ITV

Tag: SEMrush

  • Direct search most important for online discovery of fintech cos: Fernando Angulo of SEMrush

    Direct search most important for online discovery of fintech cos: Fernando Angulo of SEMrush

    DELHI: Social media is being overestimated as a marketing tool, especially for the fintech sector in India, revealed SEMrush head of communications Fernando Angulo during the unveiling of the ‘Top Insights into Fintech Industry of India’ in New Delhi last week.

    Angulo told Indinatelevision.com that while brands from the fintech sector are using social media for marketing, less than 10 per cent of the traffic on their website is driven by organic social media reach. He insisted that paid posts on social media might work better, but even the share of traffic generated by paid campaigns across digital platforms is less than 10 per cent.

    “Fintech brands on social media can benefit from paid campaigns more than by organic posts because of the algorithm on Facebook and Instagram. They can also invest in influencer marketing,” he said.

    The report also revealed that Facebook and YouTube are the prime platforms to drive traffic to fintech companies apps and websites, followed by LinkedIn, Twitter, and Instagram.

    Angulo also shared that it is important for fintech companies to create a brand image and win consumer trust to succeed as direct search traffic is most important for their discovery online.

    The report also highlighted the top 3 leading domains by web traffic, based on traffic generated in the last 12 months. Billdesk.com led the roost with around 440 million visitors, followed by Paytm that recorded a little over 390 million visitors. Most popular searches online included SBI online banking, SBI online net banking, Standard Chartered online banking, and SBI online personal banking, respectively.

    The report collated by Boston-based SEMrush was created based on an in-depth analysis of the Indian fintech industry, purely driven by data collected over the last four years. The report also showcased the popularity of Cryptocurrencies and Bitcoin among major cities in India especially with growing penetration in tier two cities in Uttar Pradesh, West Bengal etc, along with highlighting the search trends in the industry.

  • SEMrush Unveils ‘Indian Fintech Market Report’ for 2020

    SEMrush Unveils ‘Indian Fintech Market Report’ for 2020

    MUMBAI: SEMrush, the online visibility management and content marketing platform unveiled an exclusive report – ‘Top Insights into Fintech Industry of India’ in an event held at The Hyatt Regency, New Delhi on 20th February 2020.

    Fintech industry is rapidly evolving in India and has certainly gained major traction, not just from the players in the sector or entrepreneurs but from a large pool of investors as well. SEMrush’s exclusive report uses data from over 600 most searched Fintech players of India. The report explores trends and data collected under ‘web volume searches online, social media, sentiments analysis, websites’ traffic and user behaviors’ to analyse it digitally.  

    The report brings an in-depth analysis of the Indian Fintech industry that is purely driven by data collected over the last 4 years. It mirrors the current state of affairs in India with perspective to the user behavior. The report also showcases the popularity of Cryptocurrencies and Bitcoin among major cities in India especially with growing penetration in Tier 2 cities like Uttar Pradesh, West Bengal etc.

    Apart from currencies and payment modes, the report also peeks into investment searches and behaviors of India. Through the research, it is witnessed that most number of Indians look for mutual funds to invest their money in.

    Jesse Cohen, senior analyst at financial markets platform – Investing.com said, “Higher education levels, enhanced availability of information as well as the ease of access to investment tools have all contributed to bolstering the willingness of more and more Indians to invest in the stock market.”

    The keynote speaker at the event Mr. Fernando Angulo, Head of Communications – SEMrush stressed on the fact that first-of-its-kind digital fintech industry study for India can help brokers, and aggregators to assess and reframe their online marketing and branding strategies for optimum profits and business growth. The affordability factor and the changing profile of the fintech market have become the market fundamentals in the present fintech market.

    The study also sheds light on the NFC payments – according to Google searches, their numbers are growing steadily. It also reveals how “NFC” has been growing steadily over the last several years or Indians being most interested in investing in mutual funds, share market and stock market.

