Mumbai: In what’s shaping up to be a transformative collaboration, full-spectrum marketing agency PromotEdge has announced its newest venture after emerging victorious in a competitive multi-agency pitch. The agency is set to helm the digital narrative for Shyam Metalics’ prestigious brand, SEL TIGER TMT. This collaboration marks a strategic alliance, entrusting PromotEdge with an exhaustive roster of digital responsibilities, encompassing content creation, influencer marketing, digital films, website maintenance, SEO, social media management, performance marketing, email/WhatsApp marketing, and experiential marketing, among others.
PromotEdge founder and CEO Saurav Agarwal shared his excitement about this new journey, “Bagging the digital mandate for SEL TIGER TMT is a proud moment for us at PromotEdge. We’re thrilled to bring our tailored ‘desi’ approach, which resonates with the diverse and dynamic fabric of India, to the table. Our team is all geared up to utilize our profound expertise in the Industrial, Automotive, and Infrastructural sectors to elevate the brand presence of SEL TIGER TMT, especially leveraging the mass appeal of their brand ambassador, Salman Khan.”
Sr. VP – sales & marketing Aneesh Mishra expressed his enthusiasm regarding this partnership. “PromotEdge’s deep-rooted understanding of India’s multifaceted geography and their impressive track record in digital storytelling are what excited us the most. Their indigenous approach paired with their innovative digital strategies is exactly what SEL TIGER TMT needs to soar to newer heights.”
PromotEdge plans to kickstart this collaboration with a series of digital campaigns that synergise SEL TIGER TMT’s robust identity with innovative strategies, ensuring the brand connects with their audience more effectively and efficiently. A significant focus will be on leveraging the persona of Salman Khan, ensuring the brand’s ethos is communicated through a voice that is trusted and admired across the nation.
The agency is renowned for its ability to blend traditional values with modern digital solutions, a strategy that has proven successful across various sectors. This partnership is poised to not only enhance SEL TIGER TMT’s digital footprint but also solidify PromotEdge’s position as a forerunner in the realm of digital marketing solutions.