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Tag: Seekho

  • Seekho raises Rs 3.75 crore in seed round led by We Founder Circle

    Seekho raises Rs 3.75 crore in seed round led by We Founder Circle

    Mumbai:  Investment platform We Founder Circle (WFC), led by a global community of founders and strategic angels, has led a seed round worth Rs 3.75 crore in an edutainment startup, Seekho. Many strategic angels have banded together to propel the start-up to new heights.

    Seekho said that it aims to define an entirely new category of edutainment content by combining educational content with entertaining byte-sized videos, building a “Netflix for Learning.” Seekho plans to use the investment to expand into new languages and expand their already diverse premium content library.

    The current round witnessed participation from We Founder Circle and SucSEED Innovation Fund, along with Toppr co-founder Hemanth Goteti and other executives.

    IITK alumni Rohit Choudhary, Keertay Agarwal, and Yash Banwani founded the company in 2020. The startup is already backed by PointOne Capital, 3one4 Capital, First Cheque, Callapina Capital and entrepreneurs including Anupam Mittal (People Group), Gaurav Munjal (Unacademy), Ramakant Sharma (Livspace), Zishaan Hayath (Toppr), Dinesh Goel (Aasaanjobs), Alok Mittal (IAN), Miten Sampat (CRED), Aakrit Vaish (Haptik), Harsh Shah (Fynd) and Harpreet Singh (Cocubes).

    We Founder Circle co-founder Gaurav VK Singhvi said, “At We Founder Circle, we are pleased to have invested in Seekho since they have demonstrated the will and smart ideas required to run a start-up. The start-up has the potential to revolutionise the education system and benefit society in a great way. We pledge our mentorship and support to Seekho, and we intend to cover all aspects of their development, including business strategy, product development, community building, and connecting with potential business mentors.”

    Seekho founder and CEO Rohit Choudhary added, “At Seekho, we are thrilled to have WFC and SucSEED as strategic investment partners, especially at this time when we are seeing really promising early results from the launch of Seekho PLUS subscriptions. With such strategic angels on board, we intend to scale up quickly and reach one lakh paying subscribers in the next six months.”

  • Now, Shaadi Mein Atyachaar on Bindaas

    Now, Shaadi Mein Atyachaar on Bindaas

    MUMBAI: With season four of Bindaas’ cult show, ‘Emotional Atyachaar’ completing 50 well-received episodes, the channel is all set to telecast a mini-series titled ‘Shaadi Mein Atyachaar – Dekho, Seekho, Bacho’ in the same time slot, starting tomorrow.  

    To be aired at 7pm every Saturday, the one-hour series will run across four episodes; taking viewers through the heart-wrenching stories of real women who’ve braved all forms of betrayal in marriage, and lived to tell the tale.

    We don_t do anything without research, says Shalini Sethi

    Bindass director programming Shalini Sethi feels that betrayal in an institution like marriage is not restricted to sexual infidelity alone but goes on to include fraud, dowry-related harassment and domestic violence among other issues. The series celebrates women who’ve fought these odds while serving as inspiration to others who might find themselves in a similar situation.

    Asked about the choice of subject, Sethi says: “We got a lot of feedback saying that in many marriages, women in particular are extremely unhappy and have been tortured. These women wanted a platform to tell their stories and inspire other women. These brave hearts in the end have stood up against society and family and spoken about it.”

    The core format of the series is the same as that of season four of Emotional Atyachaar, where the victims came and narrated their stories. It caters to the youth, especially in the 15-24 year age group, and is in sync with Bindaas’ motto of inspiring the youth to take positive action.

    Regarding the timing of the series, Sethi says: “Like the first three seasons, the fourth season of Emotional Atyachaar was a huge success. It has been our constant endeavour to candidly represent the realities of our society with sensitivity. We thought the time was right to showcase to our viewers another facet of infidelity by featuring episodes dealing with such unimaginable situations in marriages.” 

    What about research? “We don’t do anything without research. As the programming team of Bindaas, we strongly believe in research. Emotional Atyachaar absolutely does a lot of research because over the years, we have shown the viewers how real people come and talk about their experiences. Even for this special series, we had to go through different stages and research women who’ve been suppressed big time in marriage,” explains Sethi.

    Hosting the series will be Pravesh Rana, who is also the face of Emotional Atyachaar. He will be seen interacting with women who’ve successfully battled troublesome marriages.

    Will the series work for the channel? “Relationships always get wider audiences. If the shows have been done right, they will always get you much larger audiences. Bindaas as a brand always had a purpose, a message. We have always told audiences to take action and find solutions. At least, we will inspire a couple of people to think and families to wake up,” concludes Sethi.