also aligns with the government of India and BIS’s efforts to include lower karatages like 9 carat in the hallmarking framework, ensuring authenticity and quality assurance for budget-conscious buyers.

    With consumer preferences shifting towards lightweight, wearable jewellery, Senco’s 9 carat collection taps into this trend, offering strength, style, and affordability. This festive season, Senco ensures that everyone can celebrate milestones, joy, and tradition with real gold in hand.

  • Senco Gold channels nature in sparkling new collection

    Senco Gold channels nature in sparkling new collection

    MUMBAI: From forest to fire, Senco Gold turns nature into sparkle. Senco Gold & Diamonds, India’s leading jewellery house, has unveiled its latest collection and campaign, Elements of Nature, with Kiara Advani as the face of the campaign. The collection draws inspiration from the world around us, from the graceful curve of ocean waves and fiery glow of molten lava to the twinkle of stars and delicate forest blooms. Each piece translates these natural wonders into gold, diamond, and polki jewellery with a poetic touch.

    Crafted by Senco’s master karigars, the collection celebrates strength, elegance, and the timeless beauty of women, marrying traditional craftsmanship with contemporary design. Kiara Advani embodies this elegance, reflecting the artistry and detail at the heart of Senco’s 85-year legacy.

    Senco director and head of marketing & designs Joita Sen said, “With Elements of Nature, we wanted to tell a story as timeless as the earth itself. Jewellery is not just an ornament, it is a narrative. Each design captures the poetry of nature, made with devotion and detail by our artisans. This collection is for every celebration, every moment, not just weddings. We ensure every woman finds something aspirational yet personal.”

    Timed for the festive and wedding season, Elements of Nature promises to be a versatile and unforgettable collection, offering brides and jewellery enthusiasts a perfect blend of heritage and modernity.

    The campaign film featuring Kiara Advani is now live on Youtube and the collection is available at all Senco Gold & Diamonds stores and online at www.sencogoldanddiamonds.com.

  • Everlite by Senco unveils ‘Glow Karo, Grow Karo’ campaign

    Everlite by Senco unveils ‘Glow Karo, Grow Karo’ campaign

    Mumbai: Everlite by Senco has announced that actress Sauraseni Maitra will be the face of their latest campaign, ‘Glow Karo, Grow Karo’, which blends style with a smart investment. Sauraseni portrays Dhani Gyaani, a knowledgeable character who encourages both women and men to make intelligent financial decisions, especially regarding gold while enhancing their personal style.

    The campaign centers on Dhani Gyaani, a modern woman who combines financial savvy with fashion. Sauraseni, as Dhani, humorously questions why viewers hesitate to grow when they can also glow. This character embodies the confidence and financial clarity that today’s women seek. Promoting digital gold as a wise investment, Dhani urges women to embrace financial independence and take proactive steps for their futures. The campaign highlights the value of gold as a smart asset and encourages women to illuminate their paths and redefine financial security, with Dhani stating, “Grow karoge, tabhi toh glow karoge!”

    Through this campaign, Everlite aims to simplify the idea of investing in gold, transforming it into an exciting and accessible option for the modern, empowered woman. Dhani Gyaani represents today’s financially

    Senco Gold & Diamonds director Joita Sen added, “At Everlite by Senco, we believe that true empowerment comes when women take control of both their style and their financial future. This Dhanteras, we’re encouraging women to invest smartly, grow confidently, and shine brightly—because glowing starts with growing.”

  • Everlite By Senco unveils its latest narrative – ‘Har Jazbaat Ko Karein Celebrate’

    Everlite By Senco unveils its latest narrative – ‘Har Jazbaat Ko Karein Celebrate’

    Mumbai: In a poignant reflection of emotional connections, Everlite By Senco has unveiled its latest narrative, ‘Har Jazbaat Ko Karein Celebrate’, that beautifully encapsulates the essence of unspoken bonds between two women. This festive season, this story serves as a powerful testament to the strength found in understanding and support beyond words.

    The story encapsulates intimate moments shared between characters – applying a bindi, helping with earrings, and bonding over mutual excitement for the Navaratri festivities. Each act of silent support reflects the essence of feminine power and resilience, perfectly aligning with the themes celebrated during this vibrant festival.