    Ms. Sapna Arora, CMO at OLX shared; “As per an OLX study; 52% of Indians have publicly shared their personal details including mobile numbers and addresses online. Sharing personal information in public domain has higher risks to be misused by fraudsters. It is also witnessed that 66% of these respondents have been victims of online financial frauds. Another alarming revelation is that 63% of people admitted that they do not frequently change their online banking passwords. This risk remains unaddressed and awareness is required to reiterate that facts like – upkeep of our digital identities is extremely important.”

    The report also showcased that “Open business in India” is among top 10 most popular “open business in…” Google searches globally. Additionally, Indian Rupee is searched more than Bitcoin in India.

    Sharing his views on the Report, Mr. Fabrizio Ballarini, TransferWise said, “Despite the hype on bitcoin and cryptocurrencies in the past years the volumes around these currencies are still far for any FIAT currency. There is volume when it comes to crypto news and market updates mostly from a speculative angle. However when it comes to consumer spending, receiving and spending money demand of crypto is still smaller than exotic currencies and nowhere near comparable to most popular currencies (INR being one of them).”

  • SEMrush to kick-off the Biggest Business Show in India

    SEMrush to kick-off the Biggest Business Show in India

    New Delhi: SEMrush a leading online visibility management platform will host the biggest business event in India which is to be held on 5th December 2019 in Bangalore at Sheraton Grande Whitefield Hotel & Convention Center.

    SEMrush Marketing Show will have around 40 worldwide speakers from top international companies, including Microsoft, IBM, Uber, etc.  The opening keynote will be presented by one of the most known marketers all over the world – Larry Kim talking about growth marketing strategies. The conference will be also featured by the leaders at Shopify, Hubspot, Quora, Swiggy, Nykaa and others. The workshop track of the conference will be conducted by speakers from Google, Facebook, LinkedIn and SEMrush.

    Sharing his thoughts on the conference, one of the conference’s speakers Charmis Pala, Global SEO Head at Cleartrip.com states, “This conference is an excellent opportunity to receive the latest industry news, learn the best practices from marketing leaders and get new creative ideas for your digital marketing campaigns. It's great to see that such conferences are coming to India.”

    The conference will gather around 2,000 participants responsible for implementing marketing technology and operations that drive growth, profitability, and extraordinary customer experiences in Indian and international companies. According to SEMrush data, global searches for top Indian startups which got abroad, grew by 12% in the last three years. For some of these companies, the growth of interest exceeds even 1000%. No surprise ‘digital marketing' is 140% higher in the demand in Google in India now than it was in 2016.

    Mr. Fernando Angulo, Head of Communications, SEMrush commented, “This conference will bring about a change in practices of the marketing leaders and will enhance them with new ideas and latest industry updates. It will bring a revolutionary change in the market which will eventually lead to innovative campaign. It is our honor and privilege to come up with such conference in India.”

  • Kalyan Jewellers ranks No.1 in growth of website traffic reveals SEMrush

    Kalyan Jewellers ranks No.1 in growth of website traffic reveals SEMrush

    MUMBAI: Kalyan Jewellers, one of India’s largest jewellery brands recorded a phenomenal growth of 189% in website traffic as compared to the previous year, as per a recent study by SEMrush, an online visibility management platform. The study also features the jewellery brand among the top three jewellery brands in India, with average website traffic witnessing a huge increase to reach 702,791 average website volume during the period January to August 2019.

    Kalyan Jewellers has been consistently increasing the share of its marketing and advertising budget allocated to digital platforms. “Our investment in digital marketing is showing results,” said Mr. T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers Ltd. “We are looking to reach out to the tech-savvy and trend conscious millennials who are our next gen consumers. Reaching out to the new millennial audience requires us to use platforms that influence their purchasing decision, and our digital strategy is crafted to speak to the millennials in their style and language, while giving them the digital experience that they expect.”

