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Tag: Seeraj Katoch

  • Tangerine Digital launches content solution for e-commerce brands

    Tangerine Digital launches content solution for e-commerce brands

    MUMBAI: Tangerine Digital, a digital content solutions provider and part of To The New group has launched a customised content solution for brands in the budding e-commerce sector.

     

    Tangerine Digital chief operating officer Seeraj Katoch said, “As digital increasingly drives every aspect of the consumer’s life, we have observed that the digital consumer today prefers purchasing online after evaluating the product. With this unique solution, we are confident we will create content that is engaging, trend based, informative, visually attractive and well packaged that will help drive engagement this festive season. This could be in form of top quality videos, classic photo-shoots, engaging descriptions and so on!”

     

    Cashing on the festive season in India, e-commerce players have increased their marketing budget to persuade consumers to buy everything online. The Associated Chambers of Commerce and Industry of India (ASSOCHAM) 2014 report states that the corporates are planning to spend about 25-30 per cent on advertising in this festive season as compared to the last year in consumer durables, electronics and auto taking the lead, but this change is expected in the e-commerce space ranging from higher sales in mobile telephones, shoes, apparel, gifts and electronic gadgets. 

     

    The e-commerce content solution by Tangerine Digital will enable brands to provide their customers with customized content, aggregated content and crowd sourced content that can help brands to communicate with their audiences’ at all possible digital touch points. The content solution is supported by analytics that can help brands monitor the effectiveness of their content. The solution can help brands serve the right content at the right time.

  • Blogmint launches India’s first Football Bloggers World Cup

    Blogmint launches India’s first Football Bloggers World Cup

    MUMBAI: Blogmint, a networked community of bloggers managed by Tangerine Digital, today announced the launch of the first Football Bloggers World Cup in India. The championship will take place between 32 football bloggers, divided into 8 groups, and top 2 from each group after the league stage will qualify to the knockout stages.

     

    The teams will compete against each other on the basis of their quality of blogs, impressions made per blog and reach. These are top 32 football bloggers from the country and they have crazy football loving fans and readers as their followers. Regular articles by these bloggers on Football World Cup will enkindle the football passion in digital and social media savvy youth of India. The tournament format ensures best performance from every blogger which results in more engaging and entertaining content.

     

    “One of a kind initiative that will get all the bloggers buzzing, adding more zing and hype to the biggest sporting event of the year,” exclaimed an enthusiastic Akhilesh Gannavarapu, Author, Sportskeeda.

     

    Each round will be evaluated by a jury of selected media persons who will screen all articles written by the bloggers about football. The entire duration of the tournament will be a month and on 16th August, 2014, the winners be felicitated at a grand event in Delhi. Blogmint will award top 3 bloggers and also award Golden Boot and Golden Ball as special prizes.

     

    Commenting on behalf of Blogmint, Seeraj Katoch, Chief Operating Officer, Tangerine Digital stated, “As a company, we’ve always loved sports. Since we work so closely with bloggers, this idea of Bloggers Football World Cup was seeded to further enhance the exhilaration of football fans. We wanted to get something thrilling to our audience and the world cup is a great amplifier.  We have also empanelled an esteemed jury of media persons to evaluate all teams for a fair final.”

     

    It will definitely be a tough competition both on the field and in the bloggers arena.

  • Blogmint launches ‘The Loudest Cheer’ app for IPL

    Blogmint launches ‘The Loudest Cheer’ app for IPL

    MUMBAI: Tangerine Digital managed and promoted, Blogmint, has launched an app for cricket enthusiasts, world over. Called ‘The Loudest Cheer’, the app aims to connect all the aficionados of the much awaited seventh season of the Indian Premier League (IPL) to their supporting teams. The official launch of the app will take place at a gala event on 16 April, 2014 at Reverb, Noida.

     

     With IPL 2014 being hosted outside India, disappointment amongst the fans is quite conspicuous. The app allows the fans to cheer every time their team scores, thus making them feel part of a live audience. The app also allows users to create their audio or video cheer that will be showcased on digital channels such as YouTube. Moreover, the participants leading the scoreboard with maximum cheers will earn points that will be translated to incredible prizes. The app can be downloaded from the android app store.  

     

    Commenting on the release of ‘The Loudest Cheer,’ Tangerine Digital chief operating officer Seeraj Katoch said, “We are excited to launch the mobile app that aims to connect fans with their favourite sport. The app will help audiences across India to cheer for their favourite team. As, IPL goes abroad, we realised the need for teams and fans to be connected and technology was the only option to bridge the gap.”