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Tag: Senco Gold and Diamonds

  • Senco Gold & Diamonds celebrates silent love with ‘Expressions of Love’

    Senco Gold & Diamonds celebrates silent love with ‘Expressions of Love’

    MUMBAI: Love doesn’t always need grand gestures or poetic speeches. Sometimes, it’s in the quiet moments—a knowing glance, a gentle touch, a smile that says everything. And this Valentine’s Day, Senco Gold & Diamonds, one of India’s leading jewellery brands, is celebrating those beautiful silences with its latest campaign, ‘Expressions of Love.’

    Ever exchanged a look across the dinner table that said a thousand words? Or shared a moment with a loved one where no words were needed? That’s the essence of ‘Expressions of Love’. This heartwarming campaign highlights the subtle, unsaid ways we express love, seamlessly tying them to Senco’s exquisite jewellery—timeless pieces that symbolise these cherished moments.

    Senco’s Valentine’s collection introduces three distinct lines:

    1.  Facets of Love Collection – Because love is a layered masterpiece, just like these finely crafted designs that reveal something new with every glance.

    2.  Berry Lovely Collection – Bursting with playful charm and vibrant hues, this collection is as sweet and delightful as that first spark of romance.

    3.  Ice Cube Collection – Edgy, bold, and effortlessly cool—perfect for those who like their love with a side of confidence and flair.

    “At Senco Gold & Diamonds, we believe love is best expressed in the little things—shared glances, quiet gestures, and timeless jewellery that becomes a part of your story. ‘Expressions of Love’ isn’t just about celebrating romance; it’s about commemorating every form of love, from familial bonds to friendships that stand the test of time.” said Senco Gold & Diamonds director Joita Sen.

    With over 85 years of craftsmanship and trust, Senco Gold & Diamonds continues to create jewellery that isn’t just ornamental-it’s storytelling in gold and diamonds. This campaign invites customers to find the perfect piece that doesn’t just enhance their beauty but also reflects their most cherished emotions. Because let’s be honest, sometimes a solitaire speaks louder than words!

    So, whether you’re the grand romantic or the silent smiler, there’s a piece in this collection just for you.

  • Senco Gold and Diamonds launches captivating song featuring Sushant Divgikar

    Senco Gold and Diamonds launches captivating song featuring Sushant Divgikar

    Mumbai: In a bid to support LGBTQ+ community for Pride Month, Senco Gold and Diamonds, one of the largest jewellery retail chains of India in collaboration with trailblazing Indian drag queen, singer, and actor Sushant Divgikar has launched a powerful anthem ‘Pehchaan’. The song is a deep rumination and vulnerable insight into the singer’s world and personality.

    Voicing the song for the campaign, this mesmerizing symphony signifies Sushant’s declaration of self-identity and the unapologetic acceptance of one-self. The two-and-a-half-minute video portrays a rallying cry, a lament, and a joyous declaration of their flamboyant personality. The lyrics further gives homage to the inner fire that drives and pushes one out of the shadows to stand tall in authentic glory.

    “Music unites people in much the same way that advocacy does, bringing people together to fight for a better world. Our latest campaign, ‘Pehchaan’ is driven by the insight that an individual’s journey of discovering their gender, sexual orientation and preferences is unique. Through powerful storytelling and vibrant soundtrack, we at Senco Gold and Diamonds intend to make a statement about the importance of acceptance and belonging.” said Senco Gold Ltd director and head of marketing & design Joita Sen.

    Senco Gold and Diamonds is renowned for its exceptional designs and commitment to quality. The brand has earned the trust of customers nationwide by creating beautiful memories through its jewellery. Senco Gold and Diamonds offers a wide range of modern and traditional jewellery to meet the evolving needs of its customers for every occasion and celebration.

  • Senco Gold & Diamonds showcases Karigari with Vidya Balan

    Senco Gold & Diamonds showcases Karigari with Vidya Balan

    MUMBAI: In its new campaign, Senco Gold & Diamonds, the jewellery brand from Bengal, puts a different lens on craftsmanship.