    Kalyan Jewellers is set to launch its new campaign for this year’s festive season. With major festivals like Dussehra, Durga Pooja and Diwali round the corner, the brand has plans for a full-fledged campaign this festive season. The festive campaign in South India will be driven by regional brand ambassadors Prabhu Ganesan, Akkineni Nagarjuna, Shiva Rajkumar and Mnaju Warrier. Whereas, outside south India the multi-starrer campaign will feature Kalyan Jewellers’ global brand ambassadors – Amitabh Bacchan and Katrina Kaif, along with celebrities from Gujarat, Maharastra, Punjab and West Bengal such as Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty.

    The jewellery brand will be promoting this campaign with a multi-channel approach by conveying the brand message to the relevant audience through various channels. Kalyan Jewellers is gearing up to flex its digital arm once again by rapidly strengthening its digital presence

  • Tanishq is India’s favorite jewelry brand reveals SEMrush study

    Tanishq is India’s favorite jewelry brand reveals SEMrush study

    MUMBAI: SEMrush, in its recent study on jewelry found that Tanishq experienced the maximum traffic on its website with average volume count of 1,197,149 From Jan-Aug 2019. Other two competitors in the league are Malabar Gold and Diamonds and Kalyan Jewellers with average website traffic of 736,656 and 702,791 respectively.

    An amusing result revealed in the case study is that Kalyan Jewellers witnessed a tremendous 189 per cent increase in its website traffic in 2019 as compared to 2018. Wherein Tanishq got 113% per cent boost in its website traffic. Along with the website traffic stats, this report also discovered that ‘Jewelry’, ‘Jewelry Design’ and ‘Gold Jewelry’ have been the most searched keywords in two consecutive years.

    Moreover, Indians are more inclined towards earrings, rings, and necklaces as they are actively searching for these jewels. Other two prominent jewels mentioned in the report are bracelet and engagement rings.

    SEMrush head of communications Fernando Angulo states, “Jewelry is a possession that fascinates everyone but the Indians certainly. Indian jewelry brands experience a cut-throat competition in the market and Tanishq has managed to be the most favourable brand of Indian consumers. It is also good to see the progress of Kalyan Jewellers as a healthy competition has been maintained in the market which somehow gives an added edge of quality and variety to the customers.”

  • Netflix sees 83% rise in price-related search after India-specific plan

    Netflix sees 83% rise in price-related search after India-specific plan

    MUMBAI: SEMrush, the online visibility management and content marketing SaaS Platform, recently conducted data analysis on three most trending media services in India – Netflix, Amazon Prime, and Tata Sky. The case study revealed amazingly interesting facts regarding the growth of traffic from different devices and an increase in the search volume. Netflix Subscription is the most searched keyword in the time duration from Jan 2018 to July 2019. After the announcement of Netflix’s new subscription plan for India, its price search volume increased swiftly by 83% between June 2019 and July 2019. Besides, Amazon Prime Subscription stands as the second most searched keyword with an average search volume of 6,878.9.

    On the other hand, Tata Sky’s app has the highest searched volume of 44,826 during the same time duration. Tata Sky has the smallest traffic volume, but it has shown a tremendous year-on-year growth counting to 293 per cent. Wherein, Netflix witnessed a 146 per cent growth in its traffic volume after Tata Sky. Interestingly, Amazon Prime enjoys the biggest traffic volume from India, but its year-on-year growth is merely 70 per cent.

    The desktop traffic to Netflix and Amazon Prime Video in July was 11,138,893 and 13,593,504 respectively. Both the media services have grown by 36 per cent in July 2019 as compared to the previous month. Netflix shows the biggest growth of mobile traffic (15.6 per cent) between June 2019 and July 2019, after it announced its new subscription plan, however, Tata Sky and Amazon still are bigger in numbers of mobile device traffic counting to 7,537,672 and 12,290,142 respectively as compared to Netflix’s traffic count 6,244,056.

     “Netflix, Amazon Prime, and Tata Sky are the new age media services which are giving tough competition to each other. All three of these media services are significantly attracting Indian audiences for the subscription with interesting packages. The data revealed in the study is self-explanatory for their accelerating popularity amongst viewers. According to this case study by SEMrush, Indian audiences are inclining more towards Netflix’s subscription in last couple of months, all credits to its interesting subscription plan,” SEMrush international market Fernando Angulo said.

  • Indiamart.com is the most popular platform to display advertisements – reveals SEMrush Study

    Indiamart.com is the most popular platform to display advertisements – reveals SEMrush Study

    MUMBAI: SEMrush, online visibility management and content marketing SaaS platform, recently conducted a display advertising study. The report accumulated data from more than 5 million impressions from top Indian GND advertisers and publishers and divided them into different sectors of the industry. SEMrush used its Display Advertising tool to collect the relevant data from February to May and scored each domain on a scale from 1 to 100, the basis on internal algorithms.

    Advertisers mentioned in the reports are the domains which display ads appeared at least 100 times per month in India and its publishers are referred to the domains which show such displayed ads. The study is centric to display advertising trends on e-commerce sites belonging to the shopping niche.

    This report by SEMrush- which offers solutions for SEO, PPC, content, social media and competitive research reveals that 32% of audiences who visited top e-commerce websites the most are in their 30s with almost an equal share of men and women counting to 51% and 49% respectively. However, audiences who viewed the ads on the top e-commerce GDN publishers the most also belong to the same age group, but men viewed ads more than women.

    While selecting the industrial preference to place ads, Art and Entertainment remains the most favorable ad placement platform for 23% e-commerce advertisers, and Computer and Electronics websites stand second in the preference list with 20% advertisers. Desktop is the most used device to view ads on websites with 25% audience share.

    The study also finds that advertisers prefer 728×90 ad size in several ecommerce industries including Beauty and Fitness, Computer & Electronics, and Food & Drinks. Moreover, advertisers select 67% responsive ad formats and only 33% of image only formats while publishers almost equally prefer both the formats. 

    As per the report, each industry has a topmost publisher, but Indiamart.com in the Business & Industrial sector tops the list with the highest traffic share of 71%. Other leading publishers are Rushlane.com in the Auto & Vehicle industry with 57% traffic share and Vegrecipesofindia.com in the Food & Drink industry with 41% traffic share. 

    Analyzing the findings of the report, Mr. Fernando Angulo, Head of International Market, SEMrush says,“E-commerce websites are the most favorable platforms to place and view advertisements and this study primarily focused on the display advertising trends on shopping websites, which is relatable to a huge category of our audience. The advertising trends stats and other relevant data may help them refer to the data and seamlessly apply it to run their campaigns effectively.”

  • Hotstar most popular video streaming platform, finds study

    Hotstar most popular video streaming platform, finds study

    MUMBAI: It’s a tough game for international OTT players to beat Hotstar in India. A study conducted by SEMrush found Hotstar crossed the mark of 35 million searches during April 2018 having a difference of over 30 million searches with Netflix. It revealed the dominance of Hotstar on all other online TV and entertainment platforms.

    Hotstar with its range of content in every domain including cinema, sports, English TV series, regional shows, serials has number of options to lure viewers. The OTT platform has outrun its global peers and domestic competitors in the Indian market including Netflix, Eros Now, YuppTV, BoxTV, and others.  The search volume trends for Hotstar showed that the platform gained maximum popularity in the months of June and September 2017, and broke records in April 2018.

    The study also revealed Game of Thrones(GoT) as the TV series with the highest search volume in India marking over 600,000 searches during the year 2017-18. Hotstar having the rights of this over popular show could have acquired high number of viewers. GoT became the TV series with most searches in India since the telecast of its 7th series in August 2017.