    This unexpected twist not only enriches the storytelling but also emphasises the beauty of understanding and connection that exists beyond verbal communication. At the heart of this narrative lies the jewellery itself, serving as a mute symbol of the subtle yet powerful bond shared between the characters. Each piece enhances its appearance while embodying the true spirit of Shakti – the inner strength that shines brightly from within.

    As Everlite acts as a catalyst, it bears witness to these precious moments, reminding us that beauty is often found in what’s unsaid, which when shared, is heartfelt! Such ankahee bond flowers in the absence of any reliance on words.

    As we honour the festival of Navratri, let us embrace the treasures of unspoken connections and the power of emotional understanding that unite us all.

    Senco Gold & Diamonds director and head of marketing and designs Joita Sen shared, “We had a wonderful time filming this campaign and believe our audience will connect with it deeply, especially now. This Navratri, through our Shakti Edit and Lotus Collection, we’re unveiling designs that honor the divine feminine and evoke a sense of inner strength. With Everlite by Senco, we continue to celebrate Devi Puja alongside our other campaigns like Aparupa and Sajilo Rey.” 
     

  • Senco Gold & Diamonds launches ‘SiyaRam Collection’ for Ram Mandir inauguration celebration

    Senco Gold & Diamonds launches ‘SiyaRam Collection’ for Ram Mandir inauguration celebration

    Mumbai: Senco Gold & Diamonds, the pan India jewellery retailer with a legacy of eight decades, has announced the launch of a special ‘SiyaRam Collection’ in honour of the Ram Mandir inauguration in Ayodha on 22 January. This collection pays tribute to the enduring bond of devotion between Ram, Sita, Lakshman, and Hanuman, and celebrates the upcoming temple, set to be a beacon of cultural, spiritual, and social unity during the sacred “Pran Pratishtha” of Lord Ram.

    The contemporary and meticulously crafted ‘SiyaRam Collection’ comprising beautiful pendants; necklaces; and earrings, pays homage to Ram as the ideal leader, Sita as the ideal wife, Lakshman as the ideal brother, and Hanuman as the ideal worshipper, embodying virtues that transcend time. Its intricate designs perfectly capture the grandeur of Ram Mandir, commemorating the legendary moment of Ram and Sita’s coronation, with their devoted companions Hanuman and Lakshman by their side. This innovative collection aims to celebrate this significant occasion and spread love, peace, and happiness to all who appreciate its beauty.

    The exquisite designs SiyaRam Collection by Senco Gold & Diamonds’ skilled artisans also highlight the use of delicate nakashi craftsmanship, meenakari work, and intricately set diamonds. These features are incorporated to reflect the divine connection between Lord Ram, Sita, Lakshman, and Hanuman. Additionally, the temple designs, adorned with an antique polish, aim to add a sense of grandeur, symbolising the eternal love and strength emanating from the epic story of Ramayana.

    Expressing his excitement about unveiling this thoughtful collection,  Senco Gold & Diamonds MD & CEO Suvankar Sen said, “The atmosphere of devotion to Lord Ram is palpable everywhere in anticipation of the Ram Mandir inauguration. Drawing inspiration from the magnificence of Ram Mandir, Ram Sita coronation, and the Dus Avatars, our SiyaRam Collection captures the essence of exemplary leadership, companionship, and devotion. Our intricately detailed jewelry pieces represent a unique fusion of traditional craftsmanship and symbolism, carrying profound meaning within the allegorical narrative of Ram and Sita. We are dedicated to this majestic embodiment of peace, love, and perfection and are optimistic that our loyal consumers will warmly embrace this collection.”

    Senco Gold & Diamonds director and head of marketing and designs Joita Sen added, “Ram Mandir paves the way for showing dedication of devotees all over the world. Our SiyaRam Collection is a perfect tribute to the personification of love, peace and perfection amongst Ram, Sita, Lakshman, and Hanuman. This collection exudes artistic brilliance and serves as a poignant reminder of the timeless values that shape our lives. We are very excited introducing it to our valued customers.”

  • Senco Gold & Diamonds introduces AI-powered Diwali prayer initiative for Lakshmi devotees

    Senco Gold & Diamonds introduces AI-powered Diwali prayer initiative for Lakshmi devotees

    Mumbai: Senco Gold & Diamonds, India’s leading jewellery retailer having a legacy of over 80 years and with a national footprint of over 150 showrooms, announced the launch of a pioneering AI-powered initiative for Diwali 2023 in partnership with Mindshare India and the cutting-edge voice AI firm, HiVoco Content Tech Studios.

    As part of this ground-breaking initiative, participants have the opportunity to receive a personalised prayer video seeking divine blessings from Goddess Lakshmi for prosperity during Diwali. And keeping with the tradition of purchasing gold during the auspicious days of Dhanteras and Diwali, there is also an opportunity to win a coveted Gold Coin from Senco Gold & Diamonds for people who are participating.

    To participate, one simply needs to register on the website sencocelebrations.com by providing their name and email address. Upon completing the registration, the personalised prayer video by Acharya Shastri of Laxminarayan Mandir, Delhi shall be delivered to the participant’s email.

    Senco Gold & Diamonds MD and CEO Suvankar Sen said, “Senco Gold & Diamonds is at the forefront of marrying tradition with technology. We’re taking a significant leap this festive season to connect with our audience by personalizing their experience with innovative AI solutions.”

    Celebrating the traditional act of prayer and offering during Diwali, users receive personalised prayers for Goddess Lakshmi through synthetic voice videos crafted using their names and personalized Golden Cards are created for each participant as well.

    HiVoco CEO Pritesh Chothani highlighted the transformative power of AI in marketing, stating, “Generative AI is revolutionizing how brands like Senco Gold & Diamonds interact with customers. Our collaboration for this Diwali campaign epitomizes how AI can cater to the individual at scale, making meaningful moments of engagement.

    This innovative campaign not only underscores Senco Gold & Diamonds’ commitment to innovation but also showcases the immense potential of generative AI in revolutionizing customer-brand interactions. It stands as a testament to how modern technology can be harnessed to provide a personalized touch to festive traditions.”

  • Senco Gold & Diamonds – D’SIGNIA launches Rajwada 2023 Festive Edit collection

    Senco Gold & Diamonds – D’SIGNIA launches Rajwada 2023 Festive Edit collection

    Mumbai: Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy of over five decades, has announced the grand launch of their exquisite collection Rajwada 2023 Festive Edit at their D’SIGNIA stores. This collection is a celebration of the festive spirit and embodies the perfect blend of traditional opulence and contemporary elegance and eternal beauty.

    The Rajwada 2023 Festive Edit collection features an array of designs in Gold, Diamond, Polki, Kundan, and Antique jewellery. Meticulously handcrafted by skilled artisans of Kolkata, each piece seamlessly blends royal elegance with artistic grandeur. Rajwada 2023 Festive Edit collection is curated keeping the regional and cultural requirements, the designs include traditional meenakari, jadau, filigree and nakashi work with diamonds and semi-precious stones. The idea behind this collection is to unite diverse regional artistic works that customers can connect emotionally and culturally.

    Rajwada 2023 Festive Edit is an extension of Senco Gold & Diamonds’ Vivaha – Rajwada 2022 Collection, offering a diverse range of products at various price points to ensure that the auspicious symbol of “Shagun” is accessible to everyone. Reflecting the latest trends, wedding shopping traditionally begins during the festive season’s auspicious Muhurat, prompting Senco Gold and Diamonds to curate designs suitable for every occasion. From lightweight temple and antique jewellery to elaborate Turkish designs crafted in both 22k and 18k gold, the collection caters to diverse preferences. Additionally, under the Everlite brand, Senco Gold & Diamonds will unveil more exclusive collections leading up to Dhanteras, featuring affordable pieces designed for everyday wear.

    Senco Gold & Diamonds has also unveiled a captivating campaign to promote its Rajwada 2023 Festive Edit collection, starring the graceful actress, Jaya Ahsan. Known for her poise and charm, Jaya Ahsan adds a touch of star-studded allure to the ultimate jewellery wearing experience for connoisseurs of karigari. The campaign beautifully captures the seamless fusion of luxury and artistry, harmonizing the natural beauty and regal composure of Jaya Ahsan with the opulence of D’SIGNIA showrooms, ensuring a truly royal experience for its discerning customers.

    Senco Gold & Diamonds director and head of marketing and designs Joita Sen said, “We are delighted to launch our Rajwada 2023 Festive Edit collection with Jaya Ahsan. Our special festive offers aim to make moments special for our esteemed customers, along with the luxurious experience of buying exclusive designs at our D’SIGNIA stores. The collection features designs in Antique, Polki-Kundan, and Diamonds to cater to the diverse demands across India. For this Dhanteras and wedding season, our Rajwada Collection combines traditional nuances with contemporary motifs and patterns, all crafted with the finesse of karigari. Shagun is for everyone with Senco Gold and Diamonds.”

    To celebrate this festive spirit, Senco Gold & Diamonds is also offering festive discounts of up to 50 per cent off on diamond-making charges and 12.5 per cent off on diamond value, up to 25 per cent off on gold-making charges and 0 per cent deduction on old gold, and a special advance booking scheme for Dhanteras called Flexi Gold Special.

    These offers will be available at all Senco Gold & Diamonds D’SIGNIA showrooms and on its online platform sencogoldanddiamonds.com.

  • Senco Gold & Diamonds celebrates Durga Puja with Gossip campaign

    Senco Gold & Diamonds celebrates Durga Puja with Gossip campaign

    Mumbai: It’s that time of the year when people across India, especially Bengalis, travel back home to be together with their loved ones and to celebrate the biggest festivity of the year – the Durga Puja. It’s the time of homecoming not only for Goddess Durga but for non-resident Bengalis too. It’s also the time to dress up and celebrate the festive spirit.

    In keeping with this spirit, Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy of over five decades, announced the launch of a new Durga Puja campaign to promote its festive collection under its Gossip brand of fast-moving, fashionable and easy-to-wear silver jewellery.

    The new campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja, highlighting the perfect blend of tradition and modernity that is reflected in the celebrations as well as in the jewellery designs. The campaign film follows a trendy young woman who lives and works in a different city, but comes home to Kolkata during Durga Puja to celebrate her Bengali roots, bringing with her Senco Gold & Diamonds’ Gossip jewellery as presents for her family members with a memorable music in the background which is a refreshing take on a classic Rabindra Sangeet.

    Senco Gold & Diamonds director and head of marketing & designs Joita Sen said, “Durga Puja is more than just a festival, it is an occasion which unites Bengalis across India. The beauty and the spirit of Durga Puja is such that it is best enjoyed when spent together with families and friends. Our Gossip campaign and collection is dedicated to all those daughters and women who would be reuniting with their families and loved ones, coinciding with Maa Durga’s descent to Earth.”

    Bang On Content director and cinematographer Piyash Ghosh said, “Making a Durga Puja film is always a joy, especially when it’s for a brand like Senco Gold & Diamonds, which always encourages us to push the boundaries of storytelling & creativity. As an artist, it is a pleasure to showcase products that celebrate artistry, while capturing the spirit of our favourite festival!”

    To add to the festive spirit, Senco Gold & Diamonds has the following on offer for its customers: –

    ● Buy 3 Get 1 Free offer – Customers can buy three and get one piece of jewellery absolutely free (lowest price free) on the Gossip range.

    ● Making charges discount – Customers can avail 10 per cent discount on making charges on Silver jewellery items

    These offers will be available at all Senco Gold & Diamonds showrooms and on its online platforms sencogoldanddiamonds.com and mygossip.in

  • Kiara Advani roped in as brand ambassador for Senco Gold & Diamonds

    Kiara Advani roped in as brand ambassador for Senco Gold & Diamonds

    Mumbai: Jewellery retail brand Senco Gold & Diamonds has signed Bollywood actor Kiara Advani as its brand ambassador.

    The brand also unveiled its new campaign titled ‘Now is the time’ featuring the actor and it will be run across print and digital mediums.

    “Senco Gold & Diamonds is proud to associate with Bollywood youth icon Kiara Advani as the new face of our brand,” stated Senco Gold & Diamonds CEO Suvankar Sen. “Kiara is an inspiration for today’s young women and personifies the spirit of ‘Now is the time’.”

    The new campaign reminds everyone to make the most of ‘Now,’ and not miss out on opportunities waiting for the so-called ‘Right Time.’ It inspires one to start something new and to discover the best version of oneself, said the brand in a statement.

    “Jewellery holds a very special place in every girl’s life, hence, choosing the right one is very important,” said Advani on the association. “I am delighted to be associated with a brand like Senco Gold and Diamonds who have gained the trust of its customer over the years, renowned for its exquisite and unique jewellery designed by its famous karigars. ”