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Tag: Senco Gold

  • Senco Gold channels nature in sparkling new collection

    Senco Gold channels nature in sparkling new collection

    MUMBAI: From forest to fire, Senco Gold turns nature into sparkle. Senco Gold & Diamonds, India’s leading jewellery house, has unveiled its latest collection and campaign, Elements of Nature, with Kiara Advani as the face of the campaign. The collection draws inspiration from the world around us, from the graceful curve of ocean waves and fiery glow of molten lava to the twinkle of stars and delicate forest blooms. Each piece translates these natural wonders into gold, diamond, and polki jewellery with a poetic touch.

    Crafted by Senco’s master karigars, the collection celebrates strength, elegance, and the timeless beauty of women, marrying traditional craftsmanship with contemporary design. Kiara Advani embodies this elegance, reflecting the artistry and detail at the heart of Senco’s 85-year legacy.

    Senco director and head of marketing & designs Joita Sen said, “With Elements of Nature, we wanted to tell a story as timeless as the earth itself. Jewellery is not just an ornament, it is a narrative. Each design captures the poetry of nature, made with devotion and detail by our artisans. This collection is for every celebration, every moment, not just weddings. We ensure every woman finds something aspirational yet personal.”

    Timed for the festive and wedding season, Elements of Nature promises to be a versatile and unforgettable collection, offering brides and jewellery enthusiasts a perfect blend of heritage and modernity.

    The campaign film featuring Kiara Advani is now live on Youtube and the collection is available at all Senco Gold & Diamonds stores and online at www.sencogoldanddiamonds.com.

  • Senco Gold & Diamonds celebrates Father’s Day with a heartwarming #LegacyOfLove film

    Senco Gold & Diamonds celebrates Father’s Day with a heartwarming #LegacyOfLove film

    Mumbai: Senco Gold and Diamonds has launched its latest brand campaign, #LegacyOfLove, starring the renowned father and son duo, Kaushik Sen and Riddhi Sen. This heartfelt campaign celebrates the profound strength of a father’s love—his unwavering support, silent encouragement, and endless affection.

    In the digital film, Kaushik Sen and Riddhi Sen beautifully portray the deep bond between father and son—a bond forged in love and the legacy of paternal guidance. The film captures the son’s greatest aspiration to make his father proud while pursuing his dreams. It ends with Kaushik Sen’s touching wish for his son’s happiness, regardless of his chosen path. The father’s pride remains steadfast, with his legacy rooted not in financial success or career milestones, but in love.

    “Father’s Day is a time to celebrate the enduring bonds and legacies we inherit and cherish. At Senco Gold and Diamonds, we believe in honouring these timeless connections with jewellery that tells a story of love and tradition. Our #LegacyOfLove campaign is a tribute to the fathers who inspire us and the cherished memories we create together. Let’s celebrate the irreplaceable bond between fathers and their children with pieces that will be treasured for generations,” said Senco Gold Ltd director and head of marketing & design Joita Sen.

    Senco Gold and Diamonds is renowned for its exceptional designs and commitment to quality. The brand has earned the trust of customers nationwide by creating beautiful memories through its jewellery. Senco Gold and Diamonds offers a wide range of modern and traditional jewellery to meet the evolving needs of its customers for every occasion and celebration.

  • Senco Gold ropes in Madhumita Sarcar, Sunita Kaushik as brand ambassadors

    Senco Gold ropes in Madhumita Sarcar, Sunita Kaushik as brand ambassadors

    Mumbai: Senco Gold & Diamonds has announced the appointment of celebrities Madhumita Sarcar and Sunita Kaushik as its regional brand ambassadors. With this move, Senco aims to strengthen its presence in West Bengal and the North-Eastern states of Assam and Tripura.

    Sarcar is a popular Bengali actress and Kaushik is a renowned Assamese actress and dancer. To promote the brand in West Bengal, Senco is coming up with a campaign with Sarcar which will go live on the occasion of Poila Boisakh, the Bengali New Year. Kaushik will represent the legacy brand and its unique jewelry collections in the North-Eastern states of Assam and Tripura on the occasion of Bohag Bihu.

    On signing the two leading ladies as brand ambassadors, the company said, “As part of its ‘hyperlocal’ approach, Senco Gold and Diamonds has chosen Bengali actress Madhumita Sarcar and Assamese actress and dancer, Sunita Kaushik as its regional brand ambassadors, to establish a deeper customer connect and enhance the visibility of the brand in east and north-eastern regions. Kiara Advani has been Senco’s brand ambassador since October 2021.”

    Speaking on becoming the face of Senco in West Bengal, Madhumita Sarcar said, “It is an honor to be associated with a brand like Senco Gold & Diamonds, which has a legacy of over five decades in the jewelry business. The campaign is beautifully planned and executed which brings out the essence of Bengal beautifully.” While Sunita Kaushik said “This is my first brand endorsement in the jewelry category and it is my absolute honor to be on board with such an esteemed brand name, the collection of the brand is something that I personally like and I am more than happy to represent this brand in the North East for the brand.”

    “With a legacy of more than five decades and roots in the east, it was a natural choice for us to onboard regional brand ambassadors for West Bengal and Assam as part of the first phase of our ‘Hyperlocal’ strategy. I am sure our customers in the region will like and connect with our campaigns planned across platforms like print, outdoor, digital and TV featuring the two celebrities,” commented Senco Gold Diamonds director and head of design and marketing Joita Sen.