    Karigari finds its significance and relevance through the stories of four different women from four different parts of the country – women who find a reflection of their identity in the jewellery they choose to wear. Real, everyday women. With real stories. It is set to play up the fact that women, the karigars of life, are as unique as the pieces of adornment they choose for themselves.

    The multi-faceted and multi-talented Balan has masterfully essayed these diverse characters. Suresh Triveni – the director of Tumhari Sullu, teams up with Vidya and the crew that created Sullu, to tell these stories and bring them alive in his characteristic style.

    Each of the four films narrates the way a woman finds herself, her life and her identity intertwined with the piece of jewellery that she wears. It traces the story of a Bengali woman who discovers that the time taking art of filigree is similar to the time and patience that she needs to invest in making a relationship blossom. How she enjoys perfecting the relationship just like a karigar enjoys perfecting filigree work for a set of bangles.

    The second story is told in the modest voice of a housewife in Delhi. She acknowledges the importance of little indulgences and discovers her dazzle in the karigari of diamonds.

    The third story finds its protagonist in a South Indian woman. Someone who discovers that karigari can combine traditional values and modern outlook just the way she has never lost touch of her roots.

    And the last film helps a modern working woman, who believes in simplicity, find her match in the minimalistic and intricate karigari of lightweight jewellery.

    Ogilvy Kolkata managing partner creative Sujoy Roy says, “The task was to take Senco’s strength of craftsmanship to every corner of India as the brand extends its footprint across the nation. With this campaign we will help women, the karigars of life, discover another karigar in Senco. The story of karigari finds its role in the lives of these four women. And depicts how different forms of karigari helps reflect the true identity of every woman. Only an actor as versatile as Vidya Balan could do justice to these roles. Unlike other jewellery campaigns, this campaign doesn’t over-promise or create an eclectic space for jewellery. It is set in the real space. And it finds its voice through the stories of four relatable characters across the country.

    Senco Gold & Diamonds executive director Suvankar Sen adds, “Each time a client praises our intricate designs, it is a credit to our craftsmen. We are fortunate to have them with us for years. In fact, some of the karigars have been with us for generations so they know everything when it comes to jewellery, modern or old; traditional or futuristic. This campaign is a tribute to the karigars who work untiringly to craft jewellery by their hands”

  • Senco TVC shows crafting of relationships

    MUMBAI: Set against the backdrop of an urban, upper-middle-class home, the Senco Gold and Diamonds TVC narrates the story of a conservative Bengali mother who, through the act of giving a bangle to her non-Bengali daughter-in-law, comes to terms with her son’s marital life and eventually accepts his wife as a part of her family.

    The film opens with the mother ringing the doorbell to her son’s apartment. Nafisa, the daughter in law, greets her on the other side of the door. But the stern mother enters the house and declares the intention of her visit. She has come to talk to Nafisa, and not her son. A flummoxed Nafisa asks her mother-in-law to sit down, and offers her water. Through the course of their interaction, the mother-in-law gets a whiff of “chingri maacher malai curry”, a typical Bengali delicacy, and is pleasantly surprised that Nafisa is preparing it for lunch. When asked, Nafisa diffidently remarks that she is only trying to cook the dish as sincerely as her mother-in-law. She admits that she can’t replicate the magic touch that the mother in law has in her hands. Moved beyond words, the mother-in-law removes a bangle from her wrist and puts it on Nafisa’s, saying that henceforth, Nafisa will also have that magic touch.

    Link: https://www.facebook.com/SencoGoldAndDiamonds/videos/715232305318322/

    “Poignant and heart-warming, the new TVC promises to take you on a journey to the heart of every Indian family, and unravel its inexplicable nuances, unavoidable conflicts and eventual resolutions,” said Ogilvy & Mather, (Kolkata) managing partner (creative) Sujoy Roy.

    In the words of Aditya Vikram Sengupta, director of the TVC, “Craftsmanship is not limited to jewellery. It is a phenomenon that is present all around us. Every day, we are crafting something new – be it friendship, love or trust. This TVC captures the role of jewellery in crafting relationships.”