ITV

Tag: Seema Arora Nambiar

  • McDonald’s shows that you’re never too old for toys

    McDonald’s shows that you’re never too old for toys

    MUMBAI: McDonald’s Happy Meal was best known for the toy that came with the pack. Now, the brand is allowing any meal to be made into a Happy Meal by adding a toy for just Rs 35.

    Inspired by the hundreds of entries McDonald’s received for the biggest Happy Meal fan search, the campaign focuses on kids of all ages — a unique search for the biggest Happy Meal Toy collectors in India!

    Conceptualised by Leo Burnett, the digital campaign brings to the fore the heart-warming story of Sunil Chawla, a 35-year-old man, based in Bangalore. Sunil has, over the years, collected over a whopping 300 Happy Meal toys! The film shows Sunil speaking fondly about how his obsession with the Happy Meal toys began. He describes his possessiveness and how over the years he’s made sure to travel far and wide just to complete his toy collection.

    McDonald’s India senior vice president of strategy, innovation and capability Seema Arora Nambiar says, “Since the launch of the iconic Happy Meals in India in 1997, it has grown in popularity. The toys that our customers have collected bring back the happy memories created over food. We wanted to celebrate the emotional connect that our customers have with the brand through their Happy Meal toys, which is why we have featured a real life Happy Meal toy collector and his story in this ad film!”

    Leo Burnett South Asia chief creative officer Rajdeepak Das adds, “There is a child in all of us, and we keep indulging this child with its favourite treats however old we may be. McDonald’s has just made it easier for everyone to embrace this child. We don’t stop liking toys, for instance, just because we grow up, do we? The joy of collecting toys knows no age. This simple idea got us to the story of Sunil, and we knew it was a story that our consumers would instantly resonate with.”

    The new campaign employs digital and social media as touch points.

  • ‘McCafé for everything’ digital campaign launched

    ‘McCafé for everything’ digital campaign launched

    MUMBAI: McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or whatever may the reason to go out and have a beverage, there’s always McCafé for it. 

    Need a break from shopping? Meeting a long lost friend? Celebrating a good exam result? Dealing with a break up? Sympathising with a friend who has broken up? Want to blow the first-ever paycheck? There’s a McCafé for that, and more.

    The new film, that will be launched on digital and social channels, uses chalk animations cleverly interspersed with food and beverages from the McCafé menu. A fun, catchy song the film also lends itself to the film. Apart from digital, the campaign will also have touchpoints on social media, radio and in-store.

    Present in over 121 locations, McCafé has been delivering a unique experience to coffee connoisseurs with coffee made from cent per cent Arabica beans. The brand extension offers an assortment of over 30 beverages ranging from handmade specialty coffees and iced coffees to smoothies, iced splash beverages and share shakes. Catering to everyone alike, McCafé stays true to brand McDonald’s core value: of celebrating life’s moments over great food and beverages, however big or small. The new campaign has been conceptualized and executed by Leo Burnett India.

    McDonald’s India SVP – strategy, innovation & capability Seema Arora Nambiar  said, “Since the launch of McCafé in 2013, we have seen tremendous growth and received an overwhelming response from our existing customers. As a brand extension, McCafé offers great handmade coffees and beverages that connect with the consumer need for having more options with their food. It adds a new segment of customers who have higher affinity for premium coffee or the other specialized beverages that we serve.”

    Leo Burnett South Asia chief creative officer Rajdeepak Das said, “McDonald’s has always been a happy, joyful brand, and McCafé is the perfect extension of this intrinsic happiness. People come to McCafé to celebrate everything going on in their lives, over a beverage – highs and lows, love, romance, friendship, reunions. Every item on the McCafe menu means something different to each person, and has a story. The execution of the film also weaves this thought in beautifully. To me, this is HumanKind work that makes viewers feel a strong emotion; happiness, in this case